• Title/Summary/Keyword: cultural strategy

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Cultural Ecology on the Village Fengshui (마을풍수의 문화생태 - 지리산권역의 마을을 사례로 -)

  • Choi, Won-Suk
    • Journal of the Korean association of regional geographers
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    • v.17 no.3
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    • pp.259-269
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    • 2011
  • The meaning of fengshui was another cultural ecological environment in the pre-modern in Korea. Village residents made interrelations with village natural environment by the medium of the geomantic landscape. The functions of cultural ecology through the village fengshui are as follows: the spatial location, the population inflow, the regulation of the community's production or construction or land-use, the adjustment of the environmental carrying capacity, the environmental management, the forming of the collective environmental perception and attitude. Village fengshui is a cultural adaptation strategy to the local environment for the village residents. Fengshui can be evaluated as a traditional cultural ecological way and knowledge system for keeping sustainable village environment in East Asia.

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Offshore Outsourcing Success : An Integrated Framework

  • Kim, Jin Ki
    • Journal of Information Technology Applications and Management
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    • v.24 no.4
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    • pp.153-170
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    • 2017
  • As the digital economy goes global, firms are trying to find suppliers that can address their managerial goals and strategies. The alternatives are not confined to domestic firms. Firms have been trying to connect to foreign partners worldwide. Although offshore outsourcing grants firms various benefits, they present big cultural challenges. However, there is little research on the impact of cultural or country factors on outsourcing. The goal of this paper is to synthesize the outsourcing success literature and develop propositions for outsourcing success in the context of offshore outsourcing. This paper proposes that cultural effects should be included in evaluating the success of offshore outsourcing. Knowledge sharing and the scope of outsourcing are adopted in the base outsourcing success model from previous literature. In the extended model partnership quality is included as a mediator and organizational capability and outsourcing relationship type are also included as moderator. Finally, the integrated framework of offshore outsourcing success includes cultural factors as moderators of the relationships between outsourcing success antecedents and the success of offshore outsourcing. Reasoning for propositions, managerial implications, and future research directions are discussed.

A Comparative Study on the Development Strategies of Cultural Institutions (문화유산기관의 발전 전략 비교 연구)

  • Kwak, Kun-Hong
    • The Korean Journal of Archival Studies
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    • no.36
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    • pp.3-33
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    • 2013
  • The medium and long term plan is one of the most important factors for the cooperation between cultural institutions such as archives, libraries and museums. This paper tries to analyze comparatively the development strategies' backgrounds and tasks of the national representative cultural institutions, with their similarities and differences. Limitations of the development strategies caused by their low stature are also presented in the paper. Accordingly this paper put emphasis on the changeover from separate and individual development strategy to joint and collaborative one for the cooperation between cultural institutions.

CROSS-BORDER INNOVATION: THE EFFECTS AND DEVELOPMENT STRATEGY OF CHINESE MUSEUM CULTURAL AND CREATIVE PRODUCTS

  • Jiang, Taijun;Jin, Shanyue;Jin, Xuehua
    • International Journal of Advanced Culture Technology
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    • v.9 no.2
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    • pp.1-9
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    • 2021
  • Focusing on China's profound historical/cultural heritage, as well as its favorable environment for the expansion of cultural and creative industries (CCIs), this paper considers the unique attributes of Chinese museum cultural and creative products (MCCPs) from the angle of cross-border development, and summarizes the main forms and effects of cross-border innovation in relation to Chinese MCCPs. It also examines the chief problems of Chinese MCCPs' cross-border growth at three levels - the national policy system, product development, and design and marketing - to explore countermeasures and suggestions for cross-border novelties and the advancement of products.

Building A Measurement Model of Indicators of National Cultural Power as a Form of National Power and Its Application to the G20 Nations (국력으로서의 문화력 측정지표 모형 개발 및 G20 국가들에 대한 적용)

  • Hwang, Sungdon
    • Journal of Information Technology Services
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    • v.18 no.3
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    • pp.53-74
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    • 2019
  • In this paper, a theoretical measurement model for comparing cultural power of nations as a form of national power is built and applied to the G20 nations. The measurement model is drawn from the literature of the state theories regarding culture, theories of epistemology, and debates about the sources of national power. Taking the multiple indicator approach, indicators reflecting diverse aspects of cultural power are developed are developed. Examined with empirical data, this model is proved as appropriate as a tool for measuring and comparing the cultural power of nations. Diverse aspects of the cultural power of the G20 nations are ranked and interesting points regarding the state and potential of Korean culture and her cultural governance in these respects are elaborated. The overall ranking of the cultural power of Korea is found as the $11^{th}$ while the U.S., U.K. and France respectively as the $1^{st}$, the $2^{nd}$, and the $3^{rd}$. The U.S. is ranked as the 1st in all three aspects of the cultural power of nation: cultural attractiveness, efforts to enhance the national cultural power, and cultural base of a nation. Korea is ranked as $14^{th}$, $11^{th}$, and $6^{th}$ respectively in these three respects of the national cultural power. Based upon typological analysis of the cultural power of Korea, it is found that Korea belongs to Type III. Trying to move eventually toward Type I state via Type II is suggested as a strategy movement for future cultural governance by Korean government and people to enhance her national cultural power.

