• Title/Summary/Keyword: critical means

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The Impact of Servicescape on Purchasing Behavior : A Case of Baby Goods Exhibition (유아용품 전시박람회의 서비스스케이프가 구매행동에 미치는 영향)

  • Lee, Byeong-Cheol
    • Journal of Distribution Science
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    • v.16 no.6
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    • pp.65-75
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    • 2018
  • Purpose - The exhibition is one of the critical distribution channels that leads to mass sales of products. Servicescape is considered as an effective means facilitating consumers' purchasing behavior. The objective of this research is to examine the effects of servicescape of the exhibition on consumer's purchasing behavior measured by time spent, the number of consultations, the number of items purchased, and amount of money spent. Research design, data, and methodology - Servicescape was divided into four main components: 'spatial layout/functionality', 'ambient condition', 'design/artifacts', and 'human factor'. Based on previous studies, this study hypothesized that servicescape dimensions first influence consumer's shopping duration and the number of consultations which in turn, affects consumer's actual purchase. A total of 407 samples were collected from attendees in Baby Expo taken place in Kyunggido, South Korea. The data were used to assess overall fit of the proposed model and test hypotheses using structural equation modeling. All the constructs had acceptable levels of composite reliability and convergent and discriminant validity. Results - The results showed that except for 'spatial layout/functionality', all components of servicescape had a significant influence on consumer's shopping duration in the exhibition. Except for 'design/artifacts', other factors of servicescape did not show a significant effect on 'the number of consultations'. Interestingly, 'design/artifacts' exerted a significant negative effect on 'the number of consultations'. As expected, 'time spent' and 'number of consultations' showed significant effects on both 'the number of items purchased' and 'amount of money spent'. Conclusions - The results offer some insights into the effect of servicescape on facilitating consumers' purchasing behavior in the context of the exhibition. Theoretically, this study provides a new type of conceptual framework that verifies the relationships between not only servicescape and purchasing behavior, but also purchasing behavior-related variables. In addition, this study supports the concept of a dark side of servicescape. With regards to practical implications, this study suggests that exhibition organizers should put more efforts in facilitating consumer's desire to stay. More importantly, organizers need to keep in mind that excessive emphasis on 'design/artifacts' to increase consumers' shopping duration can cause a side effect that reduces opportunities for interactions with customers.

Reinterpreting Frederick Law Olmsted's Idea of Urban Parks (프레데릭 로 옴스테드의 도시공원관에 대한 재해석)

  • 조경진
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.6
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    • pp.26-37
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    • 2003
  • Urban park are indispensable elements of contemporary cities. However, the structure and culture of contemporary cities is currently changing. There are prevalent discourses that Olmstedian parte are no longer relevant to our new societies and cultures. New kinds of parks have emerged with different forms and functions. In order to propose a new paradigm for parks in the 21st century, we need to look back to the origin of modem parks, which is to say, Olmstedian parte. This paper aims to trace the background of park movements in the 19th century America and to identify and describe Olmsted's idea of urban parks. In addition, the paper will clarify the limitations and reinterpret the meaning of Olmsted's idea of urban parks. One idea behind the development of urban parte was to mitigate urban problems such as public health, alcoholism violence and class conflicts in 19th century industrial cities. The aim of urban park was partially achieved at that time. However, those parse did not serve the use of diverse classes. Olmstedian parks were designed for passive and civilized recreation, and lower classes were more attracted by active theme parks and areas such as Coney Island and John Wood. The strengths of Olmsted's idea of urban parte can be outlined as follows: First, designing parte goes beyond shaping physical lands to embrace social reforms. This means that park designers should have a critical understanding of society and culture. Also, landscape designers should have a bold vision for the future. Without such a vision and social agenda, landscape architects cannot postulate alternative possibilities through engaging in new practices. Second, Olmsted successfully adapted British landscape aesthetic ideas such as the picturesque, the sublime and the beautiful into an American context. Finally, his vision and idea of urban parks show us that landscape architecture is not just technical work, but that it can create a locus to engage a new cultural praxis by inventing cultural products - parks.

