• Information Systems Review
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• v.25 no.3
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• pp.139-162
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• 2023

With the emergence of new digital technologies into a supply chain, it is essential for companies to incorporate these technologies in managing their supply chains. However, various challenges have been identified in digital supply chain management, especially when it comes to its assessment. There are no universally agreed measurements for the performance of digital supply chain management within the research community so far. This paper explores an option of using user experience as one of possible measurements. Therefore, three different focus-group discussions were held and later analyzed with a qualitative content analysis. The subscription-based video on demand service, Netflix was used as an example in those discussions. Due to the fact that Netflix provides a digital product as a streamline service, user experience is critical for the company. Especially, user experience with a recommender system and related privacy issues have become significant for a company to retain existing customers and attract new customers in many fields. Since the recommender system and related privacy issues are parts of a digital supply chain, user experience can be one of appropriate measurements for digital supply chain management. This study opens a new perspective for research on performance measurements of digital supply chain management.

• ETRI Journal
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• v.32 no.6
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• pp.911-920
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• 2010

This paper presents a method of designing hybrid analog/asymmetrical square-root (SR) FIR filters. In addition to the conventional frequency domain constraints, the proposed method considers time-domain constraints as well, including the inter-symbol interference (ISI) and the opening of the eye pattern at the receiver output. This paper also reviews a systematic way to find the discrete-time equivalence of analog parts in a band-limited digital communication system. Thus, a phase equalizer can be easily realized to compensate for the nonlinear phase responses of the analog components. With the hybrid analog/SR FIR filter co-design, examples show that using the proposed method can result in a more robust ISI performance in the presence of the receiver clock jitter.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 1999.11a
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• pp.110-115
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• 1999

The emergence of portable information terminals in work and living environments is accelerating introduction of wireless digital links and local-area networks(LANs). Transmission using infrared radiation recently become a viable option. As a transmission medium, infrared offers several advantage over radio. The infrared spectral region offers a virtually unlimited bandwidth that is unregulated worldwide. In this paper we examine the performance of several modulation schemes on the wireless infraredcommunication system. We compare the power and bandwidth efficiency of several schemes.

• Journal of Information Science Theory and Practice
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• v.8 no.4
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• pp.20-28
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• 2020

In this study, the RDA DMP Common Standard (RDCS), a data model for implementing a machine actionable Data Management Plan (maDMP), was analyzed in four aspects. First, the twelve class models proposed by RDCS were analyzed. Second, whether the DMP attribute was included in the class attribute was analyzed. Third, we analyzed the namespace used for RDCS properties. Fourth, the values and identifiers used in RDCS properties were analyzed. As a result of the analysis, four directions for improvement were derived. First, it is necessary to add an academic record class to describe information such as papers and reports, which are representative academic documents. Second, the primary research institution, responsibility, resources, option attribute, and additional attributes are needed to describe the researcher's affiliation information. Third, it is necessary to additionally use a namespace such as Friend of a Friend that can be used universally. Fourth, the use of digital object identifier should be considered to identify academic literature.

• Journal of the Institute of Electronics and Information Engineers
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• v.52 no.1
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• pp.175-181
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• 2015

In this paper, we develop a 2.4GHz ISM band wireless communication platform prototype based on embedded linux which support can be u-Hospital service. The developed system is available connecting between ARM920T processor board and FPGA board and linking IEEE 802.11b PHY board, AD/DA(10Bit) and RF(2.4GHz) board for wireless access. It is also can be utilized for the embedded system design with IEEE 802.11b/g Access Point(Option: IEEE 802.11a/b/g) test due to the Embedded Linux. Also, the developed system is possible to test and verify the radio access technology, Modem(OFDM etc) and IP(Intellectual Property) circuit. And make the most use of the system, we search for a expansion to that home and mobile healthcare, wellness service application.

