• Title/Summary/Keyword: design ideas

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The Effects of Customer Participation in CSR(Corporate Social Responsibility) Process on Customers' Response (기업의 사회적 책임 활동 과정에서의 고객참여가 고객 반응에 미치는 영향)

  • Jang, Jung-Min;Lee, Eun-Young
    • Journal of Distribution Science
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    • v.14 no.3
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    • pp.45-54
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    • 2016
  • Purpose - There have been numerous studies investigating the effects of corporate social responsibility initiatives on corporate associations or corporate images. In line of this research stream, current research examined the potential impact of customer participation in the process of corporate social responsibility initiatives on attitude toward the company. This research differentiates from previous studies that it is the first to connect corporate social responsibility and customer participation. Specifically, we suggest a structural model on corporate associations which was classified into corporate ability associations and corporate social responsibility associations that the more the customers participate in initiating corporate social responsibility, corporate associations were formed more positively. And this leads to the increase of revisit intentions through customer satisfaction. Research design, data, and methodology - To test our research model, we collected data of real consumers of a large discount store in Korea. At the large discount store, customers were given an opportunity to participate the discount store's CSR activity program. We performed field survey and collected data of 146 respondents. We analyzed the data using PASW statistics 21.0 and AMOS 16.0 in order to test our structural model. Results - The results showed that consumers who participated more in initiating corporate social responsibility revealed higher score for corporate ability associations and corporate social responsibility associations. These corporate associations had a positive effect on customer satisfaction, which leads to higher attitude toward revisit intentions. Specifically, hypothesis 1.1 "As Customer participation in CSR process increases, the evaluation of CA associations will be positive,"was supported. Hypothesis 1.2 "As Customer participation in CSR process increases, the evaluation of CSR associations will be positive," was supported. Hypothesis 2.1 "As the evaluation of CA associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 2.1 "As the evaluation of CSR associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 3 "As satisfaction with the firm increases, revisit intentions with the firm will increase," was supported. Conclusions - This research is the first to study the relationship between customer participation in CSR process, CSR, and consumer reactions. This research also contributes to customer participation and corporate social responsibility literature by suggesting customer participation as an antecedent and empirically demonstrating the positive relationships between the constructs. The findings of this research may offer managerial implications for marketing practitioners. When performing corporate social initiatives, it is better to let the customer participate in the process which leads to higher corporate ability associations and corporate social responsibility associations, also higher satisfaction and revisit intentions. Our results provide useful information to practioners that spontaneous participation of consumers makes CSR initiatives effective and successful. Limitations and ideas for further research remain in this research. For example, our focus on the logic was cognitive evaluations(e.g. corporate associations) but affective dimensions might be considered since recent researches are investigating the relationship between customer participation and affective reaction as a response. Despite the limitations, this research have unique and applicable implications for academics and practitioners.

The Use of Analogy in Teaching and Learning Geography (효과적인 지리 교수.학습을 위한 유추의 이해와 활용)

  • Lee, Jong-Won;Harm, Kyung-Rim
    • Journal of the Korean Geographical Society
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    • v.46 no.4
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    • pp.534-553
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    • 2011
  • Analogical thinking is a problem-solving strategy to use a familiar problem (or base analog) to solve a novel problem of the same type (the target problem). The purpose of this study is to provide new insight into geography teaching and learning by connecting cognitive science research on analogical thinking with issues of geography education and suggest that teaching with analogies can be a productive instructional strategy for geography. In this study, using the various examples of analogical thinking used in geography we defined analogical thinking, addressed the theoretical models on analogical transfer, and discussed conditions that make an effective analogical transfer. The major research findings include the following: a) the spatial analogy, indicating skills to find places that may be far apart but have similar locations, and therefore have other similar conditions and/or connections, can provide a useful way to design contents for place learning; b) representational transfer, specifying a common representation for two problems, can play a key role in solving geographic problems requiring data visualization and spatialization processes; and c) either asking learners to compare/analyze similar examples sharing common structure or providing them examples bridging the gap between concrete, real-life phenomena and the ideas and models can contribute to learning in geographic concepts and skills. The spatial analogy requiring both geographic content knowledge and visual/spatial thinking has the potential to become a content-specific problem-solving strategy. We ended with recommendations for future research on analogy that is important in geography education.

