• Title/Summary/Keyword: direct survey method

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How to Determine Characteristic Importance for Product Success Using a Modified Potential Customer Satisfaction Coefficient in the Kano Model

  • Hae-Geun Song
    • Journal of the Korean Society of Industry Convergence
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    • v.27 no.4_1
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    • pp.769-780
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    • 2024
  • For an organization to survive and prosper, it is essential to continuously develop innovative products by proactively anticipating consumers' implicit requirements. The Kano model has become more useful since Sireli et al. (2007) and Tontini (2007) introduced a simple equation for determining the importance of characteristics by using the concept of Kano's Potential Customer Satisfaction Coefficient (PCSC). However, although several studies have utilized the PCSC concept to determine the importance of characteristics, it is surprising that the two equations have been accepted without any validation process. This study aims to propose a modified equation using PCSC and to conduct a validity test of the proposed equation, demonstrating its superiority over the previously suggested two equations, The author analysed 26 Kano related articles (27 cases), and the correlation coefficients were compared with those obtained from direct rating importance, which served as a comparative criterion. The results indicate that the proposed equation is valid for assessing characteristic importance and demonstrates significantly higher correlation coefficients with the direct method than those suggested by Tontini (2007) and Siireli et al. (2007). The proposed method offers advantages in terms of accuracy and survey duration over traditional methods that directly ask for relative importance (e.g., AHP by Saaty (1980)). Furthermore, the integration of the Kano model with IPA or QFD could enhance the accuracy and efficiency of research in determining the importance of characteristics.

A Study on Appearance Interest and Self-Confidence of Elderly Women Associated with Demographic Variables (인구통계적 변인에 따른 노년 여성의 외모관심과 자신감에 관한 연구)

  • 이명희;이은실
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.6
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    • pp.1072-1081
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    • 1997
  • The objectives of this study were to investigate the differences in appearance interest (clothing interest and body adornment) and self-confidence according to demographic variables such as age, education, and allowance, to examine the causal relationships of clothing interest and body adornment on self-confidence of elderly women. Subjects for this study were samples of 215 elderly women (ages 60 to 70) in Seoul, Korea. The instrument was a questionnaire and the survey was done in face-to-face method. 1. There was a significant difference in body adornment according to age. After age was controlled, there were significant differences in appearance interest and self-confidence according to education. There were significant differences in appearance interest and self- confidence according to allowance. 2. Education and allowance had a direct effect on clothing interest. Allowance, age, and education had a direct effect on body adornment. Education had a direct effect on allowance. 3. Clothing interest and allowance had a direct effect, and education had an indirect effect on self-confidence. Body adornment and allowance had a direct effect on self-confidence, education and age had an indirect effect on self-confidence. The present findings provide that appearance interest such as, clothing interest and body adornment had a significant effect on self-confidence of elderly women. It appeared that the connection between body adornment and allowance was stronger than the connection between clothing interest and allowance. The causal relationship of clothing interest on self- confidence was stronger than the causal relationship of body adornment on self-confidence. The clothing interest was a variable that most affected on self-confidence of elderly women.

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Structural Relationships among 4- to 5- Year-Old Children's Playfulness, Communication Skills, and Creative Characteristics (만 4, 5세 유아의 놀이성과 의사소통 능력 및 창의적 행동특성 간의 구조적 관계)

  • Chung, Mi Ra;Kang, Su Kyoung;Kim, Min Jeong
    • Human Ecology Research
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    • v.53 no.5
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    • pp.531-542
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    • 2015
  • This study examined the structural relationships among 4- and 5-year-old children's playfulness, communication skills, and creative characteristics. This research analyzed the direct and indirect influence of child's playfulness on communication skills and creative characteristics. The study subjects were 249 children who attend kindergartens located in the Seoul and Gyeonggi-do area. A survey questionnaire was distributed to the children's mothers and teachers. The sample was analyzed using SPSS 21.0 and AMOS 21.0 program. The parameters were estimated by maximum likelihood method. The significance of indirect effect was tested by bootstrapping at .05 level. The results of this study were: (1) in both ages 4 and 5, playfulness had a direct and positive influence on communication skills, (2) in both ages, communication skills had a direct and positive effect on creative characteristics, and (3) the 5-year-old children's playfulness had a direct effect on creative characteristics, the 4-year-old children's playfulness did not exert direct influence onto creative characteristics. Communication skills 5-year-old children were seen to precipitate a partial mediation effect between playfulness and creative characteristics. At age 4, communication skills played a full mediation variable role between playfulness and creative characteristics. Discussions include suggestions to prosper creative characteristics through enhancing a child's playfulness and communication skills.

