• 한국실내디자인학회논문집
• /
• 제14권4호
• /
• pp.11-18
• /
• 2005

This study investigates and analyzes Catholic cultural traits in Gaudi's architectural designs on the assumption that the cultural identity of Spain has been built heavily on Catholic cultural tradition. Through examining thoroughly six residential buildings Gaudi designed, Catholic cultural traits were found in their interior ornaments, space formation, and expression of form. This study shows, first, that by making good use of interior ornaments, Gaudi sought to Catholic cultural uniformity among buildings that have different cultural characteristics. Second, with regard to space formation, he tended to build a chapel or an oratory inside structures which encouraged residents to worship in their home. Also, as for expression of form, his designs, expressing Catholic cultural features in various ways, succeeded to form visual uniformity among buildings and structures with a variety of styles. Lastly, by using properly Catholic cultural elements explained above and making those traits easily recognized even from a long distance, his architectural works represent very well the importance of Catholic culture as a foundation of Spain culture.

• 한국실내디자인학회논문집
• /
• 제17권2호
• /
• pp.140-149
• /
• 2008

The purpose of this study is to consider the present situation and cases of culture marketing as brand identity shown in Window Display Area, focusing on department store and fashion brand, one of the recent cultural trends. Display in windows of existing department store and fashion brand has represented ultimate goal of sales by coordination of products, seasons and themes based on profits. However, display has recently become brand identity which department store and fashion brand create by correlating art and commercialism since the era of various lifestyles and emotional consumption. Through identity in department store and fashion brand, cultural marketing shown in show window display space cooperates with customers, corporations, artists and culture and art foundations. The result of this research is the following : First, corporations result in improvement in their image and brand perception with a distinctive marketing strategy. Second, as an agent of art customers form a positive relation with corporations and can feel emotional values and enjoy culture through cultural marketing contents, which are shown by department store and brand. Third, we can expect that artists, culture and art foundations form the best partnership by creative activities with department store and brand and cultural marketing activities make a great contribution towards society.

• 조형예술학연구
• /
• 제7권
• /
• pp.206-226
• /
• 2005

• 디자인학연구
• /
• 제15권3호
• /
• pp.15-28
• /
• 2002

본 연구는 한국의 문화정체성을 표현하는 대표적 이미지어들을 도출함으로써 디자인 분야에서 활용할 수 있는 한국의 정서와 이미지를 구체적인 어휘로 제시하는데 목적이 있다. 연구 방법으로는 1990년대에 발표된 복식과 건축 디자인 논문 중에서 한국의 이미지를 현대적 의미로 재해석한 논문을 중심으로, 디자인 요소, 디자인 원리, 추상성, 표현성 그리고 기능성의 요인과 관련된 이미지어를 유형별로 범주화하여 분석하였다. 복식과 건축디자인 분야를 대상으로 한국의 이미지에 대한 공통성과 차별성을 규명한 결과, 이제까지 보편적으로 인식되어오던 한국의 이미지와 함께 새로운 측면도 발견할 수 있었다. 즉, 이제까지 한국의 문화 정체성을 나타낸다고 인식되어온 무채색, 소박함, 한과 비애, 간접적 표현 등을 나타내는 이미지 외에도 화려한 색채, 고귀함, 즐거움 등과 같은 적극적이고 능동적인 표현도 한국의 문화정체성을 나타내는데 중요한 비중을 차지하고 있음을 알 수 있었다. 또한 건축디자인에서는 복식디자인보다 기능적이고 합리적인 이미지가 도출되었다.

• 한국농촌건축학회논문집
• /
• 제15권1호
• /
• pp.47-56
• /
• 2013

As architecture has a role of vessel that contains human life, architecture of museums in a region must be a vessel that contains identity of the region. Jeju Province possesses excellent natural landscape acknowledged by the world. As such, architectural design of museums in Jeju region, differentiated in terms of natural, humanistic and cultural characteristics from other regions, must include identity of Jeju. Jeju has established and is operating so many museums with different themes that it is referred to as the heaven of museums. In addition, museums as cultural facilities must be the measure of cultural level representing regional identity and perform the role of advance guard that leads architectural culture of the region. Also, such excellent architectural asset is an important landscape element that increases value of the region. Based on Landscape Management Guideline established in 2009 by Jeju Special Self-governing Province under such critical mind, this study will support design problems and improvements of museums through case study and analysis on design characteristics of national and private museums in Jeju. Accordingly, the purpose of this study is to provide basic data to be pursued by future museums that contain identity of Jeju, based upon the results of analysis described above.

