• 제목/요약/키워드: creative design process

검색결과 538건 처리시간 0.025초

영화산업에서의 마케팅 전략 : 투자 결정 게임 모형을 중심으로 (Marketing Strategies in the Film Industry: Investment Decision Game Model)

  • 황희중
    • 유통과학연구
    • /
    • 제13권10호
    • /
    • pp.109-114
    • /
    • 2015
  • Purpose - The movie market has the characteristics of being a perfectly competitive market as well as a pure monopolistic market at the same time. This is because there are competitors in the industry but prices, although not fixed, have not changed a lot. Price competition may not have spread, but the competition is focused on artistic value, and the degree of box office success is most important. The artistic value is determined in the course of the production process. However, the degree of box office success is dependent upon the marketing manager. The marketing strategy represents the difference in the standard or quality of the movie. Inherently, the marketing manager adopts the entertainment strategy based on the quality of the foundation of the completed movie. At this time, the marketing manager knows the pertinent information (high quality/low quality) regarding the movie. This research study tries to reveal what should be the reasonable movie marketing expense, dependent on the quality of the movie. Research design, data, and methodology - Using a game scenario with different market players, the goal of the research analysis is to find out the following. First, the marketing expense is determined to maximize the profits after film production. Second, after the production costs are already committed, the manufacturer gets to choose the marketing level. At this time, there will be a profit maximization point, considering the competition. The premise of the research is as follows: if it is a good movie of quality, positive word of mouth increasing the audience continuously slows down the speed of the demand curve. If the movie quality is bad, the negative word of mouth decreasing the audience gradually hastens the speed of the demand curve. On the marketing side, when the manufacturer invests heavily in the marketing expense of the movie, consumer expectations increase to drive up the audience numbers. On the other hand, it is difficult to improve the profits excessively. When the manufacturer invests in marketing a little bit, the marketing expense is only relatively committed, therefore a lot of demand cannot be gained. Results - If a fixed market share is in a competitive situation, a low quality manufacturer expends relatively more marketing expense. If the situation assumes two manufacturers spend the same for the cost of production, the high quality manufacturer takes more profit. If the manufacturer expends less marketing budget to save costs, the optimum profit cannot be achieved since the other party (opponent) grabs the initial market share. Conclusions - In conclusion, investment is essential for market share to increase. We must refrain from a zero-sum game and have models where the game participants pursue the creative profits together. In the current film industry, there is the dominating logic of winner and loser but we have to create a film industry environment where the participants can be altogether satisfied and live together.

산업항만지역의 재생을 통한 워터프론트 문화도시 통합계획 (Integrated Waterfront Cultural Planning through Regeneration of Former Industrial Harborfront)

  • 이금진
    • 한국재난정보학회 논문집
    • /
    • 제15권2호
    • /
    • pp.175-185
    • /
    • 2019
  • 연구목적: 본 연구에서는 산업항구도시의 재도약을 위한 도시경제기능과 다양한 도시활동을 추구하기 위한 지역역사 기반의 생활문화공간 조성 측면에서 항구도시의 특성을 살린 워터프론트 통합계획방안을 제안하고자 한다. 연구방법: 요코하마의 성장과정과 개발배경을 살펴보고 MM21의 개발정책 및 전략 체계를 기초로 하여 MM21의 워터프론트 및 역사문화공간 계획특성을 분석한다. 연구결과: MM21은 도쿄의 확장으로 위성도시의 위기에 처한 요코하마가 추진한 6대 사업 중 핵심이 되는 공공프로젝트로, 도시자립성 강화, 항만기능의 질적 전환, 수도권의 업무기능 분담을 목표로 하여 항구도시, 창조문화도시, 녹색수변도시, 정보도시 건설을 위해 워터프론트 통합도시개발을 계획하였다. 결론: MM21 분석을 통해 도출된 항구도시의 특성을 살린 워터프론트 문화도시 계획방안은 워터프론트 중심의 토지이용계획과 내륙지역과의 통합계획, 항구도시로 성장한 도시조직을 최대한 보존하고 워터프론트 도시로 전환할 수 있는 구역계획 구축, 조망점을 통해 바다와 항만을 향한 도시경관 제공, 항만과 바다를 향한 워터프론트 오픈스페이스와 에스플라나드 경관조성, 역사적 건축물과 문화자산 보존 및 문화예술공간으로 재활용, 공공문화예술과 보행네트워크를 연계한 워터프론트 공간계획 등이다.

