• 제목/요약/키워드: customer effort

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다중크로스셀링 기반의 개인 상품 추천 시스템의 설계 (A Design of Goods Recommendation System based on Multi-crossselling)

  • 윤종찬;김종진;윤성대
    • 한국멀티미디어학회논문지
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    • 제9권9호
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    • pp.1095-1106
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    • 2006
  • 전자상거래시스템의 효율적인 운영과 관리를 위해서 더욱 많은 노력이 요구되고 있으며 고객의 요구에 대해서 가장 적절한 상품 정보를 제공함으로서 만족을 극대화할 수 있어야 한다. 이를 위해서 많은 지능형 에이전트기술을 사용한 전자상거래시스템이 도입되고 있다. 본 논문에서는 전자상거래시스템에서 개인 상품 추천 지원을 위한 사례기반추론기법과 다중크로스 셀링기법(Multi-Crossselling)을 기반으로 한 상품 추천시스템을 제안하였다. 제안한 시스템은 다중크로스셀링 기법을 통해 고객패턴의 유사값에 가까운 여러 상품을 추출하고 사례기반추론기법을 통해 특정 조건에서 고객의 요구에 대해 적절한 상품 정보를 제공하고자 한다.

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연관규칙과 가중 선호도를 이용한 추천시스템 연구 (A Study of Recommendation System Using Association Rule and Weighted Preference)

  • 문송철;조영성
    • 한국IT서비스학회지
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    • 제13권3호
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    • pp.309-321
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    • 2014
  • Recently, due to the advent of ubiquitous computing and the spread of intelligent portable device such as smart phone, iPad and PDA has been amplified, a variety of services and the amount of information has also increased fastly. It is becoming a part of our common life style that the demands for enjoying the wireless internet are increasing anytime or anyplace without any restriction of time and place. And also, the demands for e-commerce and many different items on e-commerce and interesting of associated items are increasing. Existing collaborative filtering (CF), explicit method, can not only reflect exact attributes of item, but also still has the problem of sparsity and scalability, though it has been practically used to improve these defects. In this paper, using a implicit method without onerous question and answer to the users, not used user's profile for rating to reduce customers' searching effort to find out the items with high purchasability, it is necessary for us to analyse the segmentation of customer and item based on customer data and purchase history data, which is able to reflect the attributes of the item in order to improve the accuracy of recommendation. We propose the method of recommendation system using association rule and weighted preference so as to consider many different items on e-commerce and to refect the profit/weight/importance of attributed of a item. To verify improved performance of proposing system, we make experiments with dataset collected in a cosmetic internet shopping mall.

한국과 해외 우수 제조기업의 공급사슬 통합 현황에 대한 탐색적 고찰 : 자동차, 전자, 기계산업을 중심으로 (An Exploratory Comparison of Supply Chain Integration Practices of Korean and International Manufacturing Plants in Automotive, Electronics, and Machinery Industries)

  • 허대식;김길선;최정욱
    • 한국경영과학회지
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    • 제33권4호
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    • pp.101-118
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    • 2008
  • This study compares supply chain integration practices of high performing manufacturing plants in Korea and those in the U.S., Japan, and six European countries. Data were drawn from the High Performance Manufacturing(HPM) Round 3, a joint data-collection effort on manufacturing and supply chain management. Specifically, in the automotive, electronics, and machinery industries, we selected twenty Korean plants with high performance reputation and chose the same number of non-Korean plants(HPM top 20), based upon their competitive manufacturing capability index and customer satisfaction index. The Korean plants do not significantly differ from HPM top 20 plants in that internal value creation activities are coordinated and integrated at the corporate level and between plants. The Korean plants, however, demonstrated more integration with suppliers than with customers, and only the two of them were classified as 'outward facing', which pursues greater integration with both customers and suppliers. Unbalanced and lower integration with customers of the Korean plants was attributed to the lower than expected manufacturing capability and customer satisfaction. Implications for supply chain professionals were discussed.

