• Title/Summary/Keyword: customer cooperation

Search Result 357, Processing Time 0.023 seconds

The Impact of the Characteristics of Economic Cooperation on Customer Value and Enterprise Performance in Korean Electronic Industry: Focus on the Economic Cooperation Between China and South Korea

  • Li, Zhou-Yang;Liu, Zi-Yang
    • Journal of the Korea Society of Computer and Information
    • /
    • v.24 no.6
    • /
    • pp.45-55
    • /
    • 2019
  • The purposes of this paper is to draw a conclusion on the impact of the characteristics of economic cooperation between china and south korea on customer value and enterprise performance in the korean electronics industry. In this paper, product reliability and product innovation are especially used as analytical factors, and this paper used a survey of 293 internal employees working in the electronics industry for analyze, and structural equation model(SEM) was used to analyze the data. The results of the research analysis are summarized as follows. First, it was found that the characteristic of economic cooperation in the research model has a significant effect on the product reliability. Second, it was found that the characteristics of economic cooperation have a significant effect on the products innovation. Third, the products reliability has a significant impact on customer value, while the products innovation has not affected customer value. Finally, it was found that the customer value of the korean electronics industry also has a significant impact on the Enterprise performance. As a good development alternative to this research, there is the ultimate goal of hoping that corporate managers will help to create new good values. To this end, we hope it will be helpful as we have made necessary suggestions to establish the desired direction of the Korean electronics industry operator.

A Case Report on the Prevention of Food Poisoning by Applying Augmented Reality (AR) Game (Sik-Jung-Dok-Jop GO) (증강현실 게임(식중독잡GO)을 적용한 식중독예방 교육·홍보 사례 연구)

  • Ko, Sooil;Kim, Hyeon-Jeong;Hwang, InYeong;Lee, Sun-kyu;Jung, Hwi-kwan;Im, Seon-mee;Kim, Min-hee;Lim, Ju-eun;Ahn, Kwangsoo;Kim, Jangyul
    • Journal of Food Hygiene and Safety
    • /
    • v.32 no.4
    • /
    • pp.262-266
    • /
    • 2017
  • To enable effective notification and promotion of the food poisoning prevention, Ministry of Food and Drug Safety (MFDS) developed a mobile augmented reality (AR) game called 'Sik-Jung-Dok-Jop GO', and demonstrated the game at 11 events including Food Safety Day. At the events, we have conducted a field survey of people who have played the game, and evaluated the awareness change of the food poisoning before and after the game. The level of the respondents' awareness about the 3 methods of the food poisoning prevention has been increased by 53 percent after playing the game, the level of awareness about individual food poisoning micro-organism has been improved by 2.1 times. According to the survey, 95% at the respondents answered that the game helped them understand the food poisoning more, and 90% of the respondents said that they enjoyed the game. In conclusion, we believe that 'Sik-Jung-Dok-Jop GO' will be able to create various educative effects on prevention of food poisoning including causative foods, main symptoms, and other related knowledge when the game is widely applied to students in kindergartens, elementary, middle, and high schools.

A Case Study of Six Sigma for Improving Non-Function Test Process in the Ammunition Stockpile Reliability Program (저장탄약신뢰성평가의 비기능시험 업무프로세스 개선을 이한 6시그마 적용 사례 연구)

  • Yoon, Keun-Sig;Kim, Yong-Hwa;Bong, Ha-Gyu;Lee, Jong-Chan
    • Journal of Korean Society for Quality Management
    • /
    • v.34 no.4
    • /
    • pp.13-21
    • /
    • 2006
  • This paper includes an example of applying Six Sigma to Non-function test process to improve the efficiency and reliability of the Ammunition Stockpile Reliability Program (ASRP). By applying the DMAIC which is one of the Six sigma methods. we found out the vital few and as an improved version : effective redesign of check-sheets, pre-examination of technology, on-the-scene support system. As a result, we could enhance the reliability and reduce manpower and additional expenses.

A Study on the Influence of uCRM of Bank on the Customer Satisfaction Measurement (은행의 uCRM이 고객만족도에 미치는 영향)

  • Kang, Suk-Tae;Yang, Hae-Sool
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.8 no.6
    • /
    • pp.1583-1589
    • /
    • 2007
  • This paper analyzes how CRM Service under the ubiquitous circumstances will affect the customer satisfaction by collecting and analyzing the related data and conditions and also analyzes the relation among the variables by using the measurement and analysis tools through Customer Satisfaction Measurement, Customer Reaction Encouragement Model and Technology Acceptance Model. Through this study the author analyzes how the customer management with uCRM will have an influence on the satisfaction and attitude of customer in order to contribute to an efficient customer management method of a financing institution.

  • PDF

Development of Ontology based Medical Mobile CRM(m-CRM) (온톨로지 기반 의료 모바일 CRM(m-CRM) 개발)

  • Kim, Gui-Jung;Han, Jung-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.10 no.10
    • /
    • pp.2721-2727
    • /
    • 2009
  • This paper is construction on ontology_based mobile Customer Relationship Management system for efficient customer information management and analysis of medicine center. As using ontology technique, we support medicine service at grade according to quality and healthy of the customer based customer information. Proposed CRM system provides medical information and seminars to whom are necessity. For this, priority retrieval and similarity retrieval are able to be in the personnel order and the regional.

