• Title/Summary/Keyword: design research

검색결과 44,553건 처리시간 0.064초

디자인마케팅의 본질과 연구영역에 관한 연구 (Defining Essence and Research Scope of Design Marketing)

  • 이진렬
    • 감성과학
    • /
    • 제9권spc3호
    • /
    • pp.197-208
    • /
    • 2006
  • 현대의 기업들은 과거 이성중심의 소비자를 대상으로 하는 4P중심의 마케팅전략에서 이제 감성중심의 소비자를 대상으로 하는 기업 및 브랜드의 인지중심의 감성적 마케팅전략으로 전환하고 있다. 이에 따라, 이성중심의 마케팅전략과 감성중심의 디자인전략이 결합되어 하나의 통합된 프로세스로 소비자에게 접근하는 감성마케팅의 중요성이 증대되고 있다. 그러나 아직까지 기존연구에서는 디자인마케팅의 본질과 연구영역을 규정하여 체계적인 검증을 바탕으로 디자인마케팅을 실현하기보다는 단편적으로 마케팅의 기법등을 디자인프로세스에 적용하고 있는 실정이다. 이와 관련하여 본 연구는 디자인마케팅의 본질을 제안하고, 디자인마케팅이 실무에 적용되기 이전 단계로서 디자인마케팅의 연구영역의 규명과 각 연구영역에 대한 다양하고 체계적인 학문적 검토가 선행되어져야 된다고 주장하였다 아울러 디자인마케팅의 영역으로서 전통적인 마케팅영역의 연구영역을 근간으로 하여 3가지 분야를 범주화하였는데 이들 3가지 범주란 첫째는, 디자인은 대상으로 하는 소비자의 의사결정방식의 이해영역, 둘째, 다양한 분석적 툴의 도입과 적용 및 셋째, 상황판단에 따른 전략수립을 위한 다양한 전략툴의 적용을 제안하고 각 분야에 대한 향후 연구방향에 대하여 제안하였다.

  • PDF

인터넷 기반 가상 디자인 스튜디오에서 하이브리드 건축 협업 설계 방법론에 관한 연구 (An Internet-based Hybrid Design Methodology for Collaborative Virtual Design Studio)

  • 박재완;최진원
    • 한국실내디자인학회논문집
    • /
    • 제40호
    • /
    • pp.158-164
    • /
    • 2003
  • The rapid development of information technology has much influence on architectural design. Collaboration beyond time and space has been possible by networking the work environment and digital products. Thus, the virtual design studio on architectural design is getting more important than ever before. This research investigates a virtual design studio methodology for effective collaboration. The building design process and the communication model are studied and possible modes of design collaboration are defined. This paper proposes an internet-based Virtual Reality(VR) communication tool as well as new design methodology that we call the 'Hybrid Design Methodology'. We expect that this design methodology will dramatically increase design feedbacks, and thus results in better design alternatives. There are two issues involved in developing the collaborative virtual design studio: 1) an intuitive interface that presents collaborative relations, and 2) three-dimensional computer-mediated communication tool using sketch as a modeling method. Further research issues identified at the end of the research include developing algorithms that translate mapping images to polygons for the drafting phase in the design process.

국내 건축 및 실내디자인 분야의 환경심리행태 연구경향 분석 - 건축 및 실내디자인학회의 연구내용을 중심으로 - (An Analysis of Domestic Research Tendencies of Environmental Psychology and Behavior Studies in Architecture and Interior Design Fields - Focus on the Theses of Architecture and Interior Design Institutes -)

