• Journal of Digital Contents Society
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• v.16 no.2
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• pp.263-274
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• 2015

Jeju're behind in communicating with the public and local population compared to the national registration number of the best art galleries and the relatively low awareness needed to promote alternative that fits the times. QR Code excel in design and favorable approach to provide the identity of the drawing and the information is being used to promote a variety of mediators of the museum. However, most of the Jeju Museum of Art is the situation with incomplete registration of the design development design development requires QR code is a feasible reality. In this study, I analyze the semantics of the Museum Identity divided into six places in Jeju registered public art gallery in the signifier and signified. Proposed a design QR code QR code developed and developing design reflects the Museum Identity of development based on a selection of four places to the use case analysis of the design according to the value of properties.

• Journal of the Korea Society of Computer and Information
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• v.20 no.6
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• pp.13-20
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• 2015

A genuine product authentication framework and genuine distinction algorithm based on design QR code is proposed in this paper. The proposed framework consists of design QR code, a smart phone application for authentication, and a server system. Design QR code is a shape-modification of conventional QR code according to manufacturer's and/or product's need. In the design QR code, information about manufacturer and product is written. The written information can be read with general QR code reader, however, the content is transformed with authentication code, used in the first step authentication, and the meaning cannot be inferred. The application conducts the first step authentication and sends the resulting information to the server system for the second step authentication. The server system decides the genuinity using look-up history. The proposed framework can improve the authentication effect while minimizing the additional costs by managing the history through the server system. The proposed framework has proven to be effective in actual use, such as that used for the management of garbage bags in Ansan city.

• Korean Journal of Human Ecology
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• v.22 no.5
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• pp.477-490
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• 2013

This study explores critical and success factor of benefits and risks for predicting the acceptance of QR code virtual fashion stores. As an exploratory approach, this study conducted focus group interviews(FGI) with 21 panels who had experience with selected QR virtual stores (e.g., Home plus, 11th Street, Pin & Fit). Content analysis was used to generate 184 excerpts and classify into benefits and risks related to QR code virtual stores. With respect to benefits, content analysis identified four factors: Affective appeal, perceived usefulness, ubiquity, and brand promotion. Also, contents regarding perceived risks were classified into four factors: Complexity, lack of information, lack of technology infrastructure, and perceived cost. A managerial implication was discussed for predicting consumer technology acceptance of a QR code virtual store in the fashion retailing market.

• Journal of the Korean Graphic Arts Communication Society
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• v.29 no.3
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• pp.31-40
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• 2011

Using of QR(Quick Response) code is dramatically extended to various marketing area; not only substitute of bar code but also new tool of PR and marketing. This research attempts to analyze brand communication effect using QR code printed on product package especially in snack product category. Findings are 1) communication effect are different according to the type of book-trailers; 2) cinematic production and animation are the most effective type of book-trailers; 3) for memory and confirmation(sharing), a)stills and straplines, Analysis result of hypothesis I showed that characters of QR code influence on brand attitude. Among dependent variables, only reliability is significant. That means reliability of company and brand using QR code influence on brand attitude. The higher reliability of QR code, the better brand attitude of the brand. Analysis result of hypothesis II found that only reliability is significant on purchasing intention. Reliability of company and product using QR code influences on purchasing intention. The higher reliability of QR code, the higher possibility of purchasing products. Therefore, company can enhance reliability of both company and its products by using QR code. Using QR code will bring high reliability and high brand attitude and purchasing intention.

• Journal of Fashion Business
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• v.18 no.2
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• pp.80-94
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• 2014

The utilization of QR code for mobile marketing in fashion business has been receiving growing attention with the increasing smart phone users and wireless internet environment. The purpose of this study was to investigate the effects of utilizing QR code for mobile marketing on consumer's purchasing intention based upon TAM model. This research was conducted by questionnaire method, in which the questionnaire was distributed to the consumers in Seoul. Among the questionnaire returned from the consumers, 196 were selected to be included in the analysis by developing descriptive statistics, factor analysis, cronbach's alpha, and regression analysis using SPSS15.0. The results of this study were as follows: There was a significant effect of QR code characteristics such as usability, mobility, aesthetics of design on perceived ease of use. The factors of individuality, interactivity, and aesthetics of design significantly affected on the perceived usefulness of QR code. The ease of use and usefulness significantly affected the consumers' enjoyment which positively affected on purchasing intention.