진정성 리더십이 종업원의 조직열의, 직무만족, 창의성, 그리고 직무성과에 미치는 영향: 프랜차이즈 호텔을 중심으로 (Effect of Authentic Leadership on Organizational Engagement, Job Satisfaction, Creativity, and Job Performance in Franchising Hotels)

  • 차재원;김은정;정규엽
    • 한국프랜차이즈경영연구
    • /
    • 제8권4호
    • /
    • pp.21-32
    • /
    • 2017
  • Purpose - In hotel business, how to build the relationship between leader and employees is very important, because it affects on the customer satisfaction. Thus, this research examines the effect of authentic leadership on job performance in the context of hotel industry and identifies mediating roles of organizational engagement, job satisfaction, and creativity in the relationship between authentic leadership and job performance. This study suggests the guidelines for how hotel companies should improve employee productivity and build a desirable organizational culture by presenting employee attitudes and behavioral models that explain the relationship between leaders and employees. Research design, data, and methodology - This study examines the structural relationship between authentic leadership, organizational engagement, job satisfaction, creativity, and job performance from the employee's perspective. Authentic leadership divide into four sub-dimensions such as self-awareness, balanced process of informations, internalized moral perspective, and relational transparency. In order to test the purposes of this study, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 114 franchise hotel employees and were analyzed using SPSS 21.0 and Smart PLS 3.0. program. Result - The results of this study are as follows. First, authentic leadership have significant impacts on organizational engagement and creativity, but does not have impact on job satisfaction directly. Second, organizational engagement have significant impacts on job satisfaction and job performance, but does not have impact on creativity directly. Third, job satisfaction has significant impact on creativity, but does not have impact on job performance. Fourth, creativity has significant impact on job performance. Conclusions - The findings of this study indicate that hotel leaders should properly implement the authentic leadership and consider how to build a corporate culture to improve an organizational and employee productivity through authentic leadership. Due to the nature of the hotel industry, which relies heavily on human resources, hotel companies must manage their employees with authenticity in order to increase organizational engagement, job satisfaction, and creativity that affect hotel and employee productivity. If hotel employees perceive their leader's authentic leadership, they show more organizational engagement that increases creativity and leads to job performance. Finally, hotel employees can propose creative ideas only if they will be satisfied with their jobs. Therefore, the leader should develop non-monetary or monetary reward system for the employees and, make an efforts to foster creativity of the employees.

지역사회 문제해결형 기업가정신 교육과정 개발: 역량 기반 교육과정 설계를 기반으로 (Development of Regional Problem Solving Entrepreneurship Education Program: Based on Competency-Based Curriculum Design)

  • 최용석;박종석;백보현
    • 벤처창업연구
    • /
    • 제17권5호
    • /
    • pp.187-203
    • /
    • 2022
  • 지역사회의 경제, 사회, 환경 문제가 심각한 수준에 이르자, 우리 사회는 기업가정신 교육을 통해 지역문제에서 기회를 발견하고 창의적 도전을 통해 사회적 가치를 창출하는 청년 인재 육성의 필요성을 절감하고 있다. 그러나 기업가정신 교육 프로그램은 대체로 상업성에 방점을 두고 있어 지역문제 해결 맞춤형 교육 프로그램이 미비한 상황이다. 이에 본 연구에서는 지역사회 문제 해결형 기업가정신 교육과정을 개발하는데 연구의 목적을 두었다. 본 연구는 교육과정 개발을 위해 역량 중심 교육과정 모형(Competency based Curriculum)을 적용하였으며, 총 10인의 전문가 자문을 거쳐 지역문제 해결형 기업가정신 역량을 도출하였다. 그 과정에서 역량 모형의 오류 발생 가능성을 낮추고자 델파이 방법론을 추가로 활용하였다. 연구 결과, 총 23개의 지역문제 해결형 기업가정신 역량이 확정되었으며, 역량별 지식(K)-기술(S)-태도(A)는 각각 5개, 9개, 9개로 구성되었다. 이를 Dunham의 문제해결 6단계 모형에 적용하여 Phase 1 문제 발굴, Phase 2 문제 분석, Phase 3 계획, Phase 4 조치, Phase 5 평가 순으로 모듈식 학습지원책을 개발하였다. 본 연구는 사회복지학에서 자안된 이론적 모형을 기반으로 구체적인 기업가정신 교육과정 및 학습지원책을 개발함으로써 이론과 실천을 통합하였다는 점에서 의미가 있다. 또한 전문가 자문을 토대로 지역문제 해결형 기업가정신 역량 모형을 개발하고 이를 근거로 구체적인 교육과정을 제안하였다는 점에서 시사점이 있다.

