• 제목/요약/키워드: direct question method

검색결과 49건 처리시간 0.033초

IPTV의 교육 및 엔터테인먼트 콘텐츠를 위한 교육 학습 반응 시스템 (Stimulus Tester) 연구 (Stimulus Tester : Educational Learning Improvement System for IPTV Education and Entertainment Contents)

  • 백승현;권대혁;이혜란
    • 인터넷정보학회논문지
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    • 제11권5호
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    • pp.71-80
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    • 2010
  • 이 시스템의 개발 목적은 상업화의 화두인 교육과 엔터테인먼트분야에서 새롭게 제작한 교육용 콘텐츠를 이용하여 현재 보급이 활성화중인 IPTV 상용화에 일조하는 것이다. 교육적 활용을 위하여 반응시험기(Stimulus $Tester^{TM}$)를 이용하였다. 반응시험기는 리모컨 또는 제 3의 도구로 학습 한 후 이에 대한 피드백으로서 반응 속도를 부여하는 시스템을 말한다. 이 시스템에서는 주어진 문제 해결 시간 동안에 학습자가 반응을 하면 정오반응 여부 및 그에 문제 해결에 소요된 시간에 대한 피드백이 제시된다. 이 과정에서 정오반응 여부와 더불어 반응시간 피드백을 통하여 학습자가 스스로의 학습능률 정도를 확인하게 되고 이후 학습 증진에 도움이 되도록 하였다. 이 피드백 과정은 개인 PC에서 연결된 서버를 통하여 대상자에게 다시 PC로 포인트를 배분하는 과정을 통하도록 하였다. 이 시스템의 보급을 통하여 IPTV의 활성화와 더불어 교육 콘텐츠 개발로 인한 점진적인 산업의 활성화를 기대할 수 있을 것으로 보인다. 이 시스템을 통한 학습능률을 증진여부를 검증하기위하여 일반 남녀대학생을 대상으로 인터넷기반과 페이퍼기반의 학습증진여부를 측정하였으며, 그 결과 우수한 경우 최대 지속적인 7일 반응으로 2.47분에서 1.27분으로 학습효과가 51% 증가하였다.

<샤이닝>, 영화음악의 형식적 미학과 공포 (, the Formal Aesthetics of Film Music and the Horror)

  • 박병규
    • 한국콘텐츠학회논문지
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    • 제20권10호
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    • pp.76-88
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    • 2020
  • <샤이닝>에 쓰인 기존음악 자체는 영화와 어떠한 직접적인 관계도 없기에 영화음악으로서 적합하게 활용됐는지에 대한 물음을 낳는다. 본 논문은 <샤이닝>의 20세기 현대음악들이 영상과의 도상성을 통해 영화음악의 역할을 효과적으로 수행하고 있음을 드러내는 데 목적이 있다. 본 연구는 공포영화에서 20세기 현대음악 사용을 논하기 위해 공포의 성격과 음악의 형식 간 유사성을 한슬리크의 형식미학을 통해 접근하였다. 음악이 갖는 형식적 특성은 음들의 움직임으로 관찰되는데, 이 움직임은 하이데거가 언급하고 있는 공포의 심경 양태와 유사성을 이루고 있다. <샤이닝> 분석에 있어 음들의 정체된 움직임과 연속성, 악기의 특수주법, 군집한 음들의 불특정한 떨림, 고음역대 여린 세기의 선율, 타악기의 강타, 그리고 중심에서 이탈하는 음들의 진행은 공포영화에 대한 20세기 현대음악의 적소성을 확인시켜 준다. 본 연구가 단순히 20세기 현대음악에서 대변되는 감정들에 기대지 않고, 철저히 음들의 움직임을 포착해낸 것은 영화 <샤이닝> 연구에 큰 의의를 갖는다.

