• International Journal of Computer Science & Network Security
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• 제22권11호
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• pp.149-156
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• 2022

The study aimed to identify the effectiveness of the training program based on the social story strategy for developing self-determination skills among students with autism spectrum disorder. The population of the study consisted of all students with autism spectrum disorder in the Desired Hope Association for People with Disabilities in Makkah Al-Mukarramah and the sample of the study consisted of (6) students. The study used the quasi-experimental approach with one group. To achieve the objectives of the study, the ARCS scale for self-determination skills was used, Hassan Al-Masry (2018). The results of the study revealed, through comparing the students' performances in their pre and post-tests regarding to the ARKS scale and through their answers on the scale, the effectiveness of the training program based on the social story for developing the skills of self-determination among students with autism spectrum disorder. The results also showed that there were statistically significant differences after applying the program when significance level was (0.001). The result came in favor of the post-test.

• 유통과학연구
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• 제11권4호
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• pp.61-72
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• 2013

Purpose - It is widely accepted that the process of developing marketing strategy is composed of three steps: market segmentation, target market selection and positioning. However, mass marketing strategy based on cost reduction through economies of scale and standardized products, can be also an effective strategic option. Many marketing scholars including Theodore Levitt emphasize the importance of applying the mass production concept to various industries including service industries. Especially, in times of economic downturn, the capability of providing consumers with low-priced, value products can be an important source of competitive advantage, as well as the ability of providing high-priced premium products. Marketers should decide whether they will implement mass marketing strategy or target marketing strategy. The present study theoretically shows that firms should understand the target customers' price elasticity as well as the firm's cost structure in order to make such a strategic decision. Research design, data, and methodology - Instead of implementing an empirical study, this study provides a theoretical(mathematical) investigation on the effect of consumers' price elasticity on a firm's optimal price level, profit, sales volume, revenue, and cost. The results are mostly deduced from derivative calculations and several graphs are utilized to represent the results on the relationships between the variables under study. Results - The analytical results suggest that it is more profitable for a firm to adopt the segment/target marketing strategy (more specifically the differentiation strategy) when the degree of consumers' heterogeneity is high and the proportion of the fixed cost in the total cost is low. On the other hand, if the degree of consumers' heterogeneity is low and the fixed cost is high, it is better to adopt the mass marketing strategy or the cost leadership strategy. The strategy of concentrating on a single target market will be effective when consumers' needs are highly heterogeneous but the fixed cost is high. Any of the three types of generic strategies proposed my Porter(1980, 1985) can be applied when both the consumers' heterogeneity and the fixed cost are low. This study also proposes the contribution-margin-based method for developing the optimal pricing strategy. Conclusions - One of the primary roles of marketers is to find a proper compromise between the two conflicting goals of maximizing customer satisfaction and minimizing cost. In order to do so, he or she should understand the characteristics of the target customers as well as the cost structure of the firm. In addition to the theoretical analyses, this study discusses several business cases and explains how superior companies find the optimal compromise position between these two goals and dominate the market. One of the radical changes recently taking place in business arena is the reduction of production and distribution costs of both physical goods and information due to the advancement and the wide diffusion of information technology. The cost reduction combined with lowered priced elasticity incurred by customized products and services, will enable many firms to adopt the mass customization strategy.

• 유통과학연구
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• 제19권8호
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• pp.5-12
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• 2021

Purpose: The purpose of this paper is to analyze and examine the issues that are directly associated with the United States COVID-19 vaccine distribution and its strategies so that other countries may learn from it and develop sound distribution strategies. Research design, data and methodology: This paper has applied both historical and narrative models to review, identify, and analyze existing literatures to assess the United States' vaccine distribution strategy. Results: Distribution strategy developed by the United States seems to have focused heavily on the basic tenets of physical distribution, i.e., transportation, warehousing, inventory, and large-venue mass-vaccination sites, and the strategy seems to have been successful when looking only at the physical tenets of distribution. However, the analysis indicates that the distribution strategy has not either focused on or included the major activities of distribution, such as inward and outward communication, information, and customer satisfaction. Conclusions: The countries that are currently developing or implementing COVID-19 vaccine distribution strategy should review and learn from the United States' vaccine distribution strategy and its implementation. The countries should include and address all the activities of distribution, including inward and outward communication, information, and customer satisfaction to achieve their vaccination goals, minimize confusion, reduce wasting of doses and vaccine desserts, and improve vaccination rates.

