• 유통과학연구
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• 제11권4호
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• pp.13-21
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• 2013

Purpose - The purpose of this research is to find out the relationship between cue utilization and perceived website quality and purchase intention for an online store. To achieve this, we suggest a conceptual model that examines the relationship among product introductions, online communications, online reviews, perceived quality, and online purchase intention. Research design, data, and methodology - This research utilizes SPSS 19.0 and AMOS17.0 to analyze the data. We used factor analysis to shape the structure of the original data and saved the information with multiple dimensions. We then deployed the AMOS software to analyze the model. We performed both factor analysis and structural equation analysis. Results - The findings of this study show that graphic and word descriptions, online chatting, and online reviews have a positive influence on perceived quality. Furthermore, perceived quality has a positive influence on purchase intention. Conclusions - First, detailed product information should be added to influence quality perception. Second, consumers expect a certain level of service while shopping. Simultaneously, online products reviews from consumers deserve attention as they can impact consumer purchase intention.

• 패션비즈니스
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• 제6권2호
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• pp.67-76
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• 2002

This research examines the characteristic trends through analysis on cue in the contemporary fashion distinctly and systematically. It is carried out by both qualitative analysis and quantitative analysis. In the qualitative analysis, the four important street fashions of neo-mods/jazz, neo-hippie/grunge, sportivecasual and technos/cyber-punk are grouped. In the quantitative analysis, statistical data are sampled from Collection II of the 1990s S/S. It takes frequency, percentage, $\chi^2$-test and etc. by using the comprehensive tools for statistical treatment. There were significant differences between the S/S fashion. According to the cues, there are also significant differences between the fashion in the 1990s. In 'Neo-Mos/Jazz' style shows highly androgynous look, deep and strong tone, green/blue colors, natural fabric, stripe pattern, long hair style, and hided make-up. 'Neo-hippie/gnenge' style shows highly folklore look, vivid tone purple colors, seethrough/knit fabric, natural /traditional pattern, decorative hair special makeup. 'Sportive casuals' style shows highly sportive look, greish tone, white/grey colours, natural fabric, solid patten, bobbed hair, and natural make-up. 'Techno/cyber punk style shows highly comocorps look, pale tone black colors avangard fabric, solid patten, punk/dyed hair special make-up.

• Investigative Magnetic Resonance Imaging
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• 제26권2호
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• pp.96-103
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• 2022

Purpose: The survival of organisms critically depends on avoidance responses to life-threatening stimuli. Information about dangerous situations needs to be remembered to produce defensive behavior. To investigate underlying brain regions to process information of danger, manganese-enhanced MRI (MEMRI) was used in olfactory fear-conditioned rats. Materials and Methods: Fear conditioning was conducted in male Sprague-Dawley rats. The animals received nasal injections of manganese chloride solution to monitor brain activation for olfactory information processing. Twenty-four hours after manganese injection, rats were exposed to electric foot shocks with odor cue for one hour. Control rats were exposed to the same odor cue without foot shocks. Forty-eight hours after the conditioning, rats were anesthetized and their brains were scanned with 9.4T MRI. Acquired images were processed and statistical analyses were performed using AFNI. Results: Manganese injection enhanced brain areas involved in olfactory information pathways in T1 weighted images. Rats that received foot shocks showed higher brain activation in the central nucleus of the amygdala, septum, primary motor cortex, and preoptic area. In contrast, control rats displayed greater signals in the orbital cortex and nucleus accumbens. Conclusion: Nasal delivery of manganese solution enhanced olfactory signal pathways in rats. Odor cue paired with foot shocks activated amygdala, the central brain region in fear, and related brain circuits. Use of MEMRI in fear conditioning provides a reliable monitoring technique of brain activation for fear learning.

• 대한통합의학회지
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• 제9권2호
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• pp.165-172
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• 2021

Purpose : This study was conducted to find out the effect on the activity of trunk and lower limbs muscles during abdominal drawing-in bridging exercises by verbal cue on the unstable supporting surface after pelvic rearward sloping taping for trunk stabilization movement. Methods : The study subjects were recruited by using the on-campus bulletin boards for healthy adult males and females in their 20s attending K University in Changwon-city, South Gyeongsang Province. The subjects were 30 persons (15 males and 15 females) who agreed to the study purpose in accordance with the criteria for selection and exclusion. Results : The results were obtained by measuring the muscle activity of the trunk and lower limbs during abdominal drawing-in bridging exercises by verbal cue on the unstable supporting surface after pelvic fixed tapping. The effects on erector spinae and hamstring muscles was statistically significantly lower (p<.05), it was confirmed that there were no statistically significant differences between the multifidus and gluteus maximus muscle (p>.05). Conclusion : Through this study, it was found that the excessive flexion of the waist was significantly reduced from erector spinalis and hamstring muscle after abdominal drawing-in bridging exercises by verbal cue on the unstable supporting surface after pelvic rearward sloping tapping compared to the general bridging exercises.