• 복식문화연구
• /
• 제20권2호
• /
• pp.263-271
• /
• 2012

Cultural products reflect a living culture and evolve despite being based on traditional forms only. It is known as traditional cultural expression that portray certain culture groups, materials, spiritual and creativity inspired from their living environment that characterize a society. The old Malay community had a close relationship with their surrounding and environment. Sensitivity towards the nature and surrounding environment moved them into creative people. In designing the local traditional textile, role of the motifs, design and product design play an important element in Malay cultural values. This reflects the symbols and philosophy of the arts and culture and thus becomes the identity of the Malay community, which in general practice their culture and tradition based on Islamic culture and religion. Kelantan and Terengganu are the pioneer states for most producers of Malay traditional textiles. In these states the Pelangi cloths, is one of the unique textiles use and inherited by the Malay communities. Base on history, the Malay rulers and Malay nobility used Pelangi cloth as complementing clothing and ornament in attending various ceremonies and customs in their daily life. In this paper will discuss the specific picture of Pelangi motifs, design and its usage in Malay society in Malay Peninsula through its identification aspect of representations. It shows that this textile represent certain insights of Malay customs and identity.

• 한국디자인학회:학술대회논문집
• /
• 한국디자인학회 2004년도 춘계 학술발표대회 논문집
• /
• pp.20-21
• /
• 2004

• 복식
• /
• 제63권4호
• /
• pp.70-83
• /
• 2013

Lately, cities have been trying to build a certain brand by using its identity and culture in public designs. Cities are using its public design to show its cultural identity and to differentiate itself from other cities so it is playing a significant role in establishing a city's overall image. Public uniform is used to reflect the symbolism and identity of the city, an image of the city's culture and is used as a means of communication for specialization. Thus, the purpose of this study is to develop public uniform designs to build and strengthen the brand of Gwangju as Asia cultural hub city. Research presents a review of the literature including concept and type of a cultural city, correlativity between public design and urban competitiveness, domestic and foreign culture city branding case: focusing on Gwangju which is a cultural hub city in Asia, and then study sets up the development direction and motifs of uniform designs, and uniforms are designed by making use of the textile with symbols and logos, colors, and architectural motifs of Asian Culture Complex. Development ranges of uniforms were limited to Cultural Tourism Narrators and the Asian Culture Complex Advertisements staff uniforms, within the region of cultural tourism. Textile design, illustration, uniform simulation using Adobe Photoshop 7.0 and Adobe Illustrator CS 3 program is presented.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.513-522
• /
• 2021

The current research aims to explore which type of identity-based message can be more persuasive for Chinese consumers to form positive restaurant brand attitude based on their cultural orientation, and to examine the roles of brand objective relevance and psychological power state in the persuasive process. The study employs a 2(identity expression focus: warmth vs. competence) × 2(message description manner: identity-defining vs. identity-referencing) × 2(experienced power state: high vs. low) between-subjects design, and conducts an online survey where 240 Chinese participants in total has responded to the questionnaires. SPSS and AMOS programs have been used to examine the hypotheses. The findings suggest that, first, the warmth-focused messages (identity-defining messages) more positively affected Chinese consumers' object relevance than the competence-focused messages (identity-referencing messages); Second, high power-experienced Chinese consumers rather than low power consumers tend to perceive more object relevance at the warmth self-defining messages; Third, brand object relevance revealed a mediation effect in the process of the warmth-focused messages (identity-defining messages) affecting brand attitude. This research offers new insight into the relationships between consumers' cultural orientation, understandings of power, and identity-based consumer behavior, suggesting marketers should take those social influences and consumer diversities into account when developing the message to persuade consumers.

• 한국가구학회지
• /
• 제18권3호
• /
• pp.211-223
• /
• 2007

21 Century is said the age of cultural industry. In this cultural Industry one of very important factors which guides this times is the exploitation of cultural goods, which is based on regional identity. Therefore, at this point of time when its weighty has been raised, the aim of this study is to fill the image Korean tradition and modernity culture in them, through the search on their characteristics among regions and nations, desk the cultural service goods which gets survival power of traditional and cultural identity. Nine existing Hahoe masks are changed into nine new cultural items, which are presented the nine dreams of Hahoe masks. As consumer's choice is diversified by a set of products, main concept in this study is the focus on modernity, rationality, traditionality and popularity. The main concept of this study is on rational functions and convenience, the harmony of tradition and modernity. As said above, in the process of manufacture the mass production of goods is stressed, and by getting the composition and making a set of goods, the choice of consumers will be extended. Getting ideal globalization by the coexistence of tradition and modernity on goods, is very important. Consequently, cultural goods must be recognized as a factor of its medium, and also, on domestic cultural goods people's interest must be risen all the more.