• 한국콘텐츠학회논문지
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• 제20권2호
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• pp.405-415
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• 2020

스마트 폰의 인기와 함께 SNS 사용자 수는 꾸준히 증가되고 있으며, 확산이 쉽고 빠른 SNS마케팅은 기업의 마케팅 활동에 적극적으로 사용되고 있다. 본 연구에서는 선행연구 등을 기반으로 SNS 마케팅 속성을 정보성, 상호작용성, 오락성 및 신뢰성으로 분류하여 가설을 세웠다. 연구의 목적은 편의점 기업의 SNS 마케팅 속성이 편의점 소비자의 구매 행동과 구매 만족도에 미치는 영향을 조사하여 기업의 마케팅 전략에 대한 기본 자료를 제공하고자 한다. 설문 참여자의 특성에 따른 SNS 마케팅 속성의 차이를 분석 한 결과 정보성의 차이는 연령과 월 소득에서 유의미하였고, 상호작용성은 성별에 따라 크게 다른 것으로 나타났다. SNS 마케팅 속성 중 정보성, 오락성 및 신뢰성은 만족도에 긍정적인(+) 영향을 미쳤으며, 상호 작용성은 큰 영향을 미치지 않는 것으로 나타나 가설이 부분 기각되었다. SNS 마케팅 속성 중 상호작용성, 오락성 및 신뢰성은 구매의도에 유의한 정(+)의 영향을 나타나 가설이 채택되었으나, 정보성은 크게 영향을 미치지 않는 것으로 나타났다. 만족도는 구매 의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제16권7호
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• pp.760-770
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• 2016

본 연구는 보상프로그램에 대한 가치가 보상프로그램에 대한 충성도에 미치는 영향과, 보상프로그램에 대한 충성도가 이를 운영하는 공연예술/전시장에 대한 충성도에 영향을 미치는지에 대한 충성도 전이 효과와 이들 충성도를 태도적 충성도와 행동적 충성도로 구분하여 충성도의 강화효과를 살펴보았다. 그 결과 보상프로그램에 대한 가치는 보상프로그램에 대한 충성도로 전이되는 것을 확인할 수 있었으며, 보상프로그램 내, 공연예술/전시장 내 태도적 충성도가 행동적 충성도에 영향을 미치는 충성도 강화 효과를 밝혔다. 또한 충성도 전이에 있어서 보상프로그램에 대한 행동적 충성도가 공연예술/전시장의 행동적 충성도에 긍정적인 영향을 미치는 반면, 태도적 충성도는 영향을 미치지 않는 것으로 나타나 충성도 전이효과는 부분적으로 살펴볼 수 있었다.

• 한국생활과학회지
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• 제13권2호
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• pp.271-282
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• 2004

The purposes of this study were to research the behavior of consumption and needs about the female university students to provide useful information which would help finding the marketing source of cosmeceuticals. The sample was consisted of 464 female university students who had experiences of using the cosmeceuticals. Data were analyzed by factor analysis, frequency, x2-test, t-test, ANOVA(LSD) using SPSSWIN. The results were as follows: When the female university students purchased the cosmeceuticals, they considered the effectiveness and the price, so were satisfied with good effect and low price. The most important marketing methods in cosmeceuticals for female university students were through the internet and mail order shopping. Whereas, demerit factors of internet shopping were founded to be the complexity of exchange or refund and the little chance of free samples for trial. The good marketing strategies might be sending trial samples, future payment system after trial period, and/or supporting the event held in the university. Besides, it might be a consideration to have an event for the improvement by public trial. Anti-aging cosmeceutical was the most preferred item for female students, sun protection and whitening cosmetics next in order. Therefore, a target customer for cosmeceuticals might be lowered in age. The purchasing cost system and therapeutic effect of cosmeceuticals had to be developed for 20's. It was necessary to be safe and effective. The factors affecting the level of satisfaction for cosmeceuticals could be categorized into 4; market environment, simplicity of purchase, product merit and additional service. The needs for cosmeceuticals showed significant differences according to grade and kinds of product.

