• 유통과학연구
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• 제14권7호
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• pp.71-81
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• 2016

Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

The relationship between promotion focus and creativity of marketing organization,

The relationship between prevention focus and creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.1021-1031
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• 2020

This study aims to invest in empirical relationships in a model that becomes the process of Team-Performance due to participation in practical training through causality between Training Effectiveness variables, soft-skill competence, Employee-Creativity, and team performance. This study uses a quantitative approach. The analytical tool used is structural equation modeling (SEM) using AMOS version 23 software. Accidental sampling technique is used to collect the sample. As many as 202 respondents filled up a survey questionnaire with complete and valid answers. This study's results significantly contribute to fill the gap of inadequate empirical evidence that can answer critical questions about the missing link between training and employee-performance, more specifically between training-effectiveness and team-performance. The results showed that practical training would encourage employees' soft-skill competence, improve Employee-Creativity, and improve Team-Performance. Furthermore, training-effectiveness also plays a significant role in enhancing employee-creativity and helping in optimal team-performance. This study also found that the relationship between employee-creativity and team-performance did not show positive and significant results; therefore, empirically, it did not support the hypothesis built in this study. Practical training targeted towards increasing soft-skills and creativity is a fundamental reason which not only aims to contribute toward organizational performance but also provides personal feedback for self-development.

• 한국경영과학회지
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• 제27권3호
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• pp.135-144
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• 2002

The purpose of this study is to examine the effects of computer-based creativity training. Four groups of vocational high school students totaling 151 were used as experimental subjects. Two dimensions of treatment were designed. One treatment dimension is the use of computer medium in education： computer based vs. paper-pencil setting of education. The second treatment dimension is the method of creativity training: technique-oriented training program vs. factor-oriented training program. Both a pretest and a post-test were administered to all participated students. The tests were composed of a Creative Figural Test and a Creative Product Test. After the pretest 8 sessions of creative training were delivered as intended in the design of the experiment. The Dost-test was arranged a week after the completion of the training sessions. The results of the study include： First, all the 4 groups showed certain amount of improvements in their scores of Creative Figural Test, while no improvements was observed in the creative product test score. Second, the technique-oriented creativity training was more effective than the factor-oriented under the context of computer-based education, and the factor-oriented training was more effective in the paper-pencil setting. The results suggest that different pedagogical approaches should be employed for computer-based training as compared to the paper-pencil education.

• 한국간호교육학회지
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• 제13권2호
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• pp.184-191
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• 2007

Purpose : The purpose of this study was to examine the effect of a neurofeedback training on developing creativity in nursing students. Method : A nonequivalent control group pre-posttest design was used. A convenience sample of 36 students from the Department of Nursing, at D University were assigned to experimental(n=18) and control(n=18) groups. The intervention program was Neurofeedback training for 6 weeks, 3 times a week. Outcome variables were fluency, flexibility, originality, and creativity overall. Result : Neurofeedback training was effective in enhancing flexibility and creativity overall, but was not effective in enhancing fluency and originality. Conclusion : Neurofeedback training may be a useful intervention to promote creativity of nursing students.

• 지식경영연구
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• 제16권3호
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• pp.129-147
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• 2015

Building on previous literature of human resource management and development, this paper investigates the effect of various characteristics of informal education a firm offers on employees' individual creativity. we identify quantity, quality, and variety as three critical components of informal educational and training circumstances. Data from a multi-informant survey conducted to 442 employees in Korean postal service show that a firm's informal educational training has significant effects on its employee creativity. The results indicate that enough high quality of program, various training method have a positive relationship with his/her individual creativity although time and opportunity don't have an critical impact on employee creativity. This study highlights the importance of a firm's informal education in terms of motivation and skills, and helps to explain individual discrepancies in creativity.

• 수산해양교육연구
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• 제25권6호
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• pp.1263-1272
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• 2013

The purpose of this study was to analyze the effects of CoRT thinking skills training on young children's creativity and nature-friendly attitude. The subject of this study were 50 young children who attended kindergartens in Busan. The experimental group participated in CoRT thinking skills training while the comparison group participated in the typical activities according to the monthly plan of the kindergarten curriculum. The instrument used to evaluate the creativity and nature-friendly attitude of the young children were TTCT and nature-friendly attitude test. Data were analyzed by ANCOVA. Result showed that there were significant differences between the experimental group and the comparison group in post-test scores. The results suggested that the CoRT thinking skills training would be more effective to develop young children's creativity and nature-friendly attitude than typical activities according to the monthly plan of the kindergarten curriculum.