A specific character and structure of human nature in Confucian (유학에서 나타나는 심성구조 및 특성)

  • Park Yeong-Mog
    • Science of Emotion and Sensibility
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    • v.8 no.3
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    • pp.241-251
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    • 2005
  • With its history of two thousand years of studying the human mind, Confucianism may be applied to contemporary emotional science for its unique perspectives and methodologies in understanding the origin of the human mind. By examining the Confucian understanding of human mind according to general Confucian ideas as well as the scholar, LEE Whang's, an idea similar to contemporary 'emotion' in Confucianism was discovered. Importance of the sentiment was not in the resulting goodness originating from one's fundamental nature, but rather its goodness was only achieved when human nature manifested itself without any distortion. This good emotion, namely 'sensibility', presents the essential difference Confucian understanding bears in comparison to the contemporary concept. And the system for grasping the human mind was considered to be the viewpoint of examining the contents and subject of function than a formal system of functioning human mind. It assumes the stance of looking into thehuman mind from the general and synthetic view of contemporary cognitive, emotional, biological and philosophical perspectives. Overall, the researchconcludes that there existed a long history of high-level research into the human mind in Confucianism that may satisfactorily provide partial reference and understanding as well as consequent perspectives and knowledge for discovering the common denominator with the emotional science.

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A Study on the Difference of Career Barriers, Career Attitude Maturity, and Career Competencies based on Gender, Grade, and Fields of Major of Undergraduate students in the age of Convergence (융·복합 시대에 대학생 배경변인별 진로장벽, 진로태도성숙, 진로직업역량 차이분석)

  • Park, Sung-Hee;Ahn, Jae-Hee
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.69-80
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    • 2016
  • The purpose of this study is to analyze the difference of career barriers, career attitude maturity, and career competency based on gender, grade, and major fields of university students. 320 students responded the survey and the data were analyzed through MANOVA. There were significant differences in a sub-components of career barriers and career attitude maturity according to gender. Female students were higher in 'lack of self-clarity' and 'interpersonal difficulty' while male students were higher in the 'independency'. Lastly, there were significant differences in sub-components of career competencies according to gender, grades, and fields of majors. Female students were higher in 'career exploration'. Also, sophomore students showed the lowest scores and senior year students showed highest scores in 'career exploration' and 'career performance'. Students in the field of the social science showed highest scores in the 'career design' and 'career performance'. Suggestions and ideas to develop employability of students were discussed.

Youth Startup Firms: A Case Study on the Survival Strategy for Creating Business Performance (청년창업기업의 창업초기 생존전략 : 중진공 청년전용자금 활용기업 사례)

  • Lee, Seung-Chang;Lim, Won-Ho;Suh, Eung-Kyo
    • Journal of Distribution Science
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    • v.12 no.6
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    • pp.81-88
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    • 2014
  • Purpose - Entrepreneurship promotion is emerging as an important economic growth agenda. However, in Korea, entrepreneurship has weakened because of the collapse of the venture bubbles of the 2000s and the global economic recession in 2008, which have induced the business community to choose stability over risk. The Korean government has been implementing several support projects to inspire and promote youth entrepreneurship through various means including financial assistance; however, the perpetuation rate of young entrepreneurship is still low as compared to advanced economies such as the US and EU. This case study focuses on the Youth Start-Up Business Support Program of the Small & Medium Business Corporation, and explores practical alternatives. Further, it aims to suggest managerial factors and a conceptual model for change management factors affecting the business performance creation of a startup company, based on the Small and medium Business Corporation's young venture startup fund. Research design, data, and methodology - Many studies examine the current progress and issues of startup firms, for example, a lack of systematic cultivation of entrepreneurship and startup business training, lack of commercialization funding for youth startup businesses, lack of mentoring, and inadequate infrastructure. From prior research, we address four factors, namely, personal managerial capabilities, innovative business model, sufficient cash flow, and social network, affecting startup companies' business performance. This study involved a sample survey of 200 young entrepreneurs to investigate casual relations between the four factors and business performance. A regression analysis was used to verify the hypotheses. Results - First, in relation to differences in the founder's personal characteristics, age, sales amount, and number of employees significantly impact business performance. Second, regarding the causal relation between the four factors for creating business performance, an innovative business model and social networking have supported the hypotheses, revealing that the more that a start-up founder has an innovative business model and social networking, the more the start-up firms are likely to have better performance (e.g., sales volume, employment, ROE, ROI, etc.). Although the founder's competency and sufficient cash flow have no significant relationship with business performance, the mean value was higher performance for high founder's competency and sufficient cash flow. Conclusions - This study provides basic data on policy support strategies of the Small and Medium Business Corporation, to help young entrepreneurs achieve their start-up business goals. It shows that young entrepreneurship startup firms should strive to explore ideas to satisfy customers' needs, and that changes in customer value and the continuous innovation of business model differentiation are required to actively respond to change management. Moreover, at the infant startup stage, they should activate social network programs to share information, thereby offsetting resource scarcity and managing business risk. Further, the establishment of a long-term vision and the implementation of training programs in related specific fields should be supported to strengthen founders' personal capabilities.

