• The Research Journal of the Costume Culture
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• v.5 no.3
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• pp.26-35
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• 1997

Consumers use a variety of decision making styles. The purpose of this was to identify the decision making styles of fashion leaders. Self-report scales were used to measure fashion leadership and decision making styles for 236 female college students. The data were analyzed using factor analysis and t-tests. The results indicated that fashion leaders have unique decision making styles of recreational shopping/fashion conscious, brand-loyal and high quality conscious. The implications of these findings for fashion merchandising are discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.1 s.41
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• pp.137-146
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• 1992

As a preliminary work for the interrelations between individuals' learning style and their consumer decision-making styles in purchasing apparel, its theoretical backgrounds were reviewed. Several major approaches to measuring and characterizing learning styles were theories of Hunt, Schroder, Kolb, and sproles. - Relevant literature suggests several consumer decision-making styles including Morchis' and Sproles'. Researches on the practical' implication of theoretical learning styles model in the area of consumer decision-making styles were also explored.

• Journal of the Korean Operations Research and Management Science Society
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• v.41 no.4
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• pp.33-53
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• 2016

We measure individuals' decision making styles and risk attitudes from a sample of Korean adults using the general decision making styles (GDMS) and the multiple price list design (MPLD), respectively. With the measurement results, we identify the distributions of the decision making styles and risk attitudes, and explore the relationship between them. Specifically, we conduct an exploratory experiment to find out some meaningful characteristics of the Korean adults in terms of their decision making styles and risk attitudes. The results of the experiment show that the distribution of the five decision making styles turns out to be different by the demographic characteristics of the sample. In addition, risk attitudes of the Korean people are quite distinct from those shown in the previous studies which were mostly conducted in the United States with the samples of college students. It is also shown that each of the five decision making styles has a different distribution of risk attitudes, which is statistically verified. The results of this study make a meaningful addition to the literature of this kind by providing the rationale for understanding the decision making styles and the risk attitudes of the Korean adults, which may serve as grounds for predicting the behaviors of the key individuals in various public and private sectors.

• The Journal of Korean Academic Society of Nursing Education
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• v.22 no.2
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• pp.210-219
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• 2016

Purpose: The purpose of this study was to contribute to career counseling and career guidance for nursing students by examining students' career decision-making styles and career decision levels and the relationship between self-efficacy and career decision-making styles and career decision levels. Methods: A descriptive survey design was used and data were collected using questionnaires from a sample of 469 nursing students. The data were analyzed using frequencies means, Kruskal-Wallis test, Pearson correlation coefficient, and multiple regression analysis with SPSS 21.0. Results: Career decision level had a significant correlation with self-efficacy and decision-making styles. Self-efficacy (${\beta}=.143$, p<.001), type of decision-making styles rational type (${\beta}=.180$, p<.001), intuitive type (${\beta}=.137$, p<.001), dependent type (${\beta}=-.236$, p<.001) and sex (${\beta}=-.086$, p=.023), school grades (${\beta}=.086$, p=.033), and satisfaction of nursing major (${\beta}=.209$, p<.001) were significant predictors of career decision level. Conclusion: It is necessary to develop effective career support programs according to type of decision-making styles, sex, school grades, motivation to improve nursing students' self-efficacy and satisfaction in the nursing major.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.468-484
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• 2004

The purposes of this study were (1) to segment female college students' apparel shoppers into unique apparel buying decision-making style groups; and (2) to profile for each segment in terms of personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion information sources. Data were collected through questionnaires from convenient sample of 290 female college students. As a result of cluster analysis and univariate analysis of variance, distinctive consumer decision-making style groups of consumers were identified; Value-maximizing Recreational Shoppers, Brand-Maximizing Emotional Shoppers, and Apathetic Shoppers. These three groups were compared as to the effect of personal characteristics variables and fashion information sources through univariate analysis of variance and chi-square statistics. The result showed that personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion-information sources do influence the consumer decision-making styles and that these three groups were unique in their decision-making characteristics showing that consumer decision-making styles can be a good segmentation base for apparel market.

• International Journal of Human Ecology
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• v.7 no.1
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• pp.53-65
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• 2006

The purpose of this study was to examine the differences in the decision making styles of Korean and American consumers. Focus group interviews were used as the median to collect information related to their methods of approach to a market to buy a universal need such as clothing for personal use. Findings suggest that within each construct, there may be different factors that should be used to measure the decision making styles of Korean and American consumers. It also implies that the previously established Consumer Decision making styles instrument may not be a reliable measure cross-culturally. Recommendations for future research are suggested.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.3
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• pp.1223-1233
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• 2011

