• Korea Trade Review
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• v.46 no.4
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• pp.167-188
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• 2021

This study was carried out to identify the key drivers behind the rapid growth of the cosmetic medical tourism industry in recent years and determine the future growth engines. Unlike previous studies that have focused on cosmetic medical tourism in the United States, Japan, and China, this paper examines the related trends in ASEAN countries, where the interest in cosmetic surgery has recently surged among young people, as part of the efforts to promote the expansion of the industry in this particular region. The results of the empirical study showed that those from the ASEAN region traveling abroad for cosmetic surgery found the medical professional's expertise in cosmetic surgery technology, medical care system, and administrative convenience in relation to communication and accessibility appealing, and this is what led to an intention to visit. As for another process that formed the intention to visit, it was the sociocultural attitudes towards appearance arising from the attractiveness of celebrities, and this had an impact on the intention to visit abroad for cosmetic surgery. Especially it was newly discovered, based on an empirical analysis, that sociocultural attitudes towards the appearance and attractiveness of celebrities could be a key influencing factor when it comes to the intention to visit another country for cosmetic surgery.

• Fashion & Textile Research Journal
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• v.18 no.5
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• pp.625-636
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• 2016

The purposes of this study were to investigate the effects of social appearance anxiety, negative body image, appearance importance on appearance management behavior and cosmetic surgery intention. For data collection, a questionnaire was administrated to 428 female college students in Gwangju City, Korea. The results were summarized as follows. To analysis the data, the SPSS 20.0 was used, and frequence analysis, descriptive statistical analysis, reliability analysis, regression analysis, F-test were conducted. The results were summarized as follows. First, social appearance anxiety turned out to have significant positive effect on appearance management behavior and cosmetic surgery intention. Second, negative body image had positive effect on appearance management behavior and cosmetic surgery intention. Third, appearance importance turned out to have significant effect on appearance management behavior and cosmetic surgery intention. The results of this study above suggest that it would be necessary to seek for measures to reduce individual's appearance anxiety, negative body image, and appearance importance. Especially, People should get the realization of the beautiful on the inside that includes personality is more important than having external beauty. And, it is considered that the requirements of the social effort and education through a school and a media as well as a family for reducing the individual's appearance anxiety, negative body image, and the serious consideration of the appearance as rejecting the discrimination based on appearance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.12
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• pp.8707-8718
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• 2015

The purpose of this study was to construct a hypothetic model for the influential theoretical variables for the facial cosmetic resurgery intention of female college students with cosmetic surgery experience and to examine the compatability of the re-surgery intention model with real data. The subjects in this study were 320 selected female college students who had undergone cosmetic surgery. After a survey was conducted from July 15 to September 20, 2014, the answer sheets from 300 respondents were gathered, and the answer sheets from 295 respondents were analyzed except for the five ones that included uncertain answers. As a result, it's ascertained that cognitive dissonance was under the direct influence of post-surgery satisfaction with appearance, self-esteem, subjective norm and lookism.. Self-esteem, subjective norm and lookism had a direct impact on resurgery intention, and self-esteem and lookism affected resurgery intention both in direct and indirect ways through the medium of cognitive dissonance. The findings of the study are expected to provide useful information on the development of nursing intervention programs geared toward promoting physical and mental health.

• Korean Journal of Human Ecology
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• v.23 no.3
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• pp.529-544
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• 2014

The purpose of this study is to investigate the effect and potential problem of before and after technique in cosmetic surgery advertisements. This study would draw the positive and negative aspects in executing before and after technique by segmenting the surgical part(eyes, nose, and breast). And this study compared before and after technique with after technique and doctor(expert) endorser. Independent variables of this study are advertisement technique(before and after/after/doctor) and the kind of surgery(double eyelid surgery/ rhinoplasty/mastoplasty). Dependent variables of this study are general attitude toward advertising, hospital believability, ethical judgement toward advertising, intention to cosmetic surgery. This study is run as $3{\times}3$factorial design with 30 subjects per cell, resulting in a total sample size of 270. The result of this study shows that advertising technique in cosmetic surgery advertisement important variable to mediate the effect. This study found that before and after technique was more effective than any other techniques. Also, this study found that the kind of surgery variable should be considered in the execution of cosmetic surgery advertisement. Therefore, the result suggests that the kind of surgery and advertisement technique should be spontaneously considered by cosmetic surgery clinic and advertising regulation organizations for the effective communication way and consumer protection.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.37 no.4
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• pp.297-301
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• 2011

The skin condition after dermatological surgery can be changed. As the laser light penetrates into the skin during the procedure it will activate biomolecules which are the cause of the related redness. In addition, it can parch sensitive skin and worsen itching and flaking. The original intention of 'BB cream' is for soothing sensory skin, but not for make-up. The commonly used 'BB cream' is suitable for all skin types and are targeted specially to those who have sensitive and acne-prone skin. It has the advantages of both skin-care and make-up as it improves the skin condition and evens out the skin tone while providing coverage for redness spots and other blemishes. Our study focuses to give the make-up function that naturally correct the brightness and contrast of redness skin, to realize the skin-care function that is effective against sensitive skin.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.447-458
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• 2012

Korean wave which started from Korean drama is continuing its popularity with K-pop in China. This positive effect has lead to increases in Korean product export to China, increase in number of Chinese visitors to Korea and increase in number of Chinese population learning Hangul. In this research, empirical study was conducted to analyze the influence of Korean wave contents (drama, movie, K-pop, games) on Chinese population (their intention to purchase Korean product, visit Korea and learn Hangul.) As the result, it is understood that the most influential Korean wave content on Chinese population's intention to purchase Korean cosmetic and clothing products is drama; it is analyzed that K-pop has noticeable influence as well. Korean drama has the greatest influence on Chinese population's intention to visit Korea, purchase cosmetic or plastic surgery tour package and purchase Korean food. K-pop is analyzed as the second most influential factor among Korean wave contents in this category. Korean wave contents which have the most influence on intention to learn Hangul are Korean drama and K-pop, and it is analyzed that K-pop has greater influence than Hangul in this field.

• Archives of Craniofacial Surgery
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• v.21 no.1
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• pp.7-14
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• 2020

Background: It is difficult to completely fix nasal bone fractures with closed reduction, as it is often accompanied by septal cartilage damage, and this often results in postoperative secondary deformities. Thus, patients are often reluctant to undergo closed reduction surgery. The present study aimed to evaluate aesthetic and functional satisfaction, as well as satisfaction with and complications of closed reduction, according to nasal bone fracture type. Methods: The subjects were patients who underwent closed reduction under general anesthesia from January 2017 to December 2018. Based on the modified Murray classification, patients were classified into five groups according to the fracture site, septal fracture, and deviation. A total of 211 patients were sent a web-based survey on postoperative satisfaction and complications, as well as intention for revision and cosmetic surgery. Sixty-one patients (28.9%) responded. Results: There were no significant differences in aesthetic and functional satisfaction or satisfaction with closed reduction according to the fracture type, site, or severity. Postoperative functional complications developed in 14 of 61 patients (22.95%). With 10 out of 24 (41.67%) patients (p = 0.044), the bilateral fracture with septal fracture or prominent septal deviation type had a higher incidence of complications than the other types. Conclusion: The incidence of complications is higher for bilateral fracture with septal fracture or prominent septal deviation compared to the other nasal bone fracture types. Therefore, long-term follow-up after closed reduction surgery for this fracture type can aid in establishing additional postoperative treatment plans and improving patient satisfaction.