• Title/Summary/Keyword: degree of understanding

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Use Intentions of Mobile Tour Apps through Expansion of the Technology Acceptance Model (기술수용모델(TAM)의 확장을 통한 모바일 관광 앱의 사용의도에 관한 연구)

  • Lee, Sung-Joon;Jing, Dai
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.135-142
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    • 2015
  • Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

A Study on the Relationship between Donation Intention and Cognitive Age in an Aging Society (고령화사회의 인지연령과 기부의도에 관한 연구)

  • Oh, Min-Jung;Hwang, Yoon-Yong
    • Journal of Distribution Science
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    • v.13 no.5
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    • pp.83-90
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    • 2015
  • Purpose - This research aims to understand the different behaviors of consumers according to cognitive age. Specifically, this research is focused on pro-social behavior. Pro-social behavior is defined as behavior benefiting others, rather than behavior benefiting one's self. It often entails individual risk or cost, such as when giving resources to others, waiting in line, asking for or paying a fair price, or risking one's life in battle. Therefore, we sought to understand consumer psychology and cognitive age as a reflection of inner psychology. People frequently perceive themselves as younger or older than their chronological ages. This self-perceived or cognitive age is a subjective age perception independent of actual chronological age. The discrepancy degree between chronological and cognitive age represents how much individuals perceive themselves as younger than they are. This study examines the gap in donation intention based on cognitive age. In order to investigate cognitive age, composed of four sub-categories (feel-age, look-age, do-age, and interest-age), this study explores the differential donation intention based on cognitive age, which determines the relationship between the young age and old age. Research design, data, and methodology - Data research was conducted by gathering 216 survey samples, excluding those with unreliable answers. Data coding and cleaning were used and SPSS 19.0 software for the data analysis. The respondents were categorized into two types, younger cognitive ages and older cognitive ages. Additionally, we analyzed the moderating variables. In particular, we used cognitive age degree and congruency level (cognitive age low vs. cognitive age high) × (congruency close vs. congruency distant) between - subjects design. First, regression was done to verify the difference between chronological age and cognitive age. Second, a t-test was done to verify the difference of cognitive age level in donations. Third, ANOVA (analysis of variance) was done to verify the difference between cognitive age and congruency in donations. Last, ANOVA was done to verify the difference between cognitive age and moral judgments in donations. Result - The results show most respondents perceive themselves as younger than their chronological ages. In particular, older respondents feel they are younger than their actual age. Moreover, the result of the comparison between low degree and high degree groups of cognitive age, show high donations at the higher degree of cognitive age groups. In addition, the closer the distance to the beneficiaries, the higher the donation in high degree cognitive age groups. The higher moral judgment groups also show relatively high contributions in lower degree cognitive age groups. Conclusions - Donations belong to the category of pro-social behavior reflecting an individual's psychological state. Therefore, it is important in understanding cognitive age. This study implies that it is necessary to take into account both cognitive age and chronological age when segmenting donors. Moreover, this study confirmed that there are different factors affecting the motives behind donations. Thus, it may be utilized to create differential donation strategies.

Understanding Distributional Attributes of Rural Amenity Resources using Gini's Coefficient (지니계수를 통한 농촌어메니티 자원 집중화 연구)

  • Lee, Sang-Hyun;Choi, Jin-Yong;Oh, Yun-Gyeong;Bae, Seung-Jong
    • Journal of Korean Society of Rural Planning
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    • v.16 no.2
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    • pp.57-64
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    • 2010
  • This study aims to understand the degree of inequality of surveyed amenity resources and identify which resource and region have the highest concentration by estimating Lorenz Curve and the Gini's Coefficient. The Lorenz Curve and Gini's Coefficient derived from economics are introduced as tools for investigating and quantifying regional variability of amenity resources concentration. This study describes the concepts underlying the application of the Gini's coefficient to measure the concentration of amenity resources in 11 regions, Chungbuk Province, Korea. The Lorenz Curve presents a graphical view of the cumulative distribution of amenity resources and the Gini's Coefficient provides a single-parameter measure of the distributional concentration of amenity resources. Also the Gini's Coefficient is compared to the number of amenity resource for understanding distributional difference between concentration and quantitative distribution of amenity resources. The results demonstrate significantly different regional variation according to the amenity variables: almost intact nature, interaction between nature and man, man-made.

