• Title/Summary/Keyword: cue

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Assessing the Impact of Internal Reference Price on Clothing Purchase Process (의류제품 구매과정에 있어서 내적준거가격의 영향)

  • 이규혜;이은영
    • Journal of the Korean Society of Costume
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    • v.54 no.6
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    • pp.1-12
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    • 2004
  • Price is one of the most important components of marketing mix. For consumers, price is an always-existing cue and definite evaluation criteria. However, information on price is meaningful only when it is perceived. Sources of price perception can be the actual retail price at the selling point, the internal reference price expected by consumers for a certain clothing product, and the external reference price advertised by marketer such as the price before mark-down. The purpose of this study was to investigate the influence of internal reference price on consumers' purchasing process of clothing products. A questionnaire including clothing stimuli was developed in order to assess consumers' internal reference price level. Usable data from 680 adult female urban residents were used for data analysis. Results indicated that consumers with relatively lower internal reference price tend to react low-price focused external reference price and use discount stores and unit price promotions. Consumers with relatively higher internal reference price advertisement are likely to have higher level of education, tend to infer price information to higher quality or prestige of products, and purchase clothing with regular retail price or coupons.

Speech Perception and Production of English Postvocalic Voicing by Korean and English Speakers

  • Chang, Woo-Hyeok
    • Speech Sciences
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    • v.13 no.2
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    • pp.107-120
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    • 2006
  • The main purpose of this study is to investigate whether Korean learners can use the vowel duration cue to distinguish voicing contrasts in word-final consonants in English. Given that the Korean group's performance on the auditory task was much better than their performance on the identification task or on the production task, we conclude that the AX discrimination task makes contact with a different layer of perception. In particular, the AX discrimination task can be done at the auditory or phonetic level, where differences in vowel length are still encoded in the representation. In contrast, the identification and production tasks are probing the mental representation of vowel length and voicing. It was also founded that Korean speakers stored neither vowel length nor voicing in memorized representations and did not internalize the lengthening of the preceding vowel as a rule to differentiate the voicing contrasts of final consonants, even though they were able to detect the acoustic differences in vowel duration provided that they were tested in an appropriate task.

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Perception of Korean stops with a three-way laryngeal contrast

  • Kong, Eun-Jong
    • Phonetics and Speech Sciences
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    • v.4 no.1
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    • pp.13-20
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    • 2012
  • A lax stop in Korean, one of the three laryngeal contrastive stops, has undergone a sound change in terms of its acoustic properties. Prior production studies described this recent lax stop as being differentiated from tense and aspirated stops primarily by fundamental frequencies (f0). And, the acoustic property of voice onset time (VOT) further separates tense stops from lax and aspirated stops. The current research explores how these two major acoustic parameters of f0 and VOT cue the three stop categories in Korean adult listeners' perception. Thirty-one native speakers of Korean participated in two experimental tasks: categorization judgment and within-category goodness ratings. Two sets of audio stimuli were prepared by synthesizing English and Korean male speakers' CV productions. The findings showed that while f0 cues listeners to lax stops as production patterns would predict, VOT were closely related to listeners' categorization and goodness ratings of lax stops. This suggests that accurate characterizations of the recent lax stop category need to be based on Korean speakers' perceptual behavior as well as production patterns.

What L2 Learners' Processing Strategy Reveals about the Modal System in Japanese: A Cue-based Analytical Perspective

  • Tamaji, Mizuho;Horie, Kaoru
    • Proceedings of the Korean Society for Language and Information Conference
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    • 2007.11a
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    • pp.471-480
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    • 2007
  • Japanese does not exhibit deontic-epistemic polysemy which is recognized among typologically different languages. Hence, in Japanese linguistics, it has been debated which of the two types of modality is more prototypical. This study brings Chinese learner's acquisition data of Japanese modality to bear on the question of which of the two types of modality is more prototypical, using the Competition Model (Bates and MacWhinney 1981). The Competition Model notion of 'cues' as processing strategy adopted by learners reveals the continuity/discontinuity between these two modality domains.

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A Study on the Environment Management System of Procter & Gamble (P&G사의 환경경영시스템에 관한 고찰)

  • Kim, Hyun-Soo;Park, Young-Taek
    • Journal of Korean Society for Quality Management
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    • v.27 no.2
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    • pp.183-200
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    • 1999
  • ndustrial development began to cause serious pollution problems. Most of the environmental problems are related with operations of industrial companies. Environmental problems should be considered at all the stages of business activities or processes, from product design to new forms of packaging, from marketing to disposal. This paper suggests that how to cope with environmental issues is an important factor in the global market, and environmental management has become one of the key success factor. Through the survey of P&G's environmental management, it is intended to provide a chance to benchmark or give a cue on how to conduct the environmental management.