Quality Control Probes for Spot-Uniformity and Quantitative Analysis of Oligonucleotide Array

  • Jang, Hyun-Jung;Cho, Mong;Kim, Hyung-Hoi;Kim, Cheol-Min;Park, Hee-Kyung
    • Journal of Microbiology and Biotechnology
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    • v.19 no.7
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    • pp.658-665
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    • 2009
  • Quality control QC for spot-uniformity is a critical point in fabricating an oligonucleotide array, and quantification of targets is very important in array analysis. We developed two new types of QC probes as a means of confirming the quality of the uniformity of attached probes and the quantification of targets. We compared the signal intensities and fluorescent images of the QC and target-specific probes of arrays containing only target-specific probes and those containing both QC and target-specific probes. In a comparison of quality control methods, it was found that the arrays containing QC probes could check spot-uniformity or spot defects during all processes of array fabrication, including after spotting, after washing, and after hybridization. In a comparison of quantification results, the array fabricated by the method using QC probes showed linear and regular results because it was possible to normalize variations in spot size and morphology and amount of attached probe. This method could avoid errors originating in probe concentration and spot morphology because it could be normalized by QC probes. There were significant differences in the signal intensities of all mixtures (P<0.05). This result indicates that the method using QC probes is more useful than the ordinary method for quantification of mixed target. In the quantification of mixed targets, this method could determine a range for mixed targets of various amounts. Our results suggest that methods using QC probes for array fabrication are very useful to the quality control of spots in the fabrication processes of quantitative oligonucleotide arrays.

Nutritional Status and Dietary Intake of Vitamin A in Primary School Children - 5th and 6th Grade Students in Chunghuk - (충북지역 초등학생의 비타민 A식이 섭취실태와 영양상태 진단)

  • 김영남;목진화;나현주;한경희;김기남;현태선
    • Journal of Nutrition and Health
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    • v.34 no.6
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    • pp.671-677
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    • 2001
  • The purposes of this study are to evaluate nutritional status and dietary intake of vitamin A in 5th and 6th grade primary school children in Chungbuk. Also the relationships between nutritional status and factors relevant to dietary intake of vitamin A were examined. For the study, total 180 children in urban area of Chongju city(37 boys and 40 girls) and rural area of Eumsong gun(56 boys and 47 girls) were recruited. For the assessment of dietary nutrients intake including vitamin A, 1-day, 24-hr recall method was applied. And serum retinol contents were analyzed by HPLC to diagnose the nutritional status of vitamin A. The average of daily vitamin A intake was 490R.E., 81.8% of RDA. Vitamin A intake of urban was higher than that of rural children(p < 0.001). Of the total dietary vitamin A intake, only 25.8% came from animal retinol, means that children still heavily depend on plant carotenoids as vitamin A floods. The average serum retinol concentration of total 180 children was 37.2$\mu\textrm{g}$/100ml. Serum retinol concentration of urban children was 37.3$\mu\textrm{g}$/100m1, significantly higher than rural children of 35.6$\mu\textrm{g}$/100m1(p < 0.05). According to the biochemical criteria, no one was in critical vitamin A nutritional status. Because of relatively large day-to-day vitamin A intake, 1-day, 24-hr recall method may not be the proper way to assess the usual intake of vitamin A. In conclusion , to diagnose the nutritional status of vitamin A by dietary survey, it is necessary to develop new survey technique which measure the dietary habit of the people.