• 한국전자거래학회지
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• 제12권3호
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• pp.33-47
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• 2007

소프트웨어 개발 초기에 모든 요구사항을 정의하는 것은 불가능하기 때문에 요구사항은 소프트웨어 개발이 진행되는 동안에 지속적으로 변경된다. 이러한 요구사항 변경은 개발자가 소프트웨어 구조나 행위를 완벽하게 이해하지 못하거나 변경에 따라 영향을 받는 모든 부분을 식별할 수 없을 경우 많은 오류를 야기 시킨다. 그러므로, 조직의 비즈니스에 공헌하면서 비용 효과적으로 적절히 처리되기 위하여 요구사항은 관리되고 평가되어야한다. 본 논문은 가치분석을 통하여 생성된 휘처 기반의 요구사항추적 링크를 근간으로 하는 요구사항변경 관리 기법을 제안한다. 이는 사용자 요구사항과 산출물간의 연결을 분석하기 위하여 휘처를 중간 매개체로 활용한 추적 링크를 이용한다. 그리고, 요구사항 변경 요청을 휘처 단위로 상세화하기 위한 변경 트리 모델을 정의하고 변경 관리가 수행되는 전체적인 프로세스를 제시한다. 또한, 요구사항 변경 관리 기법을 자산관리포탈시스템에 적용한 사례의 결과를 기술한다.

• 복식문화연구
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• 제15권1호
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• pp.25-36
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• 2007

As the materials being used in children's clothing become diverse, the number of reported problems related to various aspects of washing and wearing is increasing. Many customers experience great dissatisfaction when using these children's garments due to their lack of professional knowledge in washing, fabric, and detergents. Thus, this paper focuses on various cases in which housewives have experienced product damage after washing their children's garments according the prescribed directions. Of particular interest is how the consumers respond to such damage in garments and how their experiences with garment damage affect the sellers of these garments. A total of 292 housewives with children less than 8 years old living in Seoul responded to our survey, out of which 83 reported to have suffered negative consequences. By analyzing the 83 responses, the following results were found: First, the problems reported by the housewives in regards to washing children's garments were mostly related to the durability or color change problems. Secondly, the most favored means of response to garment damage were 'complaining directly to the seller' (16.7%) and 'complaining at the customer service department of the manufacturer or seller' (13.5%). Thirdly, among the actions they requested to the seller/manufacturer, 'ask for an exchange' marked the highest. Lastly, respondents admitted that their experiences with garment damage as well as the attitude or response of the manufacturer/retailer to their complaints would influence their repurchase intention.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제3권7호
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• pp.255-262
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• 2014

기존 논문[1]에서는 Fillmore의 Case Grammar를 기반으로 객체 추출 및 모델링 방법을 제안하였다. 이 방법은 유스케이스 추출 및 결정 방법을 고려하지 않았다. 이러한 문제를 해결하기 위해, 본 논문에서는 요구공학에서 자연어 처리를 위해 Fillmore의 의미적 방법을 채택하였다. 즉, 고객 요구사항으로부터 유스케이스를 모델링하고 추출하기 위해 Fillmore의 Case Grammar를 개선한다. 개선된 메커니즘은 구조화된 절차를 정의하고 시각적 표기법을 수행한다. 또한 유스케이스의 복잡성과 관련된 Goal 지향 요구공학(GoRE)을 기반으로 추출된 유스케이스에서 유스케이스 크기를 식별하는 유스케이스 결정 매트릭스(Use Case Decision Matrix)를 제안한다. 이 매트릭스에서 유스케이스를 우선순위화 한다. 사례연구로 은행 ATM 시스템에 적용하였다.

• 한국의류학회지
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• 제32권7호
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• pp.1137-1148
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• 2008

The purposes of this study were to investigate the differences in clothing consumption behaviors among female consumer groups in their twenties and to understand the type of consumer group pursuing fast fashion. Questionnaire survey was conducted to 230 female consumers residing in Seoul and Kyung Gi area from June 18 to 29 in 2007, and 178 were used for data analysis. Data analysis were conducted with SPSS 12 program on the reliability test, factor analysis, cluster analysis, correlation analysis, ANOVA, Duncan's multiple range test. Factors analyses were employed for the attitude toward fashion and shopping, and shopping motives. Four factors were formulated for the attitude toward fashion: interest in fashion, fashion-orientation, fashion leadership and fashion conformity. Six factors for the attitude toward shopping were found: information searching, shopping enjoyment, store patronage, impulse buying, brand-orientation and convenience. Buying motives for fashion goods were classified into 3 factors: for matching & occasion, to-be-in-fashion and for necessity. Four clusters were identified based on the attitude toward fashion: the fashion-interested, the fashion-indifferent, fashion leaders and the individuality-oriented. Among the groups, significant differences were found in information searching, shopping enjoyment and store patronage. Fashion leaders tended to spend more for expensive and up-to-dated fashion items, and for higher quantity than other groups. Consequently fashion leaders showed attractive customer characteristics for the fast fashion companies.