• Journal of the Korea Convergence Society
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• v.12 no.1
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• pp.37-47
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• 2021

In the pandemic era, smart medical technology has also been applied to prevent and control diseases such as COVID-19. Health QR code system shave sparked recent discussion in the hopes of improving its convenience and safety. The many types of current health QR code systems in China exists causes inconvenience to those that are vulnerable, as well as raising the issue of personal information protection. In order to solve this problem, this paper proposes transparent integration of the health QR code systems and the process of protecting personal information, as well as designs an interface for user convenience. Through the method presented in this paper and the newly designed interface, users can enjoy the smart pharmaceutical system more conveniently and safely, and ensure effective results in the prevention and control of diseases that are likely to spread.

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.730-744
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• 2014

With advances in QR code, mobile is becoming one of important channels in the fashion retail industries. This study attempts to understand the importance of QR code utilization in creating multi-channel business model. Study objectives are to classify types of multi-channel retailing by QR code utilization and to explore the role of QR code technology in strategic marketing elements for types of multichannel retailer. As an exploratory approach, a total of 78 news articles regarding QR code issues were reviewed and analyzed by focusing on 48retailers seleted in this study. The results found seven dimensions of QR code marketing strategies: abundant product information, additional information contents, transaction accessibility, connectedness to channels, location based service, loyalty program and multimedia advertising. Based a combination of channels and level of mobile apps' activation, multichannel retailers utilizing QR code technology were classified into four types; bricks-click-active mobile model, bricks-click-inactive mobile model, bricks-click model, and click-active mobile model. There were differences of using QR code marketing strategies among multichannel models. According to results, for bricks-and-mortar retailers, QR code was critical to integrate shopping experience with merchandise or sales promotions across channels. In addition, for non-store retailers, the QR code utilization was successful in expanding mobile channels, which can promote retail sales by a two-way interaction with customers via the mobile apps.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.431-442
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• 2018

2-dimensional barcode, QR code has been used for containing various information such as image, video, map, and business cards. Currently, a smartphone is used as a QR code scanner, displaying the code and converting it to a standard URL for a website. However, QR codes are not very common in encrypted application and so have a few applications. This paper proposes a new color-code, which integrates the conventional QR code and color design, and can be effectively used in some product certification system. The proposed method exploits the fact that genuine code is produced by CMYK color model, but the counterfeit is captured by RGB color model and during this process, color information of the code is changed. This paper introduces the color matrix model to measure the distortion between genuine code and counterfeit code. By investigating the statistical characteristics of color matrix, an effective detection of print image forgeries are designed. Various experiments with color codes show that the proposed system can be effectively used in product certification systems.

• Journal of Digital Contents Society
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• v.13 no.4
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• pp.609-616
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• 2012

Plumbing of the plant project is an important discipline. Now workers on the construction site, carry hundreds of piping spool drawings and documents, record the Spool Stage data. Then, The data is input into the system or has been documented in the field office. Because of the work-flow, duplication work occurs. As a result, it is reducing the effectiveness of the Plumbing and causes schedule delays. Also, To manage the integration process, there is a problem, it takes a lot of time. Therefore, The study is conducted to design and implementation of piping spool management Android Application using QR Code. The Application will contribute to the management to the integration of piping work process.

• Journal of Korea Multimedia Society
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• v.25 no.1
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• pp.10-28
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• 2022

In this paper, we present an entry-level COVID-19 stand-alone digitial signage player (CoSiP) which performs not only conventional digital signage functionalities but also fever detection, face mask wearing detection, and KI-pass QR code checking. The overall design of CoSiP is proposed, and implementation of a temperature checking algorithm using a low cost thermal sensor is elaborately presented. Through experiments over datasets and against a developed CoSiP device, it is shown that the fever detection, face mask wearing detection, KI-pass QR code checking as well as signage functionalities of the proposed CoSiP work properly and reliably.