• Title/Summary/Keyword: cultural service

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A Study on the Online Service of Cultural Heritage Contents (문화유산 콘텐츠 온라인 서비스에 관한 연구)

  • Park, Ok Nam
    • Journal of Korean Society of Archives and Records Management
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    • v.19 no.1
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    • pp.195-224
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    • 2019
  • Online service has been emphasized in various studies for content uses and diffusion of cultural heritage domain. This study purports to investigate the status of contents organization and information services for online cultural heritage services and to suggest improvement directions. This study conducted case studies and expert interviews based on contents, search systems, additional services, and expansion services. It also suggested an integrated information retrieval service for cultural heritage contents as well as the provision of high-quality content and various types of contents. The flexibility of the search function through the content hierarchy, the expansion of access points through the construction of controlled vocabulary, and authority data were also focused. As an additional service, the study proposed a curation-based, user-customized service, data sets open and share, and user participation.

Cross-cultural Service Variation: Airline Service Quality

  • Nam, Sung-Jip
    • Journal of Distribution Science
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    • v.13 no.9
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    • pp.19-27
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    • 2015
  • Purpose - In a global economy, marketers are required to understand service quality from an international consumer viewpoint. Despite the increased need for cross-cultural research, few studies have developed service quality research international in scope. The present research aims to shed light on variations in airline service quality among international consumers. Research design, data, and methodology - Conducting crosscultural research, this study compares airline service quality variations, investigating an international consumer group and a Korean consumer group. T-test and factor analyses are applied to examine mean scores and factor structure of the airline service dimensions. Results - The results indicate there are significant differences in mean comparisons between the groups. The international consumers indicate significantly higher service perception scores than the Koreans. Further, we find that the factor structure of airline service quality diverges between the groups. The international group considers airline service quality in four dimensions, while Koreans consider it in two. Conclusions - The study sheds new light on international service variations and suggests that the field of airline service quality may differ by nations and/or cultures.

Health Service Delivery and Attitudes toward Multi-cultural Clients of Community Health Practitioners (보건진료 전담공무원의 다문화대상 보건의료서비스 제공실태와 다문화 인식 조사)

  • Kim, Jin Hak;Song, Min Sun
    • Journal of Korean Academic Society of Home Health Care Nursing
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    • v.23 no.1
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    • pp.5-15
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    • 2016
  • Purpose: This study was conducted to evaluate health service delivery and attitudes, toward multi-cultural clients amongst community health practitioners (CHPs). Methods: A survey was conducted among 242 CHPs from December 10-22, 2015. The collected data were analyzed using chi-square test, t-test, and ANOVA using SPSS 18.0. Results: General awareness of multi-culturalism varied significantly by CHPs age and language ability. Additionally, utilization of services in accordance with the location of community health centers (CHCs) was significantly higher in rural areas than urban areas CHCs in post-partum maternal & neonate care giver service (in maternal child health), management of health educational programs and management of physical exercise (in implementing healthy life style) and networking resources in & outside of CHCs (in management of chronic disease). Conclusion: CHPs deliver health-care services to multi-cultural clients, but have not received sufficient training or education to serve these clients effectively. CHPs who received multi-cultural and foreign language training had more positive experiences with multi-cultural clients. This supports the needs for developing educational programs to enhance multi-cultural understanding amongst CHPs.

Regional Culture Contents Service Modeling Based On Localized Advertising of Question And Answer Format (위치문답형 지역광고 기반의 문화정보 서비스 모델링)

  • Shin, Hwan-Seob;Lee, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.465-472
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    • 2019
  • Although there are various cultural events and cultural contents produced in the region, there is a lack of distribution and spread of regional information to expand related economic consumption. This study combined local advertising by local advertisers with the knowledge search method in question and answer format from a location-based service perspective for the purpose of spreading and using local cultural information. The approach looked at domestic and international cases of knowledge search based on region and location-based advertising research, presented community model of location inquiry based information service and revenue model of local advertisement. Through this, this study designed a question and answer based community and operational structure model of local advertising, and developed an information service system in the form of prototyping. By extending the distribution of question and answer data among users to location information, it is meaningful that a business service model was presented that combines local cultural content information and the demand for user access with the revenue model of local advertising.

Perception of Local Residences on Multicultural Library Service: An Exploratory Study (공공도서관 다문화서비스의 주민 인식에 관한 탐색적 연구)

  • Oh, Haeyeon;Kim, Giyeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.2
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    • pp.125-145
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    • 2014
  • As Korea becomes a multi-cultural society, Korean government ministries are enforcing various multi-cultural services. Especially, Ministry of Culture, Sports and Tourism, which is in charge of public libraries, is operating multi-cultural services for cultural diversity. The trends in the research on the multi-cultural services in public libraries, however, are rather on adaptation of the multi-cultural people in Korea than on the cultural diversity. In this exploratory study, we investigated the perception of local residences on multi-cultural library services with several in-depth interviews with the local residences not only for the adaptation but also for the cultural diversity. The results shows that they tended to regard public libraries as an institution of local life-long education, and then they think public libraries can take a role for coping with social adaptation and prevention of social problems in terms of multi-cultural population. Based on the results, public libraries would better consider to inform their roles in this multi-cultural society to their local residences based not only on adaptation but also on cultural diversity. For this, the libraries would develop programs, in which both multi-cultural and non-multi-cultural people can be participated, to encourage communication between them.

