• Title/Summary/Keyword: digital strategy

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Success Factors of Digital Contents Distribution Websites (디지털콘텐츠 유통 웹사이트의 성공요인(에 관한 연구))

  • Choi, Yong-Soek;Kwon, Hyeog-In
    • Journal of Information Technology Applications and Management
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    • v.13 no.4
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    • pp.215-235
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    • 2006
  • Recently, Development of IT and digital-tech, and this is becoming factor of digital contents industry development. But, problem that is more suitable e-business model's necessity and quality enemy of distribution web-site to digital contents as transaction this firm dispute by transaction special quality and Payment-system increase of digital contents increases rapidly was risen. In this study, Digital Contents qualify estimation very important persons of digital contents as sequence of study that investigate from target's viewpoint which is serviced through web-site that digital contents is not factors of web-site service method whether digital contents distribution web-site factors effect that is some in customer satisfaction from general viewpoint of actuality digital contents distribution and is the actual proof enemy. This paper's goal that these study finding leads as digital contents industry discusses individual enterprise's success and failure as field of business in quickening period yet but domestic digital contents industry field will be roared and may can have competitive power by enterprises which wish to already started business or inaugurate an enterprise enter in field with successful beginning and direction and develop continuously.

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Test Technology of Digital Circuit Board Based on Serial Signature Analysis Technique in Production Line (생산라인에서 SSA 기법에 근거한 디지털 회로 보오드 검사 기술)

  • Ko, Yun-Seok
    • Proceedings of the KIEE Conference
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    • 2001.07d
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    • pp.2193-2195
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    • 2001
  • This paper proposes test strategy detecting the faulted digital device or the faulted digital circuit on the digital circuit board using signature analysis technique based on the polynoimal division theory. SSA(serial Signature Analysis) identifies the faults by comparing the reminder from good device and reminder from the tested device, which reminder is obtained by enforcing the data stream outputed from output pins of tested device on LFSR(Linear Feedback Shift Resister) representing the characteristic equation.

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Understanding the Artificial Intelligence Business Ecosystem for Digital Transformation: A Multi-actor Network Perspective (디지털 트랜스포메이션을 위한 인공지능 비즈니스 생태계 연구: 다행위자 네트워크 관점에서)

  • Yoon Min Hwang;Sung Won Hong
    • Information Systems Review
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    • v.21 no.4
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    • pp.125-141
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    • 2019
  • With the advent of deep learning technology, which is represented by AlphaGo, artificial intelligence (A.I.) has quickly emerged as a key theme of digital transformation to secure competitive advantage for businesses. In order to understand the trends of A.I. based digital transformation, a clear comprehension of the A.I. business ecosystem should precede. Therefore, this study analyzed the A.I. business ecosystem from the multi-actor network perspective and identified the A.I. platform strategy type. Within internal three layers of A.I. business ecosystem (infrastructure & hardware, software & application, service & data layers), this study identified four types of A.I. platform strategy (Tech. vertical × Biz. horizontal, Tech. vertical × Biz. vertical, Tech. horizontal × Biz. horizontal, Tech. horizontal × Biz. vertical). Then, outside of A.I. platform, this study presented five actors (users, investors, policy makers, consortiums & innovators, CSOs/NGOs) and their roles to support sustainable A.I. business ecosystem in symbiosis with human. This study identified A.I. business ecosystem framework and platform strategy type. The roles of government and academia to create a sustainable A.I. business ecosystem were also suggested. These results will help to find proper strategy direction of A.I. business ecosystem and digital transformation.

