• The International Journal of Costume Culture
• /
• v.4 no.2
• /
• pp.124-137
• /
• 2001

The digitalization of the fashion industry refers to 'the reception of the digital environment by the industry.'Re paper presented 3 conceptual categories of 'technological environment','information environment'and 'business environment'concerning the scope of digitalization, including from the introduction and use of new technical media to new ways of thinking following the paradigm changes. And it demonstratively analyzed digitalization factors and digitalization level of fashion businesses related to the factors by 7 fashion categories. The analytic result and its suggestions are as follows. First, the five digitalization factor of the fashion industry are defined : manufacturing Process automation, computer systemization, information networking, e-business, and small batch production. Second the digitalization degree of fashion firms decreases in the order of information networking, small batch Production, manufacturing Process automation, computer systemization, and e-business, with information networking on the top and e-business, recent focal point of interest, at the bottom. Third, as for the digitalization of each clothing category, men's formal dress and unisex display the highest level of the general digitalization.

• Journal of Fashion Business
• /
• v.17 no.3
• /
• pp.30-47
• /
• 2013

In the modern fashion industry, efficiency has been increasing thanks to development of computer graphics, IT technology, and digitalization. Unlike the past when fashion design heavily depended on handwork, digitalization of fashion industry makes fabrication time shorter and enables designers to adopt comprehensive expression, generating high value-added product. The Apparel CAD, an example of the digitalized fashion industry, has been developed from 2D system into a system providing 3D simulation. Digital clothing can be determined as an activity of designers using the tool in order to fabricate pattern and simulate its designed clothes in the virtual space of computer. In this study, physical properties of eight materials, which can be utilized on a par with current fashion trend, have been specified. For more sophisticated investigation, external appearance of the material was investigated by 3D scanning. In order to examine the physical properties of fabric specimens, KES(Kawabata Evaluation System) measurements and other physical property measurements were made. With the results, virtual material and clothes were simulated via CLO 3D, one of 3D apparel CAD systems. Then, virtual fabrics and clothes of similar types were generated and analyzed.

• Proceedings of the Costume Culture Conference
• /
• 2001.10a
• /
• pp.51-52
• /
• 2001

• Archives of design research
• /
• v.17 no.1
• /
• pp.289-298
• /
• 2004

With the advance of digital technology, development of exclusive CAD system for fashion textile that may suggest the future of fashion textile industry is increasingly accelerated. To build up the foundation of digital culture, it is required for fashion textile industry to develop goods with high value added and make rapid change of production system, and actually, exclusive programs are being developed to meet with the desire. Present study considers the vicissitude of fashion textile and the composition and characteristics of design system, and compares and analyses a variety of design developments of digital fashion textile. And it systemizes the expansion and change of creative digital pattern designs that are developed differing from existing graphic program, the expression of suitable textile texture, and the simulation effect by three-dimension modeling. By separating the usage of CAD system for fashion textile into designing and producing aspects, it also focuses on increasing the usage of exclusive CAD system for fashion textile.

• Fashion & Textile Research Journal
• /
• v.24 no.1
• /
• pp.29-41
• /
• 2022

With the outbreak of the COVID-19 pandemic, global fashion brands have been hosting online fashion shows instead of offline ones. In light of the current pandemic scenario, this research conducted a study on digital fashion shows held online, specifically focusing on two types of shows: fashion films and games. This study examined the characteristics of changes in digital fashion shows as well as their limitations. The case studies analyzed fashion shows from January 2020 to July 2021, with a focus on the 2021 S/S and 2021 F/W seasons, and 26 fashion shows from 23 brands. The results of this study were as follows: First, digital fashion shows transcended physical limitations through virtualization and non-face-to-face communication, breaking free of the limits of space and time in reality. Second, the entertainment role of fashion shows was strengthened. However, online fashion shows had limitations as they lacked a sense of reality and distracted viewers' attention from fashion products. This study has practical implications as it proposes a path for the development of digitalized fashion shows by addressing its current limitations. Overcoming these shortcomings, post-pandemic fashion shows would be more diverse, flexible, and creative. Consequently, following the pandemic period, we look forward to new types of fashion shows using digital imaging technologies.

