• Title/Summary/Keyword: cultural difference

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The Effects in Advertising of Standardization and Localization of Global Enterprises from Culture Values (문화적 가치관에 따른 국제광고의 표준화, 현지화 광고의 효과)

  • Han, Kwang-Seok;Hong, Yong-Ki
    • Management & Information Systems Review
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    • v.19
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    • pp.17-48
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    • 2006
  • While the existing research took approach method that uniformly divided the cultural difference between specific countries into individualism - collectivism in the dimension of comparative culture, this research defines the cultural sense of value of domestic university students and company employees in accordance with horizontalism-verticalism pattern within it to corroboratively define the diverse effects of advertisements of standardization and localization of global enterprises. Researching the difference of cultural sense of value owing to this generation of Korean university students and company employees, Korean university students showed prominent propensity of vertical-individualism value and company employees, propensity of horizontal-collectivism value. Researching comparatively the effect of advertisements for standardization and localization of global enterprises in connection with Korean university students and company employees, it turned out Korean university students prominently prefer localization advertisement in the TV advertisement of global enterprises and company employees, standardization advertisement. Especially, the difference between standardization advertisement and localization advertisement of university students and company employees was very remarkable in trademark attitude and advertisement information rather than advertisement attitude. With respect to model appearing in the advertisement, it turned out university students prefer localization advertisement where domestic models appear and company employees prefer standardization advertisement where foreign models appear.

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A Study on Factors Affecting Cultural Competency of General Hospital Nurses (종합병원 간호사의 문화적 역량수준과 영향요인)

  • Chae, Duck-Hee;Park, Yun-Hee;Kang, Kyeong-Hwa;Lee, Tae-Hwa
    • Journal of Korean Academy of Nursing Administration
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    • v.18 no.1
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    • pp.76-86
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    • 2012
  • Purpose: As Korea has been rapidly transformed to be a multicultural society, it becomes essential for nurses to develop cultural competency. The purpose of this descriptive study was to assess the cultural competency level of general hospital nurses and to examine its contributing factors adopting ecological model. Method: A convenience sample of 327 nurses from six general hospitals in Seoul metropolitan area was recruited between November 14 to 28, 2011. Cultural competency was measured using the Korean version of the Caffrey Cultural Competence in Healthcare Scale (CCCHS) and Cultural Competence Assessment(CCA). Hierarchical multiple regression analysis was performed to assess the influence of intrapersonal, cultural-experience, and organizational factors on cultural competency. Results: Mean cultural competency in this study was 2.57(${\pm}0.43$). Cultural competency was associated with job position (p=.044) at the intrapersonal level. At the cultural experience level, foreign language classes experience (p=.005), fluency in a foreign language (p=.000), experience of working with foreign health care professionals (p=.000) were associated cultural competency. At the organizational level, training program (p=.000), job description (p=.002), health education materials (p=.016), insufficient job control (p=.000), and interpersonal conflicts (p=.011) showed significant difference. Foreign language class experience, foreign language fluency, experience of working with foreign health care professionals, and job control were the most consistent predictors of cultural competence and explained 20.4% of the total variance in the proposed ecological model. Conclusions: The findings suggest that to enhance cultural competency in general hospital nurses, cultural experience and organizational factors need to be more fully considered than intrapersonal factors.

Multi-cultural Children's Language Abilities and Play-Interactions with Their Mothers (다문화가정 유아의 언어능력과 유아-어머니간 놀이상호작용 - 동남아시아 결혼이민자가정을 중심으로 -)

  • Song, Yo-Hyun;Hyun, On-Kang
    • Korean Journal of Child Studies
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    • v.31 no.2
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    • pp.35-52
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    • 2010
  • The purpose of this study is to examine the factors that are associated with a child's development within a multi-cultural family, taking into account the factors that influence the child's language ability and their play interactions with their mothers. First, there was no significant difference in the children's language ability based on the child's gender, or based on the language in which the mother communicated with her children. However there were significant differences depending on the children's age, the mother's native country, and the period of time the mother had lived in Korea. Second, there was no significant difference in the child-mother play interaction based on the children's age, gender, the mother's native country, the period of time the mother has lived in Korea, or the language in which the mother communicated with her children. However, the boys showed a more hostile attitude toward their mothers, in comparison to the girls. In conclusion, it can be said that there is an urgent need for comprehensive social support services and policies for the overall development of multi-cultural children, especially through programs for children and mothers.

