• 제목/요약/키워드: developing strategies

검색결과 1,824건 처리시간 0.033초

A Brief Analysis of Amazon and Distribution Strategy

  • Hahn, Yoonah;Kim, Dongho;Youn, Myoung-Kil
    • 유통과학연구
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    • 제16권4호
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    • pp.17-20
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    • 2018
  • Purpose - The purpose of this paper is to analyze and illustrate Amazon's business strategies and its success in terms of its distribution strategy and business practices. Research design, data, and methodology - This is an analytical case study that examines Amazon's business strategies to demonstrate the importance of technologies to the success and sustainability of its organization. Results - The analysis indicates that the business strategies, including technology, distribution infrastructure, and customer service, are the most vital factor for the success and rise of Amazon, and these strategies have separated Amazon from its competitors in both e-tail and brick and mortar retail industries. Conclusions - Given Amazon's continued growth that came with its constant strive for delivery and cost efficiency, technology innovation, and customer satisfaction, it was inevitable that Amazon would eventually venture into different types of businesses. The previous and current Amazon's business strategies demonstrate that Amazon will continue to focus on developing and implementing new and creative strategies to separate itself from the rest of the retail and e-businesses. Furthermore, retail businesses in the most high-tech countries in the world, including Japan, Korea, and Russia, may have to adopt business strategies that are similar to those of Amazon to maintain their competitiveness.

국내외 SPAqmfosem의 마케팅전략 특징 연구 (A Study on the Characteristics of Marketing Strategy on the SPA Brand)

  • 김희선
    • 한국의상디자인학회지
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    • 제14권1호
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    • pp.131-150
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    • 2012
  • The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

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항노화산업 활성화 방안에 관한 연구 (A Study on Strategies to Galvanize the Anti-aging Industry)

  • 정태영;고영곤;정혜주
    • 보건의료산업학회지
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    • 제10권2호
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    • pp.145-154
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    • 2016
  • Objectives : Because people have increasingly more interest in their quality of life, the anti-aging industry has grown worldwide. The purpose of this study is to suggest strategies for galvanizing the anti-aging industry in Korea. Methods : To accomplish this aim, we explored the definition, classification, problem and activating strategies of the anti-aging industry through a systematic review. Results : From the results, the following suggestions are given: planning a national strategy to galvanize the anti-aging industry, establishing an anti-aging research institute, developing a business model, developing an anti-aging cluster, statistics development and an information system related to anti-aging, training personnel, and legislation. Conclusions : The anti-aging industry has the potential to reduce health expenses through early intervention of diseases due to aging and through activation of the national economy by win-win growth of the industry related to aging. Therefore, understanding the anti-aging industry as well as political support is critical.

SWOT/AHP 분석기법을 이용한 안전보건 경영시스템의 활성화 전략에 관한 연구 (A Study on Activation Strategies of Occupational Health and Safety Management System using SWOT/AHP Analysis)

  • 손일문
    • 한국산학기술학회논문지
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    • 제13권7호
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    • pp.2895-2902
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    • 2012
  • 안전보건관리는 기업의 투명성, 생산성 및 경쟁력 확보를 위한 새로운 경영수단으로 인식되고 있고 안전보건 경영시스템(OHSMS;Occupational health and safety management system)의 인증은 경영 프로세스를 자극하여 기업의 경쟁력을 이끌어내는 핵심으로 그 비중이 커지고 있다. 본 연구에서는 이러한 안전보건 경영시스템의 활성화 전략을 수립하기 위하여 체계적이고 계량적인 분석기법의 하나인 SWOT/AHP를 이용하였다. 그 결과로서, 첫째, 근로자의 안전 친화적 기업 이미지의 브랜드화, 둘째, 경영성과와 연계 가능한 정량 지표화된 안전경영 시스템 인증 프로그램의 개발, 셋째, 안전 공감대를 형성하여 안전보건 경영시스템과 제품안전 경영시스템의 연계성 구축, 넷째, 산업 맞춤형 통합 인증시스템을 개발 등을 안전보건 경영시스템의 활성화 전략으로 제안할 수 있다.

Implication of ICT Policy to the Agriculture and Rural Development: Opportunities and Challenges for the Case of Bangladesh

  • Hossain, Md. Dulal
    • Agribusiness and Information Management
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    • 제2권1호
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    • pp.105-116
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    • 2010
  • In this knowledge based society, the debate on ICT has permanently shifted from 'why' ICT for development, to 'how' comprehensive and holistic ICT policies can unleash human potential and enhance people's capabilities to improve their lives. Recognizing this untapped potential and development strategies incorporating ICT are being increasingly promoted and launched across the developing countries. While the potential advantages of ICT for development are enormous in developed countries, national policies of developing countries are yet to adequately reflect truly comprehensive and integrated strategies for harnessing and exploiting this potential. This paper presents an analysis of National ICT policy of Bangladesh. Through the examination of ICT policy, in particular in the field of agriculture and rural development and analysis of applied policies and strategies implemented in these area, this paper identifies challenges and opportunities which provides lessons for policy-makers and practitioners involved in the field. This analysis reveals that the policy is inadequate to impact positively on the agriculture and rural development of Bangladesh. The policy places little emphasis on the integration and infusion of ICT in the country's agriculture and rural development. Policy implications and suggestions are offered to ensure maximum use of ICT potentials in the country's agriculture and rural development.