• 한국프랜차이즈경영연구
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• 제15권1호
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• pp.1-10
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• 2024

Purpose: Despite the popularity of sales promotion as one of the key marketing tactics employed by many companies today, relatively little effort has been devoted to examining an interaction effect between promotion cues and promotion duration. Therefore, this study aims to examine how promotion cues and promotion duration will jointly affect consumers' attitudes toward promotions and purchase intentions. Research design, data, and methodology: The present study conducted an online experiment through the Qualtrics program in which a total of 141 participants were recruited from the Cloud panel members in the U.S. The experiment employed a 2(promotion cue: best-seller vs. limited edition) × 2(promotion duration: long vs. short) full factorial between-subjects design. Result: In the condition of best-selling sales promotion cue, a long promotion duration induced more positive promotion attitude and higher purchase intention, while in the condition of limited-edition sales promotion cue, the use of a short promotion duration contributed more positive promotion attitude and greater purchase intention. Conclusions: Marketers need to take the congruence between promotion cues and promotion duration into full consideration when designing effective sales promotion strategy.

• 유통과학연구
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• 제13권2호
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• pp.75-83
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• 2015

Purpose - This study aims to identify the effects of communication cues, anonymity, and social presence on group polarization in computer-mediated communication (CMC) settings. Extant literature has introduced some theoretical backgrounds of social presence and SIDE (Social Identity model of Deindividuation Effects) to explain the effects of communication cues and anonymity. The concept of social presence emphasized the mediating role on communication cues and anonymity. However, most literature did not measure social presence and compare group polarization of all condition groups. This does not sufficiently explain the result of group polarization. Research design, data, and methodology - We believe that the direct impact of anonymity on group polarization can provide a more admissible and clearer explanation for the results. In addition, this study categorizes anonymity into two levels, as anonymity of group and anonymity of self. To justify the anonymity view, a laboratory experiment was conducted. The experiment was conducted in communication cues settings (visual cue; without visual cue) and anonymity settings (identified; anonymous). Each of the four settings has 10 groups consisting of five subjects each (total 200 subjects). The subjects are undergraduates from a large university, majoring in business. All experimental procedures and calculations of choice shift and preference change follow the literature. Results - First, the removal of visual cues does not produce a significant impact on group polarization, which cannot be explained by the social presence view. Second, the anonymous condition does not significantly affect group polarization, which also cannot be explained by the social presence view. However, the anonymous condition directly affects group polarization. Specifically, anonymity of self has a stronger effect on group polarization than anonymity of group. The result explains about the leading factor affecting group polarization. This study examines another view of how computer-mediated communication may be associated with group polarization. The process and outcome data from the experiment reveal that group polarization is not affected by level of social presence, but by level of anonymity. Group discussions conducted with visual cue CMC setting and identified CMC setting result in weaker group polarization. Conversely, group discussions conducted without visual cue CMC setting and anonymous CMC setting lead to stronger group polarization. The results of the study have the following implications. First, they provide clues for business organizations to design the most appropriate media conditions and preemptive social conditions to implement when making group decisions through CMC, to maximize achievements, generate amicable agreements, or actively share information. Second, this study can be useful in analyzing different adverse effects generated through Internet use. Conclusions - This research can help explain discussions and decision-making actions on Internet forums, which have recently increased, as well as providing a foundational basis in newly establishing policies for the forums. Finally, it should be noted that many other factors such as group size, topics, and group history may affect group polarization. These should be examined in future studies.