A Study on Digital Color Reproduction for Recording Color Appearance of Cultural Heritage (문화유산의 현색(顯色) 기록화를 위한 디지털 색재현 연구)

  • Song, Hyeong Rok;Jo, Young Hoon
    • Journal of Conservation Science
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    • v.38 no.2
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    • pp.154-165
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    • 2022
  • The color appearance of cultural heritage are essential factors for manufacturing technique interpretation, conservation treatment usage, and condition monitoring. Therefore, this study systematically established color reproduction procedures based on the digital color management system for the portrait of Gwon Eungsu. Moreover, various application strategies for recording and conserving the cultural heritage were proposed. Overall color reproduction processes were conducted in the following order: photography condition setting, standard color measurements, digital photography, color correction, and color space creation. Therefore, compared with the color appearance, the digital image applied to a camera maker profile indicated an average color difference of 𝜟10.1. However, the digital reproduction result based on the color management system exhibits an average color difference of 𝜟1.1, which is close to the color appearance. This means that although digital photography conditions are optimized, recording the color appearance is difficult when relying on the correction algorithm developed by the camera maker. Therefore, the digital color reproduction of cultural heritage is required through color correction and color space creation based on the raw digital image, which is a crucial process for documenting the color appearance. Additionally, the recording of color appearance through digital color reproduction is important for condition evaluation, conservation treatment, and restoration of cultural heritage. Furthermore, standard data of imaging analysis are available for discoloration monitoring.

Study on the Prediction of Surface Color Change of Cultural Properties Materials by Fog Occurrence (안개 발생에 따른 문화재 표면의 색 변화 예측 연구)

  • Han, Ye Bin;Park, Sang Hyeon;Yu, Ji A;Chung, Yong Jae
    • Journal of Conservation Science
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    • v.32 no.4
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    • pp.491-500
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    • 2016
  • Fog is atmospheric in which tiny drops of water vapor are suspended in the air near the ground. Its form, occurrence, etc., change according to the temperature, relative humidity, wind and geographical features of the space around it. In particular, fog tends to occur near a source of water because of temperature and relative humidity difference. These days, climate change is increasingly affecting the occurrence of fog. Therefore the purpose of this study was to investigate how fog affects materials that are part of our cultural properties through outdoor exposure tests and artificial degradation. The degradation evaluation of materials as a function of fog occurrence frequency, showed that the color of metals changed noticeably, whereas dyed silk and Dancheong showed degradation on the surface and color differences but no particular tendencies. Therefore, damage prediction by color differences as a function of fog occurrence frequency was based on metal samples, which showed constant color differences. Through a comparison of the predictive value and color difference by outdoor exposure, the accuracy and applicability of the damage prediction formula was confirmed. If a more complex damage prediction formula is created, it is expected that prediction of the degree of material damage in the field would be possible.

Removing Contaminants from the Surface of Jagyeongnu of Changgyeonggung Palace, National Treasure No. 229 (국보 제229호 창경궁 자격루 누기 표면에 고착된 오염물 제거 방법 연구)

  • You, Ha Rim;Jo, Ha Nui;Lee, Jae Sung;Yu, Ji A;Park, Young Hwan;Ryu, Dong Wan
    • Journal of Conservation Science
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    • v.37 no.2
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    • pp.101-119
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    • 2021
  • Korea's National Treasure No. 229, the Jagyeongnu (clepsydra) of Changgyeonggung Palace, is a scientific and cultural property representing the pinnacle of science and technology in the Joseon Dynasty. Currently, only the large, mid-sie, and small Pasuhos (bronze jars) remain. During a nearly two-year conservation project by the Cultural Heritage Conservation Science Center (CHCSC) that began in 2018, conservators identified the contaminants on the surface of the water clock's components. It turned out that the contaminants had been caused by the exposure of squalane and silicone oil, used in an earlier preservation treatment, to the elements. The CHCSC conducted experiments to determine the most effective method to remove the contaminants. First, the conservators tried using an organic solvent, a poultice, and the application of toluene and bentonite, which yielded excellent reactivity and significant color difference changes (𝚫E). However, the reactivity was insufficiently effective to warrant the health hazards to the conservators and the environment (toluene is toxic). Although organic solvents required considerably more effort, time, and human resources, the conservators confirmed that their use achieved a true color difference variation (𝚫E) that was within the same range as the toxic hydrocarbon. Thus, they confirmed that using an organic surfactant was the best method for removing the contaminants.