• International Journal of Internet, Broadcasting and Communication
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• 제13권1호
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• pp.20-25
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• 2021

In the background of the rapid development of the IoT, smart home work is becoming more and more important to each science and technology company. Smart home provides a safe, comfortable, high-quality, high-performance smart home living space compared to general homes, and at the same time It is responding to the low-carbon, eco-friendly global trend. Growth drivers driving the smart home market are increasing the number of Internet users, increasing disposable income in developing countries, increasing the importance of remote home monitoring, and increasing the need for energy saving and low carbon. In 2013-2014, Xiaomi launched a series of smart routers and smart home hardware devices. In 2015, it announced the latest product of the Xiaomi Ecological Chain, the "Smart Home Package," and in 2016 launched the MIJIA brand to invest in various smart product companies. In 2017, Xiaomi announced a plan to build an open smart hardware MIOT platform. We investigated the management strategy of Xiaomi home smart service based on IOT. The management strategy was divided into cost lead strategy, differentiation strategy of Xiaomi home service, and AIOT strategy of Xiaomi smart home.

• Strategy21
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• 통권38호
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• pp.221-249
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• 2015

The Royal United Services Institute(RUSI) was founded in the middle of the 19th century in Britain. It was developed through 'Naval Historical Revitalization Movement' in that time. Many celebrities and people who were interested in the Navy participated in the activities of the RUSI. For example, the forums and lectures were held by prestigious persons, like Sir Garnet Wolseley and the Duke of Cambridge. It also became the milestone for guiding the flow of the Royal Navy's thought with the Naval Intelligence Department and the Naval Records Society. The forum of the RUSI was the place for debating naval hot issues. The journal of the RUSI was the space for suggesting an idea and gathering public opinions for developing Britain's sea power. Therefore, the RUSI was the public sphere for the Royal Navy in the 19-20th Century. And especially, the paper prize contest of the RUSI was the culmination of the RUSI's activities for the Royal Navy. Naval prize essays gave messages to the Royal Navy about the changing situation of European naval powers. Also, they made many meaningful debates for the Royal Navy to overcome the difficult situations in that time. Those essays were reflecting the issues of the Royal Navy and leading the way for getting over it. Besides, some people appeared through the contest and they played important roles for making the contingency and planning the war. The contest reflected the past, anticipated the future, and selected the talented persons to shape the future. This developing aspects of the RUSI could apply to the Korea Institute for Maritime Strategy(KIMS). The KIMS already carries out the role of the RUSI very similarly. If the KIMS changes to the way for open-door policy to more people, it will work more efficiently for their goal. In this respect, the messages of the RUSI will be very useful for improving the activities of the KIMS.

• STI Policy Review
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• 제5권1호
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• pp.34-56
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• 2014

This paper reviews the most central analytical and methodological issues that arise in developing national STI strategies. First, an outline of the relationship between national innovation systems and the strategic dimension is presented. The paper shows that science, technology and innovation strategy are often used in different forms and that there is no common understanding yet of the actual meaning and coverage of these strategies. The paper develops the terminology from a discussion of different approaches towards company innovation processes analyzing their evolution in different socioeconomic environments and the role and impact of science, technology and innovation policy on company innovation processes. Based on this conceptual understanding the paper defines national science, technology, innovation, and STI strategy and explains the basic terminology. From these definitions, the strategic dimension including the impact on the stakeholders is discussed. It is shown that a major success factor for STI strategy development is the involvement of stakeholders to vary and extend their use of their portfolio of instruments. Moreover it becomes evident that stakeholders follow their own interests which aren't necessarily in the interest of the national STI strategies. The analysis shows advantages and disadvantages as well as potentials and limitations of different approaches to develop STI strategies in their ability to describe the reality of innovation processes and to allow conclusions about the relationship between innovation policy and the innovation processes implemented by companies. It is shown that knowledge of these limitations is an important factor to consider in designing consistent and coherent national STI policy which aims at supporting innovation eventually. Finally the paper concludes that the STI policy mix concept needs a more systemic development approach which is integrated in the national STI strategy development and implementation.

