• Journal of Korean Society for Quality Management
• /
• v.46 no.4
• /
• pp.1015-1028
• /
• 2018

Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

• Review of Culture and Economy
• /
• v.21 no.3
• /
• pp.3-30
• /
• 2018

The purpose of this study is to investigate the effects of participation in cultural activities on happiness. The empirical results show that participation in cultural activities has a positive impact on individual happiness, because cultural activities cause entertainment and social contacts with people. Furthermore, the levels of income and education are analyzed by dividing them into high and low groups. Noteworthy is that the low-income and less-educated groups show lower participation in cultural activities than those in the high-income and well-educated groups, But the utility magnitude gained through cultural activities is higher. This implies that opportunity costs arising from financial and time constraints are greater in the low-income and less-educated groups than in the high-income and well-educated groups. Finally, for the low-income group, the marginal utility is reduced when spending on cultural activities exceeds certain levels, which means there exist a budget constraint for the low-income group.

• The Korean Journal of Franchise Management
• /
• v.6 no.1
• /
• pp.91-111
• /
• 2015

This paper aims to examine the effect that cultural marketing influences on visit motivation and customer responses. We found that cultural marketing promotion activities by Benares, Indian restaurant had a positive effect on motivation to visit the store. Also research showed that the cultural direction and positioning marketing activities of Benares' cultural marketing had a statistically significant positive effect on all items of customer responses, that is service, atmosphere, brand but cultural promotion and cultural support marketing activities had a positive effect only on brand, except service, atmosphere. In addition, research showed that while all items of customer responses had a positive effect on revisit intention. In other words, it was proven that cultural marketing promotion activities by the Third World restaurant influence on visit motivation and customer responses and it provides practical implications to business marketers that foodservice companies' marketing associated with cultural marketing activities can be efficient marketing strategies that influence on revisit intention.

• Review of Culture and Economy
• /
• v.20 no.3
• /
• pp.35-59
• /
• 2017

The main objective of this study is to analyze which aspects between cultural budget or cultural activity (such as musical, theater, classic performance etc) will affect more to enhance the happiness of the local government residents. This study tries to analyze the effect of 'cultural aspect' on local residents' happiness because relatively there are not enough studies to analyze the relationship between culture and happiness. Especially, it is hard to find out studies focusing on both cultural budget and activities. According to the empirical results, the relationship between cultural budget and citizens happiness turns out to be statistically significant in the direction of the positive, while the relationship between cultural activities and citizens happiness does not turn out to be statistically significant. This finding can be justified for policy makers to increase cultural budget to make cultural city. In addition, the reason why cultural activities are not significant can be interpreted from the perspective of 'accessibility', 'degree of quality' and 'incompatibility of cultural demand of residents' and finally this study provides various policy implications.

• Journal of Koreanology Reviews
• /
• v.2 no.1
• /
• pp.27-31
• /
• 2023

The purpose of this paper is to study the relationship between Art management and Cultural activities in China from the K-wave case. Research design, data, and methodology: This study used the method of the cases study survey, with the K-wave case in as the survey objects, 3 valid survey sample case were collected in this paper. Results: The two dimensions of art management and cultural activities differently influences from the K-wave, and the influence of availability on customer satisfaction is not significant. Conclusion: The results of this study will provide useful reference for the Art management and Cultural activities in China from the K-wave case. And improve the development of art management and cultural activities in China by improving the K-wave of service quality. Art management can shape urban commercial space in a beneficial way, create a good consumption atmosphere, and enhance the attractiveness and competitiveness of the city. The introduction of art elements into urban commercial space can create a strong cultural atmosphere, so that the city presents a smart look. Art management has a positive impact on K-Wave production and operation activities, which can promote the shaping of art commercial space, the promotion of urban cultural atmosphere.