Comparison of Perceived Nurses' Cultural Competence of Nurses and Foreign Patients (간호사의 문화적 역량에 대한 외국인 환자와 병원 간호사의 인식 비교)

  • Lee, Ja-yin;Lee, Hyeonkyeong;Kim, Sue;Jang, Yeonsoo
    • Journal of Korean Clinical Nursing Research
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    • v.20 no.3
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    • pp.267-278
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    • 2014
  • Purpose: This study aimed to examine the differences in Korean nurses' cultural competence perceived by nurses and foreign patients in a general hospital. Methods: The study participants were recruited from outpatient clinics and wards in H General Hospital located in Busan. Cultural competence was measured by the Cultural Competence Scale for Korean Nurses, consisting of 4 subscales: cultural perception, cultural knowledge, cultural sensitivity, and cultural skills. Data were collected from March 31 to April 30, 2014 by distributing and collecting a self-administrated questionnaire set. Data of the 90 foreign patients and 90 nurses were analyzed using PASW statistics 18.0 for independent t-test and ANOVA. Results: The level of cultural competence of Korean nurses perceived by foreign patients was significantly higher than that of nurses. On the cultural awareness dimension, nurses rated themselves more highly than foreign patients did while ratings on the dimensions of cultural knowledge and cultural skill were the opposite. Conclusion: This study indicates that there was a statistically significant difference in the perception of nurses' cultural competence between nurses and foreign patients. The findings can be used for developing education programs to enhance nurses' cultural competence, integrating the perspectives of foreign patients.

Study on the Competitiveness Evaluation of Urban Cultural Tourism Creative Industry in Pan-Yangtze River Delta

  • Mengmeng, Shao
    • The Journal of Industrial Distribution & Business
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    • v.9 no.12
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    • pp.15-21
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    • 2018
  • Purpose - In order to improve the comprehensive competitiveness of cultural tourism creative industries in the region, different grade cities should adapt to local conditions and differentiated development as the angle. It can promote the optimization of regional tourism industry structure, and make relevant suggestions accordingly. Research design, data, and methodology - Based on the characteristics of cultural tourism creative industry, 24 indicators are selected from four aspects. The comprehensive competitiveness evaluation index system of cultural tourism creative industry is constructed. The essay use factor analysis to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and use cluster analysis to classify the competitiveness of cultural tourism creative industries in each city into five types. Results - The results of cluster analysis show that the whole area presents five kinds of step-like features, which are mature leading type, the advantageous development type, comparatively advantageous type, well-grounded type and difference-promotion type. Conclusions - The factor analysis method was used to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and cluster analysis was used to classify the cultural tourism creative industry competitiveness of each city into fives type city. Based on the differentiation of cultural tourism creative industry competitiveness and 27 cities in the Pan-Yangtze River Delta, the relevant strategies were proposed.

Qualitative Cross-Cultural Study on the Expression and Perception of Digital Images: Focusing on Cultural Schema (디지털 이미지의 표현과 해석 관점에서의 정성적 비교 문화 연구: 문화적 Schema 를 중심으로)

  • Choi, Gi-Woong;Kim, So-Lyung;Kim, Ji-Hyun;Lee, In-Seong;Kim, Jin-Woo
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.1301-1308
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    • 2009
  • In this paper, we conducted cross-cultural studies on digital images, which is an important element of the user interface. We brought in the schema theory to explain the cross-cultural difference in expressing and perceiving digital images. Participant-ethnography, in-depth interview, and card sorting were conducted to explore how expression and perception of image are influenced by schemas. Our results of qualitative studies indicate that there are differences in schemas between cultures depending on the topic of expression and perception. With these results, we suggest globalization and localization strategies of website.

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Hofstede Cultural Dimension Measuring through World Values Surveys (World Value Surveys를 활용한 Hofstede 문화차원 측정과 활용에 관한 연구)

  • Kang, Mi-Young;Kwon, Jong-Wook
    • Asia-Pacific Journal of Business
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    • v.9 no.2
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    • pp.137-152
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    • 2018
  • Hofstede cultural value model is one of the most influential model for cross-cultural studies to measure national difference. In this study, we examine that Hofstede Cultural Dimensions can be measured by World Value Surveys. Selected WVS questions for 31 measurable countries after Exploratory Factor Analysis(EFA) and Confirmatory Factor Analysis(CFA), approved valid through empirical analysis. It is applicable that Individualism values(IND) has related to 2 questionnaires including life satisfaction, Power Distance values(PDI) to 2 questionnaires about political action(Signing a petition and Joining in boycotts), Masculinity values(MAS) to 2 sexual-role questionnaires like "University is more important for a boy than for a girl", Uncertainty Avoidance values (UAI) to 3 questionnaires about confidence(Parliament, The Political parties and Justice System), Long-Term Oriented values(LTO) to 4 questionnaires including "How proud of nationality" and Indulgence versus Restraints values (IVR)to 2 questionnaires including Feeling of Happiness.

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