Culture Marketing Activities of the Third World Food Restaurant on Visit Motivation and Revisit Intention : The Case of "Benares" (제3세계 음식전문점의 문화마케팅 활동이 방문동기와 재방문의도에 미치는 영향 - 베나레스를 중심으로 -)

  • Lee, Sung-Hee;Lee, Han-Myung;Lee, Sung-Hoon
    • The Korean Journal of Franchise Management
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    • v.6 no.1
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    • pp.91-111
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    • 2015
  • This paper aims to examine the effect that cultural marketing influences on visit motivation and customer responses. We found that cultural marketing promotion activities by Benares, Indian restaurant had a positive effect on motivation to visit the store. Also research showed that the cultural direction and positioning marketing activities of Benares' cultural marketing had a statistically significant positive effect on all items of customer responses, that is service, atmosphere, brand but cultural promotion and cultural support marketing activities had a positive effect only on brand, except service, atmosphere. In addition, research showed that while all items of customer responses had a positive effect on revisit intention. In other words, it was proven that cultural marketing promotion activities by the Third World restaurant influence on visit motivation and customer responses and it provides practical implications to business marketers that foodservice companies' marketing associated with cultural marketing activities can be efficient marketing strategies that influence on revisit intention.

Big Data Platform for Public Library Users: Focusing on the Cultural Programs and Community Service (이용자를 위한 공공도서관 빅데이터 플랫폼 구축 방안 연구 - 문화프로그램 및 커뮤니티 서비스 정보를 중심으로 -)

  • Yoon, SoYoung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.33 no.3
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    • pp.347-370
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    • 2022
  • Most public library websites provide unstructured cultural program data, which cannot be produced and utilized systematically as bibliographic information. It is not sufficiently used in existing library big data research or cases, and there is a risk of disappearing when the website is reorganized or the person in charge is changed. This study developed a data schema that can be used in conjunction with bibliographic data by collecting and analyzing cultural programs and community service data produced in an unstructured manner and proposed to share and utilize public library cultural programs and community service data, and establish a library big data platform that can serve as an information channel between librarians who are cultural program planners. Library program data posted on the library website can be integrated and managed through the platform, securing continuity of work, and systematically managing and preserving the specialized service history of individual libraries.

A Case Study on the Cultural Services of a University Library: A Case of the S Women's University (대학도서관의 문화행사에 대한 사례연구 - S여대를 중심으로 -)

  • Kim, Kil-Ja
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.3
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    • pp.145-164
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    • 2007
  • They say the 21 Century is the culture-centered age. As the income is increased. the concern about human culture will cause the elevation of life quality and the growth of culture needs. For that reason library service to meet their user's need for culture will be needed. The purpose of this study is to improve the university library service to suggest the solution for successful developmental strategy on cultural program of university library with the positive approach of analysis and evaluation. For specific instance, the cultural services of S women's university library was analyzed and evaluated. The point of the evaluation are five aspects: 1) the recognition of the users for the overall cultural services 2) the satisfaction index for the contents(topics) of the cultural services 3) the satisfaction index for the way of managing 4) the participation index of users. As the result of the analysis, the specific solution for the strategy of university library's cultural services for the future would be suggested.

Effect of theater service quality on performance satisfaction : focusing on customer experience value mediation effect (공연장 서비스 품질이 공연 만족도에 미치는 영향 : 고객 경험가치 매개효과를 중심으로)

  • Kim, Beom-seok
    • Journal of Venture Innovation
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    • v.1 no.1
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    • pp.181-195
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    • 2018
  • The purpose of this study is to investigate the effect of service quality of a theater on the customer experience value and performance satisfaction and to test causality between variables. For this purpose, Study model was created from the previous studies and performed a survey with the customer who visited Performance Theater. In this study, employee kindness, facility excellence, convenience, and facilities were set as independent variables, and performance satisfaction was selected as a dependent variable. The cultural value and economic value of customer experience were examined as Moderating variables between two variables. Based on the results of this study, It was found that employee's kindness, facility excellence, and convenience have a significant effect on performance satisfaction in performing arts facilities. convenience, there was perfect mediated effect of customer experience between service quality of a theater and performance satisfaction centered on cultural value and economic value. The employee's kindness variable was examined as a perfect mediation of cultural value, and economic value as a sectoral mediation. The excellence variables of the facilities appeared as partial mediations in cultural values and as complete mediations in economic values. In the case of the auxiliary facilities, the significance test failed. According to the results of the research, it was confirmed that convenience service for customers is the most important variable. This result suggests that the service quality of a theater should be basically maintained in terms of the kindness of the facility and staff, and that the customer is more satisfied with the performance than the audience convenience service provided from the Theater. The venue suggests that customer service and reception, purchase of tickets, refund method, and staff training should be thoroughly done so that audiences can make the Theater.

The Effects of Hotel Visitors' Cultural Characteristics on Hotel Selection Attributes: Focusing on the Hofstede Cultural Dimension (호텔 방문객들의 문화적 특성이 호텔 선택속성에 끼치는 영향: Hofstede 문화차원을 중심으로)

  • Jaewon Jang;Byunghyun Lee;Jaekyeong Kim
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.99-126
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    • 2023
  • As cultural background contributes members of society to recognize and behave in a specific direction, customers with different cultural backgrounds show various reactions even when they are provided with the same service. Previous studies have used the Hofstede cultural dimension to understand how hotel visitors' satisfaction varies with the provided service as per their cultural background. However existing research only considered the cultural background of the guests, and there are not many studies focused on the types of travel. Therefore, in this study, the travel types of hotel visitors are classified into business travel visitors and leisure tourism visitors, and analyzed the effect of Hofstede's cultural dimension on hotel selection attributes according to the styles of travel. In this study, we collected information on six cultural dimensions of Hofstede, and from TripAdvisor, a representative tourism platform, 204,261 optional attribute ratings for hotels in New York to investigate the satisfaction of hotel selection attributes. In conclusion, it is expected that this study will be able to identify which service attributes the customers of various cultures who visit hotels put emphasis in advance, and therefore provide suitable service accordingly.