• Journal of Fashion Business
• /
• v.26 no.1
• /
• pp.1-15
• /
• 2022

Digital transformation has induced changes in human life patterns; consumption patterns are also changing to digitalization. Entering the era of industry 4.0 with the 4th industrial revolution, it is important to pay attention to a new paradigm in the fashion industry, the shift from developer-centered to user-centered in the era of the 3rd industrial revolution. The meaning of storing users' changing life and consumption patterns and analyzing stored big data are linked to consumer sentiment. It is more valuable to read emotions, then develop and distribute products based on them, rather than developer-centered processes that previously started in the fashion market. An AI(Artificial Intelligence) deep learning algorithm that analyzes user emotion big data from user experience(UX) to emotion and uses the analyzed data as a source has become possible. By combining AI technology, the fashion industry can develop various new products and technologies that meet the functional and emotional aspects required by consumers and expect a sustainable user experience structure. This study analyzes clear and useful user experience in the fashion industry to derive the characteristics of AI algorithms that combine emotions and technologies reflecting users' needs and proposes methods that can be used in the fashion industry. The purpose of the study is to utilize information analysis using big data and AI algorithms so that structures that can interact with users and developers can lead to a sustainable ecosystem. Ultimately, it is meaningful to identify the direction of the optimized fashion industry through user experienced emotional fashion technology algorithms.

• Fashion & Textile Research Journal
• /
• v.25 no.6
• /
• pp.690-703
• /
• 2023

With the emergence of digitalization and environmental changes, such as those caused by COVID-19 and high-speed networks, online video platforms have changed how people communicate and created new marketing opportunities. The unique characteristics of mobile short-form videos are causing more people to consume and produce diverse content in the digital environment. The study focuses on two story types (product essential and relative information) to examine the effectiveness of short-form videos for fashion marketing. This study verified the influence of the common traits of short-form video content (informativeness, expertise, familiarity, and playfulness) on fun, e-WOM, and purchase intention and the mediation effect of fun using video samples categorized by story type. In this study, 300 Gen Z men and women responded to a survey after watching a 30-second short-form video sample. All the traits of short-form video content were found to have a positive effect on fun. Moreover, all the traits excluding playfulness had a positive effect on e-WOM and purchase intention as well. Fun had a positive effect on both e-WOM and purchase intention as well as a partial mediating effect. These findings are expected to provide insight and reference for planning short-form video marketing from the perspective of the fashion industry.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.1
• /
• pp.75-81
• /
• 2021

With the development of advanced information and communication technology, Generation Z, familiar with digital culture, is drawing keen attention as a major consumer of the fashion industry. In this study, casual wear for Generation Z, who is proficient in digital devices and prefers information acquisition and lifestyle over the Internet, was designed using 3D virtual simulation and developed into four looks: Gulish, Sportive, Easy and Contemporary. The use of simulation of 3D virtual clothing in costume design can build digitalization of future fashion industry through convergence with digital fashion design planning and production process in fandemic environment and strengthen online platform distribution. In a business environment that continues to innovate to enhance work efficiency by introducing an Untouch fashion production system, the use of 3D virtual clothing technology can increase the efficiency of sustainable management through 3D sample production, online fitting, modification, and final critic processes to reduce the time and cost of human and physical resources and review.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.5
• /
• pp.377-383
• /
• 2022

In today's modern society, along with the 4th industrial revolution, digitalization is rapidly progressing from everyday life to the entire industry. In the field of education, support is being provided at the government level, such as the dissemination of digital devices to create a digital educational environment, and the use of digital devices is remarkably increasing at the level of individual students as well. In the fashion design education field of universities, the number of students using tablet PCs and applications such as iPads is increasing and the scope of its application is expanding, from design concept setting and idea generation to design sketches in the early fashion design process, as well as diagramming and portfolio work. For fashion design sketching, it was found that students mainly use Procreate or Clip Studio applications with iPad. Therefore, by identifying the differentiated functions and characteristics of Procreate and Clip Studio, and examining design sketch examples using them, the possibility of effective use of iPad applications was presented and problems were also examined. Through this study, it is intended to provide basic data for fashion design education that can increase students' interest and achievement by using the iPad application.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.17 no.4
• /
• pp.55-66
• /
• 2015

The objective of this study is to propose a method by which movement fitness can be evaluated using a three-dimensional virtual garment simulation program. To this end, five types of jean pants for men were evaluated on the program by setting the avatars to make particular movements to examine the level of pressure on each body part. To verify whether the clothing pressure measurement produces valid and reliable results, virtual garment simulation program was utilized. The results indicated that there were significant differences in the levels of pressure on body parts depending on the type of test garment and motion. In addition, the clothing pressure measurement results were in line with the appearance evaluation results suggested by a previous study. Based on this set of results, the nomological validity of the clothing pressure measurement program used in this study was verified. Moreover, we employed an appearance evaluation along with the clothing pressure measurement to verify the reliability of the program; there was a high correlation between clothing pressure measurements and appearance evaluation measurements, indicating that measuring clothing pressures may well compensate for the limitations of appearance evaluation. We expect the results of this study to make valuable contributions in facilitating the digitalization of the fashion industry. Furthermore, this study also is significant in that it has suggested 3D virtual fitting programs as a solution to the long-criticized problem related to the evaluation of movement fitness in existing virtual garment simulation programs.