• The Journal of Society for e-Business Studies
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• v.26 no.4
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• pp.119-131
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• 2021

With the boom of platform businesses, digital transformation has become the most important topic for businesses. Digital transformation has now become the most urgent strategy for survival, from a strategy considered as an option to choose in the past. Many companies are desperately seeking the ways to be digitally transformed. Even though there have been many studies on digital transformation, most of them are on strategic and conceptual model levels based on simple case analyses. In this study, we analyze the benefits of data integration and network effects from it, based on platform business model at the core of digital transformation. The change based on platform can be categorized into the internal one for the integration of data and better decision making, and the external one for the expansion of the businesses and better prediction of consumer behaviors through the integration of external data sets by the platform business model based enterprises. While the progress for digital transformation is not mature enough yet, financial industry is one of the most promising industries for the change and realization of the aim of it with its relatively much more advanced IT infrastructure. Many companies are making various efforts for the integration of external data, and if the good results can be accomplished, financial industry will contribute to the advancement of digital transformation in other industries as well. For "My Data" project by Korean government, we suggest the data structure and transaction of data (of Korea) should be advanced and established more quickly.

• Journal of Communication Design
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• v.55
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• pp.240-249
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• 2016

This study focused on cases about user experience using digital media as a marketing. The recent convergence of various types of media is resulting in new types of content. In a situation where approaching consumers through digital and virtual means is no longer an alternative or an option but a necessity, customers must be influenced and stimulated using various types of digital media. Because modern consumers prefer to participate actively rather than to be passively exposed to information, there is a need to maximize and optimize the consumer's experience using digital media. In this research, consumer experiences that utilized digital media were examined, and these case studies were analyzed from an experiential marketing perspective. How the 5 different types of Experiential Marketing proposed by Bernd Schmitt and Digital medias were combined in the digital marketing campaigns was examined. The case studies analyzed in this research were chosen out of widely popular digital marketing campaigns ran by beauty brands that used various experimental marketing types, such as 'Make-up Genius' of L'Or?al, 'Google Glass Tutorials' of Yves Saint Laurent and 'Digital Runway Bar' of The Burberry Beauty Box. This study classified that case samples into paid media, earned media and owned media based on sense, feel, think, act and relate that are the strategic experiential modules of Bernd Schmitt. This study could be confirmed various customer experience as a sense, feel, think, act and relate through that cases using digital media technology and marketing element of digital media. Through the process of examining which digital media types each marketing campaign utilized and how these types of digital marketing were combined, this research is significant in that it helps for the understanding of the current state of digital marketing and in that it can serve as the foundation for future research of efficient digital marketing.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.191-196
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• 2012

The importance of hi-tech communications technology including mobile or ubiquitous system and the related business field is currently expanding. In terms of wellness for enhancing quality of individual life, ICT technology became a requirement, not an option. The first purpose of this study is to identify factors that influence user's perceived usefulness & perceived ease of use related to the acceptance of TAM focused on ubiquitous fitness service through multiple regression analysis, thereby discovering important factors influencing consumer behavior. In conjunction with the result, the second purpose of this study has also its implication on the u-Healthcare system development using QFD. That is, this research is to propose the possibility of combining the external variables of TAM to u-Healthcare system service characteristics with user requirement reflected by using QFD method. Based on these results, the suitable system may be constructed and developed.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.107-112
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• 2017

This paper performed an experimental study to test the validity of the prospect theory proposed by Tversky and Kahneman as an alternative to the expected utility theory. 115 college students attended the hypothetical games to choose one of two lotteries, one is safe option while the other one is risky. The risky options were set up to have low, medium or high probability of payoffs or losses. The amount of payoffs and losses of the lotteries was either large or small. Maximum likelihood estimation of the hypothetical games have shown that in case of high probability of positive payoffs the respondents were risk averse and when the probability of positive payoffs were small the respondents were risk loving. when the possibility of loss is high they were risk loving, while the probability is of loss is low the respondents were found to be risk averse. When the probability of risky options were medium the results were significant statistically in case of only losses. The amount of positive payoff or losses does not affect the results. Overall the results of this experiments support the prospect theory more than those of Laury & Holts (2008).

• Journal of Digital Convergence
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• v.14 no.3
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• pp.127-134
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• 2016

Regarding CSR activities of companies in the convergence era, this study tried to find out how CSR activities, image, and reputation would affect the purchase. A total of 200 questionnaires targeting citizens residing in Daegu, Gyeongsang Province were used and it found an alternative on how to establish marketing strategy through CSR activities in the convergence era. First, CSR activities have a positive effect on the purchase intention. Second, corporate image will mediate the degree of corporate CSR activities and purchases. Third, corporate reputation will mediate the degree of corporate CSR activities and purchases. CSR activities have become essential, not an option, and the company that fulfills its social responsibility appears to be loved as seen in the market performance.