USN 환경에서 색 광신호를 채널 부호화한 단거리 단방향 통신 (One-way Short-range Communication using Channel Symbol of Color Light Signal based on USN environment)

  • 이공;전영준;신승호
    • 한국통신학회논문지
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    • 제34권4C호
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    • pp.437-445
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    • 2009
  • USN(Ubiquitous Sensor Network)환경의 일반적인 노드는 메시지 전달을 위해서 무선기반의 통신 체제를 사용한다. 그래서 제한된 전원을 고려하고 원거리의 불특정 노드와 통신하려면 다수의 홉 플러딩이 필요하다. 그러나 불특정 노드가 사용자의 가시권 반경에 밀집해 있는 경우 무선 기반의 플러딩은 대안으로서 부족한 점이 있다. 그러한 상황에서는 어둠 속에서 열쇠를 찾기 위해 플래시를 비추는 것처럼, 좀 더 직접적이고, 비접촉인 근거리의 메시지 전달 방식이 필요하다. 본 연구는 다음의 2단계 방법을 통해 이를 해결한다. 첫 번째 단계로 텍스트 메시지를 컬러 코드화할 두 가지 부호화 방안을 제안한다 두 번째 단계에서는 근거리에서 다양한 LED(light-emitting diode) 색 신호를 송수신할 하드웨어 모듈을 개발한다. 실험은 특정 색 광소자를 기준으로 거리와 빛의 입사 각도를 고정한 상태에서 진행하였다.

초보간호사의 이직의도 경험 (The Experiences of Turnover Intention in Early Stage Nurses)

  • 이세영;오은진;성경미
    • 동서간호학연구지
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    • 제19권2호
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    • pp.168-176
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    • 2013
  • Purpose: This study was aimed to explore turnover intention of novice nurses. Methods: This study was an exploratory survey including quantitative and qualitative components. Qualitative data were obtained from an open survey question in the survey and analyzed using the method of content analysis. The data were collected from 245 nurses with less than three years experience at six general hospitals. Results: The early stage nurses scored an average of 14.5 (${\pm}3.31$) in turnover intention. Fourteen themes were identified in turnover intention experiences of early stage nurses, and each theme was divided into five categories: interpersonal relationship stress (33.7%), being regretful for choosing a nursing career (21.6), A feeling of low competency for direct nursing care (19.8), dissatisfaction with the welfare of the hospital (13.0), Increased extra-work burden (11.9). The participants requested for improvement in the following conditions to continue a nursing career descending order in priority: wage ($3.6{\pm}1.50$), work load ($3.0{\pm}1.83$), work environment ($2.8{\pm}1.63$), welfare facilities ($1.4{\pm}1.53$), the status of nurse ($1.2{\pm}1.57$), etc. Conclusion: These findings are helpful for the development of intervention strategies to decrease turnover intention of early stage nurses.

질적 간호에 대한 환자와 가족의 지각 (Perceptions of Quality Nursing care of Patients and Families)

  • 지성애;권성복;박은희
    • 간호행정학회지
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    • 제4권1호
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    • pp.247-275
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    • 1998
  • The purpose of this study was to offer the results of content analysis and qualitative study that explored the perceptions about quality nursing care of patients and families as consumers and to identify the implications of this study for quality nursing care management and research. The data was collected from 12 adult patients and 9 families who were admmitted at medical and surgical nursing unit of one university hospital in Seoul from October, 1996 to January, 1997. Research participants were asked to response "what do you think quality nursing care?" and similar questions during the interviews was performed. Data were analyzed using open coding and content analysis with frequencies and percents of attributes of quality nursing care. Attributes of quality nursing care and meaning of quality nursing care that patients and families perceived were explored. 1. The attributes of quality nursing care that patient and families perceived were categorized into 56 attributes. The highest response rate among the attributes was 'one's heart at ease' (76.2%), and the next high response rates were ranked in order 'consideration' , 'care about' (each 61.9% 'expert skill' (57.1%), 'deal with problem promptly' , 'information offer' (42.9%), 'intimate feeling' (38.1%), 'smile' 'service spirit' , 'do one's best' (each 33.3%), 'frequent visit' (23.8%), 'observe the time' (23.8%), 'direct nursing care' , 'speaking warmly' , give a hope' , 'address kindly' , 'a sense of duty' , 'good facilities' (each 19.0%), 'inquire after a patient health' , 'patient-centered nursing care' , 'showing an example' , 'professional knowledge' , 'careless moraly patient' , 'give encourage to patients' , 'good answer a question' (each 14.3%), 'do not imprudently' , 'do not disregard' , 'broad knowledge' , 'emergency treatment skill' , 'dependability' ,'consolation' giving a sense of security' , 'a self sacrificing spirit' , 'a sense of responsibility' 'hard - working', 'enough disposition of nursing staff (each 9.5%), 'improve patient's pride' and the rest attributes exhibited 4.7%, respectively. 2. The attributes that were identified in patients' data only were 8 categories, 'service sprit' (58.3 %) 'expert knowledge' , 'good answer a question' (each 25.0%), 'hard working' (16.7%), 'a warm character', 'professional attainments', 'do without reserve', 'satisfaction' (each 8.3%), 3. The attributes were identified to families' data only were 31 categories, 'speaking warmly' , 'direct nursing care', 'adress kindly', 'patientcentered nursing care', 'showing an example' (each 33.3%). 'do not imprudently' , 'do not disregard' , 'consolation', 'giving a sense of security', 'broad knowledge' , 'emergency treatment skill', 'dependability' ,'a self - sacrificing spirit', 'a sense of responsibility' (each 22.2%), 'improve patient's pride' , 'without discrimination' , 'show kindness' , 'individual nursing care', 'being with patient' , 'helping' , 'accuracy' , 'without any mistake' , 'love' , 'self - confidence', 'self possession', 'a self - denying spirit' , 'a sense of duty' , 'tighten discipline' , 'disposed room with similar patient to diagnosis', 'compensatory relationship between me dical team' , 'role of connection' (each 11.1 %). 4. The attributes of quality nursing care were integrated into 11 categories that they were 'patientcentered nursing care' (25.1%), 'expertise' (22.1%), 'caring'(18.1%), 'kindness'(11.1%L 'nurse attainments(10.1%), 'sincerity' (7.5%), 'good environment' (2.0%), 'effective organizational management', 'coordination', 'enough nursing staff' ( each 1.0%), 'satisfaction' (0.5%) were showed in the order of the highest rate. 5. The concept of quality nursing care were defined as 'give a satisfaction to patients by patientcentered care based on professional skill and caring with kindness and sincerity'. The description of the meaning of quality nursing care provided by this research participants, patients and families can provide important information for quality nursing care management, medical marketing, education and researches of this field. On the basis of the above findings the following recommendations are made: to suggest to utilize this results for patient care in practice setting, development of quality assessment tool in nursing care, repeat study by the same subjects and method, and to a comparative study by the same method to nurse.

