• 제목/요약/키워드: demographic data

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Mixture model에 의한 홈쇼핑 이용자 시장세분화와 쇼핑성향 (A Study on Market Segmentations and Shopping Orientations of Home Shopping User: Based on Mixture Model)

  • 서정아;이진화;홍재원
    • 한국의류학회지
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    • 제32권7호
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    • pp.1023-1033
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    • 2008
  • The purpose of this study was to segment home-shopper market by using the demographic characteristics. This study enables a better unders landing of home-shoppers and improving the strategy of marketing. The specific objects of this study are as follow: First, it was to exam market segmentations by demographic factors using mixture model. Second, it was to exam shopping orientations of fashion merchandise according to segmentation groups. The data was collected from 637 subjects who had used the home shopping more than one time in a year. The data was analysised through frequencies, factor analysis, ANOVA, Duncan's mutiple range tests with SPSS 12.0 and Mixture model. The results of data are as follows: 1. The result of market segmentation as demographic factor using Mixture model was extracted to 4 market segments called 20's/ unmarried stage, 30's/ children bearing & rearing stage, 40's/ families with children's education stage, 50's/ aging stage. 2. Shopping orientations were extracted to 5 factors called a pleasure oriented, convenience oriented, off-line oriented, human oriented, thrift oriented.

천연염색제품 구매 평가기준 및 구매 후 만족도 (A study on the Purchase Appraisal Standard and Post-purchase Satisfaction of Natural Dyeing Products)

  • 박영희
    • 한국의류산업학회지
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    • 제14권1호
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    • pp.64-74
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    • 2012
  • The purpose of this study was to find purchase appraisal standard and post-purchase satisfaction for natural dyeing products. The data used for this study were collected from the women in their from 20's to 50's who are living in the regions of Busan, Ulsan, and Gyeongnam in Korea. The questionnaire of 537 copies was used for a statistical analysis. To analyze data, 2-test, t-test, Cronbach's a test, factor analysis, ANOVA, Duncan test, regression analysis, etc. were carried out. A used statistical package was SPSS 14.0. The analysis results were as follows. The purchase appraisal standards for natural dyeing products were identified as practicality and reliability, suitability of use, symbolic property of status, design property, and convenience of buying. As the analysis result for purchase appraisal standard according to the demographic characteristics, the purchase appraisal standard according to most demographic characteristics showed significant difference. The factors of post-purchase satisfaction for natural dyeing products were verified as product modification and durability, design and price, hygienic property and product quality. As the analysis results of post-purchase satisfaction for natural dyeing products according to demographic characteristics, the post-purchase satisfaction according to demographic characteristics showed significant difference. The factors affecting post-purchase satisfaction were verified as product quality, kinds of item, color change, product lifespan, color change, etc. Consequently, because the purchase appraisal standard of natural dyeing product is very various, it is necessary to enhance post-purchase satisfaction of natural dyeing products by reflecting these factors in advance at the product development stage.

에코 소재 의류 제품의 구매 실태 및 구매 후 만족도 (A Study on the Actual Purchase Conditions and Post-Purchase Satisfaction for Clothing Made with Eco-friendly Fabric)

  • 박영희
    • 복식문화연구
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    • 제19권1호
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    • pp.1-18
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    • 2011
  • The purpose of this study is to prepare the base for the development of the high value clothing products with eco-friendly fabric which become the conversation topic recently. In order to collect data, a questionnaire was used. The subject of survey was the adult women in from their 20's to 50's. The survey areas were Gyungnam, Busan, Ulsan, and Daegu in Korea. The questions were formed with the results of a preliminary investigation and the contents selectively revised the measurement tools used to the previous studies. To analyze the collected data, $x^2$2-test, t-test, ANOVA were carried out with SPSS. In the result of difference analysis of the actual purchase conditions according to demographic variables, the purchase motives, the purchase items, and the purchase information showed the significant difference according to the demographic variables except monthly income, and the purchase place showed the significant difference to all the demographic variables. The results of difference analysis of post-purchase satisfaction according to the demographic variables and the purchase items were as follows, The post-purchase satisfaction in price showed the significant difference according to age and monthly income. The one in design showed the significant difference according to educational level and occupation. The one in fashion showed the significant difference according to marriage or non-marriage, age, educational level and occupation. The one in the wearing sensation showed the significant difference according to marriage or nonmarriage, age, educational level, occupation. The one in transformation showed the significant difference according to educational level, monthly income, purchase item. The one in laundry and management convenience showed the significant difference according to monthly income and purchase item. Finally, the one in pollution level showed the significant difference according to age, monthly income, occupation, and purchase item.

