• 품질경영학회지
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• 제46권4호
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• pp.1015-1028
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• 2018

Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

• 문화경제연구
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• 제21권3호
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• pp.3-30
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• 2018

본 연구는 서울시민의 행복결정요인에 있어 문화예술 활동참여의 영향력을 파악하기 위해 "2014 서울서베이"의 원자료를 바탕으로 실증분석을 실시하였다. 분석결과 문화예술 활동에 대한 참여는 개인의 행복과 긍정적인 관계에 있는 것으로 나타났으며, 이는 문화예술에 대한 향유 자체에서 즐거움이 발생하며 향유 과정에서 또한 타인과의 사회적 접촉이 유발되기 때문인 것으로 보인다. 이어 개인의 행복뿐만 아니라 문화예술수요에도 상당한 영향을 미치는 소득수준과 교육수준을 고 저 집단으로 나누어 분석한 결과에서도 전반적으로 유사한 결과를 보였다. 특이한 점은 저소득 저학력 집단은 고소득 고학력 집단에 비해 문화예술소비량이 적은 것으로 나타났으나 문화예술 활동에 대한 참여를 통해 얻는 효용의 크기는 더 큰 것으로 나타났는데, 이는 금전 및 시간적 제약에서 비롯하는 기회비용이 고소득 고학력 집단에 비해 저소득 저학력 집단에서 더 크게 작용한 것으로 사료된다. 또한 저소득 집단의 경우, 문화예술 활동에 대한 지출금액이 일정수준을 초과하면 한계효용이 감소하는 추세를 보이는데 이는 문화예술 활동참여에 있어 저소득 집단에서 금전적 제약이 존재함을 의미한다.

• 한국프랜차이즈경영연구
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• 제6권1호
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• pp.91-111
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• 2015

This paper aims to examine the effect that cultural marketing influences on visit motivation and customer responses. We found that cultural marketing promotion activities by Benares, Indian restaurant had a positive effect on motivation to visit the store. Also research showed that the cultural direction and positioning marketing activities of Benares' cultural marketing had a statistically significant positive effect on all items of customer responses, that is service, atmosphere, brand but cultural promotion and cultural support marketing activities had a positive effect only on brand, except service, atmosphere. In addition, research showed that while all items of customer responses had a positive effect on revisit intention. In other words, it was proven that cultural marketing promotion activities by the Third World restaurant influence on visit motivation and customer responses and it provides practical implications to business marketers that foodservice companies' marketing associated with cultural marketing activities can be efficient marketing strategies that influence on revisit intention.

• 문화경제연구
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• 제20권3호
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• pp.35-59
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• 2017

본 연구는 2013년 지방자치단체의 문화예산과 각 지자체에서 민간부문에 의해 이루어지는 문화활동이 주민 행복도에 미치는 영향을 분석한 연구다. 주민 행복도에 영향을 미치는 요인으로 '문화'를 선택한 것은 도시가 성장하면서 행복을 설명하는 다양한 요소들이 있지만 문화와의 관계를 살펴본 연구는 상대적으로 많지 않기 때문이며, 주로 문화예산과 행복도 간 관계, 문화 향유와 행복도 간 관계를 중심으로 연구가 이루어지고 있어 문화예산과 문화활동 모두를 포함하여 살펴본 연구는 전무하기 때문이다. 실증분석결과, 문화예산은 주민 행복에 양(+)의 방향으로 유의미한 영향을 미치는 것으로 나타난 반면, 문화활동은 유의미하지 않은 것으로 나타났다. 이러한 분석결과는 문화정책 입안자들로 하여금 문화재정을 늘리는 데 정당성을 부여할 수 있다. 문화활동이 유의미하지 않게 나온 이유는 접근성, 질적 수준, 주민들의 문화수요와의 부적합성 등 다양한 관점에서 생각해 볼 수 있으며, 이에 따라 여러 가지 정책적 시사점을 제공하고 있다.

• 한류연구
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• 제2권1호
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• pp.27-31
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• 2023

The purpose of this paper is to study the relationship between Art management and Cultural activities in China from the K-wave case. Research design, data, and methodology: This study used the method of the cases study survey, with the K-wave case in as the survey objects, 3 valid survey sample case were collected in this paper. Results: The two dimensions of art management and cultural activities differently influences from the K-wave, and the influence of availability on customer satisfaction is not significant. Conclusion: The results of this study will provide useful reference for the Art management and Cultural activities in China from the K-wave case. And improve the development of art management and cultural activities in China by improving the K-wave of service quality. Art management can shape urban commercial space in a beneficial way, create a good consumption atmosphere, and enhance the attractiveness and competitiveness of the city. The introduction of art elements into urban commercial space can create a strong cultural atmosphere, so that the city presents a smart look. Art management has a positive impact on K-Wave production and operation activities, which can promote the shaping of art commercial space, the promotion of urban cultural atmosphere.