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정보시스템의 실제 이용에 대한 연구: 모바일 서비스 시스템 품질을 중심으로 (A Study on Actual Usage of Information Systems: Focusing on System Quality of Mobile Service)

  • 조우철;김기민;양성병
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.611-635
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    • 2014
  • Information systems (IS) have become ubiquitous and changed every aspect of how people live their lives. While some IS have been successfully adopted and widely used, others have failed to be adopted and crowded out in spite of remarkable progress in technologies. Both the technology acceptance model (TAM) and the IS Success Model (ISSM), among many others, have contributed to explain the reasons of success as well as failure in IS adoption and usage. While the TAM suggests that intention to use and perceived usefulness lead to actual IS usage, the ISSM indicates that information quality, system quality, and service quality affect IS usage and user satisfaction. Upon literature review, however, we found a significant void in theoretical development and its applications that employ either of the two models, and we raise research questions. First of all, in spite of the causal relationship between intention to use and actual usage, in most previous studies, only intention to use was employed as a dependent variable without overt explaining its relationship with actual usage. Moreover, even in a few studies that employed actual IS usage as a dependent variable, the degree of actual usage was measured based on users' perceptual responses to survey questionnaires. However, the measurement of actual usage based on survey responses might not be 'actual' usage in a strict sense that responders' perception may be distorted due to their selective perceptions or stereotypes. By the same token, the degree of system quality that IS users perceive might not be 'real' quality as well. This study seeks to fill this void by measuring the variables of actual usage and system quality using 'fact' data such as system logs and specifications of users' information and communications technology (ICT) devices. More specifically, we propose an integrated research model that bring together the TAM and the ISSM. The integrated model is composed of both the variables that are to be measured using fact as well as survey data. By employing the integrated model, we expect to reveal the difference between real and perceived degree of system quality, and to investigate the relationship between the perception-based measure of intention to use and the fact-based measure of actual usage. Furthermore, we also aim to add empirical findings on the general research question: what factors influence actual IS usage and how? In order to address the research question and to examine the research model, we selected a mobile campus application (MCA). We collected both fact data and survey data. For fact data, we retrieved them from the system logs such information as menu usage counts, user's device performance, display size, and operating system revision version number. At the same time, we conducted a survey among university students who use an MCA, and collected 180 valid responses. A partial least square (PLS) method was employed to validate our research model. Among nine hypotheses developed, we found five were supported while four were not. In detail, the relationships between (1) perceived system quality and perceived usefulness, (2) perceived system quality and perceived intention to use, (3) perceived usefulness and perceived intention to use, (4) quality of device platform and actual IS usage, and (5) perceived intention to use and actual IS usage were found to be significant. In comparison, the relationships between (1) quality of device platform and perceived system quality, (2) quality of device platform and perceived usefulness, (3) quality of device platform and perceived intention to use, and (4) perceived system quality and actual IS usage were not significant. The results of the study reveal notable differences from those of previous studies. First, although perceived intention to use shows a positive effect on actual IS usage, its explanatory power is very weak ($R^2$=0.064). Second, fact-based system quality (quality of user's device platform) shows a direct impact on actual IS usage without the mediating role of intention to use. Lastly, the relationships between perceived system quality (perception-based system quality) and other constructs show completely different results from those between quality of device platform (fact-based system quality) and other constructs. In the post-hoc analysis, IS users' past behavior was additionally included in the research model to further investigate the cause of such a low explanatory power of actual IS usage. The results show that past IS usage has a strong positive effect on current IS usage while intention to use does not have, implying that IS usage has already become a habitual behavior. This study provides the following several implications. First, we verify that fact-based data (i.e., system logs of real usage records) are more likely to reflect IS users' actual usage than perception-based data. In addition, by identifying the direct impact of quality of device platform on actual IS usage (without any mediating roles of attitude or intention), this study triggers further research on other potential factors that may directly influence actual IS usage. Furthermore, the results of the study provide practical strategic implications that organizations equipped with high-quality systems may directly expect high level of system usage.