영화제작진 특성과 영화성과 관계 연구 (A Study on the Effect of the Creative Characteristics of the Film Crew on the Success of Movies)

  • 문성준;남상문
    • 문화기술의 융합
    • /
    • 제10권4호
    • /
    • pp.681-686
    • /
    • 2024
  • 영화제작진은 분야별 전문성을 가진 구성원들로 구성되어 비교적 짧은 기간 동안 한시적으로 운영되는 독특한 조직이다. 본 연구는 구성원의 역량을 끌어낼 수 있는 영화제작진의 집단 특성과 능력이 영화의 성공 여부에 영향을 줄 것으로 추론하고 이들의 영향 관계를 규명하고자 하였다. 이를 위해 영화제작진의 다양성, 응집성, 정보활용성을 독립변수로, 영화의 예술성과 흥행성을 종속변수로 연구모형을 설정하였다. 연구가설을 검정하여 분석한 결과 영화제작진의 다양성과 응집성은 완성된 영화의 예술성과 흥행성 모두에 영향을 미치는 것으로 나타났다. 그러나, 정보활용성은 영화성과에 영향이 없는 것으로 나타났다. 영화제작진의 집단 특성이 다양성과 응집성 변수를 중심으로 영화 성과와 관련된 것을 확인한 것이다. 본 연구 결과는 영화기획자나 제작자에게 정보활용성 등 일하는 방식인 프로세스 요인보다는 다양성과 응집성에 기반한 영화제작진의 집단디자인 개념이 중요할 수 있다는 시사점을 제공한다.

Differences in Musical Interest, Self-Efficacy, and Self-Esteem through the Convergence Education Program 'I am a Music Creator' in the Music Fairy Tale that you create yourself

  • Han, Sook-hyun
    • 셀메드
    • /
    • 제14권10호
    • /
    • pp.12.1-12.13
    • /
    • 2024
  • This study investigated the psychological effects of the creative music fairy tale 'I am a music creator' education program, which was implemented as the convergence educational program of the Seocho Innovation Education District in 2021 for a total of 8 weeks for elementary school students, on Musical Interest, Self-Efficacy, and Self-Esteem. Before verifying the effects after conducting the education program for a total of 8 weeks, a homogeneity verification of the group composition was conducted through a pre-measurement, and it was confirmed that the composition by gender and grade was homogeneous. The results of this study are as follows. First, the results of the pre-test/post-test by research subject showed that the post-test scores in Musical-Interest and Self-Efficacy were slightly higher than the pre-test scores, but there was no significant difference. When Self-Esteem was considered, There was a significant difference, and the post-test scores showed a higher average than the pre-test scores. Second, the results of the pre-test/post-test by gender of the research subject showed that the post-test scores in Musical-Interest, Self-Efficacy, and Self-Esteem for male students were slightly higher than the pre-test scores, but there was no significant difference. The post-test scores in Musical-Interest and Self-Efficacy for female students were slightly higher than the pre-test scores, but there was no real significant difference. Self-Esteem showed a significant difference, and the post-test scores showed a higher average than the pre-test scores. Third, the results of the pre-test/post-test by grade of the research subject showed that the post-test scores in Musical-Interest, Self-Efficacy, and Self-Esteem for second graders were slightly higher than the pretest scores, but there was no real significant difference. In the 3rd grade, there was a significant difference in the sub-factors of Musical-Interest, interest in music classes, and Self-Esteem, and the post-score showed a higher average than the pre-score. In the 4th grade, the post-scores were slightly higher than the pre-scores in Musical-Interest, Self-Efficacy, and Self-Esteem, but there was no significant difference. Through these results, it was confirmed that the integrated music activity approach has a positive influence on elementary school students' Musical-Interest, Self-Efficacy, and Self-Esteem, which are formed in the process of growth and development.

