• 한국병원경영학회지
• /
• 제16권2호
• /
• pp.31-52
• /
• 2011

The cutthroat competition of the market for the medical services caused changes and developments of hospital management from the traditional provider-oriented management to a consumer-oriented management toward the customer. And the popularization of on-line community through the growth and spread of internet technology is developed into an important exploration activity to provide various medical information to patient(or customer) who wishes a high-quality medical services. This is an on-line Word-of-Mouth(WOM). It is a kind of information exploration that is performed by customers before choosing the hospital with off-line word-of-mouth. In this study, we develop our research model to verify the causal relationships among on/off-line WOM, key determinants of hospital choice and the customer's will to make use of the hospitals, and total effect of these variables. We adopt a component-based PSL method for an empirical analysis of the patients experienced dermatology or obstetrics gynecology. Finally, we understand the characteristics of the various medical services and draw new and significant strategic previews.

• 한국치위생학회지
• /
• 제18권5호
• /
• pp.751-761
• /
• 2018

Objectives: The purpose of this study was to identify factors affecting choice of treatment hospital (i.e., determinants) and satisfaction with the treatment hospital, and to provide a more satisfactory and high-quality medical service for orthodontic patients. Methods: A questionnaire survey was conducted for approximately 1 month beginning in August 2017, involving patients who visited orthodontic dentistry clinics in Seoul and Gyeonggi-do. Multiple regression analysis was performed on the results to examine factors that affected satisfaction with orthodontic treatment. Results: The determinant of dental clinics was 3.90 points overall; hospital environment and facilities were highest at 4.05, followed by dental hygienist at 3.99, and dentist at 3.97. Factors influencing satisfaction with orthodontic treatment were positively influenced by dentists (p<0.01), medical procedures (p<0.01) and medical expenses (p<0.01). Conclusions: It is important to provide comfort and convenience to patients by simplifying hospital facility management, reception, and reservation procedures.

• 보건행정학회지
• /
• 제10권2호
• /
• pp.22-40
• /
• 2000

The purpose of the study was to discuss amrketing strategy for oriental hospital, by making a comparative analysis of how hospital user satifaction was affected by hospi시 choice motivation between oriental hospital users and western hospital. The data usel in this study was the Korea Isititute of oriental medicine(1999)'s study on utilization of oriental medical care. And and interview was hold with outpatients who visited around march to April, 1999, at each an oriental hospital and a westen hospital in Seoul and in Wonju city, Kongwon province. The collected data were analyzed by SPSS program. The factor analysis of hospital choice motivation was made by figuring out facor's mean value, and T-test and ANOVA were employed to find out what difference was made by sociodmographic charcteristics to the factors. Also, the multiple regression analysis was carried out to examine what gave an impact on hospital user satisfaction. The findings of this study were as follows; First as a result of making a factor analysis against hospital choice motivation to find out what kind of differenc there was between oriental hospital user motivation and western hospital and person factors. Among them, the hospital charcteristics, preception, personal and person factors. Among them, the hospital charcteristics appered to have the biggest effect of hospital choice motivation. Second, as a result of making comparison between oriental oriental hospital user satisfaction and werterm hospital user satisfaction, there was a singificant between their satisfaction at treatment time, kindness and relative kiness aginst the pther hospital. The oriental level combining 6 items. The geneal satisfaction level combining 6itmes tured out to have reliability of chronbach $\alpha$=0.7126. As a result of examining how mech the general satifaction level depended on sociodemographic characteristics, ther was found be significantly affected by age, marital status, educational background or hospital type. Those who a spouse or a lower educational background or the oriental hospital users got better score. Third, the multiple regression analysis was made to find out what factors affected western and oriental hospital user satisfaction, As a result, the waiting time, experience of other medical facilities and hospital characteristic variable were identified as a key factor on which westerm hospital user satisfaction depended. In conclusion, the oriental hhspital user expressed more staisfaction than the weshren hospital users. Then the characteristic factor played a singificant role in user satisfaction, which included hospital facilities, kindness of herb doctor and employees, or hospital reputation of credibility. in order to raise hospital user datisfaction, it seemed necessary to pay more attention to hospital characteristic factor rather than to perception factor.