A Study on the Web-based Map Algebraic Processor (웹 기반 지도대수 처리기에 관한 연구)

  • 박기호
    • Spatial Information Research
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    • v.5 no.2
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    • pp.147-160
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    • 1997
  • "The "Map Algebra", beeing recognized as a viable theoretical framework for GIS (Geographica Infonnation System), models map layers as "operands" which are the basic unit of geo-processing, and a variety of GIS commands as "operators." In this paper, we attempt at lifting some limitations of map algebras proposed in GIS literature. First, we model map layer as "function" such that we may employ the notion of meta operator (or, higher-order funtion) available in the functional programming paradigm. This approach provides map algebraic language with "programmability" needed in GIS user language. Second, we extend the semantics of, and improve on the sytactic structure of map algebraic language. Mer the data model and language associated with map algebra are formalized, we proceed to design and implement a prototype of map algebraic processor. The parser of the language in our prototype plays the role of transforming the native and heterogeneous user language of current GISs into a canonical map algebraic language. The prototype, named "MapSee" is a proof-of-concept system for the ideas we propsed in this paper. We believe that the uniform interface based on the map algebraic language will make promising infrastructure to support "Internet GIS." This is because the uniform but powerful interface through the Web clients allow access to both geo-data and geo-processing resources distributed over the network.to both geo-data and geo-processing resources distributed over the network.

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A Comparison of the Social Perception of Hairdressers (헤어미용사에 대한 사회적 인식 비교)

  • Kim, Kwang-hee;Kim, Eun-Young;Kim, Jin-Sook
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.2
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    • pp.177-182
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    • 2020
  • The purpose of this study is to compare the perceptions of hairdressers, hairdressers-to-be, and ordinary people on hairdressers. For this, 286 hairdressers, hairdressers-to-be, and ordinary people residing in Daegu and Gyeongbuk were surveyed and analyzed. The study results are as follows: First, the job preferred by hairdressers is running their own salon. Most of those involved in the beauty industry considered that anyone who has an aesthetic sense can become a hairdresser, the average education level is college, and 5-10 years of experience would be adequate. On the other hand, the majority of the ordinary people thought different. Second, most of the hairdressers thought that professional theoretical knowledge and skills are required for hairdressers and that they have the role of leading beauty. On the other hand, the majority of the hairdressers-to-be and ordinary people considered that what it takes to become hairdressers are design sense and creativity and that they should take the responsibility of cleanliness and service. Meanwhile, all the research subjects shared common ideas that the competence required for hairdressers is skills and female hairdressers are preferred. Third, the most common cause for hairdressers to move from a workplace to another was wage-related issues, and the most answered entry-level salary was between KRW 1 million and 1.5 million and average working hours a day 9-10 hours. Fourth, the research subject groups showed significant differences in their perception of the occupation of hairdresser. The results suggest that although the social perception of hairdressers is improving, ordinary people still need to change their perception.

Improvement of The National Technical Qualifications System from ICT point of view (ICT 관점에서 바라본 국가기술자격제도 개선)

  • Chang, Jin-Hyeon
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.2
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    • pp.189-199
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    • 2016
  • Pending issues present in the Nation Technical Qualifications System (NTQS) have been discussed to deal with the causes and improvements of the issues. The key present situations of the NTQS were investigated to analyze the problems of the NTQS. The acquisition distribution of the items of additional points in employment and the items applied to the laws and regulations of duty employment was revealed to be related with preferential items. The AHP analysis has been conducted based on issues for improvement of the NTQS raised till now. The urgency priority of the elements to be improved was ranked according to the AHP analysis result. The agendas for the improvement of the NTQS was suggested by consideration of the priority of the elements. First, a solution to raise discrimination of the NTQS was suggested by taking the view points of the experts into account. Second, an opinion was proposed that the preferential policies in employment should be directed toward expansion of qualification for duty employment. Third, two ideas were proposed to rectify problems embedded in the technician career handbook system. And four remedies have been made suggested, including the merger of similar events. The results of this research are expected to serve as a useful material for the future design of the NTQS.