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공과대학생의 질문태도에 따른 학습자 질문 활성화 전략에 대한 인식 비교 (Perception Comparison of Fostering Learner-generated Questions by the Questioning Attitude of Engineering Undergraduate Learners)

  • 정영숙;성지훈
    • 공학교육연구
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    • 제22권3호
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    • pp.49-58
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    • 2019
  • The purpose of this study is to compare learners' perceptions regarding the processes and the educational effects of fostering learner-generated questions in engineering education according to the questioning attitude of engineering learners. For this, after developing and implementing the appropriate strategies for fostering learner-generated questions in an engineering statistics course, this study analyzed 56 learners' survey responses and used ANOVA to investigate the group differences. The results showed that the educational effects and implications of fostering learner-generated questions were different according to the learners' questioning attitude. The study also confirmed that learners' questioning attitude should be considered as one of the important learner's characteristics in developing and implementing the strategies of fostering learner-generated questions in engineering education. Especially, fostering learner-generated questions produced positive effects on the passive questioning learners but not particularly on the learners who were asking no questions at all in other courses. Learners who asked no questions still have difficulty in generating deep meaningful questions and presenting them and thus require more instructors' strategies and active support for them.

고객 충성도 및 항공사 이미지 형성에 기내 서비스품질이 미치는 영향 (The Effect of the Cabin Service Quality on Customer Loyalty and Airline Image)

  • 왕수명;박혜윤
    • 한국항공운항학회지
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    • 제24권2호
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    • pp.47-58
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    • 2016
  • The cabin service quality expected by customers during the air travel can be the top priority to choose an airline. Customers' perception about cabin service quality evaluation are important for developing differentiated cabin service strategies of airlines, so this study aims to analyze the effect of the cabin service quality on airline image and customer loyalty. For achieving this purpose, literature study and empirical study on cabin service, customer loyalty and airline image were performed together. As a results of research, a high level of the cabin service quality provided by airlines significantly influenced positive images of airlines and customer loyalty. And customers' positive image towards airlines practically had a substantial influence on the improvement of customer loyalty. These study results would help in creating positive images of airlines and securing customer loyalty by developing differentiated and improved cabin service quality strategies of each airline in the limitless competition of the aviation service industry.

대형 혼합 정수계획법 프로그램 MIPBB의 개발 (Developing a Large-Scale Mixed Integer Programming Program MIPBB)

  • 박순달;도승용;이상욱;이태호;황성섭
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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    • pp.102-106
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    • 2004
  • The purpose of this paper is to develope a large-scale mixed integer program MIPBB. In this paper, the various issues such as branching strategies, searching and bounding strategies, storing basis information, handling numerical instability, that are important for developing a large-scale mixed integer programming program, are considered. And the experimental results of MIPBB are presented and compared to those of GLPK.

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Studies for the Sustainable Management of Oyster Farms in Pukman Bay, Korea: Estimate of Primary Production

  • Jeong, Woo-Geon;Cho, Sang-Man;Lee, Sang-Jun
    • Fisheries and Aquatic Sciences
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    • 제12권2호
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    • pp.111-117
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    • 2009
  • To develop sustainable management strategies for oyster farms in Pukman Bay, Korea, we estimated primary production using a numerical model. Because oysters are filter feeders, estimations of primary production (PP) are essential in developing management strategies. The daily PP ranged from 0.07 to 1.5 gC/$m^2$/d and showed significant spatial variations. The spatial distribution of PP was strongly associated with hydrodynamic features, and distinct patterns were observed in three different regions. In the inner bay, high PP was directly influenced by urban and agricultural sewage. The middle part of the bay had low PP, whereas PP in the outer area was high. PP was relatively low during the main oyster growth season, from late autumn to early winter. These findings represent important information for developing a management model for oyster farms in Pukman Bay.

자기부상열차 수명주기비용모델 개발을 위한 기초연구 (A Basic Study on the Development of Life Cycle Cost Estimation Model of Magnetic Levitation Train)

  • 전현규;김재훈;김종운;박준서
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2007년도 춘계학술대회 논문집
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    • pp.735-742
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    • 2007
  • To get competitiveness in international markets, it is essential to provide low acquisition, maintenance and operation cost with high reliability, availability and maintainability. It can be achieved by lowering development cost, making proper maintenance planning and scheduling strategies, allocating man power and logistic cost properly. In this paper, we introduces the research on making a model for estimating the life cycle cost of newly developing magnetic levitation train system in Korea. To develop a proper life cycle cost model, we broadly analyzed specs and standards and compared the life cycle cost model developed in other country. Finally, we suggests strategies to develop an unique model for the magnetic levitation train system developing in Korea.

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