• Korean Association of Arts Management
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• no.59
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• pp.33-72
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• 2021

I intended to discuss the new phase of the publicness of museums in a digital environment with the Goole Arts & Culture Project. To this end, I critically examined the instrumental approaches and technological optimism in the application of digital technology to museums, and scrutinized the recent museological issues, particularly the revision or curtailment of the museum's publicness amid the spread of neoliberal policy, which have been omitted within those technological approaches. This is because the meaning of Google Art & Culture can be considered more effectively through an extended theoretical reconstruction. Based on these theoretical discussions, I critically reviewed how the "non-profit," an important concept that defines the publicness of museums, was adopted and utilized as an business strategy by Google. As a result, I wanted to reveal that the neoliberalization of museums, the failure of the government's public function, the crisis of museum's publicness, and Google's "non-profit" strategy have been closely related. Armed with advanced digital technology, the GAC project appropriated the publicness of museums as a useful profit-making model. As such, now the concept of publicness of museums is at a point of more controversial and radical transformation than ever before.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.264-273
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• 2021

To study how digital content can be effectively developed and transformed in a post-COVID world in which the normal operations of museums have been disrupted, this paper analyzes the rapid development and limitations of VR exhibitions and proposes, as an alternative, the development of AR exhibitions. Studying VR/AR exhibitions that ran before and after COVID-19, this paper finds that VR, on the one hand, translates physical objects into digital video, which lacks aesthetic depth, and encounters operational problems originated by devices. By using mobile devices that are widely distributed and convenient to use, AR exhibitions can, on the other hand, be divided into three types: "museum-specific exhibitions" can present digital content in a specific indoor space, while "place-specific exhibitions" can be used in open outdoor spaces. The "non-place-specific exhibitions", can, as third type, combine digital content with printed material sent by postal mail. Among these three types, the specific/unspecified place type shows the highest "uncontact effect," which can suggest the best direction for effective museum content development in the pandemic era.

• International journal of advanced smart convergence
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• v.12 no.3
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• pp.119-126
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• 2023

This study explores the convergence of metaverse and short-form content, proposing a new approach for viewing short-form content with a vertical aspect ratio on a metaverse platform and within a virtual museum. Short-form content has gained popularity due to the snack culture and is proving to be advantageous in e-commerce. By studying the relationship between vertical ratio screens and gaze, we confirm the effectiveness of vertical ratio short-form content in providing immersive experiences and fostering sharing and communication. The proposed virtual museum offers opportunities for innovative businesses to market through fandom. This research highlights the value of vertical proportion short-form content and its significance in the convergence of metaverse and short-form content. It aims to contribute to industry development, provide new creative directions, enhance personal visual experiences, and expand applicability in related fields.

• Fourth Industrial Review
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• v.4 no.1
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• pp.29-36
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• 2024

Purpose: This study is a prior study for expanding the science museum's online services. Based on case studies, we propose an online service for science museums in the future. Research design, data, and methodology: This study analyzed online-based science museums services trends. The data was collected based on the cases of five national science museums. To understand the characteristics of science museum's online services, we analyzed the status of digital content provided by each science museum and the operation method of online special exhibitions. Result: The national science museums provided online services through virtual science museums, SNS, and YouTube. However, the services still imposed limitation on facilitating active learning for visitors. In the case of SNS and YouTube, it is only a one-time promotional tool. Conclusion: This study suggests the need for concrete measures to utilize the abundant content accumulated so far in actual education. Additionally, it emphasizes the importance of content development incorporating new platforms.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.145-155
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• 2021

Recently because of development of technology the old cultural properties and damaged artworks are stored as digital information using digital technology and produced related contents as well as moving images or digital contents. The regenerated information and contents through digital technology conveys correct information of ancient art and helps audiences appreciate it, as well as it also stores accurate information and can be used for restoration and preservation of the work. In this study, the range of digital restoration was defined in three directions, and the exhibition of digital content with an ancillary role that can be useful the understanding of the heritage of nature and mankind using digital technology was defined as the range of digital restoration. In addition, the Ojukheon Museum in Kangneung and The Museum of Natural History in New York, which installed various digital displays to analyze and compare the types of digital display exhibitions used for digital restoration of the range, were described as examples. Through this, it was discovered that digital display exhibitions for digital restoration can effectively deliver information and stimulate participation and interest of visitors in the museums, which is able to be a positive way to preserve the heritage of nature and mankind.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.560-562
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• 2013

Due to the popularity of smart phones, interest in individual lifestyle changes and customized services has been increasing. With these request of change, there are seeking the changes of individual customized service system in public institution, museum, science museum etc. Specially museum, art museum and science museum have the common factor like "watching". Unlike art museum, museum and science museum have the purpose of the history and science education, and have a high expectations of combining entertainment and education as a public institution. For this purpose, they need to raise the immersion of display contents, and run parallel with providing more convincing explanation based on age group. Thus the purpose of this paper is that study the way of combining with efficient entertainment and educational function using argument reality.

• Korean Architects
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• s.511
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• pp.66-69
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• 2011

• Journal of Public Diplomacy
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• v.1 no.1
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• pp.117-120
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• 2021

• Journal of Internet of Things and Convergence
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• v.9 no.3
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• pp.69-74
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• 2023

Smart museums based on the growth of online exhibition can be seen as in line with the movement of the 4th Industrial Revolution. By combining art and technologies, they enable viewers to experience culture and art. This study examined the cases of the Dunhuang Museum, the Palace Museum, and the China Arts and Crafts Master Museum to assess or identify how China is leading by accepting the technology of the fourth industry and applying the technology. In common, Chinese smart museums are widely used for collecting enviromental data, establishing integrated digital applications, and preserving collections, services, management, and exhibitions through VR, and AR. Through the case of the Chinese Smart Museum, this study identified the online exhibition as a space that exists in another dimension rather than an image replica with excellent operational utility. Therefore, online exhibitions are the best medium to expand the space, and viewers can explorethe museum's exhibition room and engage with all the contents of the museum without visiting the museum in person. Through the online exhibition of smart museums, visitors and viewers can be transformed into more active cultural consumers and develop collective capabilities.

• Korean Institute of Interior Design Journal
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• v.22 no.5
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• pp.22-32
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• 2013

Today, the museum historical material and mental, physical culture and heritage to preserve the collection and exhibition organization rather than to recognize that culture acts as a community to respond to the subject of the attitude and the ability jeokgeukhwa also due to the trend of the times due to changes in lifestyle education and research, and public participation in culture by expanding the role of dissemination activities are becoming. Museum exhibit these changes as part of a combination of various technologies in the coexistence of digital and analog display direction proactive and aggressive behavior, such as visitors expect to have an evaluation of the public and communicate the expectations of the plan in the exhibition space, the larger the effect can feel. This effective display for visitors to watch the way for a systematic approach to provide direction to the urgent reality. Museum visitors experienced officials to improve the quality of research in a variety of ways spectators began to try and move the action was to put the attention on the characteristics. Visitors to visit the Museum of History and ages, categorized by the type of display any difference in the behavior of the visitor experience and attributes based on what is being investigated for the History Museum's exhibition of any exhibit to visitors that experience and is to an analysis.