• 무역학회지
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• 제46권4호
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• pp.167-188
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• 2021

This study was carried out to identify the key drivers behind the rapid growth of the cosmetic medical tourism industry in recent years and determine the future growth engines. Unlike previous studies that have focused on cosmetic medical tourism in the United States, Japan, and China, this paper examines the related trends in ASEAN countries, where the interest in cosmetic surgery has recently surged among young people, as part of the efforts to promote the expansion of the industry in this particular region. The results of the empirical study showed that those from the ASEAN region traveling abroad for cosmetic surgery found the medical professional's expertise in cosmetic surgery technology, medical care system, and administrative convenience in relation to communication and accessibility appealing, and this is what led to an intention to visit. As for another process that formed the intention to visit, it was the sociocultural attitudes towards appearance arising from the attractiveness of celebrities, and this had an impact on the intention to visit abroad for cosmetic surgery. Especially it was newly discovered, based on an empirical analysis, that sociocultural attitudes towards the appearance and attractiveness of celebrities could be a key influencing factor when it comes to the intention to visit another country for cosmetic surgery.

• 한국의류산업학회지
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• 제18권5호
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• pp.625-636
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• 2016

The purposes of this study were to investigate the effects of social appearance anxiety, negative body image, appearance importance on appearance management behavior and cosmetic surgery intention. For data collection, a questionnaire was administrated to 428 female college students in Gwangju City, Korea. The results were summarized as follows. To analysis the data, the SPSS 20.0 was used, and frequence analysis, descriptive statistical analysis, reliability analysis, regression analysis, F-test were conducted. The results were summarized as follows. First, social appearance anxiety turned out to have significant positive effect on appearance management behavior and cosmetic surgery intention. Second, negative body image had positive effect on appearance management behavior and cosmetic surgery intention. Third, appearance importance turned out to have significant effect on appearance management behavior and cosmetic surgery intention. The results of this study above suggest that it would be necessary to seek for measures to reduce individual's appearance anxiety, negative body image, and appearance importance. Especially, People should get the realization of the beautiful on the inside that includes personality is more important than having external beauty. And, it is considered that the requirements of the social effort and education through a school and a media as well as a family for reducing the individual's appearance anxiety, negative body image, and the serious consideration of the appearance as rejecting the discrimination based on appearance.

• 한국산학기술학회논문지
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• 제16권12호
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• pp.8707-8718
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• 2015

본 연구는 미용성형 경험이 있는 여대생의 얼굴미용성형 재수술 의도에 미치는 이론 변수들 간의 가설적 모형을 구축하며 여대생의 얼굴미용성형 재수술 의도 모형과 실제 자료간의 적합성을 검증하고자 시도되었다. 대상은 미용성형 경험이 있는 여대생으로 2014년 7월 15일부터 2014년 9월 20일까지 설문지 320부 중 300부가 회수되었으며, 최종적으로 응답이 불확실한 5부를 제외한 총 295부를 분석에 이용하였다. 본 연구 결과 수술 후 외모만족도, 자아존중감, 주관적 규범, 외모지상주의는 인지부조화에 직접적으로 영향을 미치는 것으로 확인되었다. 자아존중감, 주관적 규범, 외모지상주의는 재수술 의도에 직접적 영향을 미쳤으며, 자아존중감과 외모지상주의는 인지부조화를 매개로 미용성형 재수술 의도에 직 간접적으로 영향을 미치는 것으로 확인되었다. 이러한 결과를 토대로 미용성형 재수술 의도는 신체적 정신적 건강 향상을 위한 간호 중재 프로그램 개발의 기초자료를 제공하는데 기여할 것으로 기대된다.

• 한국생활과학회지
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• 제23권3호
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• pp.529-544
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• 2014

The purpose of this study is to investigate the effect and potential problem of before and after technique in cosmetic surgery advertisements. This study would draw the positive and negative aspects in executing before and after technique by segmenting the surgical part(eyes, nose, and breast). And this study compared before and after technique with after technique and doctor(expert) endorser. Independent variables of this study are advertisement technique(before and after/after/doctor) and the kind of surgery(double eyelid surgery/ rhinoplasty/mastoplasty). Dependent variables of this study are general attitude toward advertising, hospital believability, ethical judgement toward advertising, intention to cosmetic surgery. This study is run as $3{\times}3$factorial design with 30 subjects per cell, resulting in a total sample size of 270. The result of this study shows that advertising technique in cosmetic surgery advertisement important variable to mediate the effect. This study found that before and after technique was more effective than any other techniques. Also, this study found that the kind of surgery variable should be considered in the execution of cosmetic surgery advertisement. Therefore, the result suggests that the kind of surgery and advertisement technique should be spontaneously considered by cosmetic surgery clinic and advertising regulation organizations for the effective communication way and consumer protection.