외식업체 e-서비스회복에 대한 긍정성 지각이 고객행동에 미치는 영향에 관한 연구 (Effect of Justice Perception of Restaurant e-Service Recovery on Customer Behavioral Intentions)

  • 김태희;김이숙;장여진
    • 대한가정학회지
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    • 제43권3호
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    • pp.147-159
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    • 2005
  • The purpose of this study was to analyze the effect of justice (distributive, interactional, and procedural) perception of e-service recovery in restaurant businesses on e-service recovery satisfaction, negative word of mouth, trust, and commitment. We designed a quasi-experimental study using eight different scenarios of justice application. One of the eight scenarios was distributed to each respondent to read, and the respondent then answered regarding feelings and subsequent action. Data analysis was based on 232 usable responses. The results imply that interactional justice is more important than other forms of justices in e-service recovery of restaurant businesses, indicating that restaurants must approve the service failure, make an apology to the customer, and maintain a courteous attitude at all times. In addison, the restaurant has to consider an e-service recovery program as a long-term strategy because the effect of e-service recovery in restaurant businesses grows slowly and takes time-consuming effort.

고급 한정식 종업원의 조직 만족 및 충성도가 서비스 품질과 고객만족 및 재구매 의도에 미치는 영향에 관한 연구 (A Study on Impacts of Service Providers' Organizational Satisfaction and Loyalty on Customers' Repurchasing and Satisfaction in Korean Traditional Restaurants)

  • 박대섭;김영환
    • 한국조리학회지
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    • 제13권2호
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    • pp.292-302
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    • 2007
  • This is an empirical study on Korean traditional restaurant service providers and customers who get direct service from them. This study focuses on the service performance determiners; customer satisfaction, service quality, service providers' satisfaction and loyalty. In order to meet its purpose, we survey 1,000 customers who have visited Korean traditional restaurants. This survey uses the SERVPERF service quality measuring theory. The results are as follows: First, the service providers' satisfaction have an effect on service quality, so the supervisor of a Korean traditional restaurant should construct a HRM (Human Resources Management) system for increasing employees' satisfaction. Second, employees' loyalty is significant, but its effect is lower than their satisfaction. Third, service quality affects customers' satisfaction and loyalty significantly. Fourth, employees' satisfaction and loyalty considerably influences customers' satisfaction and loyalty. Consequently, restaurant managers put their effort into increasing employees' satisfaction, loyalty, and service quality.

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Roll out 알고리듬을 이용한 반복 작업을 하는 안전병렬기계 알고리듬 개발 (- Development of an Algorithm for a Re-entrant Safety Parallel Machine Problem Using Roll out Algorithm -)

  • 백종관;김형준
    • 대한안전경영과학회지
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    • 제6권4호
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    • pp.155-170
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    • 2004
  • Among the semiconductor If-chips, unlike memory chips, a majority of Application Specific IC(ASIC) products are produced by customer orders, and meeting the customer specified due date is a critical issue for the case. However, to the one who understands the nature of semiconductor manufacturing, it does not take much effort to realize the difficulty of meeting the given specific production due dates. Due to its multi-layered feature of products, to be completed, a semiconductor product(called device) enters into the fabrication manufacturing process(FAB) repeatedly as many times as the number of the product specified layers, and fabrication processes of individual layers are composed with similar but not identical unit processes. The unit process called photo-lithography is the only process where every layer must pass through. This re-entrant feature of FAB makes predicting and planning of due date of an ordered batch of devices difficult. Parallel machines problem in the photo process, which is bottleneck process, is solved with restricted roll out algorithm. Roll out algorithm is a method of solving the problem by embedding it within a dynamic programming framework. Restricted roll out algorithm Is roll out algorithm that restricted alternative states to decrease the solving time and improve the result. Results of simulation test in condition as same as real FAB facilities show the effectiveness of the developed algorithm.

Price-Based Quality-of-Service Control Framework for Two-Class Network Services

  • Kim, Whan-Seon
    • Journal of Communications and Networks
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    • 제9권3호
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    • pp.319-329
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    • 2007
  • This paper presents a price-based quality-of-service (QoS) control framework for two-class network services, in which circuit-switched and packet-switched services are defined as "premium service class" and "best-effort service class," respectively. Given the service model, a customer may decide to use the other class as a perfect or an imperfect substitute when he or she perceives the higher utility of the class. Given the framework, fixed-point problems are solved numerically to investigate how static pricing can be used to control the demand and the QoS of each class. The rationale behind this is as follows: For a network service provider to determine the optimal prices that maximize its total revenue, the interactions between the QoS-dependent demand and the demand-dependent QoS should be thoroughly analyzed. To test the robustness of the proposed model, simulations were performed with gradually increasing customer demands or network workloads. The simulation results show that even with substantial demands or workloads, self-adjustment mechanism of the model works and it is feasible to obtain fixed points in equilibrium. This paper also presents a numerical example of guaranteeing the QoS statistically in the short term-that is, through the implementation of pricing strategies.