• 한국주거학회논문집
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• 제21권4호
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• pp.23-31
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• 2010

This study aims to examine the educational function space of university dormitories at local universities with corridor centered structure in Honam area regions based on direct and indirect parameters on the whole satisfaction of users in residential environment factors and personal characteristics. First, according to relations among parameters, educational and cultural activities of four major activities within the dormitory had indirect influences on social activities, eating and sleeping activities had no direct influence on other activities. And social activity had direct influence on the general satisfaction as an important parameter and educational and cultural activities had indirect influence on the whole satisfaction through social activities. Detailed results show that, in the first educational activities directly affecting the lighting and air conditioning facilities (0.22), safety (0.326), Territoriality (0.327), the space density (-0.167), directions (-0.166) and yeohyang having personal characteristics and the safety of the second cultural activities (0.183), Territoriality (0.361), Aesthetics (-0.13) and the personal characteristics Sex (-0.179), the direct effect, third, and erosion has a direct impact on activity The flexibility of the space factor (-0.128) and Territoriality (0.38) and the personal characteristics grade (0.172), respectively. Fourth in social activities directly affecting the pathfinding (-0.104), and parameter, education (0.388) and cultural activities (0.445), and some of the factors affecting the indirect lighting and air conditioning facilities, safety, and Territoriality, the space density, directions, grade, they could influence through educational activities to be analyzed. That is, territoriality in educational function space is the important factor that users react very sensitively in educational, eating and sleeping activities and educational function space must secure area and division considering personal and public use as the space accommodating activity which is lacking in unit residential space. Accordingly, the safety of educational function space in university dormitory is considered as the fundamental safety matter on the fire prevention, hygiene and cleanness for users in the satisfaction of educational and cultural activities.

• 아동학회지
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• 제17권1호
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• pp.137-152
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• 1996

The goal of this study was to investigate how daily experiences of schoolwork and leisure activities explained cultural differences in levels of adolescent depression. A combined sample of 58 high school seniors in Korea and 62 high school seniors in the United States reported time use patterns and affect states in daily activities and levels of depression. The time use pattern in daily independent study during class hours and in active leisure activities significantly explained cultural differences in levels of depression. Affect states in all schoolwork activities and passive leisure activities also significantly explained cultural differences in levels of depression. These findings suggest that Korean adolescents' experience of 'exam hell', particularly the lack of active leisure activities and more negative emotional experiences of daily activities are partly responsible for their higher depression relative to American counterparts.

• 아태비즈니스연구
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• 제6권2호
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• pp.97-114
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• 2015

This study classify and compare leisure activities migrants women multi-cultural family member includes husband and children. Their common leisure activities is normal daily activity life comparable non leisure daily activity life. Those of common leisure actives is watching type of leisure such as reading book, eat out, visit relatives which reflect passive and egocentric. Therefore need to ownself active, self creative, as well as its family harmony oriented is more signigicant. Future study will be find out the barrier of cultural activities and advanture activities leisure for multi-cultural family.

• International journal of advanced smart convergence
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• 제13권2호
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• pp.94-102
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• 2024

This study examines the factors influencing loyalty to cultural arts events using data from the Survey Report on National Culture and Arts Activity in 2022 and 2023. The dependent variable is a binary variable representing the intention to revisit in the future, which serves as a proxy for loyalty. Given that the dependent variable is binary, the logit model specification is employed to estimate the average marginal effects. The estimation results indicate that audience satisfaction exerts the strongest influence on loyalty in both years. It can be observed that participation in cultural arts events is the second most important variable in determining loyalty. This suggests that the government should support the expansion of the scope of these activities and the diversification of programs in order to facilitate greater participation in a wider range of cultural arts activities.

• 한국경제지리학회지
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• 제15권2호
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• pp.240-257
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• 2012

혁신클러스터는 산, 학, 연 기능 간 그리고 입주기업 간 지식공유와 교류활동을 통한 기업의 혁신추구와 밀접하게 관련된 개념이다. 그러나 개인간 기업간 지식 공유와 교류활동은 그 주체가 소속된 조직 또는 지역의 문화적 특성과 밀접하게 관련돼 있다. 따라서 지식경영을 위한 관리활동은 조직, 또는 지역의 문화적 특성에 따라 다르게 적용될 필요가 있다. 본 연구는 혁신 클러스터에서 지역, 산업의 문화적 특성과 지식교류촉진활동 성과 간의 관계를 연구해 본다. 연구를 위해 지역, 산업의 문화적 특성을 반영한 요인을 추출해 내고 이들 요인과 지식교류촉진활동 성과 간의 관계를 통계적 분석기법을 이용해 파악해 본다.