  • 최상헌
    • 한국실내디자인학회논문집
    • /
    • 제17권5호
    • /
    • pp.150-156
    • /
    • 2008
  • The 'Environmental Psychology and Behavior Studies' which started from the purpose of "Building the comfortable environment for people", is one of the most essential research area in architecture and intoner design field because of the basis of humanbeing matters. As the development of science and industries, the social circumstances have been more complicated and diversified. As a result, humanbeing require much humanized and high level of quality in space design as well as environmental design. In case of domestic research situation, the research of environmental psychology and behavior studies in architecture and interior design fields, haven't been applied fully in their potential abilities due to the shortage of research history, complexity of humanbeing researches and the vagueness of studies as a major fields. Thus, my purpose of studying is to analizing the previous research tendencies focus on the domestic thesis since 1980 to 2006 from the related research Institutes. Final findings are as follows ; 1. Steadily increasing tile interest ratio of the research field of environmental psychology and behavior studies 2. Concentration of research target spaces are higher from the residential > elderly facilities > educational > and medical spaces. 3. The preference of research theme showed the environmental psychology fundamentals > behavior studies > general studies of environmental psychology > emotional engineering > human factors engineering. 4. Results of crossing analysis ; 1)Residential spaces were the main spaces for main research theme. 2)Main theme used in target spaces were 'environmental psychology fundamentals' and "behavior studies'. 3)Main research methods for the most target spaces were 'sample research' methods.

실내디자인학 연구에 대한 실무자들의 견해에 관한 고찰 (A Study on “How Practitioners Perceive Interior Design Research”)

  • 심은주;박현수
    • 한국실내디자인학회논문집
    • /
    • 제13권4호
    • /
    • pp.29-36
    • /
    • 2004
  • Seidel (1981) asserted that, information produced by researchers was not being used by practicing professionals because the researchers and designers did not share the same perception of research. Nearly all of his research subjects indicated that other researchers(rather than designers) were their audience. Furthermore, criteria that were valued in academic research such as originality or choice of appropriate methods did not increase quality of information in the eyes of the designers. Instead they valued research results with relevant information, check lists, and design guidelines. More than two decades have passed since Seidel examined the gap between research and practice. Scholarly research by academics continues to be a major prerequisite to tenure and promotion. While these expectations may increase the quantity of research, the question might still be asked, "Are the data enhancing the quality of design?" The present study is an analysis on how interior design practitioners perceive and perform research. By using Seidel's research as a framework the author has developed a questionnaire in order to understand meanings and affects of research in the practitioners' field. Thus hope to serve as a step towards strengthening collaborative modes between the two communities, interior design academic and practice. practice.

건국 디자인 벤처(KKU)의 활성화에 관한 연구 (Research on Approaches to revitalize KKU Design Venture)

  • 김인경
    • 한국의상디자인학회지
    • /
    • 제5권2호
    • /
    • pp.93-102
    • /
    • 2003
  • With respect to this research, the College of Arts and Design, Kon Kuk University founded Design Venture of KKU(Kon Kuk University) in July 2001 as an approach to tackle the issue on how to accept and respond to the waves of changes in paradigms of the 21st century represented by information revolution. Such move is to cope more effectively with the changes in the current educational environment with an aim to secure the competitive edges compatible with the conditions of each college under the uniform and standardized educational systems. Even the professionals in the design fields of this country try to find the significance in bringing out in the open the latent creative talents of the students by improving the quality of our daily necessities and putting the students through more practical training, and in creating international competitiveness of our design field by encouraging the students to gain more diverse experiences. Therefore, the purpose of this research is to present the approaches to revitalize Design Venture of Kon Kuk University which has been managed as part of the efforts to establish the new identity for the design of this country in the 21st century, and to present the new model for an enterprise which, rooted in the College, can grow into a high value-added business. The methodology for this research is based on the case study of Design Venture of Kon Kuk University and investigation into the literature. The contents of this research include the following three steps. Firstly, initial research is made into the background for founding the College of Arts and Design which had been promoted as a differentiated strategy for the long-term and short-term development plan of the College of Arts and Design, in Chungju Campus of Kon Kuk University. Secondly, the basic strategy for Vonchi, brand of Design Venture of KKU and the brand launching process are examined. Thirdly, Various approaches to revitalize the Vonchi brand recognition are collected and analyzed to present the conclusion and the alternative. Such research findings as given above on Design Venture of KKU may satisfy diverse consumer-oriented requirements on the strength of the characterization and differentiation of the college and may enhance the competitive edge of the college.