Improving Customer Satisfaction Management using the Satisfied Customer Reclassification based on a 2 Dimension Model of Customer Satisfaction/Dissatisfaction (고객 만족/불만족 2차원 모형기반의 만족 고객 재분류를 이용한 고객만족경영 향상 방안)

  • Seo, Kwang-Kyu
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.12 no.8
    • /
    • pp.3415-3420
    • /
    • 2011
  • It is natural phenomenon that, as the level of customer satisfaction index increases, the ratio of satisfied customers increases. However, the effectiveness of practical application of customer satisfaction survey for improving customer satisfaction decreases due to structural limitation on data analysis and the abnormally outnumbered data. To cope with these problems, it is necessary to develop the new methodology to identify the strategy meanings and find the dissatisfied factors of satisfied customers using the satisfied customers reclassification. This study proposes the satisfied customer reclassification method based on 2 dimension model of customer satisfaction/dissatisfactions which is different from the previous one dimension satisfaction model. The experimental results show that satisfaction attributes are different from dissatisfaction attributes and they also have dissimilar roles and functions. With these results it is possible to maximize the customer satisfaction and restrain the customer dissatisfaction through the satisfied customer reclassification and achieve customer satisfaction management eventually.

The Influential Analysis for Customer Preference in the Perceived Quality of Hypermarket PB (대형마트 PB상품 품질지각이 고객선호도에 미치는 영향)

  • Wang, Il-Woung;Kang, Chang-Dong
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.12 no.5
    • /
    • pp.2099-2107
    • /
    • 2011
  • Despite the PB diffusion introduced as a strategic competitive factor from the change of a retailing business, the study of PB perceived quality in a customer aspect is poor. Therefore, this study led the influential factors to retailer attribute and product attribute through overall analysis. Also, the study found the influential attributes affecting the perceived quality and analysed the influential power linking to customer satisfaction and preference through the perceived quality. The examined results of the study have known that each attribute links to customer satisfaction via the only perceived quality. The strategic PB sales advantage should be achieved as giving customers the overall perceived quality, and has shown that it can increase the customer preference for PB.

A Study on Definition and Measurement of Customer Utility based on Attributes of Multiple Generation Technology: Case of 45nm and 32nm Logic Semiconductor (다세대 기술의 속성 기반 고객효용도(Customer utility) 정의 및 측정에 대한 연구: 45nm 및 32nm 로직 반도체 기술 사례)

  • Park, Changhyun
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.19 no.3
    • /
    • pp.260-266
    • /
    • 2018
  • The concept of customer utility, which affects customer's adoption, is important to understand the process of technology diffusion and substitution regarding multiple generation technology. This research defined the concept of attribute-based customer utility and developed a model for measuring attribute-based customer utility. Based on the literature review and modeling, we provided the definition and a model regarding customer utility and the accuracy of the model is verified through a case study of the semiconductor industry. Customer utility for a multiple generation technology needs to consider changes by generation, or time within the same generation, and is defined as the summation of both technological and economic utilities. In addition, we can model the measurement of customer utility after converting technological and economical attributes into utilities. This research is valuable in understanding not only customer utility as a driver of customer adoption, but also for establishing technological strategy after forecasting diffusion and substitution paths based on customer utility.

Supply Chain Management of Textile Fashion Industry (섬유(纖維)패션산업(産業)의 공급(供給)사슬관리(管理))

  • Shin, Sang-Soo
    • Journal of Fashion Business
    • /
    • v.11 no.4
    • /
    • pp.221-231
    • /
    • 2007
  • SCM system is required inter-industrial cooperation as well as inter-organizational cooperation. It means not only standardization of inter-organization but also standardization of inter-industry. SCM makes possible one circulation from fiber to retail industry in the respects of information and product flows. QR is the SCM of textile apparel industry, which satisfy customer need with least cost and maximum profit. Customer-oriented supply chain system focused on information sharing, cost reduction, inventory control, lead time reduction, quick response on customer demand. How we can measure the performance of successful SCM is issued on the approach of Balanced Scorecard which evaluates 4 perspectives such as customer perspective, internal business perspective, financial perspective, and innovation and learning perspective. This can project the blueprint of textile fashion business to right direction with vision.

A Study on Productivity Improvement of Man′s Shoe Products (남자구두제품의 생산성 향상 방안)

  • 황인극;김진호
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.4 no.2
    • /
    • pp.81-86
    • /
    • 2003
  • There are many studies to measure and compare Korean foot length or foot shape. However, to make high-valued shoe product, it is not easy to find the research results about the shoe's products that include the customer requirements, price, and color. The purpose of this study is to investigate the customer's requirements for men's shoe product using the survey method, to analysis customer's needs, and to supply information to make the shoe that they want.

  • PDF