기술학습역량 강화를 통한 추격 및 탈추격 혁신 촉진 (Enhancing Technology Learning Capabilities for Catch-up and Post Catch-up Innovations)

  • 배종태;이종선;구본진
    • 기업가정신과 벤처연구
    • /
    • 제19권2호
    • /
    • pp.53-68
    • /
    • 2016
  • 기술 학습, 기업가정신, 혁신, 창의성에 대한 동기 및 관련 활동은 아시아 국가들의 경제 발전의 원동력이었다. 기술 발전의 초기에는 기술 학습과 기업가정신이 선진국들을 효과적으로 따라잡을 수 있는 방안으로 작용하였다. 왜냐하면 이를 통하여 기업들은 상대적으로 낮은 리스크를 가지고 기술과 지식을 빠르게 축적할 수 있었기 때문이다. 그러나 기술 발전의 후기에는 혁신과 창의성이 보다 중요하게 작용하였다. 본 연구의 목적은 1) 기술 학습 성과에 영향을 미치는 요소들 (학습 역량)과 2) 창의적인 조직 및 경제 환경 구축을 위한 혁신 역량 강화에 필요한 과제들을 규명하는 것이다. 본 연구의 핵심 내용은 탈추격 시대에서의 학습 역량과 연관되어 있다. 문헌 연구 및 한국의 경제발전 사례를 바탕으로 본 연구에서는 기술 학습에 영향을 미치는 다양한 요소들로 구성된 기술 학습 모형을 제시하였다. 이와 관련하여 세 가지 가설을 설정하였고, 한국의 공작기계 제조업체들로부터 데이터를 수집하였다. 또한 해당 업체들의 CEO들과 R&D 책임자들을 대상으로 구조화된 설문을 수행하였다. 이를 바탕으로 상관 분석과 ANOVA를 수행하여 가설을 검증하였다. 추가로 사례 분석과 정책 분석을 수행하여 혁신 활성인자와 방해인자들을 규명하였고, 이를 근거로 혁신 역량 강화를 위한 방안을 제시하였다. 실증 분석 결과를 기반으로 1) 기술 축적정도 2) 기술인력들의 잠재력 3) 확고한 기술적 노력 4) 학습에 대한 의지 5) 최고 경영층의 지원 6) 공식적인 기술 학습 시스템 7) 높은 학습 동기 8) 적절한 기술 선택 9) 명백한 목표 설정과 같은 기업의 학습 잠재력과 활동(학습 역량)을 규명하였다. 이와 같은 학습 역량은 경제 발전 초기 기업의 학습 성과를 결정하였다. 또한 기술발전 단계별로 기술학습을 위해 필요한 핵심 요소들이 상이하였다. 통계 및 정책 분석을 통하여 기술학습은 기술발전 과정의 본질적인 원칙으로 이해될 수 있음을 입증하였다. 선제적이고 창의적인 학습은 후기에, 대응적이고 모방적인 학습은 초기에 활성화 되었다. 추가로 본 연구에서는 탈추격 시대에서의 혁신역량 및 혁신활동 강화의 원동력 또는 촉진 요소를 탐색하였다. 예비 사례분석 결과는 1) CEO의 전략적 의지와 기업 문화 2) 리더십과 변화 주도 챔피언의 존재 3) 디자인 원칙과 방식 4) 에코시스템과 협력체계, 5) 지속적 R&D 투자가 혁신역량 및 혁신활동 강화의 촉진 요소로 작용함을 보여주었다.

