• Title/Summary/Keyword: destination image

Search Result 171, Processing Time 0.026 seconds

Factors Influencing the Preference for German farm Tourism: A Path Model Approach

  • Sidali, Katia Laura;Spiller, A.
    • Journal of Global Scholars of Marketing Science
    • /
    • v.18 no.4
    • /
    • pp.33-59
    • /
    • 2008
  • This paper aims to analyse the preference for German farm tourism among the German population. For this reason, we conducted an empirical study in Germany during summer 2007 and we applieda structural equation model based on partial leasts quares(PLS) to analyse the data. In the following chapters we will introduce the literature review and our conceptual frame work. We will then outline the procedures we adopted and the results of the empirical analysis. In the final part so me conclusions will be presented and a discussion will follow in order to draw the future directions of our research. According to our hypotheses, the possibility that agri-tourism enters in the evoked set of an individual is higher: H1: The higher the information degree about it. H2: The lower the influence of the social stimuli. H3: The higher the physical exposure to it (experience). H4: The higher the wellness image of agri-tourism. H5: The higher the traditional image of agri-tourism. H6: The higher the exciting image of agri-tourism. H7: The higher the perceived value for money. Our further hypotheses affirm that the possibility that agri-tourism enters in the evoked set of an individual is higher: H8: The lower the perceived risk. H9: The higher the motive to enjoy a holiday in the nature. H10: The higher the motive to enjoy a sport holiday. H11: The lower the motive to have an organized holiday. H12: The lower the motive to have a holiday abroad. H13: The lower the motive of action and night life. H14: The higher the motive to spend a holiday with the family. H15: The lower the motive to spend a city holiday. Finally, our model has some socio-demographics data. As we mentioned before, German agri-tourism has traditionally been the travel destination of large-size families, with low-to-middle income. For that reason, our final hypothesises are the following: the possibility that agri-tourism enters in the evoked-set of an individual is higher: H16: The higher the number of family members. H17: The lower the family income. Since in this study we use a path model with a PLS approach, we are able to state some interrelations among the exogenous latent variables: H18: The motive of sport holiday has a positive influence towards nature motives. H19: The physical exposition to agri-tourism has a positive influence toward information. H20: The motive of family holiday has a negative influence toward the motive of action and night life. H21: Social stimuli have a positive influence towards individuals risk perceptions. H22: Social stimuli have negative influence towards experience. Data for this study were gathered via administrated questionnaires during the summer 2007 within the frame of an academic "marketing research" course. The corresponding t-values are assessed using the bootstrapping method with 500 re-samples. In our model 61% of the degree of appreciation of German agri-tourism (evoked set) is explained by five independent variables: value for money ($0.335^{{\ast}{\ast}{\ast}}$) (H7) experience ($0.267^{{\ast}{\ast}}$) (H3), exciting image ($0.204^{\ast}$) (H6) organisation ($-0.162^{\ast}$) (H11) and holiday abroad ($-0.156^{\ast}$) (H12). The variance explained ($R^2$) for the other endogenous variables are the following: nature 24.3%, information 14.1%, action holiday 13.8%, risk perception 5.8% and experience 2.4%. An overview can be inferred from table 5. The results also allow us to test each of the proposed hypotheses. With exception of organization and abroad, none of the others travel style factors (H9 to H15) seem to have any significant impact towards evoked set which leads to the rejection of the respective hypotheses. As expected, social stimuli have a significant influence on individuals' risk perception (H21 accepted), however neither the former nor the latter have a valuable impact on evoked set (rejection of H2 and H8). Besides, since the influence of social stimuli towards experience is not significant, also H22 has to be rejected. Experience influences information (H19 accepted) but the latter does not affect significantly the evoked set (H1 rejected). Both H4 as well as H5, referring respectively to the perceived images of German agri-tourism as a wellness destination and the traditional image of the German farm tourism have to be rejected. Finally, none of the demographic data included in the model explains significantly the variance of the factor evoked set. Therefore neither H16 nor H17 has been accepted. As far as the interrelation between sport and nature (H18) and family and action (H20) are concerned, the stated relationship among these variables has been statistically confirmed. Our path model based on partial least squares shows the factors influencing the preference for farm tourism in Germany. Among others value for money and experience are the most significant ones. Practical implications are discussed.

  • PDF

The Effect of Service Quality of Farm Party on Cognitive and Emotional Images of the Farmhouse and Revisit Intention (팜파티 서비스 품질이 팜파티 농가의 인지적 이미지와 정서적 이미지, 재방문 의도에 미치는 영향)

  • Kim, Na-Hyung;Kwon, Ki-Joon
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.10
    • /
    • pp.72-84
    • /
    • 2017
  • This study aims to investigate how the service quality of a farm party affects the cognitive and emotional images of the farmhouse and revisit intentions by designing a research model and testing hypotheses. First, findings of the test show that when it comes to service quality, the physical environment and program contents of farm party have an effect on the cognitive image of the farmhouse while the qualification of party operators does not. Second, the physical environment of the party and party operator's qualification affect the emotional image but the program contents has no effect. Third, The cognitive and emotional images have an effect on the revisit intentions. It is certain that the farm party serves as cultural contents facilitating the rural economy and an emerging business model in the rural tourism. When we approach the farm party as a business model to provide service, not cultural contents as party, however, farmhouses may build a positive image as a new tourist destination and also see their economy facilitated. This study looks into Seoul and Gyeonggi areas and thus is geographically limited and does not cover national phenomenon.