• 한국산학기술학회논문지
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• 제19권10호
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• pp.206-213
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• 2018

불확실한 환경과 다양한 이해관계자 속에서 살아남기 위해 조직은 창의성을 높일 수 있는 요인에 대해 지속적으로 탐색해왔다. 본 연구에서는 조직 창의성을 높일 수 있는 선행요인으로 정서적 몰입에 주목하고 이를 구체적으로 설명할 수 있는 인지적 상황요인을 탐색하였다. 즉, 정서적 몰입과 조직 창의성의 관계는 구성원들의 학습동기가 높을 때 더욱 명확해 질 것이라는 가설을 검정하기 위해 64개의 기업의 최고경영자와 472명의 종업원의 자료를 분석하였다. 연구결과, 조직구성원의 정서적 몰입은 조직 창의성에 영향을 미쳤으며, 정서적 몰입과 조직창의성의 관계는 학습동기가 높을수록 강화되었다. 이를 통해 조직구성원의 정서적 측면과 인지적 측면이 상호적으로 조화로울 때 조직창의성은 강화된다는 사실을 발견하였다. 본 연구는 최고경영자가 평가한 변수(조직 창의성)와 구성원들 스스로 평가한 변수(학습동기, 정서적 몰입)의 관계를 분석함으로써 변수들 간 동일방법오류(common method bias) 문제를 해결하고자 하였다. 향후 연구에서는 조직창의성을 유발하는 다양한 메커니즘을 탐색하려는 시도가 요구되며 이러한 메커니즘을 토대로 조직 내 관리자에게 보다 구체적인 가이드라인을 제시하려는 노력이 필요하다.

• 수산해양교육연구
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• 제26권5호
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• pp.1096-1107
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• 2014

The purpose of this study was to investigate teachers' recognition on field practice and effectiveness of creativity and character education. This study used post tests to examine the effects of teacher training for creativity and character education on 451 teachers. The results were as follows. Firstly, the average in satisfaction of teacher training for creativity and character education was 4.65 for elementary teachers and 4.35 for secondary teachers in summer, and 4.55 for elementary teachers and 4.42 for secondary teachers in winter. Secondly, effectiveness of teacher training on creativity and character education was showed highly as more than 4.0 and was higher in winter than in summer. Thirdly, in the case of field practice and effectiveness of teacher training for creativity and character education, the average of elementary teachers(3,66) was higher in respect of educational environment than that of secondary teachers(3.20) and the averages of elementary teachers and secondary teachers were 3.85 and 3.42 in respect of subject activity, respectively. In practising creativity and character education, it was analyzed that both elementary(ave. 3.89) and secondary(ave. 3.84) teachers went through some difficulties for curriculum reconstruction, development of instructional model, program development, and human and physical supports.

• 디자인학연구
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• 제11권1호
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• pp.99-108
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• 1998

본 연구는 대학생을 대상으로 학습전략훈련이 도형 적 창의력에 어떠한 영향을 미치는지를 연구하는데 목적이 있다. 연구의 목적을 효과적으로 달성하기 위하여 다음과 같은 가설을 설정하였다. <가설I>학습전략 훈련을 받은 학습자들은 창의력을 요하는 수업에서도 학습전략이 습득될 것이다. <가설II>창의력 향상 프로그램 훈련을 받은 학습자들은 훈련을 받은 후 도형 적 창의성 향상의 정도가 높을 것이다. 연구에 사용된 도구로는 자기조절 학습전략을 기초로 한 훈련프로그램과 도형 적 창의력 검사 지를 사용하였다. 연구의 결과는 첫째, 학습전략훈련을 받은 대학생들도 창의력을 요하는 수업에서 학습전략이 가능한 것으로 확인되었다. 둘째, 학습전략 훈련을 받은 대학생들이 도형 적 창의력이 향상되었다.

• 산업경영시스템학회지
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• 제45권4호
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• pp.210-216
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• 2022

The army is concerned about the decrease in enlistment resources due to the low birth rate and the weakening of military combat power due to the shortening of the military service period. Now, the military's quantitative growth is no longer limited and it is a time for qualitative growth. To this end, the Army has been applying the Israeli learning method Havruta to recruit training to improve the quality of training since 2019. After applying Havruta, several scholars have studied the effect of recruit training applying Havruta. As a result, it was verified that recruit training applying Havruta improves the inner motive, creativity, and military service value of trainees. This study investigated how trainees' inner motive, creativity, and military service value affect their satisfaction and achievement. In addition, it was studied whether the effect of recruit training applied with Havruta on achievement differs according to the educational background (high school graduate or higher) and military family (professional soldiers within 4th degree) of the trainees. To this end, a survey was conducted on 472 recruits, and the structural relationship between each variable and the moderating effect were analyzed using the structural equation model. As a result of the study, military service value did not affect training satisfaction. Also, there was a difference in the effect of creativity on training satisfaction according to the educational background of new recruits, and there was a difference in the effect of military service value on training satisfaction and training achievement according to military family members. The purpose of this study is to contribute to the improvement of the army's recruit training development plan and effective training system.