• 인간행동과 음악연구
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• 제11권1호
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• pp.21-37
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• 2014

자폐 범주성 장애 아동은 초기 사회-의사소통 기술 중 하나인 공동주의집중에 있어 심각한 장애를 보인다. 이로 인해 언어 및 인지, 사회성 발달에도 어려움을 겪는 것으로 보고되고 있어, 공동주의집중을 평가하거나 향상시키고자 하는 다양한 연구들이 진행되어 왔다. 본 연구에서는 음악적 단서를 포함해 주의를 유도하는 단서 수준에 따라 자폐 범주성 장애 아동의 공동주의집중에 반응하기(Responding to joint attention: RJA) 행동이 어떻게 달라지는지 보고자 하였다. 평균 연령이 65.3개월인 총 9명의 아동이 본 연구에 참여하였다. 1회로 진행된 평가 세션 동안에는 주의를 유도하는 총 8개의 단서가 사용되었다. 전달하고자 하는 정보량에 따라 네 가지 수준의 단서가 구성되었고, 각각의 단서는 언어적 및 음악적으로 제시되었다. 자폐 아동들은 음악적 단서가 제시되었을 때, 언어적 단서가 제시된 시도에 비해 이전 표적 자극에서 주의를 철회해 새로운 자극으로 전환시키는 시도가 증가하고, 공동주의집중에 반응하기 행동의 정확도 또한 높아지는 것으로 나타났다. 단서 유형에 따른 비교에 있어서는, 아동의 이름을 부른 후 주의를 유도하는 단서가 손가락으로 가리키기와 함께 음악적으로 제시되었을 때 주의 전환 시도 및 공동주의집중 행동의 정확도가 가장 높았다. 이러한 결과는 음악적 요소가 포함된 주의 단서가 주의 전환을 효과적으로 유도하고, 전달되는 정보의 정확한 처리를 촉진시킬 수 있음을 시사한다. 또한 이는 자폐 범주성 장애 아동의 공동주의집중을 목표로 하는 조기 중재 시 음악의 효과적인 사용에 대한 근거를 제시할 것으로 사료된다.

• 한국응용곤충학회지
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• 제49권4호
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• pp.299-304
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• 2010

2008년 6월부터 2009년 11월까지 전북 전주시 및 인근의 진안군에서 호박꽃과실파리(Batrocera scutellata(Hendel))의 연중 발생소장, 호박꽃의 피해현황을 조사하였으며, 호박꽃과실파리 성충 유인물질을 탐색하기 위하여 6가지 재료를 대상으로 유인시험을 수행하였다. 호박꽃과실파리 성충은 6가지의 유인물질(Cue-lure, Eugenol, GF-120, Cucurbita sp., Protein, Water) 중 GF-120와 Cue-lure에 수컷 성충(male)이 유인되었고, 유인효과는 Cue-lure가 가장 좋았다. 호박꽃과실파리 성충의 발생최성기 조사에서는 Cue-lure를 사용한 텔타트랩에서 첫 우화 성충(male)이 포획되었고, 7월 중순에서 8월 초순 사이에 한 번의 발생최성기를 나타냈고, 9월 초순에 다시 한번 발생피크를 보였다. 발생소장 조사시 사용되었던 PETE트랩과 델타트랩에서 모두 호박꽃과실파리 수컷이 포획되었으며 트랩 형태상 좌우가 모두 개방되어 있는 델타트랩에서 조금 더 많은 개체가 채집되었다. 특이한 점은 호박꽃과실파리가 호박의 수꽃만을 가해한다는 기존 보고와는 다르게 암꽃과 줄기에서도 유충이 발견되었다. 호박꽃의 피해는 암꽃이 30.7%, 수꽃이 53.8%였으며 전체적으로는 총 51.9%의 피해율을 보였다. 월별로 보면 피해받은 호박꽃 중에서 8월과 9월에 피해받은 꽃이 72.7%로, 호박꽃과실파리의 발생최성기와 일치하였다. 한편으로는 하늘타리(Trichosanthes kirilowii) 꽃에서도 호박꽃과실파리 유충이 채집되었다.

• 말소리와 음성과학
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• 제12권4호
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• pp.1-8
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• 2020