Design of Priest Naong's Memorial Area (나옹선사 기념관지구 설계)

  • 홍광표;허상현
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.30 no.4
    • /
    • pp.82-91
    • /
    • 2002
  • The site for this plan is located at the foot of Mt. Unseo at Galcheon-ri, Changsu-myon, Youngdeok-gun. On the site stands Jangyutsa Temple, built by priest Naong in 1355 (in the 4th year of King Gongmin during Koryo Kingdom). The purpose of this plan is to widely publicize and commemorate priest Naong by designing a district centering around the temple. The basic directions of design can be summarized as follows 1) A special Buddhists'pilgrimage and sight-seeing district aimed at commemorating priest Naong will be developed to preserve the historic figure of priest Naong. To this end, a facility will be built to collect, preserve and exhibit materials related with the great priest in order to preserve his legacy and enhance the image of the space. 2) Special fractions which are rare in other districts will be introduced to create an image different from the conventional memorial districts or sight-seeing zones. To this end, the district will be divided into the Jangyuksa Temple area proper and a district memorial area, each of which will have its own unique characteristics with different functions. On the other hand, the two different areas will be related with each other and complemented by each other. Such planning techniques as articulation and superimposition will be used for a synergistic effect. 3) The plan will accommodate various programs centering around historical and cultural assets, and at the same time will allow tourists to have various experiences and access to the natural environment as well as to a variety of events. 4) In order to plan such landscapes as shown in the traditional mountain temples, the traditional tectonic forms will be used for the facilities. It is expected that the district surrounding Jangyuksa Temple will become a popular sight-seeing destination, and with new historical and cultural environments will become a valuable resource to widely publicize the culture of Youngdeok-gun.

Image characteristics of cone beam computed tomography using a CT performance phantom (CT performance phantom을 이용한 cone beam형 전산화단층영상의 특성)

  • Han, Choong-Wan;Kim, Gyu-Tae;Choi, Yong-Suk;Hwang, Eui-Hwan
    • Imaging Science in Dentistry
    • /
    • v.37 no.3
    • /
    • pp.157-163
    • /
    • 2007
  • Purpose: To evaluate the characteristics of (widely used) cone beam computed tomography (CBCT) images. Materials and Methods: Images were obtained with CT performance phantoms (The American Association of Physicists in Medicine; AAPM). CT phantom as the destination by using PSR $9000N^{TM}$ dental CT system (Asahi Roentgen Ind. Co., Ltd., Japan) and i-CAT CBCT (Imaging Science International Inc., USA) that have different kinds of detectors and field of view, and compared these images with the CT number for linear attenuation, contrast resolution, and spatial resolution. Results: CT number of both PSR $9000N^{TM}$ dental CT system and i-CAT CBCT did not conform to the base value of CT performance phantom. The contrast of i-CAT CBCT is higher than that of PSR $9000N^{TM}$ dental CT system. Both contrasts were increased according to thickness of cross section. Spatial resolution and shapes of reappearance was possible up to 0.6 mm in PSR $9000N^{TM}$ dental CT system and up to 1.0 mm in i-CAT CBCT. Low contrast resolution in region of low contrast sensitivity revealed low level at PSR $9000N^{TM}$ dental CT system and i-CAT CBCT. Conclusion: CBCT images revealed higher spatial resolution, however, contrast resolution in region of low contrast sensitivity was the inferiority of image characteristics.

  • PDF

A Study on user experience design for efficient control of Smart TV (효율적인 스마트TV조작을 위한 사용자 경험 디자인 설계)

  • Lee, Hye-Ran;Lee, Won-Hyung
    • Journal of the Korea Society of Computer and Information
    • /
    • v.18 no.1
    • /
    • pp.43-53
    • /
    • 2013
  • In this paper research covers a study on the need for smart TV according to smart TV 'smart' of issues, consider the changing elements of paradigm, according to the evolution of TV, from the point of view of the user experience analyze the Applications of Smart TV UX. Through analysis of user behavior from the current viewpoint of the TV and Future TV, reflected in the design of Smart TV UX. Ultimately for efficiently operating the contents, screen proposed a prototype for personalized intelligent user based on UX design. Ultimately, to satisfy the playfulness for the course of using the TV as the primary goal and content through the TV content easily to the desired goal to be reached quickly and easily at the point of how to approach the user's destination, shorten the access path is proposed in this study.

