• 제목/요약/키워드: cue

검색결과 549건 처리시간 0.022초

The Relationships between Product Quality Cues and Perceived Values based on Gender Differences at a Food Select Shop

  • Yim, Myung-Seong
    • 산경연구논집
    • /
    • 제11권10호
    • /
    • pp.59-73
    • /
    • 2020
  • Purpose: The ultimate purpose of this work is to investigate gender differences in the relationships between product quality cues and perceived values at a food select shop. Specifically, this study examines the effects of internal and external cues, which are indicators of product quality, on emotional and social values based on gender differences. Research design, data and methodology: In this study, a questionnaire technique was used to collect the data necessary to test the proposed model. 183 data were collected through this technique. PLS SEM (Partial Least Squares Structured Equation Model) was used to test the research model. Results: First, there is no gender difference between intrinsic cue and emotional value. When using male and female data, there was no significant causal relationship between intrinsic cues and emotional values. Second, we found no gender difference between intrinsic cue and social value. When analyzed with female data, there was no significant causal relationship between intrinsic cue and social value. On the other hand, in the case of men, it was found that a weak causal relationship exists. Third, this study found gender difference between extrinsic cue and emotional value. In the case of men, it was found that a weak causal relationship exists, whereas in the case of women, a strong causal relationship exists between extrinsic cue and emotional value. Fourth, we found gender difference between extrinsic cue and social value. In the case of men, there was no causal relationship, whereas in the case of women, there was a strong causal relationship between extrinsic cue and social value. Finally, we found that there are moderating roles of gender in the relationship between external cues and perceived quality. Conclusions: As a result of analysis, it is necessary to focus on extrinsic clues of product in order to increase the perceived emotional and social values of women. On the other hand, in order to improve the perceived emotional and social values of men, it is necessary to pay attention to both intrinsic and extrinsic cues of product. Therefore, it is necessary to consider what clues and values are important to core customers.

전자상거래에서의 신뢰 형성을 위한 단서적 신뢰의 역할 (The Role of Cue-based Trust for Trust Building in e-Commerce)

  • 최재원;손창수;이홍주
    • 한국전자거래학회지
    • /
    • 제14권2호
    • /
    • pp.1-22
    • /
    • 2009
  • 인터넷 쇼핑이 확산되면서 '신뢰'는 소비자의 웹사이트 선택, 재구매 의도와 관련된 중요한 요인이 되어 왔다. '신뢰'는 전자상거래 분야에서 단일차원의 개념을 넘어 다차원적 개념으로 확장되고 있다. 본 연구는 온라인 상점에 대한 신뢰의 형성 과정을 다차원적인 관점에서 조사하는데 목적을 두었다. 신뢰의 개념을 단서 기반 신뢰(cue-based trust)과 경험 기반신뢰(experience-based trust)로 분류하였으며 온라인 상점에서 두 신뢰 개념의 관련성을 조사하였다. 또한 본 연구는 단서 기반 신뢰와 경험 기반 신뢰의 영향 요인들을 파악하였다. 단서 기반 신뢰는 경험 기반 신뢰와 다른 개념으로 확인되었으며, 두 신뢰 개념들은 상호 연관성을 보여 주었다. 둘째, 단서 기반 신뢰에는 온라인 쇼핑몰의 지각된 크기, 지각된 평판, 환불정책이 영향을 미치는 것으로 파악되었으며, 경험 기반 신뢰에 영향을 주는 요인으로는 탐색기능성, 정보 유용성, 상호의존성이 제시되었다.

  • PDF

지각된 정보구조의 효과적 형성을 위한 색공간 네비게이션 시스템 연구 - 작은 디스플레이 화면상의 위계적 정보구조를 중심으로 - (A Color Navigation System for Effective Perceived Structure: Focused on Hierarchical Menu Structure in Small Display)