• Journal of the Korean housing association
• /
• v.21 no.4
• /
• pp.23-31
• /
• 2010

This study aims to examine the educational function space of university dormitories at local universities with corridor centered structure in Honam area regions based on direct and indirect parameters on the whole satisfaction of users in residential environment factors and personal characteristics. First, according to relations among parameters, educational and cultural activities of four major activities within the dormitory had indirect influences on social activities, eating and sleeping activities had no direct influence on other activities. And social activity had direct influence on the general satisfaction as an important parameter and educational and cultural activities had indirect influence on the whole satisfaction through social activities. Detailed results show that, in the first educational activities directly affecting the lighting and air conditioning facilities (0.22), safety (0.326), Territoriality (0.327), the space density (-0.167), directions (-0.166) and yeohyang having personal characteristics and the safety of the second cultural activities (0.183), Territoriality (0.361), Aesthetics (-0.13) and the personal characteristics Sex (-0.179), the direct effect, third, and erosion has a direct impact on activity The flexibility of the space factor (-0.128) and Territoriality (0.38) and the personal characteristics grade (0.172), respectively. Fourth in social activities directly affecting the pathfinding (-0.104), and parameter, education (0.388) and cultural activities (0.445), and some of the factors affecting the indirect lighting and air conditioning facilities, safety, and Territoriality, the space density, directions, grade, they could influence through educational activities to be analyzed. That is, territoriality in educational function space is the important factor that users react very sensitively in educational, eating and sleeping activities and educational function space must secure area and division considering personal and public use as the space accommodating activity which is lacking in unit residential space. Accordingly, the safety of educational function space in university dormitory is considered as the fundamental safety matter on the fire prevention, hygiene and cleanness for users in the satisfaction of educational and cultural activities.

• Korean Journal of Child Studies
• /
• v.17 no.1
• /
• pp.137-152
• /
• 1996

The goal of this study was to investigate how daily experiences of schoolwork and leisure activities explained cultural differences in levels of adolescent depression. A combined sample of 58 high school seniors in Korea and 62 high school seniors in the United States reported time use patterns and affect states in daily activities and levels of depression. The time use pattern in daily independent study during class hours and in active leisure activities significantly explained cultural differences in levels of depression. Affect states in all schoolwork activities and passive leisure activities also significantly explained cultural differences in levels of depression. These findings suggest that Korean adolescents' experience of 'exam hell', particularly the lack of active leisure activities and more negative emotional experiences of daily activities are partly responsible for their higher depression relative to American counterparts.

• Asia-Pacific Journal of Business
• /
• v.6 no.2
• /
• pp.97-114
• /
• 2015

This study classify and compare leisure activities migrants women multi-cultural family member includes husband and children. Their common leisure activities is normal daily activity life comparable non leisure daily activity life. Those of common leisure actives is watching type of leisure such as reading book, eat out, visit relatives which reflect passive and egocentric. Therefore need to ownself active, self creative, as well as its family harmony oriented is more signigicant. Future study will be find out the barrier of cultural activities and advanture activities leisure for multi-cultural family.

• International journal of advanced smart convergence
• /
• v.13 no.2
• /
• pp.94-102
• /
• 2024

This study examines the factors influencing loyalty to cultural arts events using data from the Survey Report on National Culture and Arts Activity in 2022 and 2023. The dependent variable is a binary variable representing the intention to revisit in the future, which serves as a proxy for loyalty. Given that the dependent variable is binary, the logit model specification is employed to estimate the average marginal effects. The estimation results indicate that audience satisfaction exerts the strongest influence on loyalty in both years. It can be observed that participation in cultural arts events is the second most important variable in determining loyalty. This suggests that the government should support the expansion of the scope of these activities and the diversification of programs in order to facilitate greater participation in a wider range of cultural arts activities.

• Journal of the Economic Geographical Society of Korea
• /
• v.15 no.2
• /
• pp.240-257
• /
• 2012

Regional innovation cluster is closely related to promoting innovations through activities for knowledge sharing and exchanges among organizations in an adjacent regional context. However, performance of activities for knowledge sharing and exchanges are basically influenced by cultural characteristics of the industries or regions where the organization belongs to. Therefore, knowledge management strategies in a unit of a regional cluster need to consider the cultural characteristics of an industry or region and in turn different activities need to be adopted according to cultural characteristics. This study explores the relationship between cultural differences and the performance of the activities to promote knowledge exchanges in a regional innovation cluster. For this study, factors reflecting cultural characteristics of diverse industries and regions were extracted and the relationships with the performance of the activities promoting inter-organizational knowledge exchanges were analyzed through statistical method.