• The Korean Journal of Franchise Management
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• v.7 no.1
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• pp.21-29
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• 2016

Purpose - The primary purpose of this study is to employ effective marketing methods using market segmentation of coffee shops by determining how motivations to visit coffee shops have different impacts on demographic profile of visitors and characteristics of coffee shop visits, so as to draw out a better understanding of customers of coffee market. Research design, data, and methodology - Data were collected using surveys of self-administered questionnaires toward coffee shop users in Daejeon, Korea. A number of samples used in data analysis were 253 excluding unusable responses. The data were analyzed through frequency, reliability, and factor analysis using SPSS 20.0. Factor analysis was conducted through the principal component analysis and varimax rotation method to derive factors of one or more eigen values. In addition, the cluster analysis, multivariate ANOVA, and cross-tab analysis were used for the market segmentation based on the types of motivation for coffee shop visits. The process of the cluster analysis is as follows. Four clusters were derived through hierarchical clustering, and k-means cluster analysis was then carried out using mean value of the four clusters as the initial seed value. Result - The factor analysis delineated four dimensions of motivation to visit coffee shops: ostentation motivation, hedonic motivation, esthetic motivation, utility motivation. The cluster analysis yielded four clusters: utility and esthetic seekers, hedonic seekers, utility seekers, ostentation seekers. In order to further specify the profile of four clusters, each cluster was cross tabulated with socio-demographics and characteristics of coffee shop visits. Four clusters are significantly different from each other by four types of motivations for coffee shop visits. Conclusions - This study has empirically examined the difference in demographic profile of visitors and characteristics of coffee shop visits by motivation to visit coffee shops. There are significant differences according to age, education background, marital status, occupation and monthly income. In addition, coffee shops use pattern characterization in frequency of visits to coffee shops, relationships with companion, purpose of visit, information sources, brand type, average expense per visit, important elements of selection attribute were significantly different depending on motivations for coffee shop visits.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.79-91
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• 2018

The objective of this study was to determine the influence of women's attitudes toward women's underwear on image-creation efficacy and appearance management attitude. A total of 405 surveys of women working at an industrial complex in the Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, and regression analysis were used for data analysis. The findings were as follows. The sub-factors of women's attitudes regarding women's underwear were found to be 'aesthetics/body-style compensation', 'ostentation', 'functionality', and 'manner estimation' and the sub-factors of image-making efficacy were 'display confidence', 'face-image confidence' and 'display ability'. Appearance management attitude had factors such as total coordination, weight management, skin management, and pursuit of change. Aesthetics/body-style compensation, functionality, and ostentation, which were sub-variables of attitudes toward underwear, had a significant influence on image-creation efficacy. Aesthetics/body-style compensation and ostentation had significant influences on appearance management attitude. Aesthetics/body-style compensation was found to have a significant influence on all sub-variables of both image-creation efficacy and appearance management attitude.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.131-144
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• 2015

The object of this study was to find out the influence of female consumers' cosmetics purchase experience on image-making efficacy and cosmetics pursuit benefits. Total 405 surveys of women working at the industrial complex in Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, regression analysis, and ${\chi}^2$-test were used for data analysis. Our findings are as follows. Cosmetics purchase experience of female consumers had factors as recognition experience, relationship experience, emotional experience, visit experience, and sensual experience. The factors of image-making efficacy were self-confidence in displaying, ability of facial expression and display ability while those of cosmetics purchase experience turned out to be trend/brand pursuit, appearance improvement pursuit, functionality pursuit and economic feasibility pursuit. Cosmetics purchase experience was found to have significant effects on the factors of image-making efficacy, and cosmetics purchase experience on factors of cosmetics pursuit benefits. The differences by ages variable was examined with relation to the level of make-up and how they chose products when buying.

• Korean Medical Education Review
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• v.25 no.2
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• pp.114-118
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• 2023

Multiple cohorts (e.g., current students and graduates) were formed to collect information on the entire educational process from admission to graduation regarding students' educational performances at Kosin University College of Medicine. Data that had already been collected and analyzed by different committees for different purposes were grouped into a more systematic and comprehensive system called the cohort system, enabling the necessary data to be collected promptly and analyzed in accordance with the purpose of providing meaningful information in each area of the educational process. Therefore, comprehensive cohort data that can be used for mission statement revision, curriculum development and improvement, student counseling, and student selection were established and utilized. The cohort data were collected from performance evaluation indicators including self-evaluation surveys, evaluation tools for learning outcomes, academic achievement, results of the Korean Medical Licensing Examination, and career placement. Based on the results obtained by analyzing cohort data, a comprehensive cohort report has been published. The data analyzed through the cohort were reported to each committee and used in various ways. Currently, however, only some data have been analyzed and used. In the future, after complete data collection, the cohort data can be used as meaningful basic data for achieving the institution's mission and educational goals, developing and improving the curriculum, counseling students, and selecting students through the analysis of learning performance data from student admission to graduation and after graduation.