National Context as an Important Variable for the Development of IT-based Strategic Capability

  • Kim, Gyeung-Min
    • Journal of Information Technology Applications and Management
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    • v.20 no.3
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    • pp.61-78
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    • 2013
  • This study was initiated to inquire as to why Wal-Mart failed in the Korean market. For multi-national corporations, environmental differences such as cultural and social differences among countries require business strategies to vary country by country. In Korea, Confucian Ethics are penetrated in every aspect of people's lives. An important aspect of Confucian Ethics is the role and responsibility of women in society. Considering this, businesses need to understand Korean women's preferences as consumers and develop business strategies accordingly. This study emphasizes that IS strategy is one component of the business strategy and, as such, must be rooted in business issues. Understanding that IS strategy should fit to national contexts, this study investigates the underlying process in which IT-based strategic capability is developed according to national context to gain competitive advantages.

A Study on the Supporting Strategy of Cultural Programs in Korean Public Libraries (공공도서관 문화프로그램 지원방안 연구)

  • Ahn, In-Ja;Hoang, Gum-Sook
    • Journal of the Korean Society for Library and Information Science
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    • v.42 no.3
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    • pp.325-344
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    • 2008
  • Supporting strategies of national level are required as the cultural programs in Korean public libraries are becoming one of key tasks which takes more than 30% of total library duties. This study proposed 6 categories of supporting strategies as national and local libraries based on analysis of 88 public libraries's cultural programs and their requirements. The study's research methods mainly include literature investigation, case study and expert panel group discussions. The 6 supporting categories that this study proposes are: (1) Advisory committee working, (2) Development and distribution of the cultural program models (3) Development of cultural program packages, (4) Development and execution of educational programs for cultural program librarians. (5) Financial support policies, (6) Human Resources and networks for local level programs.

Cultural Big Data Platform and Digital Management: Focused on Cultural Contents Industry

  • Hong, Jong Youl
    • International Journal of Advanced Culture Technology
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    • v.10 no.3
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    • pp.287-294
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    • 2022
  • This paper examines the change and its meaning of marketing strategy in business administration, which is changing along with the development of digital technology. Unlike conventional marketing, digital marketing is creating new relationships and making changes through a two-way approach rather than a one-way approach between producers and consumers. And these changes are creating new approaches not only in the problems between businesses and consumers, but also in the relationship between public institutions and citizens. In particular, the potential of platforms, which are emerging as important in digital management, is applied to public policies, and efforts are being made to establish marketing strategies for public institutions. One case of this was applied to the cultural contents industry and policy to examine specific measures and visions. The cultural big data platform is in line with digital management and continuously utilizes digital marketing strategies in the public domain, and aims to promote creative work as well as publicize it to citizens and workers in the cultural content industry. The synergy effect that will emerge from the combination of the cultural big data platform and digital management is expected to continue.

A Comparative Study on the Marketing of Korean and Chinese Museum Cultural Products : Focused on the National Museum of Korea and the Palace Museum (韩·中博物馆文化商品营销比较研究 : 以国立中央博物馆和故宫博物院为中心)

  • He, Ting;Kim, Sunyoung
    • 지역과문화
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    • v.8 no.1
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    • pp.77-93
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    • 2021
  • The importance of cultural goods marketing in the management of museums is increasing as the museum's cultural goods are taking an important part in the profit.This study analyzes the differences in cultural goods between the National Palace Museum and the National Palace Museum through the 4P strategy of marketing products, prices, channels and promotion. While the National Palace Museum emphasizes cooperation with other companies in terms of products, the National Museum of Korea focuses on developing its own products.In terms of price, the two museums have different strategies because of their different market share.In terms of space, the National Palace Museum sells cultural goods through a variety of electronic merchants, while the National Museum of Korea is distributed through a special website.In terms of promotion, the Palace Museum uses online social media marketing strategies, while the National Museum of Korea collects ideas and develops cultural products through open recruitment activities every year. This research is of new significance to the development of cultural products in China and Korea through comparison between the National Palace Museum and the National Museum of Korea.

The Effect of Function of the Complex Cultural Space on the Intention to Revisit (복합문화공간의 기능이 재방문의도에 미치는 영향)

  • Ko, Youngsun;Heo, Chul-Moo
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.57-71
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    • 2020
  • According to industrialization and urbanization, the complex cultural space have been developed for residents within a region. Focusing on these changes, we wanted to find out what functions the complex cultural space have and how these functions affect the customer's perceived value and revisit intention of customers. This study have a purpose to help the local government and the corporation who manage the complex cultural space to build operation strategy by utilizing the function of the complex cultural space. To this end, a questionnaire was compiled based on a literature study related to a complex cultural space, and data was collected. It was analyzed using SPSS Win Ver. 22.0 and PROCESS macro v3.4. As a result, it was found that the function of the complex cultural space had some significant influence on customer's perceived value and intention to revisit. and showed how each function had a an influence on customer's perceived value and on re-visiting intention. This study has significance in that it can contribute to the local government and the corporations' operation strategy and management direction of the complex cultural space. And it will contribute to the study of the complex cultural space's macro role as e tool of regional revitalization.