• 한국산업정보학회논문지
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• 제23권5호
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• pp.89-102
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• 2018

본 연구는 선행연구의 주장을 근거로 온라인 쇼핑몰 이용 가치에 대해 쾌락적, 실용적 가치로 분류한 다음 온라인 쇼핑몰 이용가치가 플로우, 고객 충성도에 미치는 영향에 대해 알아보고자 한다. 또한 온라인 쇼핑몰 이용가치와 플로우의 관계는 다양성 추구 성향에 따라 어떠한 차이가 나는지 밝혀보고자 하였다. 연구의 주요결과를 살펴보면 첫째, 온라인 쇼핑몰 이용 가치 중 쾌락적 가치와 실용적 가치는 플로우에 유의한 영향을 미치는 것으로 나타났다. 둘째, 온라인 쇼핑몰의 플로우는 고객 충성도에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 온라인 쇼핑몰 이용가치(쾌락적, 실용적)가 플로우와 고객 충성도에 미치는 영향은 다양성 추구성향에 따라 다르게 나타났다. 마지막으로, 본 연구를 통하여 소비자의 다양성 추구 성향에 따라 차별적 접근의 필요성을 마케팅 실무자에게 제안하였다. 이와 더불어 연구의 결론 부분에는 향후 연구 방향에 대해서도 기술하였다.

• Journal of the Korean Data and Information Science Society
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• 제19권1호
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• pp.1-10
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• 2008

The purpose of this research is to compare whether SERVQUAL or SERVPERV AL scale is more excellent when explaining customer satisfaction and repurchase intention. The value of R2 which shows explaining power is used to test the excellence of the scale. As a result of comparison and analysis, SERVPERV AL scale showed better explaining power of customer satisfaction and repurchase intention than SERVQUAL. This result is because SERVPERV AL scale predicates overall estimation on utility of product/service.

• International Journal of Human Ecology
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• 제15권1호
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• pp.51-63
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• 2014

Services for self-designing, or adaptive customization services, have become dominant in virtual marketplaces and are believed to create additional values both for the company as well as for the customer. While most research focused on the value from the services' outputs, this research attempts to address the customer-perceived value deriving from the process of the services, and focuses on the self-fulfillment effect of the involved mental processing. An online survey was administered with 313 U.S. shoppers. In the results, participants using adaptive customization services reported higher self-fulfillment perceptions, than did those not using the services. Furthermore, both the self-fulfillment perceptions (i.e., autonomy and competence) significantly increased perceived design utility. The results suggest that the process of adaptive customization services should be strategically managed to improve the customers' positive mental states that subsequently improve the perceived value of the output designs. Implications and suggestions for future studies are dsicussed.

• International Journal of Quality Innovation
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• 제7권3호
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• pp.70-81
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• 2006

An Integrated Outage Management System (IOMS) is a utility owned, centralized information system. Using the Supervisory Control And Data Acquisition (SCADA) methodology, the IOMS integrates different databases and components of outage management systems to improve the quality of service of electrical power to customers. This paper describes the development of an IOMS and its related utility functionality. The design considerations, salient features, component integration, functional aspects, and implementation issues of the IOMS are discussed. Evidence shows that the IOMS implementation would result in improving the overall quality of electric power supply and effective outage management significantly.

• International Journal of Quality Innovation
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• 제2권2호
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• pp.58-68
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• 2001

This paper proposes a method for quantifying the types of quality elements proposed by Kano; namely: attractive quality, one-dimensional quality, and must-be quality. Kano's classification of required quality has helped us improve our thinking in product development. However, his classification is conceptual rather than quantitative, and the conventional techniques of questionnaire and group interview cannot provide quantification of the relationship between the degree of customer satisfaction and the degree of sufficiency of required qualities. This paper describes how a quality element under Kano's quality model can be expressed as a utility function, and describes an application to quality design of a cellular phone.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2007년도 춘계학술대회 논문집
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• pp.1233-1238
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• 2007