• Journal of Pharmacopuncture
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• v.27 no.2
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• pp.142-153
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• 2024

Objectives: This study aimed to analyze the educational needs of interns and residents in Korean medicine as the first step in developing an education program to improve their research competencies. Methods: A mixed-method design, incorporating both quantitative and qualitative data collection methods, was used to investigate the educational needs for research competencies among interns and residents working in Korean medicine hospitals nationwide. Data were collected through online surveys and online focus group discussions (FGDs), and processed using descriptive statistical analysis and thematic analysis. The study results were derived by integrating survey data and FGD outcomes. Results: In total, 209 interns and residents participated in the survey, and 11 individuals participated in two rounds of FGDs. The majority of participants felt a lack of systematic education in research and academic writing in postgraduate medical education and highlighted the need for nationally accessible education due to significant disparities in the educational environment across hospitals and specialties. The primary barrier to learning research and academic writing identified by learners was the lack of knowledge, leading to time constraints. Improving learners' research competencies, relationship building, autonomy, and motivation through a support system was deemed crucial. The study also identified diverse learner types and preferred educational topics, indicating a demand for learner-centered education and coaching. Conclusion: This study provides foundational data for designing and developing a program on education on research competencies for interns and residents in Korean medicine and suggests the need for initiatives to strengthen these competencies.

• Asian Journal of Business Environment
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• v.4 no.4
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• pp.13-18
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• 2014

Purpose - This study aims to analyze changes in attitudes towards women's political leadership and the social factors related to such changes. The study reviews the field of women's political leadership, specifically the political and economic participation of women in the world, and the impact of variables such as the changes in attitude on such participation. Research design, data, and methodology - The population for this study comprises 99 countries that are members of the United Nations and have participated in the third and fifth waves of the World Values Surveys. The sample consists of 31 such countries selected for sampling. Results - This study is a secondary analysis to examine the hypotheses regression and the LISREL model are used. The findings of the study indicate that the correlation between two variables, namely women's political participation and leadership of women, is statistically significant. Conclusions - The changing rate of women's economic participation is also significant. The significance of these coefficients indicates that the results, with a 95% confidence level, can be extended to all member states.

• Journal of Fisheries and Marine Sciences Education
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• v.24 no.2
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• pp.137-145
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• 2012

In order to survey the conditions of bycatch and discards for a gape net, a series of filed surveys was carried out total 10 surveys on two gape nets operated in the coastal area of Jindo during July to November 2008. The all catches in each survey were measured the body length, weight after sorted species. The analysis of catch data was conducted to separate 'first operation' and 'general operation'. In this study, the first operation defined as hauling the fishing gears that soaked over 10 hours because of setting on the previous day. The general operation means the haul of fishing gears conducted at intervals of one of or two hours after first operation. The bycatch in this study is defined as the other species except for anchovy, and bycatch rate refers to the proportion of bycatch to total catch. From the survey results, the average bycatch rates on first operations were 50% and 51% for Masa-ri and Supum-ri areas in Jindo, respectively. Also, the average bycatch rates on general operation were 2% and 3% for Masa-ri and Supum-ri areas in Jindo, respectively. The proportion of anchovy to total catch caught represented 75.5%. It needs the research on the selective fishing technology to reduce the bycatch on the gape net fishery.

• Journal of The Korea Institute of Healthcare Architecture
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• v.24 no.2
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• pp.55-64
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• 2018

Purpose: The ward division is a representative part of the hospital, where a variety of user activities are performed. Users can be broadly categorized as patients and carers, visitors, and medical staff (doctors and nurses). The relationship between these two is a major issue with ward planning as the patient's place of life centers around the hospital room and the task of the clinical workforce centers around the nursing station (NS). Against this backdrop, the study divides the ward units of the General Hospital of China into patient areas, medical team areas, supply areas, and public domain, with the focus on the ward areas affecting most significantly in the hospital patients. Methods: The theoretical advance studies of the standard ward unit are identified by the associated guidelines, articles, and documentation. Results: This study is a summary analysis of relevant regulations, reference literature, and drawing data from the target hospital. Further work is expected to be undertaken, including further surveys and observational surveys, to produce more detailed results. Implications: It is expected that the research in this paper will provide an effective reference for the future research of China General Hospital Ward department, so as to promote and improve the work system of China General Hospital Ward department.

• The Journal of Asian Finance, Economics and Business
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• v.5 no.4
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• pp.117-125
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• 2018

As various types of information technology systems are becoming more pervasive than ever, many studies have evaluated the systems from the user perspective. Some of them have used surveys to measure consumers' cognitive responses to the target technology. However, this method may cause problems if the survey participants do not have a useful frame of reference for evaluating an unfamiliar system. To examine this issue, the current study empirically tested the effect of personal product knowledge on the predictability of a behavioral model, such as Technology Acceptance Model. A series of measurement invariance tests as well as multi-group comparison tests were conducted for rigorous examination of the data. Our analysis showed that the variance of attitude that is explained by the two believes (perceived usefulness and ease of use) was relatively small when the survey respondents had lower amount of product knowledge. Moreover, the group had weaker causal relationship between attitude and intention to use the technology, hindering the predictability of the research model. The results indicated that respondents should have a certain amount of knowledge of the target system in order to form accurate beliefs and behavioral decisions. The findings of this study provide important implications on sampling strategies for researchers with new technology.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.28 no.1
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• pp.34-44
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• 2020

The purpose of this study is to identify the structural causal relationship among the psychological burnouts, job engagement and turnover intentions influenced by perfectionism of flight attendants to reestablish concepts by approaching their psychological difficulties and establish strategies for effective human resource management for airlines. The period of data collection was from August 1st to September 1st, 2019 by using online and offline surveys. A total of 208 answered surveys were used for analysis. The major results of this study showed that first, the perfectionism of flight attendants had an effect on psychological burn-outs, supporting Hypothesis 1. Second, the psychological burnout of flight attendants showed to have a negative (-) meaningful effect on their job engagement. Third, the psychological burnout of flight attendants showed to have a positive (+) meaningful effect on their turn-over intentions. Lastly, the job engagement of flight attendants had a negative (-) effect on their turnover intentions.