  • PDF

내수기업 수출활성화를 위한 무역전문인력 양성 방안에 대한 연구 (A Study on the Proposal for Training of the Trade Experts to Promote Export of Domestic Companies)

  • 강호연;정윤세
    • 무역상무연구
    • /
    • 제78권
    • /
    • pp.93-117
    • /
    • 2018
  • In all countries of the world, the development of trade is an important factor for the survival of the national economy. Increased export will lead to national economic growth. Export is directly linked to employment, and the industrial structure will be developed in the direction to produce products of comparative advantages. Therefore, every country around the world is trying to promote export regardless of the size of its economy. Accordingly, this paper focused on the promotion of export of domestic companies. It proposed to cultivate trade experts to promote export of domestic companies. The following five methods were proposed to materialize the proposal. First, it is important to foster trade experts to expand and foster the one-person creative companies. In particular, it is important to develop a professional education curriculum. It is necessary to design and conduct a systematic curriculum throughout the process including follow-up after education such as teaching detailed procedures for establishing a trade business, identification of relevant regulations and related organizations, understanding of special features of each exporting country, and details of exporting procedures through specialist training for the individual industries, helping themto keep their network steady so that they can easily get help from consultants. Second, it is necessary to educate traders working in the field to make them trade experts and utilize themin on-the-job training and consulting. To do this, it is necessary to introduce systematic consultant selection process, and to introduce a systemto educate and manage them. It is because, we must select the most appropriate candidates, educate themto be lecturers and consultants, and dispatch themto the field, in order to make the best achievement in export. Nurturing trading professionals utilizing the current trading workers to activate export of domestic companies can be more efficient through cooperation of trading education agencies and related agencies in various industries. Third, it is also proposed to cultivate female trade experts by educating female trade workers whose career has been disrupted. It is to provide career disrupted women with opportunities to work after training them as trade professionals and to give manpower pool to domestic companies that are preparing for export. Fourth, it is also proposed to educate foreign students living in Korea to be trading experts and to utilize them as trading infra. They can be trading professionals who will contribute to the promotion of export. In the short term, they will be provided with opportunities for employment and start-upin the field of trade, and in the mid- to long-term, they may develop a business network between Korea and their own countries. To this end, we need to improve the visa system, expand free trade education opportunities, and support them so that they can establish small but strong enterprises. Fifth, it is proposed to proactively expand trade education to specialized high school students. Considering that most of domestic companies pursuing activation of export are small but strong companies or small and mediumsized companies, they may prefer high school graduates rather than university graduates because of financial limitations. Besides, the specialized high school students may occupy better position in the job market if they are equipped with expertise in trading. This study can be meaningful, in that it is the first research that focuses on cultivating trading experts to contribute to the export activation of domestic companies. However, it also has a limitation that it has failed to reflect the more specific field voices. It is hoped that detailed plans will be derived from the opinions of the employees of domestic companies making efforts to become an export company in the related researches in the future.

  • PDF

Girih 타일링을 이용한 초등수학영재 프로그램 개발 및 적용 연구 (The Development and Application of Girih tiling Program for the Math-Gifted Student in Elementary School)

  • 박혜정;조영미
    • 영재교육연구
    • /
    • 제22권3호
    • /
    • pp.619-637
    • /
    • 2012
  • girih 타일링은 비주기적이면서도 규칙적인 구조를 가진 타일링으로, 최근 '이슬람 사원 장식에 숨어있는 수학의 비밀'로 주목받고 있다. 본 연구에서는 이를 소재로 하여 비주기적인 규칙성 안에 숨어 있는 수학이 만들어내는 유용성과 아름다움을 체험할 수 있는 초등 수학영재 프로그램을 개발 적용하고 그 결과를 분석하는 데 목적을 두었다. 개발한 초등수학영재 프로그램은 '이슬람 문양 속 girih의 비밀을 찾아서'이며, Renzulli의 3부 심화학습 형식에 따라 적용하였다. 이 프로그램은 대전광역시 유성구에 소재하고 있는 D 초등학교 5, 6학년 통합영재반 6명에게 적용한 결과를 토대로 수정, 보완 하였으며 개발된 프로그램 및 학습 자료는 초등수학영재 교육을 위한 소재 개발과 방법에 있어 도움이 될 것으로 기대한다.

