• 디지털융복합연구
• /
• 제15권6호
• /
• pp.121-132
• /
• 2017

본 연구는 창업기업의 무형적인 기업자원의 효과적 활용에 따른 경쟁력 확보에 대하여 연구 목적이 있다. 본 연구를 위해서, BI 센터와 7년 미만의 창업기업 제품을 이용한 고객이 창업기업을 대상으로 평가하는 방식으로 설문조사를 진행하였다. Schmitt 교수의 경험적 요소를 이론적 배경으로 살펴보았고, 이러한 경험적 요소와 태도가 재 구매의 개념으로서 의사결정 과정상 선행 프로세스로 작동되는지 살펴보았다. 연구결과 첫째, 고객의 사용경험과 탐색경험이 재 구매의도에 영향을 준다는 것을 명확하게 보여 주었다. 둘째, 고객의 사용경험과 탐색경험, 접촉경험은 고객태도에 유의적인 영향관계로 파악되었다. 셋째, 고객태도는 고객의 사용경험과 고객의 탐색경험이 재 구매의도에 주는 영향을 매개 하는 것으로 나타났다. 이러한 연구결과는 창업 초기기업이 고객의 경험적 요소를 잘 관리하면 재 구매의도를 높여 시설과 인력의 자원이 부족한 중소기업의 한계에 적절히 대처할 수 있음을 본 연구는 시사하고 있다.

• 한국IT서비스학회지
• /
• 제13권2호
• /
• pp.219-250
• /
• 2014

Corporations look for their competitiveness in many different areas, and one of them is customer call center, which provides professional, special service to the customers. The importance and the value of realization of customer satisfaction at each call center have become significant as it plays a leading role and is responsible for customer recreation and follow-up services. This study held in-depth interviews with 3 groups of professional call representatives (categorized by experience) from popular property and life insurance companies in Korea who operate in and outbound calls. Three variables, emotional quotient, organizational citizenship behavior (OCB), and IT utilization skill, were selected and it was observed how these variables affect the job performance of in and outbound call center representatives. The importance of the relationship between the variables and the key factors in the future direction of improvement of the call center representative organization was analyzed. Emotional quotient refers to the ability to recognize and use the emotion of oneself and others. It was considered it would be effective in enhancing the counseling ability of call center representatives, This study identifies the effect of emotional quotient on job performance and organizational citizenship behavior, which is defined as actions outside of normative roles in the organization. Also, the study aims to prove the effect of emotional quotient on the rapidly developing IT utilization ability in relation to job performance. As a result, it was found that service career (3 months, 3 years, 10 years) had a significant effect on the key factors that affect the organization-emotional quotient, IT utilization skill, and OCB. Especially for OCB, it was considered relatively less important to the new employees, while it greatly affected the job performance, rate of settlement, and sustainment of the working life for those with longer experience. Also, the result of the interview for each variable differed by the service career. Emotional quotient, IT utilization skill, and OCB were close connection for the representatives with longer experience than for those with shorter experience. And the level of intimacy of their relationship with job performance was in proportion to the years of service. Thus, to secure stability for the call center representatives and enhance their job performance continually, the importance of emotional quotient and IT utilization skill shall be reflected in the operation process actively. In particular, in order to lead a organization with outstanding culture, a management system shall apply OCB from the recruitment process.

