• International Journal of Costume and Fashion
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• 제14권2호
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• pp.51-65
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• 2014

With growing competition and increasing consumer demands, companies pay more attention than ever to market mavens who play a central role in diffusing marketplace information and influencing others' decisions. To enhance our understanding of the market maven, this paper examines the role of market mavenism in shaping consumers' shopping values (utilitarian value, hedonic value) and their post-purchase satisfaction or dissatisfaction. Regression analyses revealed that market mavenism had a positive impact on hedonic shopping values, and post-purchase satisfaction. The findings showed that hedonic shopping values had a significant impact on post-purchase satisfaction while utilitarian shopping value did not have any significant relationship. Findings of the study also suggest that market mavens pursue hedonic shopping values and exhibit greater post-purchase dissatisfaction than others. Practitioners are recommended to create entertaining retail environments for market mavens who seek hedonic values when they shop. The results also suggest that practitioners need to pay close attention to market mavens at the post-purchase stage since they can be extremely dissatisfied.

• 복식문화연구
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• 제14권2호
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• pp.334-351
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• 2006

The purpose of study is to examine fashion bags reflected women's changing lifestyle, their needs and vogue in modern environment since 20th century. Today fashion bags can be divided into practical bag, evening bag, luxury bag and utility bag. Practical bag is a type of tote which is perfect for working mom or women carrying lots of things on a daily basis. Evening bag is a symbol of femininity in respect for its handmade artistry and impracticality by its small size. Luxury bag embodies human desire for high quality and being part of prestige of luxury brand regardless of its cost. Utilitarian bag was coming from military or sports gear and are popular among young generation armed with mobile computing or crazy about popular music and all kinds of sports. In contemporary fashion culture, fashion bags play an important roles on balancing women's social and domestic life as functional and decorative accessory.

• 복식
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• 제32권
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• pp.131-147
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• 1997

The works of the Futurism were developed along with manifestos and statement in publishing " The Foundation and Manifestos of Futurism" Futurist aesthetic and ideological agenda on futurist fashion displayed in mani-festos on clothes. It was propagated in con-summate Futurist style through the written manifestos. The Futurists anticipated much of modern fashion phenomenon. In Futurist Men's Cloth-ing in 1914 they believed continual renual of our today's clothes. Today's clothes is much our today's clothes. Today's clothes is much more simple than yesterday's clothes. The oppositions of the type between yesterday's clothes and today's clothes are mournful=play-ful melancolic-cheerful grey-colorful tradi-tional-emphemeral. Futurist men's clothing is aggressive agile dynamic simple and confor-table hygienic gay luminous volatile asym-metric ephemeral and variable. In general the Futurist argued for clothes that promoted simple and functionality. They made dynamic patterns in textile design and asymmetric geometric cuts in pattern making. They suggested an unconventional matetials and strong bright colors and modificanti. These elements pointed the way to a shim-mering exuberant future.

• 한국의상디자인학회지
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• 제4권2호
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• pp.173-180
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• 2002

As time goes by, men think that their apparence which may be evaluated by someone is a very important thing. The objective of this study is to compare and analyze the data of ideal and real body size which are obtained from male university students. Also, in order to find the difference of view of point between men and women, some data are obtained from female university students. The data are collected from the five typical parts on body such as height, weight, circumferences of chest, waist, and buttock. The samples for this study are randomly chosen from the universities in Seoul and Kangnung during three months (2001. 10~2001. 12). Many researches have reported that there is a strong relationship between cloth and appearance. So far, there are many researches on the body size of females but it is not same for males. The result of this study will play an important role not only for clothing marketing but also for clothing design of men.

• 복식
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• 제56권9호
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• pp.50-65
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• 2006

The purpose of this research is to analyze the plasticity of women's hats in the 20th century. This paper reveals the characteristics of formation through the historical survey of women's hats, which can be used as a basic design data for developing high value added products. Hats have been worn to play as key roles of various social codes. During the 20th century, functional roles of hats still existed, and the roles of ornaments had been gradually increased, however, the roles with symbolic meanings of regarding social class had been weakened. The major plasticities of hats can be generally analyzed based on the shape, material, technique, and ornament. As the time passed by to the end of the 20th century, flat-shape hats have been worn casually in both Western countries and Korea.

• 복식문화연구
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• 제7권1호
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• pp.100-116
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• 1999

The specific purpose of this was to investigate if ir was feasible to design and execute garments that were multi-functional in purpose for women living in an expended world of social and occupational interaction which rerequired flexibility and convenience in their clothing appropriate to their multiple roles in society. The study was to carry out based on the selected situations(business situation-social situation and private situation-social situation) and designs deduced from the situations. The garments could permit flexibility in style through adjustable features which could be attached to, or detached from, the garment depending on the occasion and need of the wearer. As the results of the study, the characteristics of multi-functional garments were found as follows : First, the garments could bring about flexibility in garment formation through adjustable details, overlay and patch, in order to increase the multi-functional usage of the garments. Second, the style of garments could be expressed design images to meet the needs of flexibility and convenience for the various occassions. Third, the multi-functional garments could meet the needs for time and economic values for the women who play multple roles.

