• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.571-582
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• 2000

The purposes of this study were to segment department store customers based on patronage orientations of service facilities in a department store and to develop a profile of each segment using store visit behaviors, clothing purchase behaviors and demographics. A total of 453 responses collected from an on-site questionnaire survey to female department store customers was analyzed. Cluster analysis on patronage orientations of department store service facilities identified four groups including: Active patrons(27.3%); Comparison patrons(27.6%); Convenience seekers(27.3%); and Minimum patrons(17.8%). ANOVA and $\chi$$^2$ analyses revealed significant differences among the four groups on store visit behaviors(the extent of store visits and the extent of service facility visits), clothing purchase behaviors(6 store choice criteria and the extent of clothing purchase), and 5 demographic characteristics. The study developed a profile of each segment and provided marketing implications.

• Journal of Global Scholars of Marketing Science
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• v.10
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• pp.187-212
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• 2002

Vietnams urban middle class is strongly value oriented in its shopping behavior. They want fairly good quality and service, but they also factor price into their considerations. In terms of retail patronage, they demand convenience, good service, attractive display, and especially want extensive choice. Brands must be present in multiple types of outlet, or fragile brand loyalties can be broken. Mini supermarkets have become an important part of the retail scene in the past decade, and have successfully introduced the supermarket concept to Vietnam. Many consumers are integrating mini supermarkets into their regular shopping, and are willing to pay the higher prices to gain the benefits of such shopping. However, the mini supermarkets do not adequately meet some of the things they expect from supermarkets. Large supermarkets are just entering the market, and are likely to capture much of the current mini supermarket customer base.

• Journal of Korean Institute of Industrial Engineers
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• v.23 no.3
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• pp.545-557
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• 1997

This paper deals with dynamic optimal pricing for new products by a firm which maximizes the discounted profit stream of it's own in a duopoly. The problem is constructed as differential games and dynamic optimization theory. Cost is assumed to decline as time goes on. A modified customer's choice model is formulated as a diffusion model and we solve a dynamic optimization problem by adopting the diffusion model. Since this paper focus on deriving real prices not showing a time trend, we formulate recursive form equations of costate variables(shadow price) and a simultaneous equation of price. Hence we derive a dynamic optimal pricing model for using in real market. In particular, we construct a dynamic optimal pricing model in the case that there are benefits from not only new subscribers but also previous subscribers. We analyze instant camera market in U.S.A(1976-1985) by utilizing the above model.

• The Transactions of the Korea Information Processing Society
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• v.6 no.11S
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• pp.3309-3319
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• 1999

Seamless end-to-end Internet Quality of Service (QoS) management is very only because Internet Management is not well understood and practiced in the real world but because the nature of the Internet is hard to predict and manage. Secure transmission, transport reliability, ability to differentiate service qualities, QoS-based intelligent routing, QoS monitoring, and customer-oriented service management are essential technical huddles to be coped with. Despite of these difficulties, the Internet becomes the platform of choice for the next generation applications and services. without a solid management solution, it is not easy to deploy high quality commercial services. In this paper, we propose an architecture of seamless end-to-end Internet QoS Management System and describe the design principles and system components of our developing prototype system.

• Proceedings of the KSR Conference
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• 2005.05a
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• pp.985-990
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• 2005

The success of road transportation, in dominating the surface movement of freight, is now threatened by increased traffic congestion, falling average motorway speed and rising in logistics costs, oil price. Due to the necessity for an effective transport system, we need to improve domestic transport infrastructure to reduce logistics cost by shifting to rail system. To analysis the demand characteristics in advance against these hypothetical circumstances, Stated Preference, which is called SP, approaches have been adopted to analysis the shipper's mode choice behaviors as RP(Revealed Preference) approaches are not appropriate. The results also indicate that the most effective policy to divert the freight volume from road to railway is to reduce freight rates for the railway with improved reliability.

• 한국데이터정보과학회:학술대회논문집
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• 2004.04a
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• pp.211-224
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• 2004

Distributing information on the internet is common in our daily life. In the past, e-mail has been the primary choice of exchanging information, but instant messengers are gaining popularity abroad and domestically because of their immediate responses. Instant messaging has become the fastest growing communication technology in recent years. Instant messaging is effectively a chat room for two people. Users that have accounts with the same provider are able to send messages via computer in real time. Instant messaging has exploded into the business world as companies now utilize the technology for everything from interoffice communication to client/customer communication. In this paper, we propose a method of instant messenger system design for effective collaboration of statistical data collection.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.61 no.6
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• pp.804-809
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• 2012

This paper presents the economic impact of consumer participation in Real-Time Pricing (RTP). A computer model was developed to analyze the impact of real-time pricing on the average price, electricity sales, and the social welfare. Four revenue reconciliation alternative were introduced to illustrate the effect of RTP. Finally a case study was done to analyze the consequent impact of the dynamic load profile on the long-term fuel mix, and the results were compared with those of $5^{th}$ national power development plan.

• International Commerce and Information Review
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• v.10 no.4
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• pp.417-437
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• 2008

Korean firms have had a short history of foreign direct investment and export in China market entry. This present study empirically analyzed determinants of the choice of foreign market entry modes, Particularly forcusing on the China market entry on Korean manufacture firms. This study developed a research model to determinant factor in the China market entry and collected 77 survey responses from the Korean manufacture firms. This study model construct in the third factor, China market character, company character and product character. In China market character, the variance are China trade barrier, culture different, competition power. The variance in company character are internationalization experience, enterprise rage and entry motivation. Also the variance in product character are product different, customer service and cost advantage. It is researcher's main interest that which type of China market entry format brought most positive evaluation form the Korean manufacture firms. therefor, these research results turned out to be different a little both export and direct investment in China market of Korean manufacture firms.

• Proceedings of the Korean Society for Quality Management Conference
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• 2004.04a
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• pp.25-30
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• 2004

This study analyzes a change and an effect that brand image gets in product choose. Purpose of this study present the suggestion under the influence of degree that brand image gets in product purchase to cosmetic customer. Consumers investigate the product or trademark when purchase goods. They purchase goods through the comparison and analysis and evaluate the satisfaction and dissatisfaction with the contentment. Consumers complicate while compare the products and the consumer's choose the products. The purpose of this study is find various requirement of consumers and present efficient marketing activity through theoretical verification and actual proof analysis.

• Proceedings of the Korean Society for Quality Management Conference
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• 2004.04a
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• pp.499-502
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• 2004

Multi-server Markovian retrial model with heterogeneous servers is analyzed. Arriving customers constitute the MMAP(Marked Markovian Arrival Process). Distribution of the primary customers among the servers is performed randomly depending on the type of a customer and the number of the server. Customers from the orbit have the exponential service time distribution with a parameter depending on the server only. The choice of the server for a retrial is made randomly as well. Multidimensional continuous time Markov chain describing operation of the model is investigated by means of reducing to asymptotically quasi-toeplitz Markov chaius.