• 한국생활과학회지
• /
• 제23권1호
• /
• pp.101-122
• /
• 2014

In this study, the Pine & Gilmore(1998) and Schmitt(1999, 2003), based on previous studies. Recent trends in large department stores and distribution outlets, discount stores and large retail centers, such as the consumer's experience is divided into internal and external fashion brand stores navigation study. Fashion Brand Stores are defined as the inside of the fashion brand store of the form that sells only the products of a fashion company's brand. Meanwhile, shopping center is defined as all the places at the inside and out of the shopping center excluding the inside of the fashion brand store. Likewise, definitions are clarified as such for use. As for the research method for this study, semi-structured focus group interviews were used since they could provide many more data compared to in-depth interviews. Accordingly, data was collected while carrying out free discussions while two to three subjects listened to each other's opinion regarding the key words raised by the interviewer and while thinking about their experience at the inside and outside of the fashion brand stores. As for the subjects, female consumers between the ages of 20 and 50 were targeted, and the interviews conducted with four, seven, four and three women in their 20s, 30s, 40s and 50s, were used, respectively. Likewise, there were a total of 18 subjects. Exploratory Study of Customer Experience area was classified into integration of significance and categorization. In particular, the contents were classified into elements of experience inside the fashion brand stores and fashion brand stores outsider experience in the shopping center elements and the elements of the common experience of fashion stores and shopping centers based on the results concerning the key contents identified in-depth from the customer aspect. The key experience elements at the inside of fashion brand stores were identified as VMD experience, emotional experience, and experience of the service provided by sales representatives. As for the key experience elements at the shopping center which is at the outside of the fashion brand store, they included service scape experience, cultural event experience, playful behavior experience. Meanwhile, elements of common experience included educational experience and exclusivity experience and human respect experience, which demonstrated some difference in terms of the contents.

• 한국콘텐츠학회논문지
• /
• 제12권4호
• /
• pp.225-234
• /
• 2012

본 연구의 목적은 공연예술 활성화를 위한 CRM(Customer Relationship Management)의 전략적 활용방안을 모색하는 것이다. 국내의 대표적인 공연장인 LG아트센터와 공연기획사인 크레디아를 중심으로 CRM의 사례를 살펴보았다. LG아트센터는 독자적인 공연장운영시스템(Theater Management System : TMS) 운영을 통해 고객중심의 편리한 매표방식과 축적된 고객정보를 바탕으로 한 성공적인 공연프로그램 기획이 가능하였다. 크레디아는 공연관리시스템을 도입하여 도입이전 보다 회원이 많이 증가하였으며 회원관리 전담인력을 구성하여 체계적으로 관리가 가능하게 되었고 웹로그 분석(web-log analysis)으로 고객의 니즈에 부합한 다양한 상품들을 개발하여 공연티켓판매 뿐만 아니라 교차판매를 통한 수익증대와 고객만족을 실천하고 있는 것으로 나타났다. 그러나 회원제도와 포인트제도가 천편일률적인 형태로 운영되고 있어 회원별 등업 제도 실시와 등급별 포인트 적립을 통해 신규관객을 개발하고 우수고객을 유지할 수 있는 CRM의 전략적 적용이 요구된다.

• 산업공학
• /
• 제18권4호
• /
• pp.361-369
• /
• 2005

Postal address information is basis for customer contact channel as well as for the postal logistics such as sorting and dispatching, and the management system has been prepared. It should manage not only address itself but also information of delivery districts and sequences. It is necessary to consider geographic information system (GIS) to be included for intuitive and efficient manipulation. In order to construct a integrative system that could manage and utilize the standardized postal address information, we analyze various user requirements, define required GIS information, and present some results of data and process modeling. In addition, we explain several main functions with screen-shots of the implemented system. The GIS-enabled system, which is constructed after this study, is planned to be used to build and manage a database of nationwide postal addresses. It would make it possible to present other postal information systems with the address information and to provide various customer services.

• 한국항공운항학회지
• /
• 제19권1호
• /
• pp.38-48
• /
• 2011

This paper tried to research a field employee's character, its correlation to service attitude and its impact on service using MBTI characteristics functional indicators, working at airline customer service center. It is proved employees with Sensing Feeing(SF), Intuition Feeling(NF) and Intuition Thinking(NT) have showed lower satisfaction on their duty than employees with Sensing Thinking(ST) have. In analysis of MBTI characteristics' impact on organization-related characteristics, it is also found out employees with Sensing Feeing(SF) and Intuition Feeling(NF) have showed lower trust than employees with Sensing Thinking(ST) have. Considering other controled factors, this paper found that the more job satisfaction employees have, employees with 1 to 5 years of experience on their duty showed more significant service-focused attitude. Moreover, deputy directors or high-ranked people with the higher job satisfaction were seemed to be more service-oriented.

