• 제목/요약/키워드: customer's characteristics

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Reliability Management Process for the Development of a Prototype Train (시제열차 개발에서의 신뢰성 관리 체계)

  • Choi, Sung-Hoon;Park, Choon-Soo;Lee, Tae-Hyung
    • Proceedings of the KSR Conference
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    • 2008.06a
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    • pp.1083-1088
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    • 2008
  • The first task for the development of a train system is to define the system and to determine its requirements. Reliability target is one of the requirements defined in the system requirements. In railway applications it is advised to follow the procedures given in IEC 62278 to fulfill reliability requirements. The reliability requirements are derived from the customer's needs. The way in which the system requirements reflect the customer's needs is strongly dependent on the characteristics of the product. In general the customer of commercial trains presents the system requirements from their needs. However, the relation between the customer and supplier is equivocal for a project to development a prototype train, and the reliability program should be different from that of an usual commercial project. This paper deals with the reliability management and assessment plan carried out for the on-going "Next generation high-speed train development project".

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A Empirical Study on the Measurement Method of Emotional Quality for Customer-oriented Product Development - Focused on Wood Flooring - (고객지향적 제품개발을 위한 감성품질 평가 방법론에 관한 실증적 연구 - 마루 바닥재를 중심으로 -)

  • Kim, Dong-Nam;Yoon, Myung-Hwan;Lee, Ju-Hwan;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.355-358
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    • 2006
  • The emotional quality of the product have become an important factor in purchasing decision. Classical approach of product design has focused on providing proper functions of the product. However, as the life-cycle of products become shorter and the customer's needs get more diversified, it is now necessary to accommodate the customer's emotional requirement in product design. This study aims to analyze and interpret the emotional characteristics based customer preference survey. This study consisted of two part. First part was to search the optimal combination of design variables through DOE of predetermined 5 design variables. In the second part, we developed customer preference index model to measure the customer preferences about 16 different wood flooring product.

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Enhancing the Customer's Information-sharing Intention Through Omnichannel Strategies

  • Nguyen Thi Tuyet, NHUNG;Van Thanh-Truong, NGUYEN;Nguyen Tuong An, HUYNH;Bui Thanh, KHOA
    • Journal of Distribution Science
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    • v.21 no.3
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    • pp.83-92
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    • 2023
  • Purpose: An omnichannel strategy creates a consistent brand image and customer experience across all channels, making it easier for customers to interact with a business and share information. This research aimed to investigated the relationship between consumers' information-sharing intention and their omnichannel experiences. Research design, data, and methodology: Through an online survey conducted in Vietnam, the study obtained 915 responses. The study used Partial Least Square Structural Equation Modeling (PLS-SEM) to analyze research data and confirm proposed research hypotheses. Results: Research results indicated that information-sharing intention is affected by both online and offline customer experience, and at the same time, the study also confirmed that omnichannel's three characteristics (integration, individualization, interaction) positively impact on customer experience. Conclusions: From the research result, businesses may boost consumer trust and loyalty with the help of an omnichannel approach, which in turn increases customers' propensity to provide personally identifying information to the firm. One way to do this is to facilitate information exchange by delivering customized and relevant offers. Furthermore, companies show consumers the benefit of providing their data by utilizing it to enhance the customer experience.

Effects of Compassion Competence and Organizational Commitment on Customer Orientation in Hospital Nurses (병원간호사의 공감역량과 조직몰입이 고객지향성에 미치는 영향)

  • Kim, Young Hoi;Choi, Mi Young
    • Journal of Korean Clinical Nursing Research
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    • v.25 no.2
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    • pp.133-141
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    • 2019
  • Purpose: This study aimed to examine the effects of compassion competence and organizational commitment on customer orientation in hospital nurses. Methods: The participant of this study was 223 nurses who have worked at a tertiary hospital in Chungcheong Province for at least one year. The general characteristics, compassion competence, organizational commitment, and customer orientation of the participants were collected, using self-reported questionnaires, from June 15 to June 29, 2018. The data were analyzed by descriptive statistics, independent t-test, ANOVA ($Scheff{\acute{e}}$ test), Pearson's correlation coefficient, and multiple regression using an SPSS/WIN 22.0 program. Results: Customer orientation was significantly associated with organizational commitment (r=.51, p<.001), and compassion competence (r=.74, p<.001). Compassion competence (${\beta}=.62$, p<.001), organizational commitment (${\beta}=.17$, p=.004), and marital status (${\beta}=.11$, p=.034) were identified as the predictors of customer orientation. These variables explained 59.1% of the variance in customer orientation. Conclusion: This study confirmed that compassion competence and organizational commitment may have an impact on customer orientation in hospital Nurses. Therefore, to improve customer orientation in hospital nurses, it is necessary to develop interventions and education programs considering these factors.

