• Title/Summary/Keyword: development tool

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Social Networks As A Tool Of Marketing Communications

  • Nataliia Liashuk
    • International Journal of Computer Science & Network Security
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    • v.23 no.12
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    • pp.137-144
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    • 2023
  • The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company's marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool.

Visual Component Assembly and Tool Support Based on System Architecture

  • Lee, Seung-Yun;Kwon, Oh-Cheon;Shin, Gyu-Sang
    • ETRI Journal
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    • v.25 no.6
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    • pp.464-474
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    • 2003
  • Component-based development leverages software reusability and reduces development costs. Enterprise JavaBeans (EJB) is a component model developed to reduce the complexity of software development and to facilitate reuse of components. However, EJB does not support component assembly by a plug-and-play technique due to the hard-wired composition at the code level. To cope with this problem, an architecture for EJB component assembly is defined at the abstract level and the inconsistency between the system architecture and its implementation must be eliminated at the implementation level. We propose a component-based application development tool named the COBALT assembler that supports the design and implementation of EJB component assembly by a plug-and-play technique based on the architecture style. The system architecture is first defined by the Architecture Description Language (ADL). The wrapper code and glue code are then generated for the assembly. After the consistency between the architecture and its implementation is checked, the assembled EJB components are deployed in an application server as a new composite component. We use the COBALT assembler for a shopping mall system and demonstrate that it can promote component reuse and leverage the system maintainability.

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A Method for Architecture-based Design and Implementation of Component Assembly and its Tool Support (아키텍처에 기반한 컴포넌트 조립 시스템의 설계 및 구현 방법과 지원 도구의 개발)

  • 이승연;권오천;신규상
    • Journal of KIISE:Software and Applications
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    • v.30 no.9
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    • pp.812-820
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    • 2003
  • Component-Based Development(CBD) leverages software reusability and diminishes development costs. Various works about component models, such as EJB, COM, and CCM are in progress to support CBD. However, current component models hardly support flexible assembly of pre-built components. To cope with this problem, architecture for component assembly must be defined in the abstract level and the gap between system architecture and its implementation should be diminished in the implementation level. This paper proposes a method for architecture-based design and implementation of component assembly. Architecture is described by the ADL, and the tool, COBALT Assembler, is introduced to support the proposed design and implementation phase of component assembly.

Development of Efficient VR Contents Writing Tools for Support Storytelling (스토리텔링 지원을 위한 효율적인 VR 콘텐츠 저작도구 개발)

  • Lee, Yang Min;Lee, Jae Kee
    • Journal of Korea Multimedia Society
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    • v.23 no.5
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    • pp.700-709
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    • 2020
  • With the development of virtual reality (VR)-related technology and the advent of the 5G era, VR-based streaming games or content have been developed and transmitted at high speed. Although VR technology is also being applied in education, health care, manufacturing, and production fields, its main application is for entertainment. VR technology has been developed based on hardware and various contents have been developed accordingly; however, the number of VR content with high entertainment value is insufficient, and there are primarily hands-on contents. In this paper, we propose a method for developing an writing tool that can enhance the productivity in the development and editing of VR content and create VR contents based on a timeline by reflecting the storytelling rather than by a simple empirical type to solve the bias in content style. The proposed VR content writing tool is expected to increase the productivity in VR content development and contribute to the creation of various styles of content. Its implementation can enable developers to create specific stories in a timeline and support several animation effects.

How to develop corporate real estate? A decision support tool for CREM

  • Dorr, Anne;Pfnur, Andreas
    • Journal of Construction Engineering and Project Management
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    • v.7 no.2
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    • pp.19-33
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    • 2017
  • Various forms of procurement are open to companies when constructing new owner-occupied properties. The selection of a form of procurement is an important decision-making problem for companies and their Corporate Real Estate Management (CREM) departments. With this in mind, a decision support tool has been developed to optimise the outcome and success of company's proposed real estate development projects and is presented in this paper. This model can also be used for current real estate portfolios to optimise returns in the long term. In pursuit of this objective and in order to provide an academic basis for this study, decision-relevant goals and parameters were initially identified from the referenced literature used in our research. These were subsequently evaluated in a case study of a corporate development project and identified as specific decision criteria from the perspective of the CREM. The investigation identified 15 criteria that are relevant to the corporate decision-making process in procuring and/or developing property. A model for supporting and resolving decision-making problems of this type was derived from decision theory. In this paper, a decision-making tool is presented that takes into account all the decision criteria from the CREM point of view for the first time. This model should therefore serve as an aid in implementing the decision-making process for the development of real estate projects in a more structured and transparent manner.

