• Title/Summary/Keyword: coordination strategy

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Construction firm's CRM(Customer Relationship Management) Marketing strategy for housing market Focused on Model House (주택시장에서 건설회사의 CRM 마케팅 전략 - 모델하우스를 중심으로)

  • Choi Ik-Sung;Kim Jae-Jun
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.4 s.26
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    • pp.113-121
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    • 2005
  • The construction industry has also enolved according to the changes and requirements, therefore it coms to manage the relationships with customers. However, the customer management in the construction industry has not been quite genuine, since it has been mainly oriented for public relations and advertisements of companies. The genuine customer management should not only systemize customer data but also provide strategy to utilize it through managing relationships with customers as well as customer themselves. In this research, I have focused mainly on Model House. Marketing is very important planning & coordination to project. And I know that the development power of new product and promotion strategy as to customer needs and wants. The key factor in housing industry is the analysis of customer's needs that key success factor is execution of action plan to our customer. His success in business is in result of satisfaction for our high quality customer. Therefore the CRM system is add to customer satisfaction and increase earning power to a business

Moderating roles of strategy suitability factors between enterprise characteristics and IT adoption performance (전략의 적합성 요인이 기업특성 요인과 정보기술 도입성과 간에 미치는 조절적 역할)

  • Lim, Kil-Jae;Yi, Seon-Gyu
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.4
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    • pp.119-130
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    • 2015
  • This study empirically analyzed at domestic manufacturing and service firms to find any moderating effects of enterprise management strategies and information-oriented development strategies between enterprise characteristic factors and IT adoption performance. Task characteristics were analyzed based on information provision extent, system quality and perceived effects while environmental characteristics based on competition extent, external pressure, environmental uncertainty, etc. As a result it was found that strategic suitability factors had a moderating effect between adoption performance and task characteristic variables such as system quality and perceived effect, environmental characteristics such as competition level, external pressure and environmental uncertainty. However, strategy suitability was found not to have any moderating role between task characteristic information provision extent and adoption performance. These findings indicate that enterprises need to plan and implement corporate management strategies and information-oriented development strategies in close coordination for new IT adoption and spread.

A Study on Marketing Strategy of Domestic Cosmetics (수입화장품의 마케팅전략에 관한 연구)

  • Kim, Ju-Duck;Kim, Jee-Young;Kim, Seon-Hee
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.32 no.4 s.59
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    • pp.269-282
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    • 2006
  • In this study, we tried to scrutinize the status and problems of domestic cosmetics industry. On the basis of theoretical study, we examined the strategic marketing skill and tactics of foreign products to devise a strategy for domestic cosmetics with the help of marketing mix of foreign competitors: so to say 4 Ps. The core of the empirical research is hereby the effect of consumers' behavior. The conclusion of the research can be summarized as following: the most important problem of domestic cosmetics industry is the poor brand power. It has been confirmed that the consumer needs are various and dynamic. Analysis of 4 Ps of marketing factors of foreign goods shows this very clearly. Consumers tend to rely upon the brand name of the product rather than the quality, when they don't have enough information or knowledge on the product. This conclusion teaches us to make an effective strategy of marketing. It is brand power and brand cultivating. This study may give domestic marketers a motive to predict the future and succeed in existence and prosperity.

Policy Trends and Issues on Crypto Currency of Japanese Government (일본정부의 암호화폐(Crypto currency)에 대한 최근 정책 동향과 시사점)

  • Kim, Hyun-jung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.10
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    • pp.1398-1404
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    • 2018
  • The Blockchain technology could represent a solution to unexpected problems. In modern society, the domain of value has become diversified. The Crypto currency would replace the area that conventional currency could not function. The Japanese government recognized the Bitcoin as an official currency from April 2017 through amendment of the Money Transfer Act in 2016, and has been leading the related regulation policy recently. This paper examines the policy strategy of the Japanese government that is leading the current policy related to the Crypto currency market. The sequence of this paper is as follows: Coordination Process of Japanese Government's Crypto currency Policy of Special Mission Committee on IT Strategy as a Coordinator, Amendment of the Fund Settlement Act and the Establishment of a Self-Regulation Organizations in Crypto currency and Japan's Crypto currency Taxation and Supplementary System.