The Study on the Concept of Elementary School Students Regarding the Stratum (초등학생들의 지층에 대한 개념 연구)

  • Kim, Deok-Ho;Hong, Seung-Ho
    • Journal of Korean Elementary Science Education
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    • v.33 no.4
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    • pp.607-619
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    • 2014
  • The purpose of this study is to investigate the degree of concept understanding on the stratum for elementary school students. For this objective, questions on the stratum concept were developed, and concept survey was conducted for random sampling of $5^{th}$ and $6^{th}$ grade 536 students. As a result, students chosen correct answers of the average 57.4% for 16 questions. Below the average rate of correct answers in each domain were 1 question in the definition of the stratum, 3 questions in formation of the stratum, and 4 questions in features of the stratum. Especially, the percentage of correct answers were appeared in lowly that the difference between the visible side and non visible side on the stratum, the definition and formation process of a fault and the main cause of the stratum's exposure. Also, between the residence, grade, and gender of students, there were significant differences in 2 questions, 7 questions, and 1 questions, respectively. Therefore, many elementary school students do not have high understanding about the stratum concept. Through the results of this study, it can be contributed to find an efficient ways as a basic data for modify misconceptions of the stratum to the scientific concept.

Temporal Exploration of New Nurses' Field Adaptation Using Text Network Analysis

  • Ahn, Shin Hye;Jeong, Hye Won;Yang, Seong Gyeong;Jung, Ue Seok;Choi, Myoung Lee;Kim, Heui Seon
    • Journal of Korean Academy of Nursing
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    • v.54 no.3
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    • pp.358-371
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    • 2024
  • Purpose: This study aimed to analyze the experiences of new nurses during their first year of hospital employment to gather data for the development of an evidence-based new nurse residency program focused on adaptability. Methods: This study was conducted at a tertiary hospital in Korea between March and August 2021 with 80 new nurses who wrote in critical reflective journals during their first year of work. NetMiner 4.5.0 was used to conduct a text network analysis of the critical reflective journals to uncover core keywords and topics across three periods. Results: In the journals, over time, degree centrality emerged as "study" and "patient understanding" for 1 to 3 months, "insufficient" and "stress" for 4 to 6 months, and "handover" and "preparation" for 7 to 12 months. Major sub-themes at 1 to 3 months were: "rounds," "intravenous-cannulation," "medical device," and "patient understanding"; at 4 to 6 months they were "admission," "discharge," "oxygen therapy," and "disease"; and at 7 to 12 months they were "burden," "independence," and "solution." Conclusion: These results provide valuable insights into the challenges and experiences encountered by new nurses during different stages of their field adaptation process. This information may highlight the best nurse leadership methods for improving institutional education and supporting new nurses' transitions to the hospital work environment.

The Consequences of Development and Application of Interest Induced Learning Material on Mathematics Scholastic Achievement - Focused on vocational high school - (흥미유발 학습자료의 개발ㆍ적용이 수학과 학업성취에 미치는 영향 (실업계 고등학교를 중심으로))

  • 오수창
    • Journal of the Korean School Mathematics Society
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    • v.3 no.2
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    • pp.111-122
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    • 2000
  • This study is focused on vocational high school students who feel hardly interested in mathematics and are considered to have very limited basic scholastic ability. It analyzes the data obtained by applying the material, extracted from the Internet and literature to school classes from March to July, for the purposes of improving the degree of scholastic achievement on the basis of the fact that interest induced learning materials were developed and applied to the students to bring about their motivation resulting in a positive change in understanding and attitudes to mathematics. According to the result of the analysis, the level of students' scholastic ability of both the comparative class and the experimental class were too low to become interested in mathematics. However, the experimental class students seemed to feel familiar to the learning materials rather than reluctant, and it appeared that their interest and behavior of learning began to change gradually in an extent. In addition to that, as an aspect of scholastic achievement there was not considerable difference between the two classes, but as time went, some valuable changes were found. Unfortunately, the size of group of the research was small and the period of the experimental classes was not extensively long, and therefore the same result might not occur in other groups. However, it is believed that in class-time, educating students by putting in learning materials bringing about relevant motivation to the class, will lead them to become interested in mathematics, and change their attitudes and understanding of mathematics. After all, scholastic achievement will be effective.

