• The Mathematical Education
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• v.45 no.1 s.112
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• pp.25-34
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• 2006

In this paper, we focus on the creative attitude in mathematics as one aspect of mathematical creativity. To measure the creative attitude, we first introduce some prior studies and CAS (Creative Attitude Scale) designed by Noboru Saito in Japan. We develop the CAS-K (Creative Attitude Scale-Korea) including 33 items of 7 factors based on CAS which has 27 items. The factors are fluency, appropriateness, positiveness, independency, concentration, convergency, and accuracy. In CAS-K, it is important to give the information about students' creative attitude for each factor. Thereby, CAS-K can be useful sources of creative attitude to foster mathematical creativity. Rather than the total scores, we emphasize applications and results from CAS-K relating to the 7 factors.

• The Mathematical Education
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• v.45 no.2 s.113
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• pp.155-163
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• 2006

In this paper, we focus on the analysis of the results of CAS-K (Creative Attitude Scale-Korea) including 33 items of 7 factors. Using the analysis gives us the information about students' creative attitude for each factor. We introduce three methods of the analysis about the results of CAS-K; total scores analysis, mean value of each factor analysis, and CAS-K map analysis. We develop the CAS-K map based on the mean value of each factor and three categories of factors. These categories are divergent attitude (fluency, appropriateness), problem solving attitude (positiveness, independency, concentration), and convergent attitude (convergency, accuracy). This analysis of the results of CAS-K can be a source of creative attitude to foster mathematical creativity.

• Journal of the Korean Society of Earth Science Education
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• v.8 no.2
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• pp.139-151
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• 2015

In this study, we studied the effects of creative science activities of children from low-income family. Before and after the creative science activity programs, we investigated the children from low-income family on scientific attitude, self-esteem and self-efficacy. Also, after the creative science activity programs for low-income family children were interviewed and the results were analyzed. The result of this study was summarized as following. First, the creative science activities has a positive effect on scientific attitude of low-income family children. Through the creative science activities, the children from low-income familie's average of scientific attitude increased meaningfully. Second, the creative science activities has a positive effect on self-esteem and self-efficacy of low-income family children. Through the creative science activities, the children from low-income familie's average of self-esteem increased meaningfully. In the case of the self-efficacy's average points increased, but there was no statistically meaningful. Based on the results of this research, the children from low-income family were influenced positively by the creative science activities. Especially, the children from low-income families who have fewer chances of science experience than other general children were positively influenced in every aspect of this study.

• Journal of the Korean Society of Earth Science Education
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• v.6 no.3
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• pp.221-234
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• 2013

The purpose of this study was to examine the impact of the application of a creative thinking technique for development on the creativity and attitude toward science of the students in elementary school. In order to better assist students' levels of creative thinking process, creative thinking techniques were reorganized based on the features of creative learning content in science textbooks. Furthermore, related units from an elementary science textbook were analyzed to map out the lesson plans. The findings of the study were as follows. First, the creative thinking technique developed in this study could be applicable to teaching-learning activities. When a creative thinking technique is applied, that should carefully be selected in consideration of all the creativity elements to be covered in class, and that should be used in a manner to be covered in class, and that should be used in a manner to be appropriate at learner level. Second, the utilization of the creative technique turned out to have a good impact on boosting the creativity of the elementary schoolers. Third, the utilization of the creative technique turned out to exert a good influence on fostering the school children's attitude toward science.

• Journal of Korean Elementary Science Education
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• v.31 no.2
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• pp.208-215
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• 2012

A creative science writing program was developed, and applied to 2nd grade elementary students. Two 2nd grade elementary school classes in Seoul district were selected for the current study. A Pretest-Posttest Control Group Design was applied. The experimental group adopted the creative science writing program and the control group maintained traditional lectures for 12 classes. TTCT(Torrance Test of Creative Thinking) figural test and a scientific attitude test were conducted on both groups. According to the analysis, TTCT score of the experimental group was significantly higher than that of the control group (p<.01). Among several subscales of TTCT, elaboration and resistance to premature closure was especially improved. Also, scientific attitude scale of the experimental group was significantly higher than that of the control group (p<.01). Among subscales of scientific attitude, the creative science writing program was effective on improving students' open-mindedness, critical mindedness, cooperation, voluntariness, and endurance. Gender was not a factor in the improvement of both students' creativity and scientific attitude.