혈압 판별 분석 -위험요인을 중심으로- (The Discriminant Analysis of Blood Pressure - Including the Risk Factors -)

  • 오현수;서화숙
    • 대한간호학회지
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    • 제28권2호
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    • pp.256-269
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    • 1998
  • The purpose of this study was to evaluate the usefulness of variables which were known to be related to blood pressure for discriminating between hypertensive and normotensive groups. Variables were obesity, serum lipids, life style-related variables such as smoking, alcohol, exercise, and stress, and demographic variables such as age, economical status, and education. The data were collected from 400 male clients who visited one university hospital located in Incheon, Republic of Korea, from May 1996 to December 1996 for a regular physical examination. Variables which showed significance for discriminating systolic blood pressure in this study were age, serum lipids, education, HDL, exercise, total cholesterol, body fat percent, alcohol, stress, and smoking(in order of significance). By using the combination of these variables, the possibility of proper prediction for a high-systolic pressure group was 2%, predicting a normal-systolic pressure group was 70.3%, and total Hit Ratio was 70%. Variables which showed significance for discriminating diastolic blood pressure were exercise, triglyceride, alcohol, smoking, economical status, age, and BMI (in order of significance). By using the combination of these variables, the possibility of proper prediction for a high-diastolic pressure group was 71.2%, predicting a normal-diastolic pressure group was 71.3%, and total Hit Ratio was 71.3%. Multiple regression analysis was performed to examine the association of systolic blood pressure with life style-related variables after adjustment for obesity, serum lipids, and demographic variables. First, the effect of demographic variable alone on the systolic blood pressure was statistically significant (p=.000) and adjusted $R^2$was 0.09. Adding the variable obesity on demographic variables resulted in raising adjusted $R^2$to 0.11 (p=.000) : therefore, the contribution rate of obesity on the systolic blood pressure was 2.0%. On the next step, adding the variable serum lipids on the obesity and demographic variables resulted in raising adjusted R2 to 0.12(P=.000) : therefore, the contribution rate of serum lipid on the systolic pressure was 1.0%. Finally, adding life style-related variables on all other variables resulted in raising the adjusted $R^2$to 0.18(p=.000) ; therefore, the contribution rate of life style-related variables on the systolic blood pressure after adjustment for obesity, serum lipids, and demographic variables was 6.0%. Multiple regression analysis was also performed to examine the association of diastolic blood pressure with life style-related variables after adjustment for obesity, serum lipids, and demographic variables. First, the effect of demographic variable alone on the diastolic blood pressure was statistically significant (p=.01) and adjusted $R^2$was 0.03. Adding the variable obesity on demographic variables resulted in raising adjusted $R^2$to 0.06 (p=.000) ; therefore, the contribution rate of obesity on the diastolic blood pressure was 3.0%. On the next step, adding the variable serum lipids on the obesity and demographic variables resulted in raising the adjusted $R^2$ to 0.09(p=.000) ; therefore, the contribution rate of serum lipid on the diastolic pressure was 3.0%. Finally, adding life style-related variables on all other variables resulted in raising the adjusted $R^2$ to 0.12 (p=.000) : therefore, the contribution rate of life style-related variables on the systolic blood pressure after adjustment for obesity, serum lipids, and demographic variables was 3.0%.

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인구통계자료에 나타난 한국인 국제결혼의 사회인구학적 특성 분석 (Analyses of the Socio-demographic Characteristics in International Marriage of Koreans by Census Data)

  • 최연실
    • 가정과삶의질연구
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    • 제26권5호
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    • pp.279-298
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    • 2008
  • The purpose of this study is to review the trend in international marriage of Koreans based on Census data from 2001 to 2007 and to analyse socio-demographic characteristics of the married couples. This study remarks that as the primary causes underlying the recent increase in international marriages of Koreans, the change of worldwide condition such as globalization and localization, the condition of countries to leave immigrants, the change of sex/age ratio in population, and the change of value systems are addressed. Census data from the marriage and divorce registration for the period 2001-2007 are analysed. This study covers analysis of foreign partners' nationalities, remarriage, age gap between partners, education levels, male partners' occupation, region of residence and divorce in international marriage of Koreans.

Modeling population density by integrated analysis of Kompsat-1 images and census data

  • Steinnocher, K.;Kim, Y.S.;Kressler, F.
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
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    • pp.213-215
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    • 2003
  • In this paper the use of panchromatic KOMPSAT-1 imagery is proposed to provide detailed information on built-up areas in suburban regions. In order to derive this information a texture analysis is utilized. In the next processing step census data are incorporated in order to perform refined demographic analysis. Assuming that the population lives in settlements rather than in agricultural areas, the census data are assigned to the actual residential areas within each census unit. Using this information a number of questions can be addressed which cannot be answered by statistical data alone.