A Study on the Ecological Restoration Strategies for the Disturbed Landscapes (경관훼손지의 생태적 복구방안에 관한 연구)

  • Kim, Nam-Choon
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.1 no.1
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    • pp.28-44
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    • 1998
  • This study was conducted to suggest the ecological restoration strategies for the disturbed landscapes by theoretical study. Especially, it is aimed to suggest three objectives for restoration by using native plants ; (1) prevention or reduction of wind and water erosion, (2) provision of food and cover for variety of animal species, (3) improvement of the visual or aesthetic quality of disturbed sites. The main results were summarized as follows. 1. Cooperation between restoration ecologists and restoration practitioners is needed to delineate a scientific approach to restoration ; (1) Being aware of published literature that describes similar work and/or establish general principles. (2) Preparedness to carry out proper experiments to test ideas. (3) Preparedness to monitor fundamental parameters in a restoration scheme. (4) Providing information about the behavior of species. (5) Publish results. 2. There are three models of succession in theories of plant succession. The tolerance and facilitation models were recommended to ecological restoration. The inhibition model applies in most secondary succession, but the actual species which are introduced first may inhibit the germination and growth of slower-growing species, or they may prevent the growth of other species whose propagules arrive later. 3. The objectives of erosion control, wildlife habitat provision, and visual quality improvement are not mutually exclusive. However, many revegetation practices in the past have emphasized one of these aspects at the expense of the others. 4. A native plant community can be the model of ecological restoration. By stylization/abstraction of native plant community, trying to learn the most essential characteristics of community types - environmental factors ; dominant, prevalent, and "visual essence" species composition - in order to use such information in restoration. 5. After developing mass/spaces plan, match plant communities to the mass/space plan. In utilizing community grouping, there needs aesthetic ability to understand design elements. 6. Several hydrophytes such as Pennisetum saccharifluous, Themeda triandra, Cirsium pendulum show relatively good germination rates. In case of mesophytes and xerophytes, Arundinella hina, Artemisia princeps, Oenothera odorata and legumes seem to have quick-germinating abilities at barren sites. Pinus thunbergii, Rhus chinensis, Evodia daniellii, Alnus firma and Albizzia julibrissin can be considered as "late succession" woody plants because they show low germinating rates and slow growing habitat. 7. The seeds used for restoration should be collected within a certain radius of where it will be planted. Consideration in genetic issues in the collection and use of germplasm can increase the odds for successful restoration efforts. 8. The useful model in the "drift" pattern occurs so abundantly in naturally evolving landscapes. As one species diminishes in density, a second or third species are increased. Thus, dynamic interactions between species are created. Careful using of "drift phenomenon" in planting was recommended. 9. Virtually no stand of vegetation today is immune from the introduction and/or spreading of exotic species. Therefore, the perpetuation of a restored sites requires conscious monitoring and management. Thus, management would be the most important process in ecological restoration. 10. In order to keep the sites "natural", alternative management strategies would be applied in management ; Atenative management strategies are decelerating successional process, accelerating successional processes or modifying species composition. As management tools, mechanical, chemical, biological or environmental factor manipulation, e.g., fire could be used.

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A Study on Development of Robot - based Teaching-Learning Model for Improving Creativity (창의력 향상을 위한 로봇활용 교수 - 학습모형 개발 연구)

  • Jun, Woochun
    • Journal of Internet Computing and Services
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    • v.16 no.5
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    • pp.99-105
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    • 2015
  • Currently robots are widely used in schools for educational purpose. With wide spread of robot-based education, it is known that major advantage of robot-based education is to enhance creativity and logical thinking of students. Although robots can be very useful tools for assisting students' study activities, there have not been lots of teaching-learning models for robot-based education.In this paper, a teaching-learning model is presented for robot-based education. The proposed model is designed based on constructivism. The proposed model consists of 6 stages: preparation, design, assembling, demonstration run, evaluation, and application & extension. The proposed model has the following characteristics. First, the proposed model is designed to enhance creativity and logical thinking ability of learners. Learners are supposed to be involved in self-directed activities and required to provide results based on their own ideas. Teachers are supposed to mediate students only if necessary. Second, learners are encouraged to participate in activity via diverse interaction. The interaction in this model includes learner-to-learner interaction, learner-to-teacher interaction, and learner-to-expert interaction. The proposed model encourages learners to solve the problem with cooperating each other. Also, teachers are supposed to guide students if necessary and observe and monitor behavior of students all the time. Third, motivation is provided in the beginning stage of the instruction. Fourth, in the proposed model, both study results and study process are equally important. In the model, study process is reviewed at the final stage.