• 복식문화연구
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• 제20권4호
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• pp.560-572
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• 2012

This study examines the influence of fashion accessories on how men of different ages are perceived, as well as how the social values of the perceiver affect the image evaluation process. For the purpose of this study, men's accessories were limited to glasses, ties, and hats. A quasi-experiment was conducted in which 358 female university students in Seoul examined two men, one in his 30s and the other in his 60s. The social value included materialism and hedonism with higher and lower group. Factor analysis revealed three main factors with regard to men's image based on age and accessories: professionalism, morality, and preference. The findings indicated that wearing accessories can affect how men are perceived, and the perceivers' social values are at play throughout the process. Glasses enhanced a professional image in men, while ties amplified professionalism and morality. Morality and preference for the older man were heightened when he wore a fedora and a hunting cap. Taking social values into account, perceivers with a higher level of materialism associated a man with a navy blue tie more strongly with professionalism. Perceivers who possessed more hedonistic traits preferred a man wearing a cap. The subjects considered the man in his 60s as having a higher level of professionalism when he wore casual hats such as a cap or a cloche. The results of this study suggest that social values such as materialism and hedonism play a part in how people perceive men wearing accessories.

• 복식
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• 제56권7호
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• pp.42-53
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• 2006

The purpose of this research is to study doll's symbolism representing our social culture and the characteristics of clothing design. The ball joint doll was selected, that are pretty much resembled to human body in terms of facial expression, body proportion, joint movement, etc. Results of research are summarized as follows: the ball joint doll is indicated a doll whose joints are free to move with a round shaped joint, which originated by Yochilya simon, who adopted German Hans Bellmer's method.'rho ball joint doll, first, there appeared state of human isolation due to the material civilization and industrial revolution, and trend of adhering to one's own world made human possess dolls. Second, according to the doll play became a representing play culture among Kidult culture, dolls, that are resembled with human being, were recognized as personalized objects. Third, along of expanding digital culture that makes easy to exchange information via Internet, so, ball joint doll market is growing fast, for which various levels of mania are being formed. Take a look at the doll fashion in modern society. In accordance to form of Look, it is largely categorized Young Casual look, Office look, Ethnic look and Military look. When take a look at design specialty, young casual look was presented as a comfortable silhouette and also made of elastic materials and expressed vivid bright tones. Office look image was expressed as a suit of jacket with skirt, and cotton wool polyester materials and acro-matic colors. Ethnic look was represented by Japanese traditional dress and Chinese traditional clothing. The Military look was generally emphasized army uniforms of straight silhouette and shoulder straps.

• 복식문화연구
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• 제15권3호
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• pp.510-524
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• 2007

There is something common between the Korean female Kukkuk and the Japanese Takarazuka Revue in that actors are all females and love is the main theme. Some of the females should play men's roles, so they are described as ideal men and are more manly than real men, and female audiences are attracted by them. It is hard for actresses to play men's roles-they have to stretch open their shoulders, walk with long steps and produce a deep voice. They put on a makeup a little exaggeratedly to perfectly disguise themselves as men and express strong images-some red tone makeup on their face, thick eyebrows with their ends upward, thick eye lines to make eyes seem bigger and stronger, and thick side whiskers. On the contrary, a makeup for female characters is softer to highlight femininity with thin penciled hair parted and braided on the sides of the face. The Takarazuka Revue's students are divided into male characters and female ones from the regular course of music schools, and they select their roles in consideration of their height and range of voice, mainly based on their wish. In case of male characters, they need a long career and verification of ability to be the best. Females playing men's roles and showing their manliness are violation of a social custom standardizing the character of males and females and are the reverse of roles expected by a society or a culture. A world experienced by these plays is a kind of revolt breaking the taboo of the patriarchal system.

• 문화기술의 융합
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• 제9권5호
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• pp.779-785
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• 2023

비 언어극인 무용에서 무대의상은 시각적 표현에서 중요성을 갖고 있다. 특히 창작무용에서 무대의상은 기존의 기본적인 역할인 장식성이나 신분을 나타내는 시대성 그리고 동작을 위한 기능성 이외에 좀 더 작품에 밀접하게 관련된 확장적 역할을 하고 있다. 우리는 본 연구를 통하여 창작 발레 <'그' 소녀>의 작품에 나타난 무대의상의 확장성을 분석하는 것이 목적이며, 이를 통해 무대의상 디자인에 기초 자료를 제공하고 새로운 방향성을 제안하는 여 연구의 의의를 부여하고자 한다. 창작 발레극 <'그' 소녀>는 피해자들이 겪었을 공포와 공감을 통해 전달하고자 하는 위로를 주제로 2개의 막으로 구성되었으며, 2막의 해방과 '한(恨)'의 춤에서 의상의 확장된 역할이 요구되었다. 의상 디자인은 위안부를 형상화한 '소녀상'에서 영감을 받았으나, 발레 동작의 기능성과 의상에 장치된 끈과 천의 운용의 용이성 등의 전제조건을 바탕으로 3개의 초안 디자인과 재질의 실험을 거쳐 완성되었다. 결론적으로 해방의 춤에서 사용된 끈과 '한(恨)'을 표현한 천을 효과적으로 사용하여 무대의상의 시·공간의 확장성, 조형의 확장성, 상징적 표현의 확장성이 나타남을 알 수 있었다.