Many online travel agencies (OTAs) provide average ratings and time-relevant information or the most recently posted reviews regarding hotels to satisfy customers. To identify these two factors' relative influence on behavioral decision-making processes, we conducted two studies: (1) an experimental research design to explore the relative influence of the two on online review consumption and (2) an empirical approach to examine their relative impact on online review generation. The results show that when review posters observe an inconsistency between average ratings and recent reviews, they tend to deviate from the recent reviews regardless of the overall direction (reactance behavior). Meanwhile, review consumers tend to conform to the opinions presented in recent reviews (herding behavior). Additionally, in both cases, the effects are amplified in case of a negative aberration. Based on the findings, this study provides theoretical and practical implications regarding the relative influences of average rating and recently posted reviews and their different impacts on online review consumption and generation.
Though there have been a lot of studies about online product review, the effects of highlighted reviewhave not been examined enough. Highlighted review is a type of review that the platform designer changes its size or position in order to highlight without any sponsorship or incentive. The main subject of this study is about how highlighted review type affects consumer's perception and behavior in online information acquisition. We collected data from 171 subjects to test hypotheses. Using three different types of screen captures, we compared three groups - general review group, positive highlighted review only group, and both positive and negative highlighted review group. As a result, disclosing both of positiveand negative highlighted review was perceived more useful than disclosing only positive highlighted review. However, correlation between highlighted review type and review skepticism was not statistically significant. The impacts of review usefulness and skepticism on platform credibility were statistically significant, and the correlation between platform credibility and usage intention was also significant. All of results is almost similar across two product types, search goods and experiential goods. This research provides practical implications to online shopping platform designers when they design review systems to make people use their platforms.
Journal of The Korean Association For Science Education
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v.27
no.5
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pp.379-393
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2007
The purpose of this article is to analyze the conceptual change of nine 11th graders after implementing the model-based instruction of blood circulation by multidimensional framework, and to find some implications about teaching strategies for improving conceptual understanding. The model-based instruction consisted of 4 periods: (1) introduction for inducing students' interests using an episode in the science history of blood circulation, (2) vivisectional experiment on rats, (3) visual-linguistic model instruction using the videotape of heartbeat, and (4) modeling activity on the path of blood flow. Based on the data from pre-test, post-test and interviews, we classified students' models on the path of blood flow, and investigated their ontological features and the conceptual status of blood circulation. Most students could describe the path of blood flow and the changes of substances in blood precisely after the instructions. However, the modeling activity were not sufficient to improve students' understanding of the mechanisms of the blood distribution throughout various organs and the material exchanges between blood and tissues. From the interview of 9 students, we acquired informative results about conceptual status elements that were helpful to, preventing from, or not used for students' understanding. It was also found that conceptual status of students depended on the ontological categories into which students' conceptions of blood circulation fell. The results of this study can help design the effective teaching strategy for the understanding of concept of the equilibrium category.
Journal of The Korean Association For Science Education
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v.27
no.9
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pp.854-869
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2007
In this study, we investigated secondary science teachers' internalization of constructivistic science teaching who participated in a collaborative program between teachers and researchers designed by researchers according to constructivist views. The program consisted of lecture, workshop, and small group activities. New trends in science education and framework for science teaching were introduced during lectures, and understanding about the framework were deepened by analyzing school science classes recorded during workshops. In small group activities, participating teachers and researchers cooperated to design science lesson plans using science teaching frameworks. Five secondary science teachers participated in collaborative workshops. Collaborative programs were video-taped. Semi-structured interviews were conducted before and after workshops. All data recorded were transcribed and analyzed. In the process of internalization, participating teachers attended on different parts. Various and discernable factors such as there own background, beliefs, values, and school context produced tensions with or facilitated internalization of constructivistic science teaching. Teaching experiences and student understanding affected teachers' lesson planning activities. Teachers also showed different understandings on inquiry, application, and model from the framework, and they interpret those concepts in the framework based on their prior understanding. They perceived that too much content should be dealt within relatively limited time. Therefore, they tended to separate science class into two parts when developing science lessons: explaining science content by lecture and science laboratory as a constructivistic activity. The results of the study provide meaningful implications to the constructivist teacher education and professional development.
Journal of the Korean Institute of Landscape Architecture
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v.52
no.3
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pp.89-102
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2024
This study aims to examine the characteristics of the user experience of New Town neighborhood parks and explore issues that diversify the experience of the parks. In order to quantitatively analyze a large amount of park visitors' experiences, text-based Naver blog reviews were collected and analyzed. Among the Phase 1 and 2 New Towns, the parks with the highest user experience postings were selected for each city as the target of analysis. Blog text data was collected from May 20, 2003, to May 31, 2022, and analysis was conducted targeting Ilsan Lake Park, Bundang Yuldong Park, Gwanggyo Lake Park, and Dongtan Lake Park. The findings revealed that all four parks were used for everyday relaxation and recreation. Second, the analysis underscores park's diverse user groups. Third, the programs for parks nearby were also related to park usage. Fourth, the words within the top 20 rankings represented distinctive park elements or content/programs specific to each park. Lastly, the results of the network analysis delineated four overarching types of park users and the networks of four park user types appeared differently depending on the park. This study provides two implications. First, in addition to the naturalistic characteristics, the differentiation of each park's unique facilities and programs greatly improves public awareness and enriches the individual park experience. Second, if analysis of the context surrounding the park based on spatial information is performed in addition to text analysis, the accuracy of interpretation of text data analysis results could be improved. The results of this study can be used in the planning and designing of parks and greenspaces in the Phase 3 New Towns currently in progress.
