• Journal of Fashion Business
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• v.14 no.3
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• pp.35-51
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• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

• The Journal of Fisheries Business Administration
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• v.51 no.3
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• pp.33-47
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• 2020

This study is aimed to prepare the promotion strategy to spawn snow crab resources and create their habitats using SWOT-AHP analysis. Currently, the creation program of spawning and habitat ground (CPSH) of various fisheries resource is a continuing process, however, none of these CPSH can be labeled as being effective in Korea. In order for CPSH to be effective, it must be planned systematically. Therefore, it is necessary for establishing promotion strategy on the CPSH. SWOT-AHP analysis is used to improve explanation ability of SWOT analysis. In this research, we suggested three strategies and 15 implementation plans of the CPSH using SWOT-AHP analysis. It is expected that the economic feasibility, ecosystem and recovery of fisheries resources will improve significantly. Consequently, to increase the performance of CPSH, it is necessary to focus on the developing an efficient and executive promotion strategy on the CPSH.

• Journal of Korean Society for Quality Management
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• v.38 no.1
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• pp.10-19
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• 2010

The competitive strategies of the Korean manufacturing companies have changed from the "cost leadership" strategy in the early developing stage since 1960's to the "stuck in the middle" position since 1990's in the face of emerging new cost leaders as the Chinese companies. The data on the strategic contents of the Korean manufacturing companies show that their strategies are seeking the value innovation through not only quality improvement but also cost reduction altogether rather than selecting one on the trade-off relation between the both competitive dimensions. Their strategic actions seem to be seeking the operational efficiencies through all the value chain activities rather than the strategic effectiveness by selecting and focusing on the specific competitive dimension, which is considered as a typical strategic approach. Their strategy seems to be non-strategic in the general sense. But their non-strategically looking behaviors can be reasonable enough for their sandwiched competitive position between the global quality leaders and following cost leaders. This paper explains why their strategies can be right through the theoretical explanations by using the quality-price elasticity approaches for the consumer behaviors. We can call their strategic activities as the value innovation strategy.

• Journal of the Korean Operations Research and Management Science Society
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• v.37 no.3
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• pp.23-37
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• 2012

As Customer Relationship Management (CRM) strategy is becoming a core competence more recently, many companies want a reliable CRM assessment system which enables measuring and diagnosing corporate customer strategies for building an optimized CRM strategy. However, there has been short of researches on developing the CRM diagnosis methodology that is directly applicable to real practices. Drawing upon the theoretical framework of CRM scorecard, we developed and suggested a corporate CRM diagnosis methodology that can systematically understand and assess the corporate CRM capability and performance, guiding their future directions. Companies can search the important but weak areas among various CRM strategy subjects through the proposed diagnostic procedures. This framework has a hierarchical structure that has four evaluative domains each of which has several evaluative subjects consisting of many evaluative themes: the score of upper factor is the weighted average of its subordinate factor scores. And the score of each evaluative theme is the weighted average of quantitative and qualitative evaluative indexes. Quantitative indexes are calculated by analyzing customer and sales data and qualitative ones are derived from survey data. Each evaluative index has more than one measure and its score can be derived from its own formula consisting of the measures. To prove the concept, we applied this framework to a real company and concluded that it might be appropriate to understand the corporate CRM strategy situation, find the pain points, and resolve them for better CRM implementation.