  • PDF

최근 유·아동복 관련 연구 동향에 관한 연구 (A study on recent research trends related to infant & children's clothes)

  • 김윤희;이진희
    • 한국의상디자인학회지
    • /
    • 제20권4호
    • /
    • pp.175-186
    • /
    • 2018
  • These days, due to increased income levels, lower birthrate, and increased marriage age, interest and investment in children has increased, and infant & children's clothes has become more upgraded, differentiated, and diversified. In accordance with the change of the infant & children's clothes market, Examine the research trends of the papers in the journals. Used 'KISS', 'DBpia', 'Korea Institute of Science and Technology Information', in the search system, and 137 papers were searched for by using key word, 'infant's clothes' and 'children's clothes'. The year of publication is limited to 2001 to 2017, and they are classified into 5-year units and again the papers were classified by year, by journal, by field of clothing research (Technical Design & Production, Fashion Marketing, Textile System, Fashion Design), and frequency and percentage were used as data analysis. The number of articles related to infant & children's clothes increased such as 39 in 2001~2005, 43 in 2006~2010, and 55 in 2011~2017. The distribution of articles by journals has been published mainly in the journal of the Korean Society of Clothing and Textiles, but as the journals were diversified, they were distributed evenly in other journals related to the apparel. In the presentations according to the research field by year, from 2001 to 2005, the ratio of apparel design and production was high, but since 2006, many papers related to fashion marketing and fashion design have been published. The research contents of the field of clothing research are as follows: 41 articles in design production field, focusing on dimensional system and pattern design, 40 articles in fashion design field, focusing on design development and design preferences, 46 articles in fashion marketing field, focusing on consumer behavior and marketing management. And 10 articles in apparel material system field, focusing on research on cloth science materials, but they are less well studied than others, but these studies should be actively pursued in the future.

  • PDF

공리적 설계를 적용한 심해저 망간단괴 집광시스템의 설계평가 (Applying Axiomatic Design to Design Evaluation of a Deep-Sea Manganese Nodule Miner)

  • 최종수;홍섭;김형우;여태경;이태희
    • 한국해양학회지:바다
    • /
    • 제13권3호
    • /
    • pp.246-251
    • /
    • 2008
  • 심해저 망간단괴 집광시스템(이하, 집광시스템)의 개념설계가 공리적 설계(Axiomatic Design)의 관점에서 평가되었다. 또한 이미 수행된 집광시스템의 개념설계에 대해 기능적 영역의 기능요구와 물리적 영역의 설계파라미터가 구체화되었다. 기능요구와 설계파라미터의 상호관계는 첫 번째 수준 계층에서 하위 수준 계층으로 순차적으로 분석되었다. 이러한 상호관계는 설계행렬의 형태로 표현되었고 기능요구와 설계파라미터 사이의 독립성을 판단하기 위한 지표로 사용되었다. 설계행렬의 분석결과 본 집광시스템은 설계파라미터간에 연성이 되지 않는 비연성화된 설계임이 확인되었다. 결과적으로, 본 집광시스템은 독립공리(Independence Axiom)를 만족하는 잘된 설계임이 개념적으로 입증되었다.

웹과 연계된 공간디자인 연구동향에 관한 연구 (Study on Web-related Spatial Design Research Trend)

  • 안소미
    • 디지털융복합연구
    • /
    • 제12권8호
    • /
    • pp.481-492
    • /
    • 2014
  • IT산업과 공간디자인의 융합에 관한 종합적이고 체계적인 기본 자료를 마련하기 위하여 시도된, 본 연구의 목적은 웹과 연계된 공간디자인 분야의 연구 흐름을 분석하고, 연구 카테고리별 동향을 파악하는 것이다. 연구결과, 최근 5년간 웹과 연계된 공간디자인 연구는 감소를 보이고 있으나 새로운 가능성이 잠재된 상태로 분석된다. 초기의 다양한 디자인 정보에 대한 데이터베이스 구축 시도에서 최근에는 공간디자인교육과 디자인프로세스 측면의 IT기술과의 융합시도가 증가하고 있고, 공간 거주자는 디자인과 관리에 이르기까지 능동적 참여자로 변화하고 있으며, 환경적 측면에서 건물의 예측 및 관리에 대한 연구도 성장하고 있는 것으로 나타났다. 이에 근거하여 창의적 교육과 디자인프로세스, 친환경적 IT기술의 공간디자인 접목에 대한 다양한 연구와 정책적 지원이 요구된다.