• The Journal of Industrial Distribution & Business
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• v.10 no.5
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• pp.37-47
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• 2019

Purpose - It is well known that chemyon, referred to by Westerners as face, naturally penetrates the daily life of Asians and influences their cognition, emotion, and behavior. Studies related to chemyon have been conducted in marketing and consumer behavior fields (e.g., luxury products or brands, service failure and recovery, brand preferences, consumer decision making, wedding ceremony, gift giving). A bulk of studies demonstrate that chemyon influences consumption behavior in Asian consumers. Although chemyon significantly influences consumption behavior of Asian consumers, it is also a cultural phenomenon that is not completely explained within the Western viewpoint. Whereas a number of researchers have approached cross-cultural studies of Asian and Western consumers, a limited number of studies have examined it from the perspective of chemyom. The purpose of this study is to compare the phenomenon that chemyon (face) not only affects the consumption behavior of Asia and the West universally (pan-culturally), but also distinctively (culture-specifically). That is, the purpose of this study is to describe that chemyon (face) is not only a culture-specific phenomenon but also a universal phenomenon in the consumption behavior of Asian and Western consumers, even though the extent that chemyon (face) impacts consumption behavior is differentiated. This study aims to understand commonalities and differences between Asian and Western consumption behavior in terms of chemyon (face), and to suggest how to enhance marketing effectiveness in a global market based on understanding the consumption behavior of Asia and the West. Research design, data, and methodology - Using systematic literature review and meta-analysis, this study investigates consumption behavior of Asian and Western consumers from the perspective of chemyon (face). Systematic literature review was used to compare face (chemyon) consumption of Western consumers with that of Asian consumers. To verify systematic literature review, meta-analysis was also accomplished. Results - First, the influence of face (chemyon) on consumption behavior is observed in Western consumers as well as Asian consumers. Second, Asian consumers are more influenced by face (chemyon) than Western consumers. Conclusions - Overall, chemyon (face) can affect the consumption behavior of Asians as well as the consumption behavior of Westerners.

• International Commerce and Information Review
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• v.14 no.3
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• pp.351-379
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• 2012

Understanding the cultures of other countries is not as fast as the speed of internationalization. As globalization advances, interest and research on the characteristics of national culture differences have been increasing. One of the important challenges for business leaders is the ability to understand and deal with cross-cultural management. But there is a lack of research on cross-cultural management and suitable type of leadership. In order to achieve this objective, this study, adopts Hofstede cultural dimensions, and finds the impact of these kinds of leadership on organizational performance. Feminism, collectivism, power distance, and uncertainty avoidance were classified into four factors of cultural orientation that affect the selection of initiating structure and consideration leadership. In this research, among virtue factors of leadership, structure initiation and leadership consideration are focused on how to affect organizational effectiveness of the result factor by national culture. This research has concentrated on how leadership-styles among national-cultures have influence on organizational-effectiveness.

• Cross-Cultural Studies
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• v.43
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• pp.139-170
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• 2016

Through the process, it is possible to understand the meanings of specific numerical symbols that are present in our daily lives, rather than regarding them as abstract symbols. The symbols can be efficiently utilized for cultural communication between Korean teachers and foreign learners, and between learners with different cultural backgrounds. A symbol that intensively shows Korean culture can be applied efficiently to cultural education. This is because Korean identity can be understood by means of symbols that represent Korean thoughts and emotions. Therefore, this study intends to examine the contents of symbol education applicable to Korean culture education, centering on numerical symbols amid far-reaching symbol systems. For this purpose, this study analyzed how the application of numerical symbols is presented in Korean textbooks, with the intent to organize the symbols into 4 categories of myth, folklore, taboo, and idiomatic expressions, which might be actually helpful for understanding Korean culture.