Actual Status and Improvement Method of Maintenance Management for Noise Barrier (방음벽의 유피관리 실태 및 개선방안에 관한 연구)

  • Kim, Heung-Sik;Huh, Young
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.13 no.7
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    • pp.570-576
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    • 2003
  • Noise harriet Is used for noise reduction method of traffic noise. The length and the total cost of that are increased In this national area. But. a maintenance management of noise barrier is not systematic. and the guideline of that is not prepared for maintenance manual. The situations of existed installation and management of noise barriers Installed at 3.619 positions were investigated by questionnarie and direct field survey. And comparisons with foreign management guideline of noise harrier were carried out. The results show that the improvement methods of maintenance management system such as practical checklist and required Items for management of noise barrier were suggested.

A Study on Technology Acceptance Plans to Expand Direct Participation in the Sports Industry (스포츠 산업의 직접 참여 확대를 위한 기술수용 방안 연구)

  • Sangho Lee;Kwangmoon Cho
    • Journal of Internet of Things and Convergence
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    • v.9 no.1
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    • pp.105-115
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    • 2023
  • This study seeks to find a way to induce users to expand their direct participation in sports through the acceptance of digital technology. From July 1 to August 30, 2022, a survey was conducted targeting home training users who applied the Internet of Things (IoT). 129 people participated in the survey through non-face-to-face self-administration method. For data processing, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and 3-step mediation regression analysis were conducted using IBM's SPSS 21.0 program. The results of the study are as follows. First, in the relationship between the home training PPM model and direct participation in sports, ease appeared to have a mediating effect. In the factors of push, simple functionality showed a complete mediating effect, and inefficiency showed a partial mediating effect. Among pull factors, enjoyment and possibility of experience showed a complete mediating effect. In the mooring factors, individual innovativeness showed a complete mediating effect. Second, in the relationship between home training PPM model and direct participation in sports, usefulness showed a mediating effect. In the factors of push, simple functionality showed a complete mediating effect, and inefficiency showed a partial mediating effect. Among pull factors, enjoyment and possibility of experience showed a complete mediating effect. Among the mooring factors, individual innovativeness showed a partial mediating effect. Through this research, it is expected that the sports industry will contribute to the expansion of consumption expenditure and economic growth through the expansion of digital technologies such as NFT, Metaverse, and virtual/augmented reality.

Effect of Five Star Hotel Restaurant Cook's Emotional labor on Job Satisfaction and Customer Orientation

  • KIM, Hey-Sook
    • East Asian Journal of Business Economics (EAJBE)
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    • v.8 no.2
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    • pp.1-14
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    • 2020
  • Purpose - The current study analyzes effects of hotel restaurant cook's emotional labor on job satisfaction and customer orientation. Research design and methodology - In order to achieve the current study's goal, sample was extracted targeting cooks working in 5-stars hotels located in Seoul considering spatial and time limitation. Method of research was direct research method with survey. Survey was conducted from April 1st, 2018 to April 20, 2018 (approximately 20 days). Total of 300 surveys were distributed to cooks working in 5-stars hotels located in Seoul, and among those 250 surveys were returned. Among returned 250 surveys, 246 surveys. Results - First, in order to test H1, effect of hotel restaurant cook's emotional labor on job satisfaction (satisfaction on superior and coworker) was analyzed. Second, in order to test H2, effect on hotel restaurant cook's emotional labor on job satisfaction (satisfaction on compensation and promotion) was analyzed. Third, satisfaction on superior and coworker had statistically significantly positive effect on customer orientation, while satisfaction on compensation and promotion did not have statistically significant effect. Conclusions - First, deep acting had statistically significantly positive effect on job satisfaction (satisfaction on superior and coworker), while surface acting did not have statistically significant effect. Second, both deep and surface acting had statistically significantly positive effect on job satisfaction (satisfaction on compensation and promotion). Third, satisfaction on superior and coworker had statistically significantly positive effect on customer orientation, while satisfaction on compensation and promotion did not have statistically significant effect.