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Examining the Accountability and Effectiveness of the Elementary English Curriculum from the Present Testing System at Elementary Schools (초등영어 평가체계로부터 초등영어 교과과정의 책무성과 효율성의 검증)

  • Kang, Sung-Woo
    • English Language & Literature Teaching
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    • v.8 no.1
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    • pp.143-165
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    • 2002
  • The object of the present study was to examine whether it is possible to get appropriate data to examine the accountability and effectiveness of the elementary English curriculum from the present testing system at elementary schools. The present elementary education policy encourages using performance assessment relying mainly on teachers' observation of students' performanceinstead of objective tests of which the results are given in hierarchical number. To obtain objective data from the performance assessment, it is a prerequisite that teachers understand the achievement criteria set by the curriculum and be able to judge' performance objectively based on the same criteria. A questionnaire was used to examine the degree of teachers' understanding of the achievement criteria. A listening test was developed and given to 13 classes of 4th graders. The English teachers of the 13 classes were asked to judge whether each of their students had achieved the curriculum objective. The distributions of the test scores and teachers judgments were compared across the teachers to examine whether the teachers had the same achievement criteria. The survey showed that about a third of elementary school teachers reported that they did not have an understanding of the achievement criteria set by the curriculum. The comparison analysis showed that the levels of achievement criteria varied greatly among the elementary school teachers.

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Analysis on Teachers' Perception of Questioning and Teaching Practices in Elementary Science Class (초등 과학 수업에서 나타나는 교사의 발문에 대한 인식과 실제 수업 분석)

  • Choi, Chui-Im;Cho, Min-Jung;Yeo, Sang-Ihn
    • Journal of Korean Elementary Science Education
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    • v.31 no.1
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    • pp.57-70
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    • 2012
  • We investigated the perception and preferred type of question and analyzed type of questions asked by teachers in elementary science class to identify how teachers' perception of questioning is reflected in teaching practices. We collected the data from questionnaires, deep-interview and audiotaped four classes from grade 3 and six classes from grade 6. The data form deep-interview were analyzed interpretively and Blosser' framework of question was used to analyze questions which teachers used in classes. By interpretation of data from questionnaires, the teachers agreed that questioning affects science class in elementary school. There were a little differences in perceptions of questioning among three teachers. They preferred various types of question rather than a specific type. They didn't have a good understanding of questioning. The result showed that the teachers used frequently cognitive-memory question and convergent thinking question, which belonged to closed questions in their science classes. This didn't accord with their preferred types of question. The causes came from objectives of science instruction, degree of understanding about questioning, preference and confidence for science class. From this findings, we suggested that teachers should be given opportunities to take training courses in questioning in order to use effective questioning in science class.

Understanding Robust Design with Paper Helicopter Experiment (종이 헬리콥터 실험을 통한 강건설계의 이해)

  • Byun, Jai-Hyun;Kim, Yong Tae;Lee, Min Ji
    • Journal of Korean Institute of Industrial Engineers
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    • v.39 no.5
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    • pp.374-382
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    • 2013
  • Robust design method developed by Genichi Taguchi has been very popular since the 1980s and there have been many academic and applied research works on this topic. However, college students and engineers in companies have had difficulty in understanding the method. This paper presents a procedure to implement the robust design method by an easy-to-execute paper helicopter experiment. A crossed array was adopted, which consists of a resolution IV fractional factorial design with 6 control factors and a factorial design with 3 noise factors. Three performance measures were analyzed; signal-to-noise ratio, mean, and standard deviation of the falling time of the paper helicopter that is to be maximized. Control-noise interaction plots are also given to evaluate the degree of the sensitivity of each level of the control factors to the noise factors. The procedure presented in this paper can be helpful to those who want to have basic knowledge in the robust design method.

A Classification of Elderly Housing Types Toward a Holistic Understanding (노인주택의 개념과 유형화 연구)

  • Lee, Yeunsook;Lee, Sungmi;Kim, Minsoo;Lee, Yoojin;Lee, Sunmin
    • KIEAE Journal
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    • v.7 no.1
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    • pp.81-93
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    • 2007
  • Due to increasing awareness about the risk which will be caused by fast aging of population, the importance of aging friendly environment including housing has been paid much attention both individually and socially. In this regard, recently, in Korea, diverse elderly living facilities have increased in its number. Because of little experience, however, there have not been enough holistic understanding about aging friendly housing. Accordingly, most previous literature which introduced elderly housing to Korean society have translated differently, thereby caused more confusion. To facilitate communication about aging friendly housing, clear and consistent definition of its type and comprehensive range needs to be delineated. The purpose of this study is to classify various elderly housing alternatives in architecturally understandable way. This study was proceeded by content analysis of existing literature on elderly housing environment. A comprehensive review on the concept and existing classification of elderly housing was done prior to main analysis of translated Korean words. After classifying the Korean words of definition, systematic classification which focused on two important criteria of determining physical characteristics, such as space sharing degree and intentional plannedness was delineated and suggested. This research shows the first step toward the theoretical foundation for elderly housing classification.