Browse > Article
http://dx.doi.org/10.5805/KSCI.2012.14.1.064

A study on the Purchase Appraisal Standard and Post-purchase Satisfaction of Natural Dyeing Products  

Park, Young-Hee (Dept. of Fashion & Clothing, Kyungnam University)
Publication Information
Fashion & Textile Research Journal / v.14, no.1, 2012 , pp. 64-74 More about this Journal
Abstract
The purpose of this study was to find purchase appraisal standard and post-purchase satisfaction for natural dyeing products. The data used for this study were collected from the women in their from 20's to 50's who are living in the regions of Busan, Ulsan, and Gyeongnam in Korea. The questionnaire of 537 copies was used for a statistical analysis. To analyze data, 2-test, t-test, Cronbach's a test, factor analysis, ANOVA, Duncan test, regression analysis, etc. were carried out. A used statistical package was SPSS 14.0. The analysis results were as follows. The purchase appraisal standards for natural dyeing products were identified as practicality and reliability, suitability of use, symbolic property of status, design property, and convenience of buying. As the analysis result for purchase appraisal standard according to the demographic characteristics, the purchase appraisal standard according to most demographic characteristics showed significant difference. The factors of post-purchase satisfaction for natural dyeing products were verified as product modification and durability, design and price, hygienic property and product quality. As the analysis results of post-purchase satisfaction for natural dyeing products according to demographic characteristics, the post-purchase satisfaction according to demographic characteristics showed significant difference. The factors affecting post-purchase satisfaction were verified as product quality, kinds of item, color change, product lifespan, color change, etc. Consequently, because the purchase appraisal standard of natural dyeing product is very various, it is necessary to enhance post-purchase satisfaction of natural dyeing products by reflecting these factors in advance at the product development stage.
Keywords
natural dyeing product; purchase appraisal standard; post-purchase satisfaction; demographic characteristics;
Citations & Related Records
Times Cited By KSCI : 13  (Citation Analysis)
연도 인용수 순위
1 Shin, B. S., Kim, Y. M., & An, T. J. (2003). Dyeing of silk fabric with persimmon extract. Korean Society of Sericultural Science, 45(1), 66-70.   과학기술학회마을
2 Yoo, H. J. (2007). Dyeing protein fiber to green color using natural mugwort and indigo. The Journal of Korean Home Economics Association, 45(4), 53-59.   과학기술학회마을
3 You, M. N., & Roh, E. K. (2005). A preliminary study on natural dyeing by a delphi mothod(Part)-With the focus of key issues-. Journal of the Korean Society of Clothing and Textile, 29(6), 859- 867.   과학기술학회마을
4 You, M. N., & Roh, E. K. (2006). A preliminary study on natural dyeing by a delphi mothod(Part)-Developing valuation of natural dyes-. Journal of the Korean society of Clothing and Textile, 30(5), 733-741.   과학기술학회마을
5 Pan, H. Y., & Choi, J. M. (2009). Chinese women's purchasing behavior and satisfaction for Korean-made clothing purchased online. The Journal of Korean Home Economics Association, 47(10), 39-49.   과학기술학회마을
6 Park, C. S. (2010, February 3). A product of natural dyeing opened era of popularization. Free Seoul. Retrieved July 11, 2011, from www.freeseoul.net
7 Park, G. J., & Yoo, T. S. (2009). Relationship between fashion product attributes, product satisfaction and repurchase intention for schoolbage-Focusing on middle and high school students in Daegu and Gyeongju-. Journal of the Korean Society of Costume, 59(6), 16-28.   과학기술학회마을
8 Park, S. H. (2008, March 27). Natural dyeing is at industrialization. Korea Fashion and Textile News. Retrieved July 11, 2011, from http://www.ktnews.com/htm/news
9 Park, S. M., Kim, J. Y., Yeom, J. H., & Youn, N. S. (2010). Product certification of natural dyeing. Fiber Technology and Industry, 14(3), 188-205.
10 Park, Y. H., & Nam, Y. J. (2003). The antibacterial and deodorization of fabrics dyed with Lithospermi Radix extract. Journal of the Korean Society of Clothing and Textile, 27(1), 60-66.   과학기술학회마을
11 Roh, E. K., & You, M. N. (2006). A preliminary study on natural dyeing by a delphi mothod (Part)-With the focus of key issues and the view-. Journal of the Korean Society of Clothing and Textile, 30(1), 31-37.
12 Ryou, E. J. (2002). A study on the clothing quality and service quality of internet shopping mall according to clothing involvement. Journal of the Korean Society of Costume, 52(5), 187-196.   과학기술학회마을
13 Seo, H. S. (2003), Lifestyles and clothes purchasing behaviors of women in their 30s and 40s. Unpublished master's thesis, Seoul Women's University, Seoul.
14 Kim, S. H. (1998). A Study on the Dyeability and Physical Properties of Mordanted and Natural-dyed Fabrics. Unpublished master's thesis, Hanyang University, Seoul.
15 Kim, S. K. (2005). A study on clothing purchase behavior accordion to self-perception and type of leisure of new elderly generation. Unpublished master's thesis, Ewha Women's University, Seoul.
16 Kwon, B. A. (2002). Lifestyle related clothing and clothing purchase behavior according to type of personality. Unpublished master's thesis, Gwangju Universty, Gwangju.