A Development of Career Ladder Program for Nurse in a Hospital (간호사 임상 경력 관리 프로그램 개발)

  • Park, Sung-Hee;Park, Sung-Ae;Park, Kwang-Ok
    • Journal of Korean Academy of Nursing Administration
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    • v.12 no.4
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    • pp.624-632
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    • 2006
  • Purpose: This study is performed to develop the contents of career ladder program for nurses in a hospital. And this study present the appropriate strategies of career ladder program using the clinical ladder in clinical nursing field in Korea. Methods: The method of the study were modified Delphi technique with professional group for identifying nursing domains, steps of career ladder system and managerial strategy. Result: We identified tool of the nursing domains; nursing patient, quality approvement and research, development of human resources, leadership and qualifications of promotion and contents of ladder of each level. We created expected role consisted of clinical ladder and classified 4 steps; novice, competent, proficient, expert. And finally managerial principles and application process are presented in this study. Conclusions: Development of career ladder program at a hospital was not need many time consumption but very important tool of nursing profession. And it is needed to validate and refine the tool developed continuously.

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Development of a Korean Geriatric Suicidal Risk Scale (KGSRS) (한국형 노인자살위험 사정도구 개발)

  • Lee, Sang Ju;Kim, Jung Soon
    • Journal of Korean Academy of Nursing
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    • v.46 no.1
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    • pp.59-68
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    • 2016
  • Purpose: Increase in suicide rate for senior citizens which has become widespread in our society today. It is not a normal social phenomenon and is beyond the danger level. The contents of this study include Korean senior citizens' suicide related risk factors and warning signs, and the development of a simple Geriatric Suicide Risk Scale. Methods: This study is Methodological Research to verify reliability and validity of the Geriatric Suicide Risk Scale according to the tool development process suggested by Devellis (2012). Results: For predictive validity assessment, high suicide screening accuracy was showed with an Area under the ROC curve (AUC) of .93. For the optimal cutoff point of 11, sensitivity was 93.9%, and specificity, 75.7% which are excellence levels. Cross validity for assessment of generalization possibility showed the Area under the ROC curve (AUC) as .82 and in case of a cutoff point of 11, sensitivity was 73.7%, and specificity, 65.9%. Conclusion: When it comes to practical nursing, it is significant that the Korean Geriatric Suicide Risk Scale has high reliability and validity through adequate tool development and the tool assessment step to select degree of suicide risk of senior citizens. Also, it can be easily applied and does not take a long time to administer. Further, it can be used by health care personnel or the general public.

Test and Evaluation Requirement Management System for Korea Tilting Train eXpress using Model Based System Engineering Tool (모델 기반 시스템엔지니어링 도구를 이용한 한국형 틸팅열차 시험평가 요건관리 체계)

  • Lee, Tae-Hyung;Kim, Seog-Won
    • Proceedings of the KSR Conference
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    • 2006.11b
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    • pp.170-173
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    • 2006
  • Requirement management is an essential process that has a significant influence on the project success. Due to the evolutionary development nature of requirement, the effective management for requirement must include change process and configuration control. This paper describes how to implement effective requirement management process to the Korea Tilting Train eXpress development with the application of a model based systems engineering tool.

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Detection of Tool Wear using Cutting Force Measurement in Turning (선삭가공에서 절삭력을 이용한 공구마멸의 감지)

  • 윤재웅;이권용;이수철
    • Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
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    • 2000.06a
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    • pp.68-75
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    • 2000
  • The development of flexible automation in the manufacturing industry is concerned with production activities performed by unmanned machining system. A major topic relevant to metal-cutting operations is monitoring tool wear, which affects process efficiency and product quality, and implementing automatic tool replacements. In this paper, the measurement of the cutting force components has been found to provide a method for an in-process detection of tool wear. Cutting force components are divided into static and dynamic components in this paper, and the static components of cutting force have been used to detect flank wear. To eliminate the influence of variations in cutting conditions, tools, and workpiece materials, the force modeling is performed for various cutting conditions. The normalized force disparities are defined in this paper, and the relationships between normalized disparity and flank wear are established. Finally, Artificial neural network is used to learn these relationships and detect tool wear. According to the proposed method, the static force components could provide the effective means to detect flank wear for varying cutting conditions in turning operation.

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