  • 경소영;박경욱;박준아;김진우
    • 디자인학연구
    • /
    • 제15권3호
    • /
    • pp.167-180
    • /
    • 2002
  • 작은 화면에서 방대한 규모의 정보를 보기 위해서는 정보구조가 잘 조직화되어야 하고, 항해 보조장치가 적절하게 제공되어야 한다. 본 연구는 위계적인 구조(Hierarchical structure)를 지닌 정보공간을 작은 디스플레이 공간(small screen)에서 제시할 때 사용자가 실제 공간 구조차 유사하게 내적 모형(internal model)을 형성하도록 하기 위하여 어떻게 항해 단서(navigation cue)를 제공하는 것이 효과적인지를 밝히고자 하는데 그 목적이 있다. 본 연구에서는 색을 중심으로 연구내용이 이루어 졌으며, 이는 색이 가지고 있는 속성과 색공간 개념이 위계구조의 정보공간과 잘 맵핑될 수 있다고 판단되었기 때문이다. 정보공간을 위한 색공간은 색상과 톤 개념을 기반으로 정의되었다. 1차 사전 설문조사가 진행되었고, 2차 본 실험을 통해서 색 단서(color cue) 제공이 사용자의 공간구조 이해 및 항해 성과(navigation performance)에 미치는 영향을 실증적으로 검증하였다. 실험 결과는 첫째, 카테고리 구분을 위해 사용된 색상은 정보공간의 개념을 이해하는데는 도움이 되지만, 항해 성과에는 부정적인 영향을 주었다. 둘째, 톤으로 제공된 정보 깊이에 대한 단서는 정보공간의 개념 이해에도 별 도움이 되지 않았으며, 항해 성과에도 역시 부정적인 영향을 주었다. 본 연구는 연구결과의 제한점과 향후 연구에 대한 기술로 마무리하였다.

  • PDF

아이디어 마이닝 분야에서 문헌과 웹페이지의 아이디어 발췌에 대한 연구 (A Study on Extracting Ideas from Documents and Webpages in the Field of Idea Mining)

  • 이태영
    • 정보관리학회지
    • /
    • 제29권1호
    • /
    • pp.25-43
    • /
    • 2012
  • 일반적인 문헌/문서나 웹페이지에서 창조에 도움이 되는 아이디어와 준아이디어를 색출하기 위하여 아이디어 마이닝 기법을 적용하였다. 아이디어 마이닝과 의견 마이닝 및 논제 신호 마이닝에서 사용하는 발췌 기법으로 웹 페이지, 문헌, 문서 등에 포함되어 있는 아이디어를 발췌하였다. 발췌 기법을 (1) 결정적 단서 어구, (2) 단서 멀티미디어, (3) 문맥 신호, 및 (4) 담화 구절 방법으로 정리하여 7가지 아이디어 유형 -사상, 계획, 의견, 글, 그림, 소리, 공식 별로 실험하였다. 각 기법들의 효율성은 재현율과 정확률을 혼합한 F 측정값으로 판단하였고 (1), (3), (4) 방법은 대체로 긍정적인 평가를 얻었다. 특히, 결정적 단서 어구는 아이디어 적출에 문맥 신호는 준아이디어 추출에 효과적인 것으로 판단되었다.

정상인의 자세와 시각 교란에 따른 정적 균형능력의 변화 (Evaluation of Static Balance in Postural Tasks and Visual Cue in Normal Subjects)

  • 서삼기;김수현;김태열
    • The Journal of Korean Physical Therapy
    • /
    • 제21권4호
    • /
    • pp.51-56
    • /
    • 2009
  • Purpose: This study examined the difference in the static balance ability according to the visual cues and postural tasks in normal subjects. Methods: Thirty participants (12 male, 18 female; mean age $24.63\pm1.43$ years) stood barefoot on a force platform in a one-legged stance, tandem Romberg stance and tandem Romberg with neck extension stance with a visual cue open and closes. The static balance was assessed by the center of pressure (CoP), surface electromyography root mean square (RMS) of the leg muscles according to the stance position. Results: In the CoP tests, the difference in the unit path length and circumference area was affected by the visual cue according to the stance posture (p<0.01). In the RMS tests, the difference in the tibialis anterior and medial gastrocnemius muscle was affected by visual cue in accordance with the stance posture (p<0.01). Conclusion: The visual cue and postural task affect the balance ability in normal subjects. Therefore, this study provides clinical evidence that the balance and postural control can be improved. Therapeutic intervention, such as an obstacle course, and a lower leg muscle performance program with a change in the base of support can affect the balance and postural control.

