• Asia Marketing Journal
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• v.17 no.3
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• pp.105-127
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• 2015

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

• Korean Journal of Environment and Ecology
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• v.24 no.6
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• pp.744-750
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• 2010

This study examined the different polyphenism of larval salamander Hynobius ieechii according to two habitats, pond and stream. We collected salamander's eggs from three regions including Mountain Inwang, Surak and Gwangju. Eggs were treated by four different conditions according to predation level and habitat: high risk - which had a predation risk three times a day; low risk - which had no predation risk, pond and stream habitat. Predation risk was conducted by using chemical cue from Chinese minnows. The chemical cue treatment started from the day of collection and ended one week after the hatching. After the treatment phase, we measured the head width at the level of the eyes(HWE) and the largest head width(LHW) and snout-vent length of the each larva. We calculated the ratio of the head size by dividing HWE by LHW and made a comparison with each of the average ratio of head size according to the predation risk. The results showed that there was a significant difference in the ratio of the head size and snout-vent length according to the predation risk and habitat. From these results we found that predation risk and habitat condition can cause the different polyphenism to the larval salamander and these morphological changes could be affect their mortality.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.37-46
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• 2012

We tested the effects of endogenous attention and reorienting on the performance of detection task. In the classic detection paradigm of Posner and Cohen (1980), performance on target detection is measured, where target appears either on the same or difference spatial location of cue stimulus after brief period of SOA (stimulus onset asynchrony). In this study, we induced exogenous attention by manipulating predictability of cue for target, and also induced reorientation by inserting additional (reorienting) cue between initial cue and target. Experiment 1 had three conditions of reorienting speed: Early, middle, and late. Facilitation and IOR (inhibition of return) occurred in different forms depending on SOA and reorienting speed, but we were not able to discover interpretable pattern in the results. However, reanalysis of early reorienting condition revealed that facilitation and IOR occurred in a crossed manner where short SOA found facilitation and long SOA did IOR, the typical results of simple detection task. Experiment 2 collected additional data to replicate the results in early reorienting condition of experiment 1. The results obtained that facilitation occurred with short SOA and IOR with long SOA. These results contrast with those of Wright and Richard (2000) where they reported elimination of IOR when cue had predictability of target locations. These results suggest that additional cue (here, orienting cue), which rapidly appears before extinction of IOR by prior cue, brings about double IOR. The present research demonstrates that even when attention is allocated to certain location via endogenous mechanism, rapidly repeating cues in certain location maximizes IOR that offsets the effects of endogenous attention to the same location.

• Science of Emotion and Sensibility
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• v.21 no.2
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• pp.29-42
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• 2018

As information technology is more actively incorporated into automobiles, the role of IVIS (In-Vehicle Infotainment System) is becoming increasingly important for providing convenience and entertainment for drivers. However, using the infotainment systems while driving requires task switching and attending to two visual resources simultaneously. We simulated a setting where participants have to drive while interacting with the infotainment system and examined how task difficulty and motor cues impact driver task-switching and driving performance, specifically whether the effects of motor cues differ depending on task difficulty. For the infotainment display, we used two types of number array depending on the congruency between the digit repetition and the chunking unit, while task difficulty was manipulated by the size of the touch-keys. Participants were instructed to dial two numbers on the screen while we recorded the dialing time, lateral position, inter-key press intervals, and steering wheel control. We found that dialing time and lateral position were affected by task difficulty, while the type of number array had no effect. However, the inter-key press intervals between chunked numbers and steering wheel movement both increased when participants had to use an incongruent number array, which indicates that, if number digits are repeated, chunking is ignored by the drivers. Our findings indicate that, in a dual-task condition, motor cues offset the effect of chunking and can effectively signal the timing for task switching.

• Journal of the Korea Computer Graphics Society
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• v.28 no.3
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• pp.101-111
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• 2022

Conditional autonomous vehicles should hand over control to the driver according on driving situations. However, if the driver is immersed in a non-driving task, the driver may not be able to make suitable decisions. Previous studies have confirmed that the cues enhance take-over performance with a directional information on driving. However, studies on the effect of take-over cues on the driver's brain activities are rigorously investigated yet. Therefore, this study we evaluates the driver's brain activity according to the take-over cue. A total of 25 participants evaluated the take-over performance using a driving simulator. Brain activity was evaluated by functional near-infrared spectroscopy, which measures brain activity through changes in oxidized hemoglobin concentration in the blood. It evaluates the activation of the prefrontal cortex (PFC) in the brain region. As a result, it was confirmed that the driver's PFC was activated in the presence of the cue so that the driver could stably control the vehicle. Since this study results confirmed that the effect of the cue on the driver's brain activity, and it is expected to contribute to the study of take-over performance on biomakers in conditional autonomous driving in future.