• 한국융합학회논문지
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• 제12권12호
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• pp.185-196
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• 2021

본 연구는 행정안전부의 시범사업 중 하나인 '세종특별시 디지털 사이니지 국가시범사업'을 위한 기초연구를 기반으로 하고 있다. 본 연구에서는 첨단 기술이 결합된 스마트 플랫폼인 '디지털 사이니지'를 '공공 서비스 콘텐츠 플랫폼'으로 보고 콘텐츠의 배치를 계획하기 위한 전략이 기술우위 공급자 대신 해당 지역 커뮤니티 또는 사용자에 초점을 맞춰야 한다고 전제하였다. 이러한 맥락에서 첨단 기술 기반의 공공 서비스에 대한 수요 증가에 대응하여, '공공 디지털 사이니지 서비스' 개발 전략에 관해 연구하였다. 또한 동 전략을 쉽게 수립하거나 실행할 수 있도록 '디지털 사이니지 서비스 툴'들을 설계하였다. 결론적으로 본 연구는 '디지털 사이니지 기능'을 '디지털 광고 기능' 뿐만 아니라 '공공 및 문화 서비스 기능'으로 확대, 발전시키는 전략을 모색해 보고자 하였다. 연구의 최종 목표는 시민들의 적극적인 참여와 인터랙티브 미디어의 혁신적인 활용을 통해 '세종시 상권 활성화 프로젝트'가 창출하는 공공 가치를 추구하는 것이라고 할 수 있다.

• 한국항해학회지
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• 제17권3호
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• pp.15-47
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• 1993

• 정보처리학회지
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• 제16권2호
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• pp.4-16
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• 2009

• 벤처창업연구
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• 제7권4호
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• pp.159-168
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• 2012

본 연구는 우리나라 중규모 제조기업에서 전기전자, 기계 및 엔지니어링, 부품 소재산업을 모집단으로 하고 이들 모집단에서 전기전자 부문 12개 기업, 기계 및 엔지니어링 부문 18개 기업, 부품 소재 부문 16개 기업 등을 표본으로 선정하여 이들 표본기업의 기술경영의 실태를 분석하고 기술경영의 펙터가 신제품개발 성과에 미치는 영향을 분석하였다. 분석 결과 기술경영 펙터 중에 CTO를 비롯한 최고경영층의 기술경영에 대한 의지는 비교적 높게 나타났으나 그 외 사업전략과 기술전략의 연계성, 개방형 연구개발 시스템, 체계적 일정관리, 연구개발 인력관리, 제품수명주기관리 시스템 개발과 적용 등은 보통보다 조금 높은 수준인 것으로 나타난 점으로 볼 때 이들 각 분야에 대한 중요성의 인식과 더불어 보다 많은 노력을 강구하여야 할 필요성을 알 수 있다. 또한 가설검정 결과에서 이들 중규모 기업들이 신제품개발성과(신제품개발 기간 단축, 제품수명주기에 부합, 제품경쟁력 증대)를 높이기 위해서는 기술경영에 대한 최고경영층의 확고한 의지와 지원이 따라야 하고 사업전략과 기술전략의 연계성을 반드시 고려하여야 하며 신제품개발 일정관리를 체계적으로 하고 개방형 연구개발 시스템을 강화하며 연구개발 인력관리와 특히 PLM시스템 개발과 적용을 동시에 수행하여야 함을 알 수 있다.