전통적으로 서울 방언의 어두 평음과 격음은 voice onset time(VOT)에 의해 일차적으로 변별된다고 알려져 있다. 그러나 최근 발화 연구에서는 평음과 격음 간 존재하던 VOT값의 차이가 줄어들고 이차적 변별자질이었던 후행 모음의 fundamental frequency(F0)가 평음과 격음을 변별하는 데 일차적 역할을 수행하게 되는 변화가 관찰되고 있다. 본 연구는 산출 영역에서 관찰되는 이와 같은 변화가 지각 영역에서도 관찰되는 지 알아보고자 하였다. 구체적으로, 평음과 격음을 지각할 때 VOT와 F0 변별력을 알아보기 위해 VOT값과 F0값을 10단계로 조작한 음성 자극을 이용하여 식별 과제를 실시하였다. 청년과 노년 남녀를 대상으로 실험을 실시한 결과, 네 집단 모두에서 VOT와 F0가 평음과 격음을 변별하는 데 사용되지만 VOT에 비해 F0의 변별력이 더 큰 것을 확인하였다. 또한, F0 변별력에서는 성별과 연령에 따른 차이가 없었으나 VOT 변별력은 청년여성 집단이 가장 낮고 노년남성 집단이 가장 큰 양상으로 성별 및 연령에 따른 차이를 관찰할 수 있었다. 본 연구는 그동안 주로 발화 연구에서 보고돼오던 평음과 격음 대립의 VOT 및 F0 사용에서의 변화를 지각 영역으로 확대하여 그 양상을 살펴보았다는 점에서 의의가 있다.

• 복식
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• 제32권
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• pp.313-336
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• 1997

Nineteen stimulus photograghs varied in hue and color scheme of one clothing style of Korean dress worn by a female were used to investigate the effect of color color scheme and structure on impression formation for Korean dress. Subjects were 77 male and 86 female undergraduate and graduate students. The stimuli c9onsisted of two sets(cool and warm) of four similar color schemes two sets (cool and warm in Chima color) of five contrasting color schemes and one extra stimulus triad 3 hue base. Structures were de-fined by color schemes of Kit.Korum toward the color schemes of Jokori and Chima. Stimu-lus photogragh selected from Korean dress fashion magazines was managed and varied in hues and color schemes to Kit Korum Jokori and Chima according to Korean Standard Color through scanning and Adobe photoshop 3.0 program and then pictured through slide printer(HR-6000). Each subject assessed 19 stimulus color photographs with incorporated 7 point semantic differential response scale. The data were analyzed by frequency mean factor analysis t-test ANOVA and Scheffe test. Results indicate impression ofrmations are af-fected by clothing cues. 1) Four factors emerged to account for dimensional structure of impressions of female features on Korean dress. These four factors were titled as(1) preference.evaluation (2) individuality.attention (3) youth and (4) friendshio. The preference.evaluation factor was the largest including eleven adjectives and accounting for 29.62% of the variances. 2) Almost every clothing cue(color, color scheme, structure) had some effects on im-pressions formed But the color of Chima did not form the effects on impression of prefer-ence.evaluation factor. The effect of related color scheme was the most influential clothing cue on impressions of preference.evalation factor and friendship factor whereas the ef-fect of contrasting color scheme was the most influential clothing cue on impressions of indi-viduality.attention factor and youth factor. The effect of cool color of Chima was the most influential clothing cue on impression of indi-viduality.attention factor whereas the effect of warm color of Chima was the most influen-tial clothing cue on impressions of youth factor and friendship factor. The effect of Jokori/Chima.Kit.Korum structure was the most influential clothing cue on impressions of pref-erence.evaluation factor and youth factor whereas the effect of Kit.Korum/Jokori.Chima structure was the most influential clothing cue on impressions of individuality.attention factor and friendship factor. 3) The interaction effects were appeared among clothing cues. Significant interaction effects between color schemes(similar and contrasting) and colors of Chima(cool and warm were appeared on impressions of prefer-ence.evaluation factor imdividuality.atten-tion factor and friendship factor, Significant interaction effects between color schemes (similar and contrasting) and structures (Jokori.Chima.Kit.Korum; Jokori.Kit.Koru-m/Chima;Jokori/Chima.Kit.Korum;Kit.Korum/Jokori.Chima) were appeared on impressions of preference.evaluation factor youth factor and friendship factor. Signifi-cant interaction effects between colors(cool and warm) and structures were appeared on impressions of individuality.attention factor youth factor and friendship factor. Sighifi-cant interaction effects between colors(cool and warm) and structures were appeared on impressions of individuality.attention factor youth factor and friendship factor. Significant interaction effects among clothing cues(color color schemes and structures) were appeared on all impression factors. The friendship factor was the most friquently affected impression factor by interaction effects among clothing cues. In summary the clothing was used as nonverbal cues in the effect on impression for-mation of female dressed in Korean dress. it concluded that color schemes worked as cen-tral traits and colors of Chima and structures worked as peripheral traits in the formation of impression of the female clothed in Korean dress. hence organizing our impressions with respect to the parts of the Korean dress in re-lation to the whole holistic perceptual pro-cess Gestalt approach was used and supported.