• Journal of the Korean Society of Costume
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• v.57 no.7
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• pp.30-44
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• 2007

The culture includes every possible objective forms created by humans and their shared aspects of ideas, feelings, and behaviors, beliefs and etc. The dress and its ornaments are part of the culture that expresses the relationships in objective ways and in formless immaterial ways. The school uniform represents significant meanings to the students in their school years, and it is the way of expressing their individuality and full filling their needs for self-presentation. Therefore, understanding and analyzing youth culture means understanding students' school uniform along with fast changing twenty first century civilization. Korea and Japan are very close nations to each other. Both Korean and Japanese girls' school uniform style were adopted western clothing style and went through many changes based on cultural differences between two countries. They are affected by different peculiarities between two nations and youth cultures from different cities. Therefore, this research is on analyzing how different visual values of girl's high school uniforms in Seoul and Tokyo and understanding youth cultures through macro-analysis. The youth cultures in Korea and Japan are mostly similar but there is special development on animation in Japan and possibly can find many styles of girl's high school uniform. Both nations are varying to be opened to sexual culture of adolescents but Japan is more uninhibited than Korea. In Japan, sailor-uniform can be found in fetish way in public culture. On one hand, because of most private girl's high schools in Tokyo takes an entrance examination, top-ranking students are very proud of their school uniforms and even students from other public high schools get private high school uniforms to attend school festival. This analysis showed that private girl's high school uniform in Seoul appealed as slim fitted silhouette which is close to modem woman's suit style while in Tokyo appealed as boxy style matched with short pleated skirt or sailor-uniform style. Comparing that to school uniform photos taken on the street, we can find that alikeness or more extreme styles as examples. These are influenced by different youth cultures in Seoul and Tokyo and cultural differences stands for different aesthetic norm being accepted or rejected.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.244-257
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• 2016

This study investigates the effect of cultural service attributes and cultural consumption propensity on the cultural services satisfaction. Data was analyzed with factor analysis, cluster analysis, one-way ANOVA, cross tabulation analysis, regression analysis with SPSS ver. 18.0. The results were summarized as follows. The importance of cultural service attributes according to the type of cultural consumption patterns varied. And the cultural service attributes has positive influence on cultural services satisfaction in performance and exhibit. The result of this study can be used as a basic data for cultural service satisfaction by helping the understanding of increasing consumer satisfaction.

• The Journal of the Society of Korean Medicine Diagnostics
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• v.14 no.2
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• pp.43-50
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• 2010

Background and Objectives: Cardiff Acne Disability Index(CADI) is one tool used internationally to measure the quality of life of acne sufferers. There, however, is a necessity of developing Korean version of CADI, as the questionnaires of the original one are written in English, making it hard to apply for Korean patients. So as a first step, we conducted a cross-cultural translation of CADI into Korean and verification of face validity. Methods: After properly translating CADI questionnaires into Korean up to guidelines for cross-cultural adaptation of health related quality-of-life measures, we conducted a survey with 122 undergraduates to get face validity, using the translated questionnaires. Results: About the translated CADI questionnaires, 86 out of 107 undergraduates replied that they had no difficulty understanding them, while 21 offered ideas about ambiguous expressions of them. Upon further examination of two oriental doctors, two sentences were additionally modified in the translated version. Conclusions: Firstly, we created the Korean version of CADI, one of the most effective methods in the world to measure acne sufferers' quality of life, by properly translated the original version into Korean. Then we conducted a survey for face validity with the translated questionnaires and gathered opinions from those questioned. After going through some examining and correcting procedures based on the opinions, we finalized the Korean version of CADI. It will also require a follow-up verification process to prove credibility and validity of the final version of Korean CADI.

• Journal of Korean Academy of Nursing
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• v.38 no.3
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• pp.445-453
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• 2008

Purpose: This paper analyzed the historical origins of the Qi concept and assesses its possible contribution to the development of complementary therapy and new nursing practices. Methods: In order to clarify the Qi concept measure its theoretical/clinical potentials, this study analyzed both historical data and experimental research that adopt and apply the concept. These include modern/contemporary research measuring its effects in promoting mental and physical health. Using the method of cross-cultural comparison, this study analyzed diverse approaches to the Qi concept and sought to find common features among the approaches. Results: A historical, cross-cultural analysis revealed several fundamental similarities between Qi theories that have developed in the east and the holistic concepts that have evolved in the western traditions. Especially, the analysis of the more recent research on the Qi concept shows ample possibilities of its future contributions to the development of new diagnostic applications and the promotion of overall human health. Conclusion: The historical study of the Qi concept found some key common factors in the diverse philosophical traditions in the east and the west. Considering the growing popularity of complementary therapy among health professionals and the general public, the Qi concept and its clinical applications are expected to promote human health. In this context, this research contributes to developing new nursing practices based on the concept by clarifying its philosophical origins and theoretical backgrounds.