• 한국콘텐츠학회논문지
• /
• 제17권8호
• /
• pp.290-300
• /
• 2017

이 연구는 의료서비스를 이용함에 있어 서로 성격이 다른 사립병원과 국공립병원을 선택하는 결정 요인은 무엇인지를 분석하는 것을 목적으로 한다. Andersen의 행동모형 이론을 적용하여 욕구요인, 가능성 요인, 개인적 요인을 결정요인으로 하는 모형을 개발하였다. 분석 자료는 한국의료패널 2008년부터 2013년까지 6년 동안의 자료 데이터 중 입원서비스를 이용한 건수를 기준으로 하였고, 분석대상은 18세 이상자로 제한하였으며, 최종 분석에 사용한 입원의료이용 건수는 14,365건이다. 로지스틱 회귀분석 결과에 따르면, 국공립병원 선택요인은 대체로 Andersen의 행동모형이 잘 적용되는 것으로 나타났다. 특히, 사회경제적 약자들인 노인, 저소득층, 국가 유공자 및 의료급여자, 만성질환자, 장애가 있는 환자들은 사립병원보다는 국공립병원을 더 선택하였다. 따라서, 저소득 취약계층에 적정한 의료서비스를 제공하기 위해서는 국공립병원에서 제공하는 의료서비스의 강화가 필요하다는 정책적인 시사점을 발견하였다.

• 모자간호학회지
• /
• 제1권
• /
• pp.45-58
• /
• 1991

The purpose of this descriptive study was to investigate the determinants of mother's choice of infant feeding method on immediate postpartum period & the breast feeding practice after 1, 2, 3, 4, 5months. The subjects were 170 mothers who were delivered at 2 hospital, 2 OBGY clinics, 1 midwifery in Jinju, the data were collected from Jan. 1 to Feb. 20 of 1991, form each subject at two periods of time ; postpartum 2 or 3 days via interview, 5months via telephone interview. The results were as fellows : 1. The propotion of mother planned exclusive breast-feeding was 66.5%, milk feeding 17.6%, mixed feeding 15.9%, End 38.9% of mothers planned to breast-feed their infants for 4-6moths, 25.7% for more than 12 months. The major reasons for selection of milk feeding method were the presence of mother's job(26.7%), the conditions of breast & milk production(23.7%). 2. There were significant relations between the choice of feeding method & the presence of s job(p<.01), & parity(p<.01). 3. The percentages of subjects that were received education about the advantages & method of breast feeding were 63.5%, 38.2%, respectively, & the informants were mass media, 89.8%, 81.5%. 4. The most of mothers had the knowledge about the advantages of breast feeding. 5. The percentage of mothers that practiced breast feeding on postpartum were 75.9%. 6. The rates of breast feeding practice by duration were more than 5months, 60.5%, 1 month, 27.1%, 2-4 months. 12.3%. 7. The reasons for the stop of breast feeding were the decrease of milk volume(22.9%), the presence of mother's job(17.4%). 8. The duration of breast feeding practice were differed significantly by the presence of mother's job, type of delivery, rooming-in, planned duration of breast feeding, the first feeding time.

• Journal of Chest Surgery
• /
• 제31권10호
• /
• pp.931-938
• /
• 1998

연구배경 : 대혈관전위증에 있어서 동맥전환술은 현재 가장 적절한 치료방법이 되었다. 비교적 최근에 개심술을 시작한 저자들 병원에서의 신생아 동맥전환술의 성적을 후향적으로 분석해 보고자 한다. 재료 및 방법 : 1991년 10월부터 1997년 11월까지 총 33명의 신생아에서 동맥전환술을 시행하였고 진단별로는 온전한 심실중격을 갖고 있는 대혈관전위증이 27례, 심실중격결손을 갖고 있는 대혈관전위증이 3례, Taussig- Bing anomaly가 3례였다. 환아들의 평균나이는 10.9$\pm$7.9일, 평균체중은 3.29$\pm$0.44kg이었다. 결과: 전체 술후 병원사망은 10례로 30.3%의 사망률을 보였다. 이를 수술시기적으로 나누어 보면, 1994년 이전은 모두 8례 중 6례 사망하여 75%, 1994년과 1995년 2년동안은 10례 중 2례 사망하여 20%, 1996년 이후는 15례 중 2례 사망하여 13.3%로 시간이 지남에 따라 수술사망률이 감소함을 보였다. 수술사망에 관여하는 위험요소는 초기의 수술과 응급수술이나 좋지 못한 술전상황을 하나이상 갖고 있는 경우가 수술사망의 위험요소로 파악되었다. 만기사망은 2명에서 발생하였으며 생존한 21명 전원에서 평균 17.4$\pm$16.5개월동안 추적관찰이 가능하였다. 모두 NYHA functional class I의 양호한 상태로 잘 성장하고 있으며 1례에서 경한 폐동맥협착증과 2례에서 경도의 대동맥폐쇄부전증이 심장초음파검사에서 발견되었다. 결론 : 대혈관전위증을 갖고 있는 신생아에서의 동맥전환술은 그 수술성적이 경험이 쌓임에 따라 많이 향상되고 있고 또한, 수술생존자의 만기성적이 매우 양호함을 보여주고 있다.