Purpose - With the increase of non-face-to-face activities due to the spread of COVID-19, O2O industry has grown rapidly which reduces contact points between suppliers and consumers. O2O platform is now recognized as an indispensable channel of distribution, but the voice is getting louder that it is necessary to check how it contributes to the performance of suppliers or how its fee system or contract terms affects the expansion of O2O industry as the leading companies tend to monopolize the market. Design/methodology/approach - In this study, the scope was limited to the restaurant industry in which transactions are the most active among the O2O industry and a regression analysis was done on 775 businesses that had used guarantor service from the Seoul Credit Guarantee Foundation. Findings - Analysis on the impact of O2O platform system, information, and service quality on the business performance of the sole proprietors revealed that the system quality represented by ease of use and the information quality determined by level of timely, accurate and reliable information provided to the consumers have a statistically significant effect on the improvement of business performance. In addition, the effect of business performance on the loyalty measured by the likelihood of users continuing to use the service as well as recommending it to others was moderated by the satisfaction with contract terms, not by the fee system. Research implications or Originality - Although the number of O2O platform providers has increased manyfold, the membership rate is no more than 20%, which means that the small business owners are still struggling with digital transformation. In order for the O2O industry, which is now commonplace, to form a healthy ecosystem that satisfies both suppliers and consumers, the standard contract guidelines that are acceptable to both parties must be established and the O2O providers must offer services that help suppliers to improve performance.
Historically, humans settled in waterside areas that provided abundant resources and water resources. Afterwards, as industrialization progressed, the city's waterfront contributed to the development of the city through water resources, transportation, and maritime trade. In response to changes in industrial structure, over the past few decades, the city's waterfront has transitioned from an industrial and port-oriented function to a public space function. And from the perspective of urban regeneration, research and design on sustainable waterfront space development are being promoted around the world. However, areas near waterfronts are geographically vulnerable to the direct impact of natural disasters caused by climate change, such as sea levelrise and floods. Therefore, it is essential to establish a systematic management plan to ensure the safety of citizens and publicness. Since the 1990s, New York City in the United States has been establishing a city-level waterfront space management plan to ensure the public nature, safety, and equity of waterfront spaces. On the other hand, in South Korea, there is a lack of research on city-level waterfront management plans. Accordingly, this study sought to find implications and policy improvement measures for domestic waterfront space planning by examining the development process and major policies of New York City's waterfront comprehensive plan.
The Journal of the Convergence on Culture Technology
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v.10
no.1
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pp.297-305
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2024
As society changes rapidly, the role and status of general education has produced many changes, and accordingly, it is forming a close relationship with various social and cultural environments around the school. Especially, the direction in which general education should proceed and the development of regional-linked general education models have been actively studied at a time when the relationship between local regions and universities is getting strong. In this study, we have provided significant policy implications related to the development and application of future university-local cooperation models by developing a subject of community service activities based learning (CSAL) to get closer to community service and by analyzing actual educational cases and applying them to real community service organizations. In addition, we closely collaborated with local volunteer organizations operated by this local government system to connect with local community service, and through this, we reviewed actual cooperative classes with a local university and local volunteer organizations for the class curriculum, and developed a model to activate the university-local educational ecosystem.
The Journal of the Convergence on Culture Technology
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v.10
no.4
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pp.681-686
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2024
The film crews is a unique organization composed of members with expertise in each field and operated temporarily for a relatively short period of time. This study attempted to infer that the group characteristics and ability of the film crews to draw out the members' capabilities will affect the success or failure of the film, and to investigate their influence relationship. To this end, the research model was designed with diversity, cohesion, and information utilization as independent variables, and the artistry and box office performance of the film as dependent variables. As a result of the analysis, it was found that the diversity of the film crew affects both the artistry and box office performance, and the cohesion only affects the artistry. However, it was found that information utilization had no effect on film performance. It was confirmed that the diversity of the film crews was related to the film performance, and the cohesion had a limited effect. The results of this study provide implications that the design concept of the film crews based on diversity may be more important than process factors such as information utilization.
The present study examines the dual mediating role of social support and self-esteem in the relationship between grit and life satisfaction among college students. Utilizing a cross-sectional design, we surveyed a sample of 326 undergraduates from one university in China by means of purposive sampling. The analyses were conducted using SPSS PC+ Win. ver. 25.0 and SPSS PROCESS macro ver. 4.2. Pearson's correlation analysis was performed to show the correlations among the variables, and Model 6 of the PROCESS macro for SPSS was used to verify dual mediation effects. First, correlation results indicated positive and significant correlations between grit, social support, self-esteem and life satisfaction. Second, the dual mediating role of social support and self-esteem in the relationship between grit and life satisfaction was proved. This study contributes to the literature by elucidating the psychological mechanisms through which grit operates to enhance life satisfaction. The results have implications for the development of interventions aimed at fostering grit and the enhancement of social support and self-esteem to improve life satisfaction. Suggestions for future studies were discussed in detail.
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