• International Journal of Costume and Fashion
• /
• 제16권2호
• /
• pp.25-50
• /
• 2016

The purpose of the study was to identify dimensions of benefit sought where consumer cross-border online shoppers seek and to examine the effects of the dimensions on expectancy, perceived performance, disconformity and satisfaction with cross-border online shopping. A total of 258 data were gathered and analyzed using SPSS 22.0. The results of the study identified that six dimensions of benefit sought of cross-border online shopping, which were economic-efficiency, convenience, uniqueness, scarcity, superiority and conformity seeking. There were significant effects of economic-efficiency, scarcity and uniqueness seeking on the expectancy, perceived performance, and satisfaction. In addition, consumers were segmented as four clusters classified using benefit sought of cross-border online shopping. The four clusters were labeled as "high interest type", "disinterested type", "unique scarcity type", and "price-first unfussy type". The significant differences were found among the clusters in the research constructs of expectancy and disconfirmation theory. The findings of the study suggested practical and managerial implications.

• 한국수자원학회논문집
• /
• 제43권3호
• /
• pp.295-308
• /
• 2010

본 논문에서는 기후변화가 수자원의 이수측면에서 어떠한 영향을 미치는지에 대하여 검토하고자 한강유역에 대한 물수지 변화를 분석하였다. 이를 위하여, 우선 RegCM3 RCM ($27{\times}27\;km$)의 A2 기후변화 시나리오를 이용하여 모의된 70년의 일강우량을 강우유출모형인 SLURP 모형의 입력자료로 활용하여 70년의 일유출량을 모의하였다. 다음으로 수자원평가계획모형인 K-WEAP 모형을 이용하여 한강유역의 월별 물수지 분석을 실시하였다. 하지만, 미래의 물수요와 기후변화에 의한 유출량을 예측하는 데는 많은 불확실성을 내포하기 때문에 3개의 물수요와 50개의 유출 시나리오를 가정하여 검토하였다. 여기에서, 3개의 물수요 시나리오는 예상되는 물수요에 따라 저수요, 기준수요, 고수요로 구분되며, 50개의 유출 시나리오는 70년 기간 동안 50 set씩 모의된 유출량계열을 의미한다. 따라서 3개의 기후변화 시나리오와 50개의 유출량 시나리오를 조합하여 150 Set의 입력자료를 구성하고 K-WEAP 모형을 이용하여 분석하였다. 검토 결과 미래에 한강유역의 물부족량은 장기적으로 증가하는 것으로 예상되었다. 그리고 한강유역의 소유역별 물부족량을 검토한 결과 특정 소유역에서 물부족이 가중되고 장기적으로 한강유역 전체로 물부족이 예상되는 소유역이 증가함을 확인할 수 있었다.

• 정보처리학회 논문지
• /
• 제13권8호
• /
• pp.382-387
• /
• 2024

최근 성인 독서량은 지속적으로 감소하는데 비해 영상 콘텐츠 소비가 증가하고 있다. 이에 따라 새로운 사용자에 대한 선호도 및 행동 패턴에 대한 정보가 없고 새로운 도서에 대한 사용자 평가나 구매 정보가 부족해 콜드 스타트 문제와 데이터 희소성 문제가 발생하고 있다. 본 논문에서는 영상물 콘텐츠 기반 도서 하이브리드 추천 시스템을 제안하였다. 제안하는 추천 시스템은 영상물의 콘텐츠를 활용하여 콜드 스타트 문제와 데이터 희소성 문제를 해결할 수 있을 뿐만 아니라, 전통적인 도서 추천 시스템에 비해 성능이 향상됨을 보여주었다. 또한 장르, 줄거리, 평점 정보 등 사용자 취향 정보까지 모두 반영한 개인 맞춤형 추천 결과를 제시하였다.

• KDI Journal of Economic Policy
• /
• 제24권1호
• /
• pp.113-190
• /
• 2002

The purpose of this paper is to perform empirical studies on the impact of pollution intensity on international competitiveness using 1993 and 1998 data, and to estimate the change in environmental regulation level faced by the firms during 1993~1998. Collecting relevant data and providing them for further studies in the area are another purposes of the paper. The first method is the regression of various indices of international competitiveness on factor costs, such as labor, capital, R&D and pollution abatement costs. Goal of the regression analysis is to estimate the scarcity and comparative advantage effect of each production factor, especially environmental resource. Regression results show that those industries which employ more environmental resource have higher comparative advantage in both years, which implies that Korean firms are endowed with abundant environmental resource compared to other countries. The second method is to compute the relative scarcity indices(HOVL indices) of production factors, proposed by Leamer based on Vanek's generalized Hecksher-Ohlin Theorem. This method estimates the relative scarcity of production factors by computing factor costs embodied in import and export of commodities. This method shows similar results as the regression method; i.e., trade pattern of production factors implies that the manufacturing sector in Korea is endowed with abundant environmental resource compared to other countries. Considering population density, water resource endowment, intensity of economic activity per unit area and current air and water pollution levels, it is evident that Korea is never endowed with abundant environmental resource compared to other countries. Then the abundance of environmental resource revealed by the trade patterns of commodities and production factors implies that Korea's environmental regulation level is excessively generous compared to environmental capacity, and that this increased the environmental resource endowment supplied to firms and thus distorted the inter-industry comparative advantages. Both regression and HOVL methods, on the other hand, show that overall environmental regulation level faced by the firms has been strengthened during 1993~1998.