LLM 애플리케이션 아키텍처를 활용한 생성형 AI 서비스 구현: RAG모델과 LangChain 프레임워크 기반 (Generative AI service implementation using LLM application architecture: based on RAG model and LangChain framework)

  • 정천수
    • 지능정보연구
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    • 제29권4호
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    • pp.129-164
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    • 2023
  • 최근 생성형 AI 기술의 발전으로 인해 대형 언어 모델(Large Language Model, LLM)의 활용 및 도입이 확대되고 있는 상황에서 기존 연구들은 기업내부 데이터의 활용에 대한 실제 적용사례나 구현방법을 찾아보기 힘들다. 이에 따라 본 연구에서는 가장 많이 이용되고 있는 LangChain 프레임워크를 이용한 LLM 애플리케이션 아키텍처를 활용하여 생성형 AI 서비스를 구현하는 방법을 제시한다. 이를 위해 LLM의 활용을 중심으로, 정보 부족 문제를 극복하는 다양한 방법을 검토하고 구체적인 해결책을 제시하였다. 이를 위해 파인튜닝이나 직접 문서 정보를 활용하는 방법을 분석하며, 이러한 문제를 해결하기 위한 RAG 모델을 활용한 정보 저장 및 검색 방법에 대해 주요단계에 대해 자세하게 살펴본다. 특히, RAG 모델을 활용하여 정보를 벡터저장소에 저장하고 검색하기 위한 방법으로 유사문맥 추천 및 QA시스템을 활용하였다. 또한 구체적인 작동 방식과 주요한 구현 단계 및 사례를 구현소스 및 사용자 인터페이스까지 제시하여 생성형 AI 기술에 대한 이해를 높였다. 이를 통해 LLM을 활용한 기업내 서비스 구현에 적극적으로 활용할 수 있도록 하는데 의미와 가치가 있다.

수변공원의 이용 만족도 평가 (An Evaluation on Visitor Satisfaction in Waterfront Park)