• 경영과학
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• 제32권2호
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• pp.91-109
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• 2015

The M&A of firms has been emerged as the effective means of fast diversification and growth in dynamic environment. However, the empirical research about M&A in Korea has not been implemented rich due to the difficulty of obtaining M&A data. In this research, we empirically investigate the relationships among M&A, environment and firms' performance focused on Korean manufacturing firms, understanding the current practice of M&A in Korea. We use the Manufacturing Productivity Panel Survey Data, which are collected by Korea Productivity Center in 2013. The sample size is 575 and the sample is divided into M&A group and non-M&A group. We conduct logit analysis with the independent variables of environment factors (munificence, dynamic, uncertainty), and firms' performance (sales growth, ROS, labor productivity and Inventory turnover), and dependent variable of M&A group or non M&A group. The results show that M&A is closely related to environment feature and firm performance: M&A firms are likely to be the higher munificence and dynamic and the lower sales growth and higher profitability than non-M&A group. In addition, we also examine the characteristics of firms by M&A types (competitors, customer/supplier and firms from unrelated industry). These results imply that if firms confront the pressure of uncertainty (dynamic) and the lower growth, they tend to choose M&A. Futhermore, to profoundly understand the behavior of firms about M&A, it is required to classify the M&A firms by merge types.

• 보건의료산업학회지
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• 제1권1호
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• pp.31-44
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• 2007

The purpose of this study is to shed light on the effect of work-family conflict on organizational effectiveness, focusing on the moderating effect of organizational support among married working women of health services organizations. Data were collected from 149 married working women of health services organizations located in Busan Metropolitan areas by structured self-administered questionnaire. Main results of this study is as the following: First, based on the type of work-household conflicts, namely time-based conflict(2.82 points), strain-based conflict(2.81 points) and behavior-based conflict(2.69 points), working women mainly experienced time and strain-based conflicts. The level of work-household conflicts was significantly higher among younger groups, highly educated, nurses, and regular workers. Second, the perceived organizational effectiveness found to be an above-average. Especially scores were high in the subcategories of customer orientation(3.84), followed by organizational commitment (3.42) and job satisfaction(3.19). The level of organizational effectiveness was significantly higher among older groups, medical technician and administrative job holders, day-time workers, and higher income groups. Third, the results of the regression analysis on the effects of work-household conflicts on organizational effectiveness showed that strain-based conflicts have a significant negative effect on organizational effectiveness such as job satisfaction and organizational commitment. Fourth, organizational support found to have a strong controlling effect for strain-based conflicts on organizational effectiveness. Above results imply that practical family-supportive policies for lessening the work-household conflicts is crucial for enhancing organizational effectiveness in health services organization.

• 한국자동차공학회논문집
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• 제25권2호
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• pp.133-139
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• 2017

The timing chain system, which is a typical power transmission technology applied to a vehicle, has been widely used by the automotive industry because it is normally designed to last a car's lifetime. However, the timing chain system may cause some problems due to the shape of the chains and the polygonal behavior on contact between the chain and the sprocket. In addition, noise and vibration caused by transmission error are the most typical problems encountered by major automotive manufacturers and they are considered as the main source of customer complaint. The initial tension of the chain-sprocket system is thought to be the main cause of transmission error, and it is regarded as the source of engine vibration and noise. The initial tension of the chain system should be controlled carefully since a low initial tension can cause twisting, which may lead to a system malfunction, while a high initial tension can reduce the service life due to a worn down contact surface. In this paper, the kinematic analysis model is generated with various initial tensions, which are controlled by changing the shape of the fixed guide with the largest contact surface with chain. The results showed that the transmission error was minimized on a particular range of initial tension, and the tendency showed that the error changed with a higher sensitivity at a lower initial tension.