현대회화에서의 형태와 물질 -Digital Transfiguration에 관한 연구- (Digital painting: Image transfonnation, simulation, heterologie and transfonnation)

  • 정숙영
    • 조형예술학연구
    • /
    • 제10권
    • /
    • pp.161-181
    • /
    • 2006
  • The words which appeared in my theoretical study and work are image transformation to digital painting, simulation, heterologie and transfiguration, etc. Firstly, let's look into 'digital era' or 'new media era'. Nowadays, the image world including painting within the rapid social and cultural change, which is called as digital era, is having the dramatic change. Together with the development of scientific technology, large number of events which was deemed to be impossible is happening as real in image world Moreover, these changes in image world is greatly influencing to our life. The word which compresses this change of image world and shows is 'digital'. Digit, which means fingers in Latin, indicates separately changing signal, and to be more narrow, it indicates the continual signal of '0' and ' 1' in computer. The opposite word is 'analogue'. As analogue is the word meaning 'infer' or 'similarity', it indicates the signal or form which continuously changes along the series of time when it is compared to digital. Instead of analogue, digital is embossed as a major ruler along the whole area of our current culture. In whole culture and art area, and in whole generalscience, digital is appearing as it has the modernism and importance. The prefix, 'digital', e.g. digital media, digital culture, digital design, digital philosophy, etc, is treated as the synonym of modernism and something new. This advent of digital results the innovative change to the image world, creates the new beauty experience which we could not experience before, and forecasts the formation of advanced art and expansion of creative area. Various intellectual activities using computer is developing the whole world with making the infrastructure. Computer in painting work immediately accomplishes the idea of painters, takes part in simulation work, contingency such as abrupt reversal, extraction, twisting, shaking, obscureness, overlapping, etc, and timing to stimulate the creativity of painters, and provides digital formative language which enables new visual experience to the audience. When the change of digital era, the image appeared in my work is shown in 'transfiguration' like drawing. The word, 'transfiguration' does not indicate the completed and fixed real substance but indicate endlessly moving and floating shape. Thus, this concept is opposite to the substantial consideration, so that various concepts which is able to replace this in accordance with the similar cases are also exist such as change, deterioration, mutation, deformity of appearance and morphing which is frequently used in computer as a technical word. These concepts are not clearly classified, and variably and complicatedly related. Transfiguration basically means the denial of "objectivity' and '(continual) stagnation' or deviation from those. This phenomenon is appeared through the all art schools of art ever since the realism is denied in the 19th century. It is called as 'deformation' in case of expressionism, futurism, cubism, etc, in the beginning of the century, which its former indication is mostly preserved within the process of structural deviation and which has the realistic limit which should be preserved. On the contrary, dramatic transfiguration which has been showing in the modern era through surrealism is different in the point that dramatic transfiguration tends to show the deterioration and deviation rather than the preservation of indicated object. From this point, transfiguration coming out from morphing using computer deteriorates and hides the reality and furthermore, it replaces the 'reality'. Moreover, transfiguration is closely approached to the world of fake or 'imaginary' simulation world of Baudrillard. According to Baudrillard, the image hides and deteriorates the reality, and furthermore, expresses 'not existing' to 'imaginary' under the name of transfiguration. Certain reality, that is, image which is absent from the reality is created and overflowed, so that it finally replaces the reality. This is simulation as it is said by Baudrillard. In turn, Georges Bataille discusses about the image which is produced by digital technology in terms of heterologie. Image of heterologie is the visual signal which is established with the media. Image of media is to have the continuous characteristics of produce, extinction, and transformation, and its clear boundary between images becomes meaningless. The meaning of composition, excess, violation, etc of digital image is explained to heterological study or heteologie suggested as important meaning of Georges Bataille who is a heretic philosopher. As the form and image of mutation shows the shape in accordance with mechanical production, heterologie is introduced as very low materialism (or bas materialisme), in this theory. Heterologie as low materialism which is gradually changing is developing as a different concept and analysis because of the change of time in the late 20s century beside high or low meaning. Including my image, all images non-standardizes and transforms the code. However, reappearance and non-standardization of this code does not seem to be simple. The problem of transformation caused by transfiguration which appears in my digital drawing painting, simulation, heterologie, etc, are the continual problems. Moreover, the subject such as existence of human being, distance from the real life, politics and social problems are being extended to actual research and various expressing work. Especially, individual image world is established by digital painting transfiguration technique, and its change and review start to have the durability. The consciousness of observers who look at the image is changing the subject. Together with theoretical research, researchers are to establish the first step to approach to various image change of digital era painting through transfiguration technique using our realistic and historical image.

  • PDF