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Performance Analysis of Improved Adaptive Predictive Filter to Generate Reference Signal in Active Power Filter (능동전력필터의 기준신호발생을 위한 개선된 적응예측필터의 성능 분석)

  • Bae Byung-Yeol;Baek Seung-Taek;Han Byung-Moon
    • The Transactions of the Korean Institute of Power Electronics
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    • v.9 no.6
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    • pp.592-601
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    • 2004
  • The performance of active power filter depends on the inverter characteristic, the control method, and the accuracy of reference signal generator. The accuracy of reference signal generator is the most critical item to determine the performance of active power filter. This paper introduces a novel reference signal generator composed of improved adaptive predictive filter. The performance of proposed reference signal generator was verified by means of simulation with MATLAB. The application feasibility was evaluated by building and experimenting a single-phase active power filter based on the proposed reference generator, which was implemented in the DSP(digital signal processor) TMS320C31. Both simulation and experimental results confirm that the proposed reference signal generator can be utilized for the active power filter.

Numerical heat transfer analysis methodology for multiple materials with different heat transfer coefficient in unstructured grid for development of heat transfer analysis program for 3 dimensional structure of building (건물의 3차원 구조체에 대한 전열해석 프로그램 개발 중 서로 다른 열전도율을 갖는 복합재질 3차원 구조의 비정렬 격자에 대한 전산해석 방법)

  • Lee, Juhee;Jang, Jinwoo;Lee, Hyeonkyun;Lee, Youngjun;Lee, Kyusung
    • KIEAE Journal
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    • v.16 no.1
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    • pp.81-87
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    • 2016
  • Purpose: Heat transfers phenomena are described by the second order partial differential equation and its boundary conditions. In a three-dimensional structure of a building, the heat transfer phenomena generally include more than one material, and thus, become complicate. The analytic solutions are useful to understand heat transfer phenomena, but they can hardly be applied in engineering or design problems. Engineers and designers have generally been forced to use numerical methods providing reliable results. Finite volume methods with the unstructured grid system is only the suitable means of the analysis for the complex and arbitrary domains. Method: To obtain an numerical solution, a discretization method, which approximates the differential equations, and the interpolation methods for temperature and heat flux between two or more materials are required. The discretization methods are applied to small domains in space and time, and these numerical solutions form the descretized equations provide approximated solutions in both space and time. The accuracy of numerical solutions is dependent on the quality of discretizations and size of cells used. The higher accuracy, the higher numerical resources are required. The balance between the accuracy and difficulty of the numerical methods is critical for the success of the numerical analysis. A simple and easy interpolation methods among multiple materials are developed. The linear equations are solved with the BiCGSTAB being a effective matrix solver. Result: This study provides an overview of discretization methods, boundary interface, and matrix solver for the 3-dimensional numerical heat transfer including two materials.

Design of a New Audio Watermarking System Based on Human Auditory System (청각시스템을 기반으로 한 새로운 오디오 워터마킹 시스템 설계)

  • Shin, Dong-Hwan;Shin Seung-Won;Kim, Jong-Weon;Choi, Jong-Uk;Kim, Duck-Young;Kim, Sung-Hwan
    • The Transactions of the Korean Institute of Electrical Engineers D
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    • v.51 no.7
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    • pp.308-316
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    • 2002
  • In this paper, we propose a robust digital copyright-protection technique based on the concept of human auditory system. First, we propose a watermarking technique that accepts the various attacks such as, time scaling, pitch shift, add noise and a lot of lossy compression such as MP3, AAC WMA. Second, we implement audio PD(portable device) for copyright protection using proposed method. The proposed watermarking technique is developed using digital filtering technique. Being designed according to critical band of HAS(human auditory system), the digital filers embed watermark without nearly affecting audio quality. Before processing of digital filtering, wavelet transform decomposes the input audio signal into several signals that are composed of specific frequencies. Then, we embed watermark in the decomposed signal (0kHz~11kHz) by designed band-stop digital filer. Watermarking detection algorithm is implemented on audio PD(portable device). Proposed watermarking technology embeds 2bits information per 15 seconds. If PD detects watermark '11', which means illegal song. PD displays "Illegal Song" message on LCD, skips the song and plays the next song, The implemented detection algorithm in PD requires 19 MHz computational power, 7.9kBytes ROM and 10kBytes RAM. The suggested technique satisfies SDMI(secure digital music initiative) requirements of platform3 based on ARM9E core.