• The Journal of Society for e-Business Studies
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• v.12 no.2
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• pp.249-267
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• 2007

A variety of BPM (Business Process Management) standards to achieve interoperability among heterogeneous systems have been released. Areas of BPM standards include business process modeling, process execution and management, and monitoring and controlling. The purpose of this research is to develop an adoption strategy and guideline for implementing BPM standards. We suggest a strategy for implementing BPMN (Business Process Modeling Notation), BPEL (Business Process Execution Language), and BPQL (Business Process Query Language) and provide a specific implementation guideline for developing BPM solutions using each standard. We expect that BPM vendors can establish their own strategy for adopting BPM standards and implement BPM solutions efficiently and effectively with the help of the strategy and guideline described in this paper.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.1
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• pp.1-12
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• 2023

The purpose of this study was to analyze the effects of online writing contents on college students' learning strategy, achievement motivation, and knowledge sharing attitudes. Online writing contents were developed in the 4th class and operated as a extracurricular. The contents were developed in 25 minutes and included quizzes for learning activities. Changes in learning strategy, achievement motivation, and knowledge sharing attitude were analyzed for 149 students who finally completed online writing contents operated as a extracurricular. As a result of the analysis, it was found that online writing contents had a significant effect on college students' learning strategy, achievement motivation, and knowledge sharing attitude. Online contents is not limited by time and space, and since it can be used according to the learning plan, the utilization effect is attracting attention. Therefore, it is necessary to conduct various studies such as developing contents tailored to the needs of students and analyzing their effects.

• Smart Media Journal
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• v.12 no.1
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• pp.92-101
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• 2023

The importance of high-definition video has increased by increase in consumer demand for realistic content. Therefore, this study presented the UHD strategy of terrestrial broadcasters for global competitiveness. First, as a practical strategy, to secure domestic market, it should secure an ecosystem through cooperation among departments, create synergy, and prioritize the UHD field to gain global competitiveness with close cooperation with expertised countries in the field. Also, after securing the domestic market by developing UHDTV focusing on cost-effectiveness on socio-cultural situation of Korea, it should utilize the finance and technology for global market. government should support global competitiveness as a control tower, strengthening global content, composing a long-term roadmap, supporting related materials, and creating and exporting our own UHDTV model

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.119-126
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• 2012

The purpose of this study is to suggest a strategy of creating sustainable city's streets by extracting a elements related the task related with society, economic, and environment. The method of this study is as follows. First step, we extract main task for developing sustainable settlements through studying literature review. Second step, based on the task for sustainable settlements, we generate various elements for developing sustainable street environments. Third step, we carry out a survey targeting experts related to field of urban environment. Fourth step, we analyze their priority about developing elements and the difference between groups. Last step, through correlation analysis between three task and elements for developing sustainable streets, we discuss the specific application around developing elements. The result of this study is as follows. Firstly, from a social point of view, the task related to connecting of historical and cultural characteristic is the most important thing. In a environmental view, it illustrates that application of technologies based on IT is more important than use of sustainable land. In a economic paint of view, it presents that the elements of city security & disasters are important.

• Journal of Digital Convergence
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• v.6 no.3
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• pp.65-73
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• 2008

The food crisis is gradually augmented, which derives from a world-wide process. And it is the actual conditions for which there is no solution on national level. Rice is a fundamental agricultural products, and it makes up a large percentage in the Korean farming industry. Especially, the environment around the domestic rice market has rapidly been changing and shrinking because of the open policy in the International market. In order to compete with the international market, Korea must be strong in stable-based construction and international marketing strategies of domestic rice products. Most of consumers recognize the importance of developing a brand-name rice. However, the degree of recognition on the brand-name rice is still very low. The Purpose of this paper Is to drive brand marketing strategy for positioning of domestic rice products.

• Korean System Dynamics Review
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• v.5 no.2
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• pp.199-216
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• 2004

The present study is aimed at developing the optimal instruments for dispelling the uncertainty factors during the formulation of strategies for corporate development. The objective is the creation of a complete model of strategic analysis, which encompasses both the environment (internal and external) and the management rational component. This model -built on the analysis of three corporate cases - is concretized by a simulation for testing the strategy by the means of software which enables the users to cope with a dynamic and complex corporate environment. The research questions regard the development of a complete strategic analysis, which covers the entire decision-making process; the concrete assessment of the business strategy on the basis of quantitative data: the identification and enhancement of the critical variables of business administration, in such a complex and dynamic reality as the corporate environment.