• 복식문화연구
• /
• 제21권6호
• /
• pp.827-843
• /
• 2013

The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands and the frequency of purchasing fast fashion brands. As antecedents, a few brand-related variables and a consumer-related variable were considered. Perceived perishability, perceived scarcity, perceived quality, and perceived low price were included as brand-related variables and congruity between self image and fast fashion brand image was included as a consumer-related variable. It was hypothesized that both brand-related and consumer-related variables directly influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test proved that perceived perishability, perceived quality, and congruity between self image and fast fashion brand image influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.

• 정보처리학회논문지B
• /
• 제10B권3호
• /
• pp.273-280
• /
• 2003

추천 시스템은 구매할 상품을 사용자가 찾는 것을 도와주는 시스템이다. 추천 시스템에서 사용되고 있는 여러 가지 방법 중에 대표적인 방법인 협력적 여과는 유사한 사용자들에 기초하여 그 사용자들이 선호하는 상품을 교차 추천해주는 방법이다. 사용자들에 대한 정보는 상품을 평가한 등급에 기초하고, 유사한 사용자는 평가 패턴의 유사성으로 판단된다. 순수한 협력적 여과는 사용자가 증가함에 따라서 평가 자료의 차원이 증가한다. 평가 자료의 고차원성은 자료의 희소성을 증가시켜 협력적 여과의 성능이 저하되는 문제점을 가지고 있다. 따라서, 본 논문에서는 SVD를 이용하여 평가 자료의 차원을 감소시켜 희소성을 최소화하는 방법을 고찰하며, 협력적 여과에 미치는 영향을 실험적으로 제시한다. 결과적으로 SVD를 이용한 협력적 방법은 순수한 협력적 여과 방법과 비교하여 충분히 정확한 성능을 보였다.

• 한국수자원학회:학술대회논문집
• /
• 한국수자원학회 2018년도 학술발표회
• /
• pp.485-485
• /
• 2018

Rainwater harvesting system (RWH) can provide a relief for the household and farmers especially in areas with intense water scarcity during the long lull of rainy season. However, much attention has not been given to this alternative water source in Nigeria. This paper estimates the per capita water demand for 1,950 inhabitants and rainwater potential in Ojonbodu Estate, Oyo State, Nigeria, using data from detailed questionnaires, water consumption calculator software, and 20-year rainfall data. The potential rainwater estimation was based on amount of precipitation, size of catchment and runoff coefficient. Consequently, using estimated values of $39420m^3$ and $6.5114{\times}10^7m^3$ for per capita consumption and potential rainwater respectively, the rainwater harvesting system was designed for rainwater collection, and storage. The harvested rainwater was $450, 000m^3$ with collection efficiency of 69.16 %, which exceeded the household water consumption requirement. Thus, the harvested rainwater was able to meet the estimated water demand of the Ojonbodu Estate households during the period of water scarcity.

• 동아시아경상학회지
• /
• 제11권3호
• /
• pp.47-58
• /
• 2023

Purpose - This study investigates which product characteristics influence customers' purchase intention for brand extension products of the fashion brands. Furthermore, this study suggests brand awareness as a moderator which strengthens the positive effects of the product characteristics on the consumers' purchase intention towards brand extension products of the fashion brands. Research design, data, and methodology - Two hundred and twenty-three Chinese consumers were randomly solicited to participate in this study. Email, website (www.wenjuanxing.com), social media (WeChat) were utilized to conduct the survey and collect data. Result - The findings obtained through hierarchical regression analysis indicate that product uniqueness, product scarcity and product popularity have significant effects on purchase intention for brand extension products of the fashion brands. In addition, brand awareness moderates the relationship between product characteristics (uniqueness and scarcity) and purchase intention positively. Conclusion -The results indicate that brand extension products of the fashion brands could attract more consumers by focusing on designing unique products and using limited release and celebrity publicity strategy. Additionally, the present research posits the crucial significance of brand awareness, thereby making a noteworthy contribution to the integrated marketing approach for fashion brand marketers.

• 전기의세계
• /
• 제19권2호
• /
• pp.12-17
• /
• 1970

In the design of electrical equipment insulation, it is customary to place pressboard and other insulating material at right angle to the electrical discharge path, which is based on the insulation tests performed on equipment under various conditions such as types of insulation, applied voltage and other unique situations. Since electrical equipment manufacturing started only recently, there is a scarcity of available data on insulation problems, which make it difficult for the design engineers. The author untook this study to provide such analytical design data for various conditions based on the experiment conducted on the equipment being manufactured, thus reducing possible errors in the process.

• 한국의류산업학회지
• /
• 제12권4호
• /
• pp.450-458
• /
• 2010

The purpose of this study was to investigate the effect of shopping orientation on price perception and the effect of shopping orientation and price perception on purchase satisfaction. This study administered a questionnaire survey to adults in their 20s and 30s who had once purchased fashion products in surrogate internet shopping malls. Among 327 questionnaires, 263 were collected through convenience sampling and 94 were collected from six internet communities. Data were analyzed by factor analyses and regression analyses. The results of this study are as follows. First, factor analysis of price perception revealed that two factors such as price reasonability and price reduction were extracted and the mean of price reduction was higher than one of price reasonability. Second, factor analysis of purchase satisfaction extracted four factors such as service quality, shopping convenience, product scarcity and product variety/price satisfaction. Mean comparisons showed that the mean of product scarcity was the highest among four factors. Third, regression analyses that recreational, economic, and convenience shopping orientation affected price reduction, a factor of price perception. Fourth, regression analyses showed that shopping orientations and the price perception had significant effects on the purchase satisfaction.