How to Measure Relationship Value in Principal-Retailer Context

  • PRASETYA, Prita;NAJIB, Mukhamad;SOEHADI, Agus W.
    • 유통과학연구
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    • 제19권1호
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    • pp.37-47
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    • 2021
  • Purpose: This study aims to review existing research on the definition, conceptualization, and measurement of relationship values to guide future research. This study specifically measures the relationship value between principals and retailers, which is still not widely discussed in previous research. Besides, to broaden our knowledge of the value-based determinants of competitive advantage, satisfaction, and retailer loyalty in business-to-business relationships. Research design, data, and methodology: This research assessed three alternative models of the relationship value construct's dimension structure and then tested for reliability, validity, and confirmatory factor analysis. The research sample is 185 retailers-data analysis using Structural Equation Modeling (SEM). Results: The results showed that product-based values and relationship-based values positively influenced competitive customer advantage, satisfaction, and loyalty. Conclusions: Relationship value construct can be measured and consist of five dimensions: product quality, delivery performance, customer orientation, service support, and personal interaction. They are key factors that maintain the relationship between principal and retailers. This study indicates that principals must invest more time and effort in building valuable relationships with their retailers. Finally, the value of relationships is a determinant of retailer performance: satisfaction and loyalty.

Understanding Service Quality in Health/Fitness Clubs from A Systems Perspective

  • Kyungro Chang
    • Asia Marketing Journal
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    • 제1권3호
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    • pp.53-78
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    • 1999
  • Despite of the vibrant nature of the fitness industry, there has not been a sustained effort to understand the dynamics of the industry, particularly with reference to the quality of services offered in that industry. The purpose of this paper is to present a system based process model of quality in health/fitness services. The characteristics of the organization, the service employees and the client are the inputs into the service encounter where the service is produced (i.e., the throughput). The output is the quality of the service. The extent of quality perceived by both the service provider and the client is said to influence the satisfaction of the respective parties, and subsequent motivation to participate in the production of quality in the service. The model also suggests that physical environment as well as other customers and their behaviors influence customer perception of service quality. The quality of service is enhanced through the quality assurance practices of the organization and the feedback from client. Further, the input, throughput, and output in our model reflect (a) quality of the design of the service delivery system, (b) objective quality of the product, and (c) quality as perceived by client. The specific attributes of the design element (i.e., organization, service employee, and the client) are elaborated upon. It is suggested that the organization can assure quality by seeking feedback from clients and service employees, monitoring the service production phases, and managing inter-customer interactions.

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고객상담사의 감정노동이 직무스트레스에 미치는 영향: 그릿과 사회적 지원의 조절효과를 중심으로 (The Effect of Emotional Labor on Job Stress in Customer Counselors: The Moderating Effect of Grit and Social Support)

  • 이수진;한천우
    • 한국융합학회논문지
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    • 제13권1호
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    • pp.269-282
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    • 2022
  • 본 연구는 감정노동이 직무스트레스에 미치는 영향을 탐색하는 것뿐만 아니라 감정노동과 직무스트레스의 관계에서 그릿과 사회적 지원의 조절효과를 규명하는 데 목적이 있다. 이를 위해 대구, 대전, 수원시의 콜센터 상담사 804명을 대상으로 설문을 실시하였으며 수집된 자료는 SPSS 25.0을 이용하여 분석하였다. 그 결과, 첫째, 고객상담사의 감정노동은 직무스트레스에 정적 영향을 미쳤다. 둘째, 고객상담사의 감정노동과 직무스트레스의 관계에서 그릿은 하위 요인에 따라 결과가 다르게 나타났다. 노력지속을 더 많이 할수록 직무스트레스는 증가하였고 흥미유지가 높을수록 직무스트레스는 감소하였다. 셋째, 고객상담사의 감정노동과 직무스트레스의 관계에서 사회적 지원의 상사지원은 조절효과가 확인된 반면 동료지원은 조절효과가 나타나지 않았다. 이 결과는 감정노동의 강도가 큰 고객상담사의 직무스트레스 예방에는 그릿 등 비인지적 요인과 믿을 수 있는 대상이 제공하는 지원을 통해 스스로 긍정적 인식을 갖게 돕는 개입이 필요함을 보여준다. 더불어, 이를 위한 적절한 중재 방법과 교육 환경 마련이 뒷받침되어야 하겠다.