• Management & Information Systems Review
• /
• v.28 no.3
• /
• pp.117-140
• /
• 2009

The purpose of this study is to investigate the effects of corporate mecenat activities, ultimately making more firmly established the theory of mecenat activities from the perspective of marketing. For the purpose, this researcher examined the motives of such activities and analyzed the current state and problems of those activities in Korea. In this study, the motives of corporate mecenat activities are largely classified into the improvement of corporate image, which is identified from the view of cultural investment, and direct corporate profits like tax favor, from the view of marketing. Regarding the effects of corporate mecenat activities, P. Kotler and J. Scheff suggested that in future, corporate supports to art would be the most remarkable part of marketing. In association, the Australian Foundation for Culture & Humanities and Arthur Andersen described the effects of corporate mecenat activities in form of cultural investment largely in terms of business, market and employees. In a similar vein, the Korea Business Council for the Arts classifies the effects of corporate mecenat activities largely into three, corporate legitimacy, market advantage and benefit to employees. In relation to corporate mecenat activities, now, the theory of mecenat which is established from the perspective of marketing is considered more persuasive than that which is provided from the perspective of philanthropy. For more corporate efficiency and effectiveness, in conclusion, it's needed to orient the theory of mecenat from the perspective of marketing.

• Journal of Korean Library and Information Science Society
• /
• v.39 no.1
• /
• pp.219-244
• /
• 2008

The Aim of this study lead to facilitating schemes of cultural program in public libraries. In order to present schemes, We analyzed status of operating cultural programs in domestic and outside the country. Research methods are literature investigation, survey and case analysis. As a result of this research, facilitating for cultural programs in public libraries is presented five schemes. We would like to use the result of this research as basic data for supporting policy of cultural program in public libraries.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.46 no.6
• /
• pp.1105-1127
• /
• 2022

This study investigated the role of fashion granfluencers as cultural intermediaries in the present digital era. The concept of fashion granfluencer as cultural intermediaries and their fashion style characteristics were defined and examined. The literature on cultural intermediaries, social media, and seniors in the context of fashion was reviewed. Primarily, three characteristics of cultural intermediaries-interactive communication, nonconformist attitude, and aesthetic disposition-were identified and used as analytical variables in this study. Through netnography, 1,452 Instagram posts from the renowned fashion granfluencer Iris Apfel (@iris.apfel) were examined. This study presented Iris as a fashion granfluencer and a senior professional, who uses fashion to express herself and define her identity. As a cultural mediator, she contributes to revitalizing the cultural economy and creating cultural products. Iris Apfel' fashion and style embody her digital persona. Her engagement in fashion activities-producing fashion content or attending fashion events-mediates the relationship between fashion producers and fashion consumers, thereby promoting the aesthetic value of fashion.

• Journal of Information Science Theory and Practice
• /
• v.12 no.1
• /
• pp.21-38
• /
• 2024

Infographics are influential and valuable communication tools for providing information, and can be used for promoting cultural learning resources and cultural tourism destinations. Therefore, this article presents values of using infographics for promoting Patum's culture and tourism in Phrao District, Chiang Mai, Thailand as cultural learning resources and tourist attractions. Employing a research and development approach, this study utilized three distinct instruments: (1) an interview form engaging 40 locals to uncover insights on promoting Patum village, (2) an assessment form evaluated by three arts and design experts, and (3) questionnaires distributed to 92 participants to gauge perceptions and satisfaction. The findings showcased the high quality and appropriateness of the eight infographics. Audiences derived six key values, including acquiring knowledge, fostering the promotion of Patum's culture, festivals, religions and beliefs, deriving aesthetic enjoyment, encouraging cultural tourism, contributing to the education sector, and enhancing comprehension of Patum's history. Participants expressed high satisfaction ($\bar{x}$=4.46) with the infographic use. The developed infographics are usable and valuable information to help audiences recognize Patum cultural learning resources and tourist destinations. They might be further tailored to the recognition of Patum village in the near future, affecting the area's development by increasing local people's incomes through cultural learning resources and tourism activities.