Study and Evaluation of Sub Area Linkage Algorithm in COSMOS (COSMOS에서의 Sub Area 운영 알고리즘에 관한 연구 및 평가)

  • Lee, Young-Ihn;Kim, Sang-Yoon
    • Journal of Korean Society of Transportation
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    • v.22 no.2 s.73
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    • pp.109-119
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    • 2004
  • In COSMOS, an area for signal coordination is divided into subareas composed of several signalized intersections that share a common cycle time. Each subarea contains only one critical intersection having heavy traffic load. Subarea is a basic unit of control. The performance of COSMOS is highly dependent on the linkage rule between adjacent subareas. The purpose of this study is to provide an appropriate subarea linkage rule in COSMOS. This study developed a control strategy for Critical Intersection and Sub Area linkage. Critical Intersections calculate the Offset Pattern both East-West Axis and North-South Axis, and the coordination direction either East-West Axis or North-South Axis. Subarea can be combined with other one in all directions. The performance of the suggested linkage rule was evaluated on the real network in Gangnam-Gu. The result was that travel time was reduced by the suggested linkage rule.

Reviewing Efficiency Strategy of Long-term Care System (노인요양보장체계의 효율화에 대한 소고)

  • Shin, Eui-Chul;Im, Geum-Ja;Lee, Eunw-Han;Lee, Yun-Hwan
    • Health Policy and Management
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    • v.21 no.1
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    • pp.115-131
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    • 2011
  • Several common issues are encountered by countries - Germany, Japan, and the United States - that adopted long-term care (LTC) system. First, the demand for LTC and its associated costs have steeply risen following the implementation of the LTC policy. Second, ensuring the quality of services have been difficult. Third, the coordination of services among providers and between LTC and medical care has been inadequate. Learning from their experience, we suggest ways to improve the LTC system in Korea. The basic approach aims for efficiency over equity in the system. This would require promoting provider competition and consumer choice. We propose several policy options according to the major stakeholders. For consumers, cash benefits at fixed rates and personal savings accounts are feasible options to self-contain the demand and cost of services. On the insurer's side, creating an environment of multiple insurers will engender competition, leading to cost savings and quality care. For providers, delivery of quality services through competition, cost-containment through capitated reimbursements, and coordination of services through integrated delivery system can be achieved. From the assessors' perspective, establishing an information system to monitor the activities of insurers and providers would be important, empowering consumers with information to choose cost-effective service providers. In summary, the suggested approach would provide cost-effective LTC services by guaranteeing consumer choice and promoting major stakeholder accountability. Further studies are needed to test the feasibility of this model in ensuring quality LTC in Korea.

A Study on the Coordination Control Algorithm of Step Voltage Regulator and Battery Energy Storage System for Voltage Regulation in Distribution System (배전계통의 전압안정화를 위한 선로전압조정장치와 전지전력저장장치의 협조제어 알고리즘에 관한 연구)

  • Kim, Byung-Ki;Wang, Jong-Yong;Park, Jea-Bum;Choi, Sung-Sik;Ryu, Kyung-Sang;Rho, Dae-Seok
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.65 no.2
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    • pp.269-278
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    • 2016
  • In order to maintain customer voltages within allowable limit($220{\pm}13V$) as much as possible, tap operation strategy of SVR(Step Voltage Regulator) installed in distribution system is very important, considering the scheduled delay time(30 sec) of SVR. However, the compensation of BESS(Battery Energy Storage System) during the delay time of SVR is being required because the customer voltages in distribution system interconnected with PV(Photovoltaic) system have a difficultly to be kept within allowable limit. Therefore, this paper presents the optimal voltage stabilization method in distribution system by using coordination operation algorithm between BESS and SVR. It is confirmed that customer voltage in distribution system can be maintained within allowable limit($220{\pm}13V$).