• Journal of the Korean Graphic Arts Communication Society
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• v.30 no.2
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• pp.13-22
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• 2012

This research attempts to analyze communication effects of print ad having pictorial typography. 150 Questionnaires were distributed to respondents staying Daejeun City and 148 copies were retreated for five days from April 22nd to 26th, 2012. Frequency analysis, factor analysis, Cronbach's alpha for reliability analysis were utilized for data analysis with SPSS 12.0. For testing hypothesis, regression analysis was used. As result of testing hypothesis, 'informative, beneficial, creative, reliable' were partially significant to attitude towards print ad having pictorial typography. That means 'creative' and 'reliable' were insignificant, while 'informative' and 'beneficial' are significant. Variable of the most influencing on attitude towards advertising is 'informative.' 'Informative, beneficial, creative, and reliable' were partially significant to brand attitude, too. That means 'beneficial' and 'creative' were insignificant, while 'informative' and 'reliable' were significant. Variable of the most influencing on brand attitude was 'reliable.' Therefore, to enhance communication effect of print ad having pictorial typography, 'informative' and 'reliable' are most significant variables.

• Communications of Mathematical Education
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• v.31 no.1
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• pp.49-70
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• 2017

The purpose of this study was to investigate the relative influence of multiple error sources and to find optimal measurement conditions that obtain a desired level of reliability of a creative attitude test in mathematical creativity. This study analyzed the scores of the Creative Attitude Scale-Korea allowed to access publicly of 125 general students and 109 mathematically gifted students by performing a multivariate generalizability analysis. The main results were as follows. First, based on reliability, the Creative Attitude Scale-Korea was measured less precisely for mathematically gifted students. On the contrary, based on the conditional standard error of measurement, it was measured less precisely for general students. However, the Creative Attitude Scale-Korea showed strong reliability in both groups. Second, the optimal weights should adjust to .3, .3, .4 in mathematically gifted students and .4, .4, .2 in general students with three scoring components of divergent attitude, problem solving attitude, and convergent attitude based on the maximum reliability. Third, to approach desirable reliability, it is possible to use one component of divergent attitude in general students but three components of divergent attitude, problem solving attitude, and convergent attitude in mathematically gifted students. Finally this study proposed application plans for the Creative Attitude Scale-Korea and future directions of research.

• Journal of Korean Elementary Science Education
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• v.31 no.2
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• pp.216-226
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• 2012

The purpose of this study was to examine the effects of the creative problem solving and scientific attitude through the science-based STEAM program for the elementary gifted students. For the purpose of this study, a teaching plan and worksheet for students based on STEAM was developed and applied. The objects of this study were the fourth grade of both an experimental class (18 students) and a comparative class (20 students) at the gifted class located in Gyeonggi Province. The results of this study were as follows: First, the change in students' science creative problem solving in the experimental group applying science-based STEAM program has statistically meaningful difference (p<.05). Second, the scientific attitude score of the experimental class improved, but it has no meaningful difference statistically. Third, according to the analysis of questionnaire for evaluating the program, experimental class students had a positive recognition in respect of the STEAM program and got higher satisfaction about the lesson. Therefore, science-based STEAM program applied in this study might be useful to improve the creative problem solving, and can be expected the scientific attitude' improving and better be widely applied to gifted education.

• Journal of the Korean Society of Earth Science Education
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• v.6 no.2
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• pp.136-144
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• 2013

The purpose of this study is to examine the effects of creative thinking activities and scientific attitude through the use of storytelling in the STEAM program for elementary students. For the purpose of this study, a teaching plan and worksheet for students using storytelling in STEAM was developed and applied. The results of this study are as follows: First, the change in students' creative thinking activities by applying the STEAM program using storytelling has statistically meaningful difference (p<.05). Second, the improvement in the scientific attitude score has statistically meaningful difference(p<.05). Third, according to the analysis of a questionnaire used to evaluate the program, students had a positive perception of the STEAM program and gained higher level of satisfaction about the lesson. Therefore, using storytelling STEAM program applied in this study might be useful to improve creative thinking activities, and can be expected to improve scientific attitude and should be widely applied to gifted education.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.58-73
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• 2015

For the purpose of achieving ad novelty, certain types of ads are frequently created to gain consumers' attention leaving out some of the main creative elements which have generally been considered to be important in producing ad effectiveness. Given circumstance, this experimental study examines the effects of different sets of creative elements in TV advertising; specifically, the research manipulated a TV commercial containing different types of creative elements and explored the effects on attitude towards the ad and the brand. The results are summarized as follow: Fist, there is significant difference in both ad attitude and brand attitude between two groups. The group of people who watched a TV commercial including both product & non-product related elements showed higher mean attitude towards the ad. Second, the ad with both product & non-product elements led more favorable attitude towards the ad when brand familiarity is high. Finally, the group of male participants showed more favorable attitude towards the ad with both product & non-product related elements when brand familiarity is low. Findings from this study will be able to provide a valuable contribution to the strategic decision-making process as ad agencies look for the basis for consideration of creative strategy in TV advertising.