• Cross-Cultural Studies
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• v.39
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• pp.33-59
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• 2015

This study is for understanding what is the significance and ethics of business in the Ukiyozoushi Seken Tedai Katagi written by Ezima Kiseki in Edo era. There were many merchants called Tedai in Seken Tedai Katagi, and they worked for their owners and the family(家). Tedai thought the business was not for themselves. Their attitudes seemed almost same as the loyalty of chivalry to the lord, so the merchants themselves thought business was not so different from the chivalry's conduct. Then the merchants thought business ethics were changeable, because the result of business was more important than the process of business. If the merchants earned the money by unethical conduct, the business could be eulogized by case, because the earning money was not for themselves but for the owner and the family ultimately. On the other hand, the business was also built up from trust, repute, etc. in Seken Tedai Katagi. So the business was not only the hylic conduct but also the mental conduct for the merchants, then the idea showed the business was not the social ills. In the Edo era, the chivalry and the Confucianists thought the business was social ills, so the merchants should build up the significance and ethics of business by themselves. Seken Tedai Katagi was the one of the cultural conduct to build up the significance and ethics of business of merchants', as we could see them in the stories.

• Cross-Cultural Studies
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• v.28
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• pp.87-114
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• 2012

The Maa speaking Torobo people inhabiting the southern portion of the Mau Escarpment in Kenya approach both individual and community survival from a relational orientation focused on ethnic identity and responsibility. This social responsibility to the tribe is in stark contrast to Torobo relationships with other ethnic groups. The purpose of the research is twofold. First, the paper explores how folkloric language through a trickster image reflects important cultural and social ideals, understandings, and patterns of thought in Torobo world view. A second purpose is to offer ethnographic information to scholars and students' alike necessary for world view studies of eastern Africa specifically focused on the interplay between anthropomorphic tales and the social context in which these stories are utilized. The key research question for this analysis asks how the trickster image in Torobo folklore conceptualize the life experience. A Torobo folktale entitled, The Clever Hare, is the text chosen for analysis with the hare character as the protagonist. A second query explores the importance of the trickster image in understanding Torobo world view categories of Self and Other. The analysis contributes an ethnographic perspective for the world view categories of Self and Other as well as trickster folklore by examining the nature of Torobo-ness using the tale of the cunning hare as a research tool.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.123-132
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• 2020

In contemporary times, there is an increasing demand for a dedicated healthcare environment, all over the world. The main motivation for this demand is the level of awareness manifested by the users and reflected on their expectations. Therefore new research strategies and design actions are investigated in order to answer to the users' needs and to provide objective design tools for the specialist. This study continues a series of previous developments of the Healthcare Environment Color Index that should be used for public facilities in Korea and abroad. The cross-cultural approach is a new opportunity for exchanging know-how and for testing and calibrating the perception of the users on the color index. The gathering of results was made based on the online survey provided in this phase in English version for the Romanian users. The survey was intended as an objective mean of research and an efficient way of disseminating information on the subject thus contributing to increasing the level of awareness of the users. A total of 86 Romanian and 89 Koreans with valid answers took part in the survey. Comparative visualizations of the results showed significant similarities concerning the patterns of color preferences but also cultural and emotional differences. As a result both categories of users proved to be aware of the relation between healthcare environment color and its effects on health. They also showed a common understanding on the potential of the color index. As a result the most appealing colors to be applied to the healthcare environment were the series G and B, and the most effective ones were proved to be the ranges of high lightness and low saturation but also the medium high lightness and medium saturation. Both the similarities and the differences of choice between Romanians and Koreans show that cultural and emotional differences of color recognition are important and that should be taken into consideration in design, in order to generate an inclusive and efficient healthcare environment.