• 대한화장품학회지
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• 제37권4호
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• pp.297-301
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• 2011

피부과 시술 후 피부 상태는 정상인과는 다른 피부 상태로 변화하게 된다. 시술과정에서 레이저와 같은 빛이 피부를 통과함에 따라 피부 홍반과 관계되는 화학적인 인자들이 활성화될 것이다. 이로 인해 피부에 건조함, 가려움, 벗겨짐 등이 발생할 수 있다. 비비크림의 본래의 목적은 메이크업 제품이라기보다는 민감한 피부에 스킨케어 기능을 제공해주는 제품이다. 일반적으로 사용되는 비비크림은 모든 피부 타입에 적합하며 특히 민감하고 여드름이 발생하기 쉬운 피부를 가진 사람들을 타깃으로 하고 있다. 그것은 피부상태를 개선해주는 스킨케어의 기능과 홍반이나 결점들을 효과적으로 커버해주는 메이크업 기능을 동시에 구현해주는 장점을 가지고 있다. 본 연구는 민감한 피부를 효과적으로 진정 및 홍반 개선을 해주는 스킨케어 기능과 홍반을 컬러적인 측면에서 자연스럽게 커버해주는 메이크업 기능을 갖는 제품에 대한 연구를 통해 피부과 시술 후 진정 및 홍반 개선 효과를 갖는 메이크업 제품을 개발하였다.

• 한국콘텐츠학회논문지
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• 제12권5호
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• pp.447-458
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• 2012

드라마를 시작으로 하여 시작된 중국에서의 한류는 최근 K-pop의 인기로 그 여파를 이어가고 있다. 이로 인해 한국상품 수출이 증가하고, 한국을 방문하거나, 한글을 배우려는 인구가 증가하였다. 본 연구에서는 드라마, 영화, K-pop, 게임 등 한류콘텐츠가 한국상품 구매의도, 한국방문의도, 한글학습의도 등에 미치는 영향을 실증적으로 분석하였다. 그 결과, 한류의 영향을 가장 많이 받은 것으로 파악되는 한국상품인 화장품과 의류의 구매의도에 영향을 미치는 한류콘텐츠는 드라마인 것으로 파악되었으며, K-pop도 유의한 영향을 미치는 것으로 분석되었다. 한국방문의도, 미용 성형관광과 한국음식구매의도에 있어서도 드라마에 대한 선호가 미치는 영향이 가장 높았으며 K-pop이 그 다음으로 유의한 영향을 미쳤다. 또한, 한글학습의도에 영향을 미친 한류콘텐츠는 드라마와 K-pop이었으며, 이 중 K-pop이 미친 영향력이 더 큰 것으로 분석되었다.

• 대한두개안면성형외과학회지
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• 제21권1호
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• pp.7-14
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• 2020

Background: It is difficult to completely fix nasal bone fractures with closed reduction, as it is often accompanied by septal cartilage damage, and this often results in postoperative secondary deformities. Thus, patients are often reluctant to undergo closed reduction surgery. The present study aimed to evaluate aesthetic and functional satisfaction, as well as satisfaction with and complications of closed reduction, according to nasal bone fracture type. Methods: The subjects were patients who underwent closed reduction under general anesthesia from January 2017 to December 2018. Based on the modified Murray classification, patients were classified into five groups according to the fracture site, septal fracture, and deviation. A total of 211 patients were sent a web-based survey on postoperative satisfaction and complications, as well as intention for revision and cosmetic surgery. Sixty-one patients (28.9%) responded. Results: There were no significant differences in aesthetic and functional satisfaction or satisfaction with closed reduction according to the fracture type, site, or severity. Postoperative functional complications developed in 14 of 61 patients (22.95%). With 10 out of 24 (41.67%) patients (p = 0.044), the bilateral fracture with septal fracture or prominent septal deviation type had a higher incidence of complications than the other types. Conclusion: The incidence of complications is higher for bilateral fracture with septal fracture or prominent septal deviation compared to the other nasal bone fracture types. Therefore, long-term follow-up after closed reduction surgery for this fracture type can aid in establishing additional postoperative treatment plans and improving patient satisfaction.