• The Journal of the Society of Stroke on Korean Medicine
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• v.14 no.1
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• pp.71-79
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• 2013

■ Objectives The goal of this pilot study is to observe the change of stroke gait by auditory cue training. ■ Methods An intracranial hemorrhage patient was trained for 4 weeks. For the 1^st consecutive 6days(the 1^st week), the patient was trained to walk with auditory cue, what was called auditory cue gait training condition. For the 2^nd consecutive 6days(the 2^nd week), the patient was trained to walk naturally without auditory cue, what was called free gait training condition. For the 3^rd consecutive 6days(the 3^rd week), the patient was trained to walk under auditory cue gait training condition. For the 4^th consecutive 6days(the 4^th week), the patient was trained to walk under free gait training condition. We analyzed the gait using a treadmill gait analysis system 3 hours after the 6^th gait training. ■ Results Auditory cue gait training showed effects on gait parameters, which were increasing walking velocity, step length, stride length, decreasing cadence, step time and stride time. ■ Conclusion Auditory cue gait training improved gait parameters of a stroke patient.

• Journal of the Korean Society of Physical Medicine
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• v.8 no.3
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• pp.327-335
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• 2013

PURPOSE: The purpose of this study is to investigate effects of trunk position sense through visual cue deprivation balance training in subacute stroke patients. METHODS: The subjects were randomly allocated to two groups: experimental(n=10) and control(n=10). Both groups performed balance training on sitting for 30minute after measurements. Trunk position sense test was assessed using the David back concept to determine trunk repositioning error for four movement(flexion, extension, affected side lateral flexion, non-affected side lateral flexion). Measurements on each test were assessed prior to the balance training and then immediately following the balance training. RESULTS: In comparison of the difference of the trunk position sense between groups, the experimental group decreased significantly in trunk repositioning error of flexion, extension and affected side lateral flexion than control group(p<.05). CONCLUSION: The trunk position sense of the experimental group showed more improvement after the balance training program compared to the control group, Therefore, these results suggest that visual cue deprivation training is considered an effective exercise method for individuals with subacute stroke.

• Journal of the Ergonomics Society of Korea
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• v.30 no.4
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• pp.563-569
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• 2011

Objective: This study focuses on the effects of pre-cues informing the location of upcoming visual stimulus on finger movement response in the context of control-on-display interfaces. Background: Previous research on pre-cues focus on attention allocation and motion studies were limited to indirect control conditions. The design of this study aimed to collect data on the exact landing point for finger-tap responses to a given visual stimulus. Method: Controlled visual stimuli and tasks were presented on a UI evaluation system built using mobile web standards; response accuracy and response time were measured and collected as appropriate. Among the 16 recruited participants, 11 completed the experiment. Results: Providing pre-cue on the location of stimulus affected response time and response accuracy. The response bias, which is a distance from the center of stimulus to the finger-tap location, was larger when the pre-cue was given during a one-handed operation. Conclusion: Given a pre-cue, response time decreases, but with accuracy penalized. Application: In designing touch-screen UI's - more strictly, visual components also acting as controllers - designers would do well to balance human perceptual and cognitive characteristics strategically.

• Phonetics and Speech Sciences
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• v.5 no.4
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• pp.81-90
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• 2013

This study explored how Korean L2 learners of English utilize multiple acoustic cues (VOT and F0) in perceiving and producing the English alveolar stop with a voicing contrast. Thirty-four 18-year-old high-school students participated in the study. Their English proficiency level was classified as either 'high' (HEP) or 'low' (LEP) according to high-school English level standardization. Thirty different synthesized syllables were presented in audio stimuli by combining a 6-step VOTs and a 5-step F0s. The listeners judged how close the audio stimulus was to /t/ or /d/ in L2 using a visual analogue scale. The L2 /d/ and /t/ productions collected from the 22 learners (12 HEP, 10 LEP) were acoustically analyzed by measuring VOT and F0 at the vowel onset. Results showed that LEP listeners attended to the F0 in the stimuli more sensitively than HEP listeners, suggesting that HEP listeners could inhibit less important acoustic dimensions better than LEP listeners in their L2 perception. The L2 production patterns also exhibited a group-difference between HEP and LEP in that HEP speakers utilized their VOT dimension (primary cue in L2) more effectively than LEP speakers. Taken together, the study showed that the relative cue-weighting strategies in L2 perception and production are closely related to the learner's L2 proficiency level in that more proficient learners had a better control of inhibiting and enhancing the relevant acoustic parameters.

• Phonetics and Speech Sciences
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• v.5 no.4
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• pp.137-143
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• 2013

Recent investigation of acoustic correlates of Korean stop manner contrasts has reported a diachronic transition in Korean stops: young Seoul speakers are relatively more dependent on the F0 characteristics of the stops than on the VOT characteristics in aspirated and lenis stop distinction. This finding has been examined against tonal dialects of Korean and the results suggested that the speakers of tonal dialects are not sharing the transition. These results also suggested that F0 function for segmental stop classification interferes with the function for lexical tone classification in their tonal speech. The current study investigated these findings in terms of perception. Perceptual behavior of Seoul and Busan speakers of Korean was examined in a comparative manner through the measurement of perceptual cue weight of F0 and VOT in particular. The results from regression and correlation analyses revealed that Busan speakers are closer to older Seoul speakers than to younger Seoul speakers in that the cue weight for VOT and F0 were comparable in the aspirated-lenis stop distinction. This result was in contrast to the perceptual behavior of younger Seoul speakers who showed clear dominance of F0 over VOT for the same distinction. These findings provided perceptual evidence of the dual function of F0 for segmental and lexical distinctions in tonal dialects of Korean.