Three-dimensional Resistivity Inversion Including Topographic Effect (지형효과를 포함한 3차원 전기비저항 역산)

  • 박종오;김희준;송무영
    • The Journal of Engineering Geology
    • /
    • v.14 no.1
    • /
    • pp.21-28
    • /
    • 2004
  • Three-dimensional (3-D) resistivity inversion including a topographic effect can be considered theoretically to be the technique of acquiring the most accurate image in the interpretation of resistivity data, because it includes characteristic image that the actual subsurface structure is 3-D. In this study, a finite-element method was used as the numerical method in modeling, and the efficiency of Jacobian calculation has been maximized with sensitivity analysis for the destination block in inversion process. Also, during the iterative inversion, the resolution of inversion can be improved with the method of selecting the optimal value of Lagrange multiplier yielding minimum RMS(root mean square) error in the parabolic equation. In this paper, we present synthetic examples to compare the difference between the case which has the toprographic effect and the other case which has not the effect in the inversion process.

Multi-legged robot system enabled to decide route and recognize obstacle based on hand posture recognition (손모양 인식기반의 경로교사와 장애물 인식이 가능한 자율보행 다족로봇 시스템)

  • Kim, Min-Sung;Jeong, Woo-Won;Kwan, Bae-Guen;Kang, Dong-Joong
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.14 no.8
    • /
    • pp.1925-1936
    • /
    • 2010
  • In this paper, multi-legged robot was designed and produced using stable walking pattern algorithm. The robot had embedded camera and wireless communication function and it is possible to recognize both hand posture and obstacles. The algorithm decided moving paths, and recognized and avoided obstacles through Hough Transform using Edge Detection of inputed image from image sensor. The robot can be controlled by hand posture using Mahalanobis Distance and average value of skin's color pixel, which is previously learned in order to decide the destination. The developed system has shown obstacle detection rate of 96% and hand posture recognition rate of 94%.

A Case study of Tourism Contents applied Story telling (스토리텔링을 활용한 관광콘텐츠 사례연구)

  • Chun, myung-sook
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2007.11a
    • /
    • pp.777-780
    • /
    • 2007
  • In these days, tourism contents development has been continuously increases due to the appearance of online contents generation, development of cultural contents industry and the spreads of leisure life among the ordinary people's life and it needs more significant research and development for the tourism product's varieties. Story telling means that the explanation or interpretation of tour guide or guide book of the tourist spots, they role as important pull factor which can determine the image of tourism destination. And it make tourist discover the identification its own specific contents. The purpose of this study is on to examine methods tourism contents development through storytelling.

  • PDF

Development of 3D Car Navigation System Using Image-based Virtual Environment (실사기반 가상환경기술을 이용한 차량용 3차원 네비게이션 시스템 개발)

  • Kim Chang-Hyun;Lee Wan-Bok
    • Journal of Game and Entertainment
    • /
    • v.2 no.1
    • /
    • pp.35-44
    • /
    • 2006
  • Objective of this study is to develop a 3D car navigation system that shows the driving direction to a destination through real-time 3-D panoramic views of the route. For the purpose, a new searching process was established to find the optimal driving direction based on the driver's current location and the real-time traffic situation and the TIP (tour into the picture) method was extended to implement a wide virtual environment. A virtual environment was built up by applying the extended TIP method to the panoramic images taken at a constant distance from a real road, and then, displayed 3-D navigation as clear as the real images. The car navigation system developed in this study provides the optimal driving direction and real-time traffic situation using 2-D navigation module and 3D navigation module.

  • PDF

TRN을 이용하는 헬리콥터 3차원 GPS 항법의 실용화 알고리즘 연구

  • Kim, Eui-Hong;Jeon, Hyeong-Yong
    • Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
    • /
    • 2008.10a
    • /
    • pp.249-250
    • /
    • 2008
  • 본 연구는 전년도 지형참조항법(TRN; Terrain Referenced Navigation)에 근거하는 3-D 헬리콥터 항법 시스템을 위한 알고리즘 개발의 후속 연구로서 실용적 완성을 위해 수행되었다. 본 연구에서 헬리콥터의 위성항법장치(GPS)로부터의 정보(X,Y,Z 좌표)는 자동차가 도로주행중 매 1초 간격으로 수신되는 GPGGA Code로 대체되었다. 비행체는 3차원 직교 좌표 체계(Cartesian coordinate system)로 표현되는 수치지형모델(DTM; Digital Terrain Model)상에서 시점(Origination)-종점(Destination) 분석 기법에 의해 항로를 결정한다. 본 시스템은 우선 조종사에게 지형의 사전 인식을 위해 시점-종점 주변 3차원 지형도와 항로의 종단면도를 보여준다. 본 시스템은 직접적인 지상 충돌을 피하기 위해 지형 여유 층면(Terrain Clearance Floor)의 개념을 도입, 기복 지형 표면에 일정 높이의 완충 공간을 설정한다. 본 시스템은 매초 GPS로부터 실시간 수신되는 X,Y,Z 위치와 DTM상의 x,y,z를 비교하여 만약 비행체가 완충 공간에 접근하게 되면 즉시 경고음과 메시지를 발한다. 수치지형모델은 (주)첨성대가 확보하고 있는 3초 간격의 DTM을 채택, 작성하였다.

  • PDF