A Study on the Image Perception and Preference of the Dress Shirts - Focusing on the city of Seoul, Daejon, and KyungkiDo - (드레스 셔츠의 이미지 분석(分析) - 서울, 대전, 경기지역(大田, 京畿地域)을 중심(中心)으로 -)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.10 no.4
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    • pp.1-15
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    • 2006
  • The purpose of this study was to analyze the image perception of dress shirts according to perceiver's residency and shirts style, and to investigate the shirts preference according to style of dress shirts, and to find out the men's aesthetics consciousness for shirts, and to analyze between the image perception and the usage of mass-media, for developing the possibility & strategy of the dress shirts market in men's wear market for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follow ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted, shirts style concepts were decided such as, Basic style by the best 3 features of the first stimulus, and Soft style by the best 3 features of the second stimulus, and Sophisticate style by the best 3 features of the third stimulus, and Modern casual style by the best 3 features of the fourth stimulus, and Modern mannish style by the best 3 features of the fifth stimulus, and Trendy style by the best 3 features of the sixth stimulus. The modern casual style was estimated highly by respondents in Daejon. The respondents in Seoul prfered the basic style to other style. There were significant differences in evaluating between preferences of shirts style and pattern. Of the 82 respondents(26.8%) with the preference of bold london stripe, the 52 respondents estimated Modern casual style in bold london stripe. The fashion consciousness of the respondents in Seoul was estimated higher than in Daejon. But, the respondents in Daejon in the consciousness for the coordination knit cardigan and V zone was estimated higher than in Seoul. Also, the 31 respondents with the preference of Sophisticate style were the highest in fashion consciousness. The respondents estimated that the first important thing in buying dress shirts is 'Design(41.4%). and next is quality(17.8%). Results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). And, the 35.5% respondents estimated that the first important information which influenced on buying dress shirts was the store display, next was internet(15.9%). Finally, I propose that the best strategy for men with low fashion consciousness is to upgrade salesmen' coordination technic and fabric knowledge, and store management with story attracting customers.

Effect of maxillary premolar extraction on transverse arch dimension in Class III surgical-orthodontic treatment (III급 부정교합의 수술-교정 치료시 상악 소구치 발치가 치열궁 폭경 변화에 미치는 영향)

  • Lee, Shin-Jae;Hong, Sung-Joon;Kim, Young-Ho;Baek, Seung-Hak;Suhr, Cheong-Hoon
    • The korean journal of orthodontics
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    • v.35 no.1 s.108
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    • pp.23-34
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    • 2005
  • Collective changes caused by orthodontic tooth movement evaluated in a specific treatment modality could give suggestive information on the specific treatment strategy. The aim of this study was to investigate retrospectively the characteristics of the orthodontic tooth movement during surgical-orthodontic treatment in order to provide an effective presurgical orthodontic treatment planning for the maxillary premolar extraction modality In the skeletal Class III malocclusion patient. Pre- and post-treatment dental casts of skeletal Class III malocclusion patients with nonextraction (N=:24) and the maxillary premolar extraction (N=31) were collected. The angulation and inclination measuring gauge(Invisitech Co. Seoul, Korea) was used to evaluate the orthodontic tooth movement. The changes in the maxillary and mandibular dental arch widths were also measured from the canines to the second molars. As a result, more palatal inclination change in the maxillary dentition was found with the premolar extraction modality than with the nonextraction modality. Linear regression analysis showed that the inter-arch width coordination was mainly due to the inclination changes of maxillary posterior teeth We conclude that the indications and proper treatment planning for surgical-orthodontic treatment in skeletal Class III malocclusion with maxillary premolar extraction could depend partly on the magnitude of the transverse inter-arch coordination especially in the maxillary dentition.

Allegory in Lady Gaga's Fashion Style (Part 1) (Lady Gaga 패션스타일에 나타난 알레고리 연구(제1보))

  • Kim, Hyang-Ja;Kwon, Mi-Jeong
    • Fashion & Textile Research Journal
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    • v.14 no.4
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    • pp.519-531
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    • 2012
  • This study comprehends the various expressions of Lady Gaga's fashion style based on Craig Owens's Allegory theory. This study analyzed four application elements of Borrow, Site Specificity, Accumulate of Strategy, and Hybridization in addition, it studied all aspects of the aesthetic value of Lady GaGa (an influential popular culture icon). It was classified in the external representation of the fashion style for the aesthetic value. The results are summarized as follows: First, 'Borrow' of the singers of the 80's music and fashion style present from her elders and visual homage to shock artists. It influenced her fans with a difference in viewpoint for a star's fashion that subsequently resulted in a deformation of form, playful kitsch style, and mixed gender. Second, 'Site specificity' presents an extreme make over through an intentional and grotesques fashion style to extend physical territory and defenseless. The results remove stereotypes and reveal deconstructive performances. Third, 'Accumulate of strategy' simultaneously presents voluptuous beauty, futurism, and avant-garde style. This shows the countercultural tendency through the random repetition of fashion images and layerd coordination. Finally, 'Hybridization' presents multiful fashion style through a collaboration with world-famous designers and cosmetic brands. She expressed a diverse and complex fashion style composed of an art form that combines a high-tech cyborg image. The aesthetic values of Lady Gaga' fashion style are 'ambivalence virtuality', 'Transcendental mixed gender', 'plural textuality', and 'unexpected play culture'.