Effects of Service Attributes on Customer Satisfaction and Loyalty in Beauty Salon (미용실 서비스 속성이 고객 만족과 충성도에 미치는 영향)

  • CHOI, Sung-Il;KIM, Hyun-Tae;CHOI, Woo-Jung;KIM, Ji-Hyun;KIM, Eun-Jung
    • The Korean Journal of Franchise Management
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    • v.10 no.4
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    • pp.19-29
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    • 2019
  • Purpose: In beauty industry, service quality is very critical, because it impacts on the customer's positive attitude and behavior to the beauty salon or beauty brand. Thus, this research examines the effects of service attributes on customer satisfaction and loyalty in beauty salon. This research suggests the guidelines for how beauty salons should manage their physical environment, price policy, professional skills, and employees that improve management and business performance. Research design, data, and methodology: This study examines the structural relationship between service attributes, customer satisfaction, and loyalty. Service attributes divide into four sub-dimensions such as servicescape, price service, technical service, and employee service. In order to test the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and examined in previous studies. A total of 160 questionnaires were distributed and collected, and 150 were used for analysis except 10 that were unresponsive or unfaithful. The data were analyzed using SPSS 22.0 and SmartPLS 3.0 statistical package program. Result: The results of this research are as follows. First, all sub-dimensions of service attributes such as servicescape, price service, technical service, and employee service have significant positive impacts on satisfaction. Second, customer satisfaction have significant impact on loyalty. Conclusions: This study suggests an integrated model of the relationship that the characteristics of beauty salon service attributes affect customer loyalty through satisfaction, and suggests how to manage and allocate limited resources in the beauty industry. The findings of this research indicate that the level of customer satisfaction is shown to be increased by servicescape, technical characteristics, value of money, and human attributes. Thus, beauty salon management should focus on the relationship with their customers how to improve customer loyalty through satisfaction. The quality of beauty service influences customer's attitudes and behaviors toward beauty salon. Considering the beauty business, where the quality and customer satisfaction of beauty services are determined by the hairdresser's beauty skills,, the beauty salons must find ways to improve their skills and new trend of hair style. If beauty salon customers perceive the high quality of beauty service, they revisit beauty salon and recommend it to others.

Development of Head-cook's Education and Training Curriculum by Analyzing Job Characteristics and Competencies in Contract Foodservice Management Company

  • Cha, Jin-A;Park, Moon-Kyung;Shin, Jeong-Hoon;Yang, Il-Sun
    • Nutritional Sciences
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    • v.9 no.2
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    • pp.131-138
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    • 2006
  • The primary purpose of this study was to investigate the job characteristics and competencies of a head-cook in contracted foodservice management company, identify the knowledge, abilities, skills and other characteristics (KASO) required to perform the duties of a head-cook, and provide training content and develop training program for job of head-cook in contract foodservice management company (CFMC). A survey instrument including identified KASO was used in the study. The questionnaire was delivered by using e-mail to 165 head-cooks employed by CFMC. The factor analysis resulted in a three-factor structure of the instrument such as 'basic foodservice operation duties' 'personal characteristics' 'managing of expanded duties-menu, customer and business'. This result suggested the education and training program for head-cook in CFMC should be composed of 'basic foodservice operation duties' on 'bulk preparation', 'procurement, inventory management', 'facility and equipment management', and 'sanitation and safety management', 'personal characteristics' on 'personality management' and 'moral duties', and 'managing of expanded duties-menu, customer and business' on 'menu management', 'customer service management', 'cost management', and 'administrative ability'. Therefore, it will be expected that the management of human resources in the contract foodservice industry would be developed by the application of recommended education and training program.

A Study on the Effect of SNS Characteristics of Restaurant Franchise on the Customer Decision and Redelivery Intention

  • Jo, Gye-Beom
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.5
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    • pp.139-147
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    • 2019
  • This study is conducted to analyze how Social Media characteristics of restaurant franchise affect customer decision making and redelivery intention and find out how to do Social Media marketing which is getting important. Through this study, we will understand the direction of Social Media management. In this study, we had 220 users to respond questionnaires who looked up about restaurant franchise through Social Media. In the previous research, we classified the Social Media characteristics about the restaurant franchise into the fields of liveliness, agreement, reliability, communication, accuracy, and entertainment. In order to verify the hypothesis, we conducted single regression analysis and multiple regression analysis and verified the relationship between variables. First, we found that Social Media characteristics of restaurant franchise has a positive relationship with favorability. Second, Social Media characteristics of restaurant franchise has a positive relationship with satisfaction. Third, favorability has a positive effect on satisfaction. Fourth, favorability has a positive effect on the intention of re-inquiry and redeliver. Fifth, satisfaction has a positive effect on the revisit and intention to redirect. As a result of the study, we found that restaurant franchise will gain trust of customers if they take into account the characteristics of Social Media of restaurant franchise and conduct customized marketing according to the head office of restaurant franchise and perform continuous feedback and management in order to improve customer's favorability and loyalty.