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Interaction Effects of Two Salient Cues on Males Fashion Images: Hair Lengths & Hair Colors (헤어 길이와 헤어 컬러가 남성의 패션 이미지에 미치는 상호작용효과)

  • 김재숙;류지원
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.910
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    • pp.1320-1328
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    • 2004
  • Purposes of the study were to find out the joint effects of two salient appearance cues-hair colors and hair lengths on males fashion images, using 729 university students in Daejon city and a Chungnam province. The study was a quasi experiment; the dependent variables were hair lengths(4 levels) and hair colors(4 levels)and the dependent variable was a set of semantic different of scales which was consisted of 40 hi-polar adjectives, The data were analyzed by a factor analysis, 3-way ANOVA, and the results were as follows. Hair lengths effected on the image of five dimensions, salient, social, potency, evaluate and dynamics while hair colors effected on salients, social and potency dimensions. The most significant interaction effect between hair color and lengths were existed on the salient image: For the longer haired males, the color effects became less evident then normal to shorten haired males and it can be concluded that when two salient cues were combined one cue's effect became discounted.

An Acoustic Study of the Stress and Intonational System in Lakhota: A Preliminary Report

  • Cho, Tae-Hong
    • Speech Sciences
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    • v.13 no.4
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    • pp.23-42
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    • 2006
  • This paper reports a preliminary result of an acoustic study on the stress and intonational system in Lakhota, a native American language. It investigates how the stress and intonation in Lakhota are phonetically manifested; and how the stress interacts with other prosodic factors. The results preliminarily obtained from one native Lakhota speaker suggest that the primary cue of the stress is relatively high F0 which is often accompanied by higher intensity (for the vowel) and longer VOT (for aspirated stops). The results also indicate that stress is not reliably marked by duration. The stress system, however, interacts with the intonational pattern, such that, for example, intonational peak falls on the stressed syllable with a general pattern of L+H* and that it interacts with the boundary tone L%, resulting in mid tone utterance-finally. This paper can be viewed largely as a qualitative study on an understudied native American language, Lakhota and as forming a basis for further development of its stress and intonation system whose acoustic properties of its prosodic system have not been investigated before.

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Development of Optimal DCS in Bookjeju fossil Plant Control System (북제주화력 발전제어설비에 대한 최적 DCS 개발)

  • Lee, J.H.;Jung, C.K.;Rhew, H.W.;Kim, K.H.
    • Proceedings of the KIEE Conference
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    • 1997.07b
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    • pp.663-666
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    • 1997
  • This paper presents the development of Distributied Control System for Bookjeju fossil plant. The original analog control system for the power plants has a complex and large-scale structure in their hardware configuration and much difficulties have been experienced for maintenance due to lack of original components. This system connects three different control systems in Bookjeju fossil plant by cue network, The result shows that optimal Distributied Control System has standardization of control system, effective operation management and convenient maintenance of power plant.

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Inability of Mate and Species Recognition by Male Asian Toads, Bufo gargarizans

  • Cheong, Seok-Wan;Sung, Ha-Cheol;Park, Shi-Ryong
    • Animal cells and systems
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    • v.12 no.2
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    • pp.93-96
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    • 2008
  • In recent years, we frequently observed missmatched pairs between male Asian toads, Bufo gargarizans, and bullfrogs, Rana catesbeiana, at the toad breeding ponds, where scramble competition for mating occurred among the male toads. Thus, we performed two-choice experiments to investigate recognition ability of mates and species in male toads. The test males did not discriminate sexes, but the clasped stimulus males immediately produced release calls and stopped it while the clasped stimulus female did not. In addition, the test male toads did not discriminate reproductive state of females and even species. However, male toads chose larger individuals. The present results indicate that the main reason of missmatched amplexus by the male toads is due to 1) the lack of recognition cues of conspecifics, 2) the lack of communication tools like release calls, and 3) the larger size of bullfrogs than male toads themselves.

A New Model of a Routing and Wavelength Assignment Problem on WDM Ring Networks (WDM 환형 망에서 경의 실정 및 파장 할당 문제의 새로운 모형)

  • Gang Dong Han;Gang Jang Ha;Park Seong Su
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.397-401
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    • 2002
  • We consider a routing and wavelength assignment (RWA) problem on wavelength division multiplexing (WDM) ring networks, which is to maximize the established connections between nodes, given a set of usable wavelengths. We propose two new mathematical formulations of it and efficient algorithms based on branch-and-price method. Computational experiments on random instances show that cue of the proposed formulations yields optimal solutions in much shorter time on the average than the previous formulation due to Lee (1998).

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