  • PDF

니코틴 중독의 단서노출치료를 위한 가상환경의 제작 및 욕구 유발 실험 (Cue exposure system using Virtual Reality for nicotine craving)

  • 김광욱;조원근;구정훈;김훈;김병년;이장한;김인영;이종민;김선일
    • 한국감성과학회:학술대회논문집
    • /
    • 한국감성과학회 2002년도 추계학술대회 논문집
    • /
    • pp.187-192
    • /
    • 2002
  • Research has shown that many smokers experience an increase in the desire to smoke when exposed to smoking-related cues. Cue exposure treatment (CET) refers to the manualized, repeated exposure to smoking-related cues, aimed at the reducing cue reactivity by extinction. In this study, we constructed a virtual reality system for evoking a desire of nicotine, which was based on the results of a Questionnaire of Nicotine-craving. And we investigated the effectiveness of the virtual reality system as compared to classical device (pictures). As a result, we reached the conclusion that virtual reality elicits more craving symptoms than the classical devices.

  • PDF

차량모델을 고려한 햅틱 큐 기어변속보조 시스템의 성능평가 (Performance Evaluation of Driver Supportive System with Haptic Cue Gear-shifting Function Considering Vehicle Model)

  • 한영민;성락훈
    • 한국소음진동공학회논문집
    • /
    • 제24권1호
    • /
    • pp.54-61
    • /
    • 2014
  • This paper proposes a driver supportive device with haptic cue function which can transmit optimal gear shifting timing to a driver without requiring the driver's visual attention. Its performance is evaluated under vehicle model considering automotive engine, transmission and vehicle body. In order to achieve this goal, a torque feedback device is devised and manufactured by adopting the MR (magnetorheological) fluid and clutch mechanism. The manufactured MR clutch is then integrated with the accelerator pedal to construct the proposed haptic cue device. A virtual vehicle emulating a four-cylinder four-stroke engine, manual transmission system of a passenger vehicle and vehicle body is constructed and communicated with the manufactured haptic cue device. Control performances including torque tracking and fuel efficiency are experimentally evaluated via a simple feed-forward control algorithm.

Relationship between executive function and cue weighting in Korean stop perception across different dialects and ages

  • Kong, Eun Jong;Lee, Hyunjung
    • 말소리와 음성과학
    • /
    • 제13권3호
    • /
    • pp.21-29
    • /
    • 2021
  • The present study investigated how one's cognitive resources are related to speech perception by examining Korean speakers' executive function (EF) capacity and its association with voice onset time (VOT) and f0 sensitivity in identifying Korean stop laryngeal categories (/t'/ vs. /t/ vs. /th/). Previously, Kong et al. (under revision) reported that Korean listeners (N = 154) in Seoul and Changwon (Gyeongsang) showed differential group patterns in dialect-specific cue weightings across educational institutions (college, high school, and elementary school). We follow up this study by further relating their EF control (working memory, mental flexibility, and inhibition) to their speech perception patterns to examine whether better cognitive ability would control attention to multiple acoustic dimensions. Partial correlation analyses revealed that better EFs in Korean listeners were associated with greater sensitivity to available acoustic details and with greater suppression of irrelevant acoustic information across subgroups, although only a small set of EF components turned out to be relevant. Unlike Seoul participants, Gyeongsang listeners' f0 use was not correlated with any EF task scores, reflecting dialect-specific cue primacy using f0 as a secondary cue. The findings confirm the link between speech perception and general cognitive ability, providing experimental evidence from Korean listeners.

방송 정보 전송을 위한 NET-CUE 시스템의 설계 및 제작 (An Implementation of the NET-CUE System for Transmission of the Network Cuing Information)

  • 전우성;박한규
    • 한국통신학회:학술대회논문집
    • /
    • 한국통신학회 1987년도 춘계학술발표회 논문집
    • /
    • pp.196-200
    • /
    • 1987
  • In this paper A NET-CUE System is designed and implemented for tramsmission of the network cuing informations with using data packet broad casting techniques. This system is composed with encoder and decoder. To show the performance of this system An eye height and bit error rate are cheched. The eye height is greater than 74% and The bit error rate is less than 4.6 * 10 The exper imental results show that this system provides a good quality of the operation.

  • PDF

Detection speed of negative information in anxious participants

  • 최문기;남기춘
    • 한국인지과학회:학술대회논문집
    • /
    • 한국인지과학회 2006년도 춘계학술대회
    • /
    • pp.39-41
    • /
    • 2006
  • A modifiedPosner cue-target paradigm in which neutral, positive and negative (threat) words were presented in peripheral location for cue was used to investigate the difference of engagement component of attention across emotional valence and anxiety level of participants. Results showed an interaction effect between anxiety level of participants and emotional valence of cue in valid trial. This indicates that the engage component of attention is not encapsulated and influenced by anxiety level of participant.

  • PDF