17 Lee, H. S., Ahn, G. H., & Ha, Y. W. (2002). Consumer's behavior (3th ed.). Seoul: Bobmunsa, p. 34.
18 Lee, H. S. (2010, October 28). Natural Dyeing- Gongbangs for dyeing experience in Chungdo. Lifemail. Retrieved July 11, 2011, from http://life.imaeil.com/news_view
19 Min, B. G. (2010, September 16). Into the world - Indigo, safflower, galla rhois- Please fall out into the world of natural dyeing. Lifemail. Retrieved July 11, 2011, from http://life.imaeil.com/news_view.php
20 'Development of functional natural dyeing product which is dyed with dyed with unused plant resources'. (2003, August 31). Ministry of agriculture and forestry.
21 Na, Y. K., & Suh, H. S. (2008). A study on-line consumer's shopping propensity and satisfaction based on apparel product attributes and price attributes. Journal of the Korean Society for Clothing Industry, 10(2), 164-172.
22 Nam, M. W., & Chung, J. M. (2007). The purchasing behavior of natural dyed apparel products according to clothing benefits sought, The Journal of Korean Home Economics Association, 54(7), 105-117.
23 'Natural dyeing jacquard, textile, show of fashion product'. (2011, April 4). News related fiber data. Retrieved July 11, 2011, from http://blog.naver.com/sn1228/10106381702
24 Jeong, M. Y. (2005). An Empirical study of the relationship between a basis of selecting a product and the degree of satisfaction with the product-focusing on the beauty industry-. Unpublished master's thesis, Seokyeong University, Seoul.
25 Jeong, S. H. (2009). A study on the development of senior product by using eco-friendly materials. Fiber technology and industry, 13(2), 127-131.
26 Jin, B. H. (1995). Dimension of brand loyalty and formation model for clothing product. Unpublished doctoral dissertation, Yonsei University, Seoul.
27 Joen, M. S., & Park, M. J. (2010). Components of pin needles extract and functionality of the dyed fabrics. Research Journal of the Costume Culture, 18(2), 371-381.
28 Jo, J. G. (2002). A study on on improvement of lightfastness of yellow natural dyes on wool. Unpublished master's thesis, Seoul National University, Seoul.
29 Jo, J. Y. (2011, March 11). A challenge for global eco-fashion market with the collaboration of both natural dyeing jacquard company and fashion brand. Retrieved July 30, 2011, from http://blog.naver.com/jdkim2ii?Redirect=Log&logNo
30 Jung, J. S., Sul, J. H., & Jang, J. D. (2003). Dyeing properties of silk fabrics with Pteridium aquilinum extract. Journal of the Korean Society of Clothing and Textile, 27(3/4), 364-372.   과학기술학회마을
31 Kim, D. K., & Lee, Y. H. (1995). Analysis of consumer's behavior, Seoul: Pakyoungsa, pp. 387-388.
32 Kim, J. H. (1991). A study on the relationship between personality dimension and clothing purchase behaviors for married middle aged women in Seoul. Unpublished master's thesis, Sookmyung Women's University, Seoul.
33 Kim, S. H. (2007). A Study on the Fast Fashion(Part I) - Focusing on Marketing Strategy-. Research journal of the costume culture, 15(5), 888-901.
34 Cho, Y. A. (2007). A study on the purchasing condition of natulal-dyed clothing product -Focusing on the holding conditions and wearing images-. Journal of Fashion Business, 11(4), 1-7.
35 Choi, T. Y., Park, H. S., & Cho, E. Y. (2002). Purchasing satisfaction of apparels on shopping orientation in Daegu. The Journal of Korean Home Economics Association, 40(8), 123-135.   과학기술학회마을
36 Chu, Y. J. (2002). The study on the dyeing properties of Rubia akane Nakai. Journal of the Korean Society of Clothing and Textile, 26(9), 1301-1307.   과학기술학회마을
37 Eckman, M., Damhorst, M. L., & Kadolph, S. J. (1990), Toward a model of the in-store purchase decision process: Consumer use of criteria for evaluating women's apparel. Clothing and Textiles Research Journal, 8(2), 13-22.   DOI
38 'Eco-friendly natural dyeing that human and nature become one'. (2009, January 21). Story of natural dyeing. Retrieved January 2, 2011, fromhttp://blog.naver.com/milanoc/1004091575 .
39 Hong, H. S., & Hong, B. S. (2008). Perceived risks and benefits to natural dyeing product-The role of product knowledge-. Journal of the Korean Society of Clothing and Textile, 32(9), 1343-1355.   과학기술학회마을   DOI
40 Hong, B. S., Lee, E. J., & Chu, Y. J. (2010). The effect of environmental values of fashion consumers on purchase satisfaction and repurchase intention of eco-friendly fashion products. Journal of the Korean society for clothing Industry, 12(4), 431-438.   과학기술학회마을   DOI
41 Hong, S. H. (2006). The effects of corporate social responsibility (CSR) activities on product quality evaluation and purchase intention. Unpublished master's thesis, Ewha Woman's University, Seoul.
42 Jeong, H. J. (2003). Research on the current situation and selecting criteria of infant and children's wear purchasing both on-line and off-line. Unpublished master's thesis, Kookmin University, Seoul.
43 Chang, G. H. (2004). The Effects of personal value orientation on the purchasing behavior of natural dyes. Journal of the Korean Society for Clothing Industry, 6(4), 461-466.