Effects of Satisfaction Level of Doctors from Five University Hospitals on Organization Commitment Level (5개 대학병원들의 의사만족도가 조직몰입도에 미치는 영향)

  • Kim, Jang-Mook;Han, Ju-Rang;Sung, Dong-Hyo
    • The Korean Journal of Health Service Management
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    • v.8 no.3
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    • pp.1-11
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    • 2014
  • The present study aimed to survey doctors working in five university hospitals about internal customer satisfaction and organization commitment level in order to identify casual relationships through structure equations. According to the analysis, organization management had the biggest impact on internal customer satisfaction level, and the sooner the factor was named personnel, leadership, job, and compensation, the bigger the impact it had on the level. The research model was generally found to be good in terms of goodness of fit, considering the value of $x^2$ calculated as 103.314, the degrees of freedom of 38, GFI 0.924, AGFT 0.868, NFI 0.888, CFI 0.925, and RMSEA 0.086. In conclusion, the internal customer satisfaction level of doctors was significantly proportionate to organization commitment by means of their general satisfaction level, while also being directly proportionate to organization commitment (p<0.05). Meanwhile, statistical significance could not be found when measuring the effects of the doctors' basic characteristics on the levels of internal customer satisfaction and general satisfaction in hospitals.

A Study on the Effect of Chatbot Characteristics on Customer Satisfaction in China's e-commerce Platform (중국 전자상거래 플랫폼에서 챗봇의 특성이 고객만족도에 미치는 영향에 관한 연구)

  • Chengzhen Wu;Gyoo Gun Lim
    • Journal of Information Technology Services
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    • v.22 no.6
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    • pp.37-53
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    • 2023
  • With the development of the 4th industrial revolution, companies are trying to introduce new AI technologies and improve their performance. In particular, chatbot technology has developed and can not only communicate smoothly with humans, but also perform many complex tasks, so it has high market potential. However, there is still little research on chatbots in the field of e-commerce. Accordingly, this study aims to suggest ways to improve corporate performance through chatbot user satisfaction analysis. With the rapid development of China's e-commerce platform, In this study, through previous studies, the characteristics of chatbots were classified into accessibility, accuracy, empathy, reliability, and intimacy as factors influencing perceived usefulness, perceived ease, and perceived enjoyment of the Technology Acceptance Model (TAM). Five were selected and used as independent variables, and a model that affects customer satisfaction was set up. This paper sets user satisfaction as an important indicator of chatbot service and analyzes the path that affects user satisfaction, thereby improving chatbot service technology. It is important in that it provides a way to improve the smart chatbot service by understanding the degree of user acceptance in depth.

The Effect of Service Qualities' Characteristics on Customer Satisfaction and Revisit Intention in Chinese Mid/Low-Priced Hotel

  • HAN, Sun;JUNG, Jin-Sup
    • The Journal of Industrial Distribution & Business
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    • v.12 no.6
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    • pp.57-74
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    • 2021
  • Purpose: Before COVID-19 pandemic, Chinese mid/low-priced hotel industry has been steadily growing in recent years, and internal and external competition has been intensifying. Under these circumstances, this study started with a strategic objective to increase the quality of service, thus enabling customer satisfaction and revisit intention. For enhancing the competitiveness of Chinese mid/low-priced hotel business, we plan to establish a model using SERVQUAL, O2O platform, and identify their relationship through empirical analyses. Research design, data and methodology: Through the consideration of the existing literature, this study intended to identify the characteristics of service quality in Chinese mid/low-priced hotels and to consider their impact on customer satisfaction and revisit intention. We also wanted to examine the moderating effect of the O2O platform between the characteristics of service quality and customer satisfaction. A survey was carried out on customers using mid/low-priced hotels in China and empirical analyses were conducted using regression analyses. Results: First, in the hypothesis of service qualities' effects on customer satisfaction were identified with significant positive effects. Second, in the hypothesis of service qualities' effects on revisit intention, "tangibles, reliability, and empathy" have shown significant positive. Third, in the verification of the moderating effect of the O2O platform, there were "positive partial moderating effects" between service qualities and customer satisfaction. Finally, the effect of customer satisfaction on revisit intention was positive significant. Conclusions: In order to satisfy their customers, improvements in service quality should be made first. In addition, customer satisfaction had a positive impact on revisit intention. In order to revitalize Chinese mid/low-priced hotels, differentiation strategy is also needed for specialized customers such as college students, and basically, efforts should be made to optimize the O2O platform. O2O platforms should establish optimal platform construction strategies based on the customer's perspective. After all, in the case of Chinese mid/low-priced hotels, it is necessary to strengthen the construction of the latest hardware infrastructure and O2O platform of software infrastructure, and to improve customers' advanced online and offline experiences. Finally, regarding the hypothesis that was rejected among service qualities' characteristics, we tried to discuss the reason and find the implications of these.