• Journal of Information Technology Services
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• v.11 no.4
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• pp.251-262
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• 2012

Unit testing is one of the test levels, which tests an individual unit or a group of related units. Recently, in Agile Development or Safety-critical System Development, the unit testing plays an important role for the qualities. According to the definition of unit testing, it is supposed to be done by the developers of units. That is because test models for the unit testing refers to the structure of units, and others but its original developers hardly can understand the structures. However, in practice, unit testing is often asked to be done without the original developers. For example, it is when faults are revealed in customer sites and the development team does not exit any more. In this case, instead of original developers, other developers or test engineers take a product and test it. The unit testing done by a non-developer, who is not the original developer, would cause some difficulties or cause more cost. In this paper, we tests an open source, JTopas, as a non-developer, with building test models, implementing test codes, and executing test cases. To fit this experiment to practical testing situations, we designed it based on the practices of unit testing, which were surveyed through SPIN(Software Process Improvement Network). This paper analyzes which part of unit testing done by non-developers needs more effort compared to the unit testing done by original developers. And it concludes that Agile Development contributes on reducing the extra effort caused by non-developers, since it implements test codes first before developing source code. That means all the units have already included their own tests code when they are released.

• Journal of Distribution Science
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• v.12 no.8
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• pp.17-29
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• 2014

Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

• Asia Marketing Journal
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• v.15 no.1
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• pp.169-188
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• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.147-163
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• 2003

Recently it is necessary that Hotel business introduce Information Technology to enhance competitive advantage and cope with changeable business promptly in management. Thus in an effort of using Information Technology strategically, Many Hotel business tries to install CRM system (Customer Relationship Management). This study tries to analyze the effects on customer performance by installing CRM system if it is in charge of major strategic system, it can get successful customer performance. I hypothesize to resolve the problem, and search preceding study results concerning the elements of CRM Installment and Customer performance. The survey was taken to emplyees in the field of CRM installment in Luxury hotel to test the hypothesis. To summarize the results, first, CRM intallment affects CRM customer performance. in short, systematic feature, management environment, information intention, and technologic element affect it. Through this study, facing the limitation and future study are below. first, additional parameter should be considered though I reviewed the elements affecting CRM customer performance by searching and abstracting preceding studies. Second, There are lack of preceding studies because it has passed only a couple of years since Korean businesses deal with CRM system and there is the limitation to compare this result with others due to few empirical analysisses. Especilly, I can hardly find the preceding study concerning hotel industry but tries to search preceding parameter as to the customer performance of CRM system. Until now, It is needed to continual study its measurement later. I believe that more specific study and precise theoretical test be performed and they deal with current CRM system installment and facing problems in all of the korean hotels.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.23-40
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• 2023

This study examines the customer value factors affecting the intention to continue using the mobile app of department stores, which are traditional offline retailers, in the retail industry that is rapidly digitalizing and becoming mobile. This study clarifies multidimensional customer value in three dimensions; functional, convenience, and social. Functional value refers to the integrated channel, and consistent customer experience provided between channels in the omnichannel retail environment, while convenience value is the convenience of saving time and effort save while customers use a mobile app. Social value refers to the improvement of social approval or social self-concept occurring due to the use of products or services related to green marketing within the mobile app of the department store. The influence of each on the dependent variable, the mobile app's continuous use intention, was analyzed by using the three dimensions of customer value as independent variables. Data was collected from customers who have a history of using the mobile app of Shinsegae Department Store in Korea, and a confirmatory analysis was conducted using Smart PLS 4.0. The analysis results showed that all three dimensions of customer value; functional value, convenience value, and social value, had a positive (+) influence on customers' intention to continue using the mobile app, and the influence of functional value had the greatest impact. As functional value appears to be the most important influencing factor due to the omnichannel retail trend by advancement of technology, it suggests that it is important for department stores, and offline retailers, to provide integrated channels. This provides insights into the direction of customer-centered strategy formulation for activating department store mobile apps and suggests basic analytical data for customized services and marketing activities that department stores can effectively meet the changing expectations and demands of customers through new mobile channels rather than existing offline channels.

• Journal of The Korean Digital Architecture Interior Association
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• v.5 no.2
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• pp.43-51
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• 2005

In the modern market economy, where the consumers are increasingly seeking pleasure rather than convenience, a variety of retailers are making every effort to promote sales records. In order to achieve this goal, the division of work needs to be effectively performed and the allied enterprises need to cooperate with each other. Consequently, the Customer Relationship Management(CRM) system should be established through the research and analysis on brands and consumers. It is also necessary that the enterprises should cooperate mutually, using the PRM system which makes it possible to share the information from the CRM system. This report is going to propose a desirable cooperation which is reguaired in Retail Shop Design. And it will be done by describing the relation between CRM & PRM and the marketing based on brands and consumers.ere it examines closely the vibrating unit of the elevator and propose the countermeasure of it.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.26 no.2
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• pp.123-131
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• 2018

Air transport industry tries to enhance punctuality, stability and amenity for customer's satisfaction. Especially airlines and airports do make an effort as the distance between these two stakeholders and passengers are close. This research has empirically discussed the relationship between duty free shop purchase of passengers and the number of flights and hours of schedule delay at the airport. According to the result, the total sales of duty free shop sales have meaningful influence on the number of flights and hours of delay. In order to decrease such an impact, close cooperation between airports and duty free shops required.

• Journal of the Korean Society of Systems Engineering
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• v.5 no.2
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• pp.1-9
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• 2009

This paper proposes an effective method on the DFILS(Design for Integrated Logistics Support) in ammunition development applying QFD(Quality Function Deployment) method. The goal of this research is to define the Design for ILS approach at the start of the ammunition development and to yield a set of reusable requirements. Based on 000mm High-Explosive(Warship ammunition) development work, a QFD software tool, CUPID, was used to analyze and define the field force's requirements. Additionally, a set of reusable requirements are identified and defined for use during the Design for ILS development phase in the next-generation ammunition development process. These set of requirements that consider both the priority and importance of the VOC(Voice of Customer) will contribute to the early phase of the ammunition development to implement the Design for ILS specialty engineering effort.

• Communications for Statistical Applications and Methods
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• v.11 no.2
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• pp.227-233
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• 2004

This paper presents our work on constructing a model that is intended to predict the probability of attrition at specified points in time among customers of an insurance company. There are some difficulties in building a data-based model because a data set may contain possibly censored observations. In an effort to avoid such kind of problem, we performed logistic regression over specified time intervals while using explanatory variables to construct the proposed model. Then, we developed a Cox-type regression model for estimating the probability of attrition over a specified period of time using time-dependent explanatory variables subject to changes in value over the course of the observations.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 1997.10a
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• pp.159-162
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• 1997

Since customer's demand is various and product life cycle is getting shorter, many manufacturing company is trying to reduce product development time and cost. For that reason they make an effort to design product on collaborative environment. The various activities in a product development are highly distributed. This distributed nature of the activities implies that teams will be working indifferent place and technical environments. Thus at a given time, teams might work on he same product from different perspectives. This will require efficient communication amongst the various individuals and the various softwaretools that are used by them. Therefore, there is a need for a computerized frame work that can support distributed design such that participants from different backgrounds collaborate towards one common goal. This paper presents the architecture of a collaborative design system. It then reports on the study of computerized frame work focused on collaboration for product development.