• The Journal of the Korea Contents Association
• /
• v.19 no.9
• /
• pp.582-592
• /
• 2019

This study was conducted to identify the causal pathways of variables affecting life satisfaction in adolescents with disabilities to establish a basis for concrete intervention in their daily lives. This study was conducted on 239 adolescents with disabilities aged 9 to 24 years who responded to the survey on the actual conditions of people with disability in 2017. The SPSS macro process was used for analysis of the dual mediation effect. The results showed that there was a statistically significant correlation between instrumental daily life performance capacity, life satisfaction, Self-Rated Health, and participation in culture and leisure activities. It confirmed the mediating effects of Self-Rated Health and cultural leisure activities when the instrumental daily life performance capacity affected life satisfaction. This confirmed the dual mediating effect of instrumental daily life performance capacity on life satisfaction through causal pathways of Self-Rated Health and participation in cultural leisure activities. Based on the results of this study, it was possible to identify the focus of practical intervention through the identification of sequential pathways of Self-Rated Health and cultural and leisure activities on influence of instrumental daily life performance capacity and life satisfaction in adolescents with disabilities.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.50 no.4
• /
• pp.37-52
• /
• 2022

The purpose of this study is to analyze the demand for cultural ecosystem services in urban forests based on user perception and experience value by using Naver blog posts and LDA topic modeling. Bukhansan National Park was used to analyze and review the feasibility of spatial assessments. Based on the results of topic modeling from blog posts, a review process was conducted considering the relevance of Bukhansan National Park's cultural services and its suitability as a spatial assessment case, and finally, an index for the spatial assessment of urban forest's cultural service was derived. Specifically, 21 topics derived through topic analysis were interpreted, and 13 topics related to cultural ecosystem services were derived based on the MA(Millennium Ecosystem Assessment)'s classification system for ecosystem services. 72.7% of all documents reviewed had data deemed useful for this study. The contents of the topic fell into one of the seven types of cultural services related to "mountainous recreation activities" (23.7%), "indirect use value linked to tourism and convenience facilities" (12.4%), "inspirational activities" (11.2%), "seasonal recreation activities" (6.2%), "natural appreciation and static recreation activities" (3.7%). Next, for the 13 cultural service topics derived from data gathered about Bukhansan National Park, the possibility of spatial assessment of the characteristics of cultural ecosystem services provided by urban forests was reviewed, and a total of 8 cultural service indicators were derived. The MA's cultural service classification system for ecosystem services, which was widely used in previous studies, has limitations in that it does not reflect the actual user demand of urban forests, but it is meaningful in that it categorizes cultural service indicators suitable for domestic circumstances. In addition, the study is significant as it presented a methodology to interpret and derive the demand for cultural services using a large amount of user awareness and experience data.

• KLA journal
• /
• v.48 no.10 s.388
• /
• pp.28-31
• /
• 2007

• Korean Architects
• /
• s.466
• /
• pp.18-19
• /
• 2008

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.4
• /
• pp.1885-1894
• /
• 2014

The purpose of this study was to understand various cultural contents industry and current status for the managerial activities of governmental agencies and business corporations. Moreover, it was to develop model that guides to establish management strategy for future sustained growth. In this study, convenient matrix model was developed. As a result of FGI of experts who works in cultual contents industry, two axes of 'Industry attractiveness' and 'Technology strength' were deduced as main measurement factors and twenty-nine detail factors were deduced. After that those detail factors were deduced through two-time survey aimed cultural contents industry experts. To find out importance of each factor, AHP method was used. This study suggests the model that measure present level of cultural contents industry. Furthermore, we figured out feature each faces of matrix to suggest business strategy guide for future sustained growth. Then we defined the faces of matrix and suggested activities what had to do to governmental agencies and business corporations. We figure out feature of cultural contents industry through this study and contribute management activities of related organization by suggesting business strategic planning model which is not existed until now for cultural contents industry.

• Journal of the Korean Home Economics Association
• /
• v.47 no.6
• /
• pp.21-38
• /
• 2009

This study examined the resilience factors of multi-cultural families using depth interviews. Thirty-one multi-cultural families(totaling 98 individuals) were interviewed on a range of issues, including the process of marriage, the attitude of international marriage, family relations, social networks, the process of social adaptation, and their needs for specific social services. The resilience theory was used to categorize resilience factors, multi-cultural families. Analysis of results from depth interviews identified three broad resilience factors. The first was related to for belief systems which included 'family's common goal', The second was related to family functioning systems which included 'family cohesion', 'family adaptability', and 'satisfaction for role-expectation'. The third was related to social networking which included 'satisfaction from social activities'. These resilience factors helped multi-cultural families cope with stressful events and risk situations related to every day life. Results from this study imply that multi-cultural families possess the abilities to lead a meaningful and healthy life-style regardless of obstacles such as communication difficulties, cultural differences, and societal stigma.