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인구통계특성 기반 디지털 마케팅을 위한 클릭스트림 빅데이터 마이닝 (Clickstream Big Data Mining for Demographics based Digital Marketing)

  • 박지애;조윤호
    • 지능정보연구
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    • 제22권3호
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    • pp.143-163
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    • 2016
  • 인구통계학적 정보는 디지털 마케팅의 핵심이라 할 수 있는 인터넷 사용자에 대한 타겟 마케팅 및 개인화된 광고를 위해 고려되는 가장 기초적이고 중요한 정보이다. 하지만 인터넷 사용자의 온라인 활동은 익명으로 행해지는 경우가 많기 때문에 인구통계특성 정보를 수집하는 것은 쉬운 일이 아니다. 정기적인 설문 조사를 통해 사용자들의 인구통계특성 정보를 수집할 수도 있지만 많은 비용이 들며 허위 기재 등과 같은 위험성이 존재한다. 특히, 모바일 환경에서는 대부분의 사용자들이 익명으로 활동하기 때문에 인구통계특성 정보를 수집하는 것은 더욱 더 어려워지고 있다. 반면, 인터넷 사용자의 온라인 활동을 기록한 클릭스트림 데이터는 해당 사용자의 인구통계학적 정보에 활용될 수 있다. 특히, 인터넷 사용자의 온라인 행위 특성 중 하나인 페이지뷰는 인구통계학적 정보 예측에 있어서 중요한 요인이 된다. 본 연구에서는 기존 선행 연구를 토대로 클릭스트림 데이터 분석을 통해 인터넷 사용자의 온라인 행위 특성을 추출하고 이를 해당 사용자의 인구통계학적 정보 예측에 사용한다. 또한, 1)의사결정나무를 이용한 변수 축소, 2)주성분분석을 활용한 차원축소, 3)군집분석을 활용한 변수축소의 방법을 제안하고 실험에 적용함으로써 많은 설명변수를 이용하여 예측 모델 생성 시 발생하는 차원의 저주와 과적합 문제를 해결하고 예측 모델의 정확도를 높이고자 하였다. 실험 결과, 범주의 수가 많은 다분형 종속변수에 대한 예측 모델은 모든 설명변수를 사용하여 예측 모델을 생성했을 때보다 본 연구에서 제안한 방법론들을 적용했을 때 예측 모델에 대한 정확도가 향상됨을 알 수 있었다. 본 연구는 클릭스트림 분석을 통해 추출된 인터넷 사용자의 온라인 행위는 해당 사용자의 인구통계학적 정보 예측에 활용 가능하며, 예측된 익명의 인터넷 사용자들에 대한 인구통계학적 정보를 디지털 마케팅에 활용 할 수 있다는데 의의가 있다. 또한, 제안 방법론들을 통해 어느 종속변수에 대해 어떤 방법론들이 예측 모델의 정확도를 개선하는지 확인하였다. 이는 추후 클릭스트림 분석을 활용하여 인구통계학적 정보를 예측할 때, 본 연구에서 제안한 방법론을 사용하여 보다 높은 정확도를 가지는 예측 모델을 생성 할 수 있다는데 의의가 있다.

도시공원 이용자의 목적지 선정에 관한 연구 -광주시를 대상으로- (A Study on Destination Choice of Urban Park Users in Kwangju)

  • 홍성권
    • 한국조경학회지
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    • 제19권3호
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    • pp.128-143
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    • 1991
  • To understand and predict destination choice behavior for urban parks, two hypotheses, which are based on extended Fishbein model, were proposed and tested in Kwangju. Data was analyzed by the citizens of Kwangju and by target markets segmented by demographic variables. Analysis by the citizens of Kwangju showed that postulated hypotheses are true. However, they were partially thru in the other cases : it was a general tendency that suggested model applied well in the high-involvement product. Among the demographic variables, sex was the most useful to understand park choice behavior. Park management directions were suggested, and several future research implications were discussed.

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청소년의 건강 문제에 대한 보고 - 통계로 보는 청소년의 건강 - (Report about the health status of Korean adolescents - A comprehensive overview of the Korean adolescent health through demographics -)

  • 이혜경
    • Clinical and Experimental Pediatrics
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    • 제49권12호
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    • pp.1267-1274
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    • 2006
  • This is to determine current status and historical trends of the health of Korean adolescents. Adolescence is not only a time of health and well-being, but also a time of experimentation and of being at risk of significant threats by health-damaging behaviors. A comprehensive overview through a review of major national demographic data on health-related issues would give health professionals chances to deal with Korean adolescents' unique needs to improve their health.

노인가계와 비노인가계의 소비지출구조 및 관련요인의 비교분석 (A Comparison of Consumption Expenditure Patterns and Their Determinants of Elderly and Nonelderly Households)

  • 성영애
    • 대한가정학회지
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    • 제35권5호
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    • pp.103-117
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    • 1997
  • This study compared the consumption expenditure patterns and the effects of socio-demographic variables of elderly and nonelderly households in urban areas of Korea. The data were obtained from the 1994 Family Income and Expenditure Survey conducted by the National Statistical Office. The results showed the differences between elderly and nonelderly households in the expenditure levels of each consumption category, the shares of each consumption category of total expenditures, and the effects of socio-demographic variables on expenditures.

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