The purpose of this study was to investigate the differences in university student's career maturity according to general characteristics(for example, gender, grade, and SES) and undergraduate student's career decision-making styles. A scale measuring the career decision-making styles(Harren, 1984) and career maturity(Crites, 1978) was administered to 223 university students around the capital city. The data were analyzed using Cronbach's ${\alpha}$ tests, means, standard deviations, One-way MANOVAs, and Multiple Discriminant Analyses. The results of this study were as follows: 1. There was not significant difference by gender in career maturity. But there were significant differences by grade and SES in career maturity. Freshmen and Senior exhibited higher career decision-making attitude than sophomores and juniors. High-SES group showed higher career decision-making attitude and lower career independence. 2. There were significant differences by career decision-making styles in career maturity. 51.1% of our samples were rational decision-making styles, 30.0% of our samples were intuitive decision-making styles, and 18.8% of our samples were dependent decision-making styles. Undergraduate students with rational decision-making styles showed more positive career choice behavior and higher career independence than undergraduate students dependent decision-making styles.

• Journal of Families and Better Life
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• v.18 no.2
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• pp.109-123
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• 2000

The purpose of this study is to investigate decision making styles task management of urban homemakers. This study focuses on the following aspects: 1) to find out which variables of background variables (ie. age of couple, education of couple, duration of marriage, income, family life cycle, number of children) have effect on decision making styles & task management of urban homemakers. 2) to find out the relationships between decision making styles and task management of urban homemakers. 3) to find out independent influcene of background variables on task management. major findings are as follows; First, it is general tendency that decision making styles were human oriented in urban homemakers. Importance & Urgency of the task, age of homemakers, education of homemakers, family life cycle were significant variables to have influcence on task oriented decision making styles. Importance & urgency of task were variables to have influences on human oriented decision making styl s. Second, the tendency of dealing with task at once is the highest in the task management, on the other hand, the tendency of dealing with task in the next session is the lowest. Income is a variable to influence on dealing with task in delegation to others, education of homemaker is a variable to influence on dealing with task in next session and importance & urgency of the task and the number of children were variables to influence on dealing with task immediately. Third, human oriented decision marking style was a variable to influence on dealing with task in delegation with task in delegation to others, in the next session, and in suspending/ in neglecting. Task oriented decision making style was a variable to influence on dealing with task immediately. Fourth, The urgency of task & income were variables to have direct influence on dealing with task in delegation with task in next session, and the urgency of the task, age & education of homemaker and family life cycle were varia les to direct influence on dealing with the task immediately. The urgency & importance of the task and age of homemaker were variables to have indirect on dealing with the task urgency of task & the number of children were variables to have indirect influence on dealing with the task in suspending/in neglecting through the medium of the human oriented decision making styles.

• Journal of Families and Better Life
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• v.23 no.3 s.75
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• pp.77-91
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• 2005

This study conceptualized the factors affecting college students' consumer decision-making styles from the perspective of consumer socialization. A number of antecedent variables identified by preceding studies (age, gender, place where one grew up, job experience, main reason for working, amount of allowance, family income, socio-economic status) and socialization agents such as family, peers, mass media were included in the analysis. This study extends previous studies by examining a theoretical link between the antecedent variables and socialization agents. Three hundred and forty one undergraduate students in Daejeon were participated in this study. Stepwise multiple regression md path analysis were conducted. The results of this study are as follows: 1. Six consumer decision-making styles were identified. 2. The influence of the socialization agents, especially mass media and several antecedent variables, especially gender and main reason for working, played important roles in consumer decision-making styles. 3. Several antecedent variables, especially gender and family income, were related only with the influence of socialization agents. 4. Six path-analysis models that illustrate the relationships among the antecedent variables, the socialization agents and consumer decision-making styles were proposed.

• Human Ecology Research
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• v.54 no.2
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• pp.207-225
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• 2016

This study investigated a conceptual framework of fashion consumers' purchase decision-making styles related to behavioral typology of personality. In response to critiques on fragmented and varied use of personality measurements, this study selectively tested and verified an alternative typological model of Enneagram value systems and self-construal levels that could explain the fashion consumers' typological propensities in purchase decision-making. One hundred-item measurement scale for the fashion consumers' purchase decision-making styles was developed based on the extensive literature. Three groups of fashion major students, a total of 107 participants, who respectively participated in 2-hour-long Enneagrams seminars from spring 2013 to fall 2014, were asked to re-sentence the question items to clearly reflect their Enneagram personality to make purchase decisions. Participants described their propensities in their own words about the most comfortable state during the 5-step processes of the purchase decision making process. The revised scale was distributed to 423 participants in January 2016, and the results verified the group differences in various styles in the process of purchase decision-making corresponding to the typological variables discussed in Enneagram. The correlation between Enneagram core values embodied by fashion consumers during the stages of purchase decision-making in extensive levels of self-construal were verified in the context of their fashion decision making. This study found the possibility of the typological approach toward Enneagram types of personality to be applicable to explain and predict peculiar facets of fashion consumers' purchase decision-making styles.