• 전기학회논문지
• /
• 제65권4호
• /
• pp.547-554
• /
• 2016

Analyze the customer daily load patterns, be used to determine the optimal charging and discharging schedule which can minimize the electrical charges through the battery energy storage system(BESS) installed in consumers is an object of this paper. BESS, which analyzes the load characteristics of customer and reduce the peak load, is essential for optimal charging and discharging scheduling to save electricity charges. This thesis proposes optimal charging and discharging scheduling method, using particle swarm optimization (PSO) and penalty function method, of BESS for reducing energy charge. Since PSO is a global optimization algorithm, best charging and discharging scheduling can be found effectively. In addition, penalty function method was combined with PSO in order to handle many constraint conditions. After analysing the load patterns of target BESS, PSO based on penalty function method was applied to get optimal charging and discharging schedule.

• 한국문헌정보학회지
• /
• 제36권3호
• /
• pp.215-232
• /
• 2002

도서관 및 정보센터에서 고객의 요구사항을 분석하고 고객이 기대하는 정보서비스 수준에 이르도록 상호 유기적인 프로세스를 시스템 경영을 통해 접근하는 방법이 품질경영시스템이다. 본 연구는 국제적인 품질경영시스템인 ISO 9000 인증제도의 이론적 고찰과 ISO 9000 인증제도의 변천과 인증 추이를 조사하였다. 아울러 이를 국내 도서관 및 정보센터에 효율적으로 적용할 수 있도록 ISO 9000패밀리 규격을 검토하여 도서관 및 정보센터에서 품질경영시스템 인증을 위한 절차와 요구사항을 제시하였고, 도서관 및 정보센터에서의 품질경영시스템 모형을 제시하였다.

• 품질경영학회지
• /
• 제47권3호
• /
• pp.631-639
• /
• 2019

Purpose: In this paper we present a case study of applying quick and easy experimental design approach to develop a Halogen free flame retardant material for cellular phone charger cable. Methods: We employ sequential experimentation of mixture design, verification design, and factorial design. A quick and easy approach is adopted based on data investigation and graphical method instead of strict statistical analysis, which helped enhancing smooth communication with the engineers and speeding up the development process. Results: Flame retardant material in pellet type produced from the optimal condition is transported to the customer and tested, to pass the customer retardancy criteria. Conclusion: The quick and easy experimental design approach is considered to be useful in this case study.

• 한국전자거래학회지
• /
• 제15권2호
• /
• pp.107-135
• /
• 2010

현재 다수의 이동통신 서비스 기업은 고객 만족 실현을 위한 더욱 특별한 서비스를 고객에게 제공해 주는 방식으로 그들의 서비스 질을 높이려 애쓰고 있다. 이러한 흐름에 발 맞춰, 고객들과 직접적인 접촉을 하고, 지대한 영향을 미치는 고객접점 종사자들의 역할이 보다 더 중요해 지고 있다. 이러한 이유로, 콜 센터의 역할 또한 더욱 더 중요해 지고 있는 실정이다. 본 연구는 콜 센터 상담사의 직무만족도에 따라 성과가 다르게 나타날 것으로 보고, 콜 센터의 생산성을 높이기 위해 상담사의 직무만족을 높일 수 있는 바람직한 인력운영 및 성과관리에 시사점을 제공하기 위한 목적으로 진행되었다. 연구결과, 직무만족 영향요인 중 상사지원과 보상공정성이 상담사의 직무만족에 영향을 준 것으로 검증되었다. 또한 콜 센터 상담사의 직무만족이 생산성에 미치는 긍정적인 영향이 확인되었다. 그리고, 직무만족은 상사지원과 생산성 사이를 부분 매개하고, 보상공정성과생산성 사이에서는 완전매개효과를 갖는 것으로 확인되었다.