The Effect of Firm's Strategy in Investment Decision (기업의 조세전략이 투자의사결정에 미치는 영향)

  • Choi, Kyong-Soo;Choi, Jeongmi
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.177-187
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    • 2014
  • We investigate the association between tax strategy and investment efficiency focusing on manager's investment decision. Specifically, we examine the effect of manager's tax avoidance on the firm's investment level. The result show that as the degree of tax avoidance becomes higher firm's over investment increases. This result implies that the available resources generated from firm's tax avoidance induces over investment. Prior researches have been interested in the effects of firm's tax strategy on firm value. However, there is little literatures regarding the effects of firm's tax strategy on management's real investment decisions which provides the important implications about the mechanisms between tax strategy and firm value. In this respect, our research provides a meaningful results which demonstrates the effects of firm's tax strategy on manager's real investment decisions. This will provide useful implications for the investors and government regarding manager's tax avoidance behavior.

How Small Business Competitive Strategies Affect Business Performance by CEO leadership types (소기업 경쟁전략과 CEO 리더십 유형이 기업성과에 미치는 영향)

  • Kim, Hyun-Woo
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.163-174
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    • 2021
  • This paper investigated the role of CEO leadership in the relationship between Korean small firm's competitive strategy and performance. This study conducted an empirical analysis by collecting data through a questionnaire survey targeting small firms in Korea. The main findings of this study are as follows. First, it was found that the competitive strategies of small firms all had a positive effect on the performance, and it was found that a strategic consistency rather than the type of strategy was positive for firm performance. Second, it was found that the type of leadership of the CEO should also be changed according to the type of strategy. Specifically, it was found that transformational leadership was more appropriate for differentiation strategies, and transactional leadership was more appropriate for cost advantage strategies. This study clarified that the pursuit of a strategic consistency is more important than the type of strategy in the competitive strategy, and that the CEO needs to pursue an appropriate leadership style according to the competitive strategy.

A study on Digital New deal Strategy for Inclusive Innovative Growth and Job Creation (포용적 혁신성장과 일자리 창출을 위한 디지털 뉴딜 전략에 관한 연구)

  • Noh, KyooSung
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.23-33
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    • 2020
  • This study discussed 'inclusive growth', which recently has gained attention as the 4th Industrial Revolution spreads, and considered innovative growth as a requirement for inclusive growth. Combining inclusiveness and innovativeness, a new concept of 'Digital New Deal' is suggested. Specifically, the new market creation strategy through digital transformation of existing industries and public sectors, and solving social problems were presented. It also analyzed problems of the past government-led top-down innovation drive and suggested the "Hybrid" approach as a new way of promoting digital New Deal. Finally, we looked at the 'job creation' effect, discussed the meaning of it in terms of inclusiveness and innovativeness, and proposed a policy alternatives to create lasting effects.

Analyzing Korean TV Commercials during Prime Time based on Cultural Background (문화적 접근에 기초한 한국 텔레비전 방송 주요시간대 광고 분석)

  • Cho, Seungho;Cho, Sang-Hoon
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.155-163
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    • 2012
  • This study investigated Korean TV advertising's creative strategy and trend. To achieve the goal, we conducted content analysis for prime time TV advertising messages (KBS, MBC, SBS). We found that Korean TV advertising contents showed more direct messages than indirect messages, much relationship between ads messages and product, more brand in advertisements, little humor, relatively many celebrities in ads. and much importance on the reputation of the firm. The findings will be a significant source regarding promotion strategy for global company who plans to enter into Korean market.

Determinants of Technology Transfer for Convergence Management Strategy of Small and Medium Enterprises (중소기업의 융복합 경영전략을 위한 기술이전의 결정요인에 관한 연구)

  • Lee, Dae-Yong;Kim, Sun-Geun
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.83-94
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    • 2016
  • The objective of this paper is to examine the determinants of technology transfer for Small and Medium Enterprises. Based on IP-MARKET, KIPRIS, and Wintelips, we employ the logistic regression analysis using all data related with technology transfer in markets for intellectual property rights from 2008 through 2012. Our main results are as followings: (i)the more inventors the higher possibility; and (ii)the more claims and forwards the higher possibility of success in technology transfer in Small and Medium Enterprises.