Non-isothermal Crystallization Behavior of Poly(glycolide-co-ε-caprolactone-co-L-lactide) Block Copolymer (생체분해성 Poly(glycolide-co-ε-caprolactone-co-L-lactide) 블록 공중합물의 비등온 결정화 거동에 관한 연구)

  • Choi, Sei-Young;Song, Seung-Ho
    • Elastomers and Composites
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    • v.49 no.1
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    • pp.13-23
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    • 2014
  • In this work, glycolide, L-lactide and ${\varepsilon}$-caprolactone monomers were polymerized into the triblock copolymers by two step polymerization method and their non-isothermal crystallization behaviors were studied by combination of modified Avrami and Ozawa formula for further analysis of their behaviors. The result showed that PGCLA21 gave the highest value for supercooling analysis and super cooling degree increased with L-lactide content. Crystallization velocity constant, however, showed no significant change. The result of cooling function in specific relative crystallization degree showed that the increase of L-lactide content made an effect on the more enhancement of crystallization velocity of the PGCLA than PGCL. The result of big logF(T) value with the L-lactide content above critical point for PGCLA41 and PGCLA21 showed that bigger cooling velocity needed to gain same crystal size compared with PGCL. This means that it gives negative effect in the increase of crystallization velocity.

Application of Geographic Information System for Synthetic Analysis of Multidisciplinary Data in Seawater Intrusion Assessment (해수침투 조사자료의 통합적 해석을 위한 GIS의 적용)

  • Choi Sun-Young;Hwang Seho;Park Kwon Gyu;Shin Je-Hyun;Yoon Wang-Jung
    • Spatial Information Research
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    • v.12 no.3
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    • pp.275-283
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    • 2004
  • In order to effectively, and accurately assess seawater intrusion in coastal area, multidisciplinary data including geophysical, well logging, and hydrogeochemical data should be managed in systematical way. Such systematical management of data is critical key to improve the re-usability of the data as well as the accuracy of the assessment by means of providing a method of synthetic analysis. Therefore, for systematical management of multidisciplinary data in seawater intrusion problem, we have developed a database management system and 3-D visualization interface based on geographic information system in this, study. All geophysical survey, well logging, hydrochemical, as well as drilling, data are classified as attribute data using Microsoft Access, and joined with spatial information based on ArcView. The database management system and 3-D visualization interface to handle these data, also, developed using the script language of ArcView. We think the development of database and 3-D visualization system will improve the efficiency of data management, user-friendliness of data access, and accuracy of data analysis.

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Initialization Problem of Service Robots with Artificial Stars

  • Park, Young-Chul;Im, Jae-Myung;Kim, Jin-Oh
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.2042-2047
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    • 2005
  • Many service robots which is interacting with human at home and in buildings have been developed. Few of them are shown in of the United States and of Japan. These robots are supposed to have a powerful indoor navigation performance in places where human beings live and work. The overall capability of service robots to move around in this environment is called environment correspondence, in which localization problem to find the accurate position and orientation is the most critical problem. While users set up a proper or a best environment for industrial robots, but for services robots at home and in buildings, it is very difficult to change the environment for robots. The expanded workspace due to mobility is difficult to be covered by means of those used for industrial robots because the cost increases and human beings do not want their environment to be changed for robots. This fact has made many researchers study efficient and effective environment correspondence problems. Among these problems, localization is the most difficult. Goal of localization study includes (1) Accurate detection of position and orientation (2) Minimum cost of the additional devices (3) Minimum change of human environment. In this study, as a solution of the above, we propose "Artificial Stars" which are attached on room ceiling as landmarks. In addition, we solve an adoption problem raised when a robot is delivered to a customer site and before it can perform its full navigation capability. We call this as "Initialization Problem" of service robots. We solve the initialization problem for both cases of environment with the map and without map. The proposed system is experimented and has shown how well it handles the initialization problem.

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