In recently, our social is entering to service infinite competitive time., So If companys don't give satifactory and an impression customers, they don't exist. The Companies that operate railway are promoted(Seoul metro). The Korail, Seol metropolitan Rapid Transit Corperation, Incheon Rapid Transit Corporation), they are into a stronger competitor. So the service for customer is more inportant to improve the image and administration than before. Especially, station workers who work near the customer are important for cooperation image. But, there are only a few employees to operate the station like ticketing in railway station, There aren't reinforcement the service employees and expanse the utility system. especially, since the transportation card is introduced in 1996, the customers who use the T-Money card are increased. So the change of service system is necessary to provide a substantial service to customer. This paper derives the problems through analysising the operating system of station, and presents the improvement to provide substantial services to customer

• 지능정보연구
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• 제10권3호
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• pp.73-89
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• 2004

인터넷의 발전과 더불어 사람들이 더 많은 상품 정보에 접근할 수 있게 됨에 따라, 소비자 간(C2C) 전자시장의 거래 규모도 더욱 빨리 성장하고 있다. 시장 경제의 활성화를 위한 소비자 간 전자상거래의 역할이 더욱 강조됨에 따라 소비자 간 전자상거래를 효율적으로 지원할 수 있는 지능형 에이전트 시스템을 개발하기 위해 많은 연구들이 진행되어 왔다. 그러나 대부분의 이러한 연구들은 단순히 시간 흐름에 따라 동일한 상품의 가격만을 협상하는 것에 초점을 맞추고 있다. 협상의 대상을 서로 다른 유사한 상품으로 확장하기 위하여 고객은 가격 외에도 배송 시간이나 결제 방법 등 거래 행위와 관련된 속성까지 포함한 상품의 다양한 속성들에 대하여 협상할 수 있어야 한다. 이 요건을 만족시키기 위해, 본 연구에서는 고객을 대행하는 에이전트가 판매자 및 구매자 양측의 효용을 높이기 위해 가격 외에도 상품 및 거래의 다양한 속성들에 대해 협상할 수 있는 자동협상 방법론과 이러한 방법론을 적용하는데 기반이 되는 에이전트 마켓플레이스를 제안한다. 제안된 e-마켓플레이스와 에이전트를 지원하기 위한 프로토콜과 관련된 시스템 구조들도 동시에 개발하였다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 1999년도 춘계학술발표대회 논문집
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• pp.31-36
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• 1999

The concept of Customer Circulation of department stores is translated into one of the most critical factors in their survival strategy, that is the strategy of service-differentiation and efficiency- maximization of shopping floors' unit area. Considering that the Customer Circulation affects the attractiveness of a department store and ultimately the number of shoppers, misunderstanding of it merely as one of the interior factors is highly likely to lead to lowered utility of each shopping floor. In this respect, the objective of this paper lies in identifying and analysing unique features of shoppers' spacial behaviors and eventually in proposing more efficient drawing of the Customer Circulation.

• International journal of advanced smart convergence
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• 제4권2호
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• pp.103-108
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• 2015

The electric utility has the responsibility of reducing the impact of peaks on electricity demand and related costs. Therefore, they have introduced Direct Load Control System (DLCS) to automate the external control of shedding customer load that it controls. Since the number of customer load participating in the DLC program are keep increasing, DLCS operators a re facing difficulty in monitoring and controlling customer load. The existing DLCS needs constant operator intervention, e.g., whenever the load is about to exceed a predefined amount, it needs operator's intervention to control the on/off status of the load. Therefore, DLCS operators need the state-of-the-art DLCS, which can control automatically the on/off status of the customer load without intervention as much as possible. This paper presents an intelligent DLCS using the active database. The proposed DLCS is applying the active database to DLCS which can avoid operator's intervention as much as possible. To demonstrate the validity of the proposed system, variable production rules and intelligent demand controller are presented.

• 한국IT서비스학회지
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• 제7권1호
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• pp.45-62
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• 2008

This review examines the rapid growth of qualitative and quantitative of telecommunication industry for past couple of years from customer's viewpoint. Most of the telecommunication products were positioned in the market by the businesses and government's support, but the entity of telecommunication products were never interpreted from the user's viewpoint. Even though, various kinds of telecommunication services have been actively discussed by businesses, government, and IT professionals, it has not been sufficiently discussed by the marketing academia where they need to focus a lot on customer's utility. For the purpose of providing an insight of the telecommunication service marketing strategy, this study looked over old and new directions of growth, failure and evolution of services by focusing on two main pillar of communication business, which is high-speed internet and mobile phone service. Additionally, the research explains and mentions the limit and trend of the telecommunication service marketing, and the future research task that needs to be solved.