  • 장민숙;장병문
    • 한국조경학회지
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    • 제38권3호
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    • pp.41-52
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    • 2010
  • 이 연구는 '수변공원의 이용 만족도는 어떻게 결정되는가?'라는 연구의문에 해답을 제공하기 위해 과정 중심적 접근방법에 입각하여 자원, 시설, 주제구현, 단지구성, 정적 활동공간, 동적 활동공간이 이용 만족도에 미치는 영향을 평가함을 연구의 목적으로 한다. 수변공원과 우리나라의 수변공원 조성과정에 관한 이론적 고찰을 통해 개념적 틀을 구성하여 가설을 도출하였다. 연구가설의 실증적 검정을 위해 4개의 수변공원을 선정한 후, 할당추출방법을 사용하여 수집한 327매의 설문조사 자료를 이용하여 경로분석을 수행한 결과는 다음과 같다. 1) 자원과 시설이 이용 만족도에 미치는 직접효과의 크기는 각각 0.273, 0.306, 간접효과의 크기는 각각 0.114, 0.170으로 나타났다. 2) 단지구성과 주제구현이 이용 만족도에 미치는 직접효과는 각각 0.243, 0.000인 반면, 간접효과의 크기는 0.018, 0.059로 나타났다. 3) 정적 활동공간과 동적 활동공간이 이용 만족도에 미치는 직접효과는 각각 0.129, 0.000으로 나타났으며, 간접효과는 각각 0.002, 0.017로 나타났다. 4) 이용 만족도(100.00%)에 미치는 인과효과의 크기는 시설(35.76%), 자원(29.08%), 단지구성(19.61%), 정적 활동공간(9.84%), 주제구현(4.43%), 동적 활동공간(1.28%)의 순으로 나타났다. 5) 자원과 시설은 전체 인과효과의 64.84%, 계획과정인 주제구현과 단지구성은 24.04%, 정적, 동적 활동공간은 11.12%를 차지하는 것으로 나타났다. 이 연구를 통해 다음과 같은 시사점을 발견하였다. 1) 기존의 수변공원은 물자원과 관련된 주제가 구현되도록 정비되어야 하며, 정적 활동공간의 시설 개선과 동적 활동공간의 이용 프로그램이나 시설보완이 요구된다. 2) 주제구현, 단지구성, 정적 활동공간, 동적 활동공간들 간의 관련성을 제고시키기 위한 계획 설계의 노력이 있어야 수변공원의 이용 만족도는 현저히 향상될 것으로 판단된다. 3) 이 연구에 적용된 접근방법과 인과모형은 수변공원의 평가에 대단히 유용하였으며, 다른 여가활동장소의 평가에도 적용 가능성이 높을 것으로 판단된다. 장차 더 많은 사례의 수변공원을 대상으로 하는 구조방정식모형의 정립이 요구된다.

A Study on the Meaning and Strategy of Keyword Advertising Marketing

  • Park, Nam Goo
    • 유통과학연구
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    • 제8권3호
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    • pp.49-56
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    • 2010
  • At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.

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문화기반 마을공동체 정책대상자의 인식, 정서, 역량에 대한 연구 (A Study on the Perception, Emotion and Capacity of Cultural-Based Community's Policy Target Groups)

  • 송안나;김세준
    • 예술경영연구
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    • 제56호
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    • pp.5-38
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    • 2020
  • 본 연구는 문화기반 마을공동체가 어떻게 고유의 공동체 문화를 형성하고, 지속가능한 성숙한 공동체가 되는지 파악하기 위해 정책대상자의 인식, 정서, 역량에 대해 살펴보았다. 공동체의 개념, 공동체 성장요인 및 성장단계, 문화활동, 그리고 정책 집행이론에 대한 선행연구를 살펴보고, 문화기반 마을공동체 사업에 적합한 정책집행 분석모형을 도출하였다. 연구방법은 질적사례연구방법을 채택하였고, 연구대상은 안산 사동 '감골주민회', 안산 대부동 '상동공동체', 안동 신세동 '그림애문화마을'로 문화기반 마을공동체의 성공사례를 선정하였다. 심층인터뷰와 문헌분석, 직접관찰을 통해 얻은 자료를 로버트 인(2009)이 제시한 패턴매칭, 사례통합 분석기법을 활용하여 분석하였다. 연구결과는 첫째, 정책대상자는 공동체 활동을 통해 신뢰와 정서적 친밀감, 소속감을 느끼는 정서적 변화를 겪으며, 지역에 대한 애착심이 향상되었다. 둘째, 정책대상자의 공동체 의식과 공동체 역량이 성장에 중요한 요인으로 나타났다. 공동체 활동을 통해 참여유도, 상호교류, 역량강화, 파트너쉽의 단계를 거치며 성장해나가고 있음을 알 수 있었다. 셋째, 다양한 창의적 문화활동을 통해 스스로를 표현하면서 자신을 재발견하고, 타인과 소통하면서 마을공동체의 공통적 고민과 사회적 문제를 해결하는 경험을 하는 것으로 나타났다. 본 연구는 문화기반 마을공동체에 대한 생태학적 접근 연구를 기반으로 정책집행 분석 모형을 도출하였고, 문화기반 마을공동체의 사례를 분석하여 공동체의 성장 방향성과 실천적 함의를 제시하였다.