Economic Valuation of Official Management for Invasive Insects and Diseases in Fruits (과실 병해충에 대한 공적방제조치의 가치분석)

  • Kwon, Daeyoung;Son, Minsu;Kim, Brian H.S.
    • Journal of Korean Society of Rural Planning
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    • v.20 no.4
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    • pp.67-76
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    • 2014
  • The objective of this study is to estimate the economic value of official management and control for invasive insects and diseases in fruits. The direct and indirect effect of this control measure can be the changes in price of fruits and related goods, changes in export volume of domestic fruits, changes in total volume of fruit production, and reduce the risk in food safety. The contingent valuation method with the single-bounded dichotomous choice is employed to estimate each household's willingness-to-pay (WTP) to maintain official management and control measures. The total number of sample consists 2,050 respondents between the ages of 19-60 years, and the survey is conducted using Web-based survey. The estimated results for mean WTP is 5,443won per month per household. Therefore, the total economic value of official management and control on fruit in Korea is estimated to be approximately 94.4 billion won per month.

Review and Comparison of OWAS, RULA and REBA Based on Literature Survey (문헌조사에 기반한 OWAS, RULA 및 REBA의 연구 현황 및 비교)

  • Kee, Dohyung
    • Journal of the Korea Safety Management & Science
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    • v.23 no.2
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    • pp.31-36
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    • 2021
  • This study aims to review observational methods for assessing postural loads such as OWAS, RULA and REBA, and to compare them, based on the literature survey. The literature was searched through academic database of ScienceDirect using the key words of observational methods, OWAS, RULA and REBA. The results exhibited that of the thee methods, RULA was cited in the literature and applied to manufacturing industries the most frequently. Although it has been known that RULA is appropriate for assessing upper body postures, it has been applied to healthcare and social work activities, agriculture, forestry, fishing, construction, mining and quarrying, which require unstable lower limb postures. The countries where more number of relevant studies have been carried out were USA, India, Brazil, UK, etc. It was recommended that of the three techniques, RULA may be better for assessing postural loads, because it evaluated postural loads more highly, irrespective of industry, work type and lower limb postures, and its assessment results had higher agreement rate with experts' assessments than those of OWAS and REBA. It is expected that the results of this study will be used as a guideline for selecting an appropriate observational method.

Impact of Planning Target Volume Margins in Stereotactic Radiosurgery for Brain Metastasis: A Review

  • Emmanuel Fiagbedzi;Francis Hasford;Samuel Nii Tagoe
    • Progress in Medical Physics
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    • v.35 no.1
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    • pp.1-9
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    • 2024
  • Margin inclusion or exclusion remains the most critical and controversial aspect of stereotactic radiosurgery (SRS) for metastatic brain tumors. This review aimed to examine the available literature on the impact of margins in SRS of brain metastasis and to assess the response of some medical physicists on the use of these margins. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses method was used to review articles published in PubMed, Embase, and Science Direct databases from January 2012 to December 2022 using the following keywords: planning target volume, brain metastasis, margin, and stereotactic radiosurgery. A simple survey consisting of five questions was completed by ten medical physicists with experience in SRS treatment planning. The results were analyzed using IBM SPSS Statistics version 26.0. Of the 1,445 articles identified, only 38 articles were chosen. Of these, eight papers were deemed relevant to the focus of this review. These papers showed an increase in the risk of radionecrosis, whereas differences in local control were variable as the margin increased. In the survey, the response rate to whether or not to use margins in SRS, a critical question, was 50%. Margin addition increases the risk of radio necrosis. The local control rate varies among treatment modalities and cannot be generalized. From the survey, no consensus was reached regarding the use of these margins. This calls for further deliberations among professionals directly involved in SRS.

Three-Stage Strati ed Randomize Response Model (3단계 층화확률화응답모형)

  • Kim, Jong-Min;Chae, Seong-S.
    • The Korean Journal of Applied Statistics
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    • v.23 no.3
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    • pp.533-543
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    • 2010
  • Asking sensitive questions by a direct survey method causes non-response bias and response bias. Non-response bias arises from interviewees refusal to respond and response bias arises from giving incorrect responses. To rectify these biases, Warner (1965) introduced a randomized response model which is an alternative survey method for socially undesirable or incriminating behavior questions. The randomized response model is a procedure for collecting the information on sensitive characteristics without exposing the identity of the respondent. Many survey researchers have proposed diverse variants of the Warner randomized response model and applied their model to collect the information of sensitive questions. Using an optimal allocation, we proposed three-stage stratified randomized response technique which is an extension of the Kim and Elam (2005) two-stage stratified randomized response technique. In this study, we showed that the estimator based on the proposed response model is more efficient than Kim and Elam (2005). But by adding one more survey step to the Kim and Elam (